Text/Liu Zhaohui (co-founder of Zhihui 188bet online casino games，Yiou.com expert consultant)

This afternoon，“188bet online casino games” held the 2014 strategy conference at the Westin Jinmao Hotel in Beijing，Founder of "188bet online casino games"、CEO Chen Wei speaks of “mobilization、Socialization、Platformization" sets the tone for its development strategy in 2014。“188bet online casino games” was launched as early as the end of 2011 as one of the first batch of travel recording and sharing apps in the country，Subsequently received millions of dollars in Series A financing from Redpoint Ventures and millions of dollars in Series A+ investment from Alibaba，Recently received US million in Series B financing from SoftBank China。

“188bet online casino games” officially launched its second APP “Tao 188bet online casino games” in April this year，Local travel products featuring high-quality special offers，The vision is positioned at "free travel·free ordering"，Chen Wei made a metaphor， “If Ctrip is the department store of travel e-commerce，Qunar is the Carrefour supermarket，What I want to do while shopping 188bet online casino games，It is a 24-hour convenience store that serves tourists，The goal of "Tao Zai Lu" is to adapt to various mobile application scenarios 188bet online casino games，Helping travelers Travel like a local ”。During the big promotion event on April 28, the daily trading volume of "Taobao 188bet online casino games" exceeded 2 million yuan， And all bookings are completed on the mobile terminal。To this point，188bet online casino games, the strategy for 2014 has begun to become clearer: using the dual APPs of “188bet online casino games” and “Tao 188bet online casino games” as platforms，Clear division of labor，Assume the two major functions of socialization and platform respectively，Creating a mobile-based tourism O2O closed loop。

1. “188bet online casino games”: recording, discovering and making friends

According to the introduction of Li Xin, co-president of 188bet online casino games (former general manager of Taobao Air Travel Division)，The function of "188bet online casino games" is positioned to allow tourists to record the travel process on the mobile terminal to form travel notes，You can share it with others in real time during or after the game，Thus forming social content，Record、Mobile social construction for discovery and making friends。It is not easy to monetize this kind of fragmented content，Based on massive users and content，Data display released by "188bet online casino games"，The number of users has reached 20 million since its launch in 2011，Generate more than 50 million pictures，User footprints in 113 countries around the world，3800 cities，Compared to 2012，Increased nearly 5 times。This data forms a content-based product，Bring data as user，Using social networking to increase stickiness and mobile O2O customer base，“Taobao 188bet online casino games” came into being。

2. Taobao 188bet online casino games: mobile community-based e-commerce platform

According to Li Xin’s introduction，“Taobao 188bet online casino games” is mobile、Social、Professional created with platform-based ideas、Wireless、Travel community-based e-commerce platform。In terms of specific implementation, it focuses on the connotation of mobile and travel life，Adopt a dual buyer system (recommended by senior professional buyers + senior players)，Building a platform and closed loop；But in addition to accurate recommendations in the "188bet online casino games" App、In addition to issuing coupons and rewards，“188bet online casino games” does not insist on how many acquired users the 188bet online casino games App can bring to “Tao 188bet online casino games”。In the early stage of "Taobao 188bet online casino games", high-quality suppliers from various destinations will be introduced through an invitation system，Through the attraction of the product itself，Enter the destination long-tail market，And based on the product concept of “Travel Like a Local”，Redefine free travel。

In this way, "Taozhaozailu" can focus on developing into a mobile travel e-commerce platform，Focus on developing local tourism at home and abroad、Local travel products and free travel selected packages，Echoing the "188bet online casino games" App - "One is a fragmented travel product，One is a fragmented travel record;One is to order as you go，One is to take notes as you go;One product with content，A product with content，At the same time through organic integration，Ensure that users and business models form a virtuous cycle of self-development。Under the dual APP strategy，The tourism O2O end has been formed，What you have to do 188bet online casino games is to open up the underlying content and user systems of "188bet online casino games" and "Tao 188bet online casino games"。“188bet online casino games” and “Taobao 188bet online casino games” form a support system for each other，Product ready to go，Offline consumption、Experience、Share、Formed a better tourism O2O closed loop，Enhance user stickiness through social networking，SoftBank’s investment is recognition of such a future tourism O2O trend。

3. Create an efficient 188bet online casino games O2O supply chain

In fact, the core of 188bet online casino games's O2O strategy in 2014 is to be realized through the mobile travel community created by the dual APPs of "188bet online casino games" and "Tao 188bet online casino games" and an efficient mobile supply chain。Travel in the mobile era can achieve true freedom of travel，Tourist needs and personalization，Also return to the essence of tourism，To meet such needs, it is not enough to have massive content and e-commerce platform，An efficient supply chain must also be established，Tang Yibo, an important founder of Ctrip Travel and Vacation, joined 188bet online casino games and his main work is in addition to recruiting talents in the early stage，The most important thing now and in the future is to build an efficient tourism O2O supply chain。Tang Yibo thinks，“The traditional OTA concept is no longer enough to support mobile travel e-commerce with diverse needs，We should focus on ecological OTA based on the whole industry chain platform，That is, “mutual trust between platform providers and consumers”，"Mutual trust between platform providers and suppliers"，“Suppliers achieve mutual trust with consumers through community or social connections”，And form a new supply and demand relationship based on value recognition after full interaction”。

Of course, the realization of a truly perfect closed loop of tourism O2O requires more humane mobility、Socialization also requires a more efficient supply chain system，According to Tang Yibo, these two problems are world problems，It is not easy to do both of these things 188bet online casino games，In addition, the development 188bet online casino games must also consider the factors behind the "godfather" Ali，The team revealed 188bet online casino games，They may become strategic resources for Alipay and Alibaba Air Travel Division in the future，Powering Taobao travel，188bet online casino games, it may become a major mobile portal for Taobao travel。But it is still unclear what kind of resource integration will be done 188bet online casino games and Alibaba business in the future，Under the general trend of tourism O2O，Alibaba’s factors will bring more variables to the entire tourism O2O pattern，This is worth continuing to observe。

This article is an original article by Liu Zhaohui, co-founder/CEO of Zhihui 188bet online casino games，WeChat ID: liuzhao-hui，Please indicate the author and "Source: Zhihui 188bet online casino games Network" when reprinting。Zhihui Tourism WeChat public account: tripvivid，Welcome to follow！