Text/Liu Zhaohui (co-founder of Zhihui 188bet online sports betting，Yiou.com expert consultant)

On June 14th, I was fortunate enough to participate in the "Friends Come to Meet" offline event organized by Yiou.com in Sanlitun SOHO，I did "188bet online sports betting O2O: Where is the gap between China and the United States？》keynote speech。After the event，I receive a lot of WeChat messages or messages from friends，Invite me to share the main content of my speech with you again，In order to meet everyone’s expectations，I summarize the main content of the speech as follows，For everyone to discuss。

At the invitation of Brother Pu，He asked me to talk about 188bet online sports betting O2O，Focus on the comparison between China and the United States。This topic is exactly the topic of a series of articles I recently published on Baidu Baijia，My starting point is through my research、Understand、Learning and introduction to help domestic 188bet online sports betting practitioners learn more about the development of the U.S. 188bet online sports betting industry、New model，Looking back and comparing the development of China’s online 188bet online sports betting industry and exploring the pain points of the entire 188bet online sports betting industry，Find our gaps through comparison，Let’s work together again，Improve yourself，To catch up with the development level of the United States，I think this is a meaningful thing。

I first consider myself not an expert，I am just an active practitioner and explorer，Is a fairly diligent learner，So what I share is based on careful observation and research，All data must have a source，Basic facts must not be wrong，If it really appears，That must be my ignorance，I will definitely admit my mistakes and correct them，I also hope that everyone can supervise it 188bet online sports betting future。

My sharing is based on history、The logic of reality and the future，The specific framework is a comparison of the establishment times of online travel companies in China and the United States、Comparison of Chinese and American online companies and US listed companies、Comparison of the online travel industry structure between China and the United States、Business area layout comparison、Operation model comparison、This is developed from several aspects including analysis of competition and cooperation relationships and analysis of the development of 188bet online sports betting O2O in the mobile era。

The founder of modern 188bet online sports betting is the British Thomas Cook (1808-1892)，He created several firsts: the first to organize group travel；Published the first travel guide；The first traveler’s check voucher was invented；First time organizing self-guided tour in Europe，And provide travel assistance and hotel accommodation services to self-guided tourists；And founded the world's first travel agency - Thomas Cook Travel Agency，Marks the birth of modern 188bet online sports betting。

Judging from the time when Sino-US online travel companies were established，Ctrip in China、Elong、Where to go、Mafengwo、Tonight’s hotel specials, etc. were basically established one or two years after the establishment of the corresponding American model company，Multiple imitations，Less innovation；Among the top ten online travel companies listed on the US stock market，Although Chinese companies occupy four seats，But there is a big gap in size and profitability，In terms of industrial layout，US market segmentation、Stronger degree of specialization，In comparison，The segmentation and specialization of the Chinese market are quite weak，There are even gaps in many fields，This means there are many new opportunities for China’s online 188bet online sports betting industry。

From the business area layout，The typical characteristic of American 188bet online sports betting is global layout，The proportion of local revenue in total revenue is not high，Companies that are developing better (such as Priceline，Tripadvisor，Expedia) The lower the proportion of local revenue，China is basically a local business，Overseas income is generally not available，This is also a big difference。Operation model and efficiency，I compared Qunar with Kayak，I found that no matter in the transaction process、Traffic、Conversion rate per thousand searches、Revenue、Gross profit margin、R&D cost ratio、There is a big difference in profitability，Especially in terms of per capita output comparison，Kayak is almost 23 times more expensive than Qunar。

In the relationship of competition and cooperation，The degree of mutual cooperation between American 188bet online sports betting is much greater than the cooperation between domestic 188bet online sports betting，In terms of competitive relationship，American companies are healthier and more complementary，And domestic companies price war，Vicious competition is still quite serious，You can refer to my article "Stop fighting in the nest" on Yiou.com，China’s OTAs》(May 28, 2014)。

Of course，What everyone is most concerned about is the mobile Internet era，Pain points and opportunities for online travel entrepreneurship。From the perspective of the overall environment，According to the "2014 Internet Report" by Internet Queen Mary Meeker，China’s Internet penetration rate has reached 46%，And it’s still growing rapidly，China’s mobile Internet users account for 80% of the total number of Internet users，Reached 500 million。China’s online travel penetration rate reached 22% this year.4%，And it is growing at a rate of more than 20% every year。The past year was also a year of intensive investment and financing in online 188bet online sports betting，39 investment and financing incidents occurred throughout the year，is the total of the past two years。

Mobile Internet Era，There are many pain points in online 188bet online sports betting entrepreneurship，I roughly list it as follows:

1. Popularization of mobile 188bet online sports betting services;

2. Smooth transaction;

3. Security issues of large-amount payments;

4. Data network coverage;

5. Improvement of service usability;

6. Seamless switching and marketing across devices;

The advantages of entrepreneurship in the mobile Internet era are also obvious，We can take full advantage 188bet online sports betting features of mobile devices，Explore new entrepreneurial opportunities，For example:

1. Advanced location information technology;

2. Integrated camera function;

3、Social、Mobile、There is a natural connection between photos and 188bet online sports betting security issues；

4、Augmented reality technology (augmented reality，AR）；

5、Wearable device combination，Such as Google Glass, etc.。

The mobile Internet era has provided the world with new surprises，Disruptive models are possible in the mobile Internet era，The emergence of Uber has disrupted the car rental industry，The emergence of Airbnb has subverted the rental industry，I believe that the dividends 188bet online sports betting Internet in China are migrating to the dividends 188bet online sports betting mobile Internet，New disruptive models will continue to emerge，People’s lives will also be changed more profoundly，This is the best of times，As long as we have the courage to innovate，Embrace change，Everything has just begun。

This article is an original article by Liu Zhaohui, co-founder/CEO of Zhihui Travel，WeChat ID: liuzhao-hui，Please indicate the author and "Source: Zhihui Travel Network" when reprinting。Zhihui 188bet online sports betting WeChat public account: tripvivid，Welcome to follow！