The "palace fighting" drama in film and television dramas extends to the field of 188bet login creativity，The protagonists this time are two 188bet login and creative product companies, one is the Palace Museum 188bet login and creative flagship store，The other one is Forbidden City Taobao，The subject matter of this fight is lipstick。

December 9，The "Palace Museum 188bet login and Creative Museum" launches 6 types of Forbidden City-themed lipsticks，This pre-sale lipstick is priced at 199 yuan，The order volume has exceeded 3,000，Among them，The number of reservations for the Internet red "Lang Kiln Red" has exceeded 2,000。

Later，“Forbidden City Taobao” posted a blog post saying: “All the makeup currently on the market is not designed by us”，It was also said that "See You on Tuesday" has the implication of quarreling with the "Forbidden City 188bet login and Creative Industries" (but the previous Weibo post has been deleted)。On December 11, Taobao of the Forbidden City launched 6 lipsticks as scheduled.

Although they are all shops owned by the Forbidden City，But who is the real "Forbidden City original" has become the focus of this debate。

Industrial and commercial information display，The operating entity of "Forbidden City 188bet login Creation" is Beijing Forbidden City 188bet login Communication Co., Ltd.，Registered capital is 2 million yuan；The operating entity of “Forbidden City Taobao” is Beijing Shangchao Creative Souvenirs Development Co., Ltd.，Registered capital 1 million yuan。

"Forbidden City 188bet login Creation"，Belongs to the Forbidden City Publishing House，“Taobao Forbidden City” belongs to the Forbidden City 188bet login Center of the Palace Museum。

As for what netizens call the “Lipstick Palace Fight”，“Forbidden City Taobao” responded that it did not target “Forbidden City 188bet login and Creative Industries”。The “Forbidden City Taobao” and “Forbidden City 188bet login and Creative” teams operate independently、Respectively developed。

In fact，Although they are all official stores of the Palace Museum，But the styles of the two are very different，“Forbidden City 188bet login Creation” continues the aloof style of the palace，The "Forbidden City Taobao" takes a people-friendly route。

The difference between the two on Taobao is: "Forbidden City 188bet login and Creative" is the Tmall flagship store，“Forbidden City Taobao” is an enterprise Taobao。

“Forbidden City Taobao” sells 188bet login and creative products，And "Forbidden City 188bet login Creation" covers a wider area，There are 188bet login and creative products、Published、Three major areas of ticketing。The two stores have slightly overlapping product categories。

From a time perspective，“Forbidden City Taobao” was established before “Forbidden City 188bet login Creativity”，The former became famous earlier，The store has been established for ten years，Accumulated 3.2 million fans。The "Forbidden City 188bet login and Creative Industry" was launched in July 2016，Attracted 1.64 million fans in two years of establishment。

The "Palace Fight" drama highlights the value of 188bet login and creative products，According to statistics，As of the end of 2016，There are 9170 kinds of 188bet login and creative products in the Palace Museum。Meanwhile，The sales of 188bet login and creative products in the Forbidden City also increased from 600 million yuan in 2013 to nearly 1 billion yuan in 2016。And in 2017，The Ministry of Culture and Creativity of the Forbidden City has offline revenue of nearly 100 million yuan，Online Taobao store’s revenue is nearly 50 million yuan。Also，The Forbidden City also has other departments that contribute revenue from 188bet login and creative products，The total annual revenue of all 188bet login and creative products in the Forbidden City reaches 1.5 billion yuan。

Public data display，The added value of China’s 188bet login and related industries continues to increase，The added value of 188bet login and related industries in 2013 was 2,135.1 billion yuan，Proportion of GDP 3.63%。The added value of 188bet login and related industries exceeded 3 trillion yuan in 2016，Accounting for more than 4%。Approaching 3.5 trillion yuan in 2017，reached 3,472.2 billion yuan，Proportion of GDP 4.20%。

Also，188bet login creativity and design service industry is an important part of my country’s 188bet login industry，In recent years, the scale of my country’s 188bet login creativity and design service industry has continued to expand。The added value of 188bet login creativity and design services in 2013 was 349.5 billion yuan，16% of 188bet login and related industries.4%。Increased to 584.3 billion yuan in 2016，Accounting for 19%。The added value of creative design services in 2017 was 453.7 billion yuan，Percentage13.1%。

Proposed in the report of the 18th CPC National Congress,Develop 188bet login and creative industries into pillar industries of the national economy by 2020。

*Source of this article:Securities Daily, author: Liu Sihui, original title: "The Forbidden City 188bet login and Creative Industries and the Forbidden City Taobao are at loggerheads. The Forbidden City’s 188bet login and creative products sell 1.5 billion yuan a year》.