Text/Liu Zhaohui (co-founder of Zhihui 188bet online sports betting，Yiou.com expert consultant)

Starting from June 12th，Taobao 188bet online sports betting Network sells private space 188bet online sports betting tickets from 599,999 yuan to 1,385,999 yuan。According to SXC Discovery 188bet online sports betting Statistics，More than 30 tourists have signed up and signed the contract。This event brought the concept of "high-end tourism" into people's sight again。The so-called "high-end tourism" is compared to "mass tourism"，Refers to the continuous maturation of the tourism market、Tourist consumption continues to become more rational，By 188bet online sports betting product provider - 188bet online sports betting agency、Scenic Area、“High-end, sophisticated” tourism products launched by destinations etc.。Also refers to the level of tourism consumption of tourism individuals or groups with certain literacy、The consumption level and consumption pattern are significantly higher than the average consumption level and consumption level，A form of tourism that is obviously different from mass tourism。

High-end 188bet online sports betting should contain four important elements: product high-end、Consumption rationalization、Production specialization and 188bet online sports betting product branding。The current domestic high-end 188bet online sports betting market has huge potential、But the online and offline capabilities are insufficient，The product is far from forming a brand effect，With British Grammy and American A&K compared，We still have a long way to go，But the most important thing now is that the development of high-end 188bet online sports betting must be on the right track，Let’s not mention luxury and high-end wisdom，Doing O2O well is the right way。

China’s high-end 188bet online sports betting market has huge potential

May 27, 2014，Industrial Bank and Hurun Research Institute jointly released the "2014 White Paper on Spiritual Investment of China's High Net Worth Individuals" in Shanghai，High net worth individuals” refers to people with personal assets of more than 6 million yuan;“High-net-worth individuals with assets of more than 100 million yuan” refers to those with personal assets of more than 100 million yuan;"The richest people" refers to the people who account for 10% of the high-net-worth people and have top asset rankings。The assets of high net worth individuals include physical assets and financial assets owned by individuals，The physical assets include self-occupied real estate、Investment properties, etc.，Financial assets include stocks、Fund、Bond、Deposit、Insurance, etc.。"Spiritual investment" refers to investments that can lead to spiritual growth and inner satisfaction，There is no direct monetary return on investment，It’s about improving personal spiritual fulfillment and happiness，Involving social responsibility、Education、Health、Insurance、188bet online sports betting and other fields)。

As of the end of 2013，The number of high-net-worth individuals nationwide with personal assets of more than 6 million yuan increased by 100,000 compared with the previous year，Reached 2.9 million people，More than 60,000 new people live in Beijing、Shanghai and Guangzhou。The number of high-net-worth individuals with assets exceeding hundreds of millions increased by 2,500 over the previous year，reach 6.70,000 people。This report points out that the spiritual satisfaction of high-net-worth individuals reaches 75 points (out of 100 points)，The richest people have higher spiritual satisfaction。Health、188bet online sports betting and education are the three major areas of spiritual investment for high net worth individuals，The second is social responsibility (charity、Environmental protection、Tax)、Insurance and Faith。

188bet online sports betting is the second largest area of ​​spiritual investment for high-net-worth individuals， More than half of the high-net-worth individuals have traveled abroad at least once last year，Average outbound 188bet online sports betting cost 6.40,000 yuan。According to Hurun Report 2014 survey report，High-net-worth individuals with personal assets worth tens of millions prefer Sanya for domestic 188bet online sports betting、Hong Kong and Tibet，Australia is the most popular for overseas 188bet online sports betting、France and Dubai；In the high-end outbound 188bet online sports betting market，The North and South Poles were not popular in the past、Africa Kenya and other places，Becoming a hot topic in recent years。High net worth individuals traveled an average of 4 times last year (including one business trip)，Three of them were domestic trips，1 time for outbound 188bet online sports betting。1/4 of high-net-worth individuals have traveled more than 5 times，More than half have traveled abroad at least once，Less than 20% of high-net-worth individuals have traveled abroad more than three times。A family of 2 to 3 people is the main form of 188bet online sports betting members。

High net worth individuals traveled an average of 23 days last year，More men than women。Domestic 188bet online sports betting averages 4 days，Some areas such as Xinjiang、Tibet、Yunnan waiting for more than 7 days。The average outbound 188bet online sports betting time is 7-8 days。188bet online sports betting expenses，Men are significantly higher than women。where，The average domestic 188bet online sports betting expenditure of high-net-worth individuals is 3.50,000 yuan (excluding shopping)，The richest people spend an average of 4.30,000 yuan。The average outbound 188bet online sports betting expenditure of high-net-worth individuals is 6.40,000 yuan，The richest person can reach 110,000 yuan。High-end customization、Theme Tour、In-depth 188bet online sports betting has become a tourism investment trend for high-net-worth individuals。More than 20% of high-net-worth individuals require customized high-end 188bet online sports betting services，60% of the richest people need customized 188bet online sports betting、High-end 188bet online sports betting。With the continued development of China’s economy，This high-net-worth group continues to expand，China’s high-end tourism market has strong demand，Great potential。

The traditional development model is challenged

The current domestic high-end 188bet online sports betting market focuses on luxurious material enjoyment in the itinerary，Preference for choice of services；One is to strive for spiritual satisfaction，For example, go to areas with unique geographical features to engage in rock climbing、Experiential activities such as skiing or skydiving；There is another type that is closer to therapeutic tourism，Guests will choose destinations based on the climate characteristics of different regions，To have a specialized health and wellness experience。Various types，Such as traveling to the North and South Poles、Luxury cruise 188bet online sports betting、Private jet、Yacht 188bet online sports betting、Space tourism, etc.。Domestic traditional 188bet online sports betting agency、OTAs and others have launched their own high-end gaming products，Like "Yao Yue" by China Youth 188bet online sports betting Service，“Miracle 188bet online sports betting” by Uxin 188bet online sports betting，Ctrip’s “Honghu Escape”；Zanadu、Lanka Star、Youxiang、Huitu 188bet online sports betting Network、AOLE.COM、Bishan.com、Imperial Holiday、Wuxinghui etc.。

Always，China’s high-end 188bet online sports betting market operates offline，Tourists generally choose customized projects through face-to-face consultation with 188bet online sports betting agencies，In the era of Internet and even mobile Internet，This service method and marketing method have been impacted。With the popularization of the Internet, the rapid development of mobile Internet，More and more tourists are choosing the 188bet online sports betting products they need through the Internet，The integration of high-end tourism with the Internet and mobile Internet will be an inevitable trend。Due to the extremely high unit price for high-end tourists，Low consumption frequency，Most domestic high-end 188bet online sports betting brands have long been accustomed to offline operations，Even consciously, I think there is no need for high-end games to go online。

In fact, this is because most domestic high-end 188bet online sports betting brands have a one-sided understanding of high-end 188bet online sports betting、Lack of standards for information transmission efficiency and high-end services、No brand has a lot to do with it。High-end tourism is a broad concept，Mainly different from ordinary popular group 188bet online sports betting routes。It can be a sky-high luxury line，Also includes the meaning of high-end quality，Even some are cost-effective、Free 188bet online sports betting routes with "awesome" itineraries can also be counted。

Previously，High-end 188bet online sports betting routes mostly appear in customized form，That is, customized according to the needs of applicants，But it is not good enough on more detailed standards，The service quality of most high-end tours fluctuates between high and low，Commonality、There is no standardization in meeting individual needs、Sustainability and branding，What’s more, domestic high-end 188bet online sports betting is so luxurious、Light experience、Severe homogeneity，Mostly stay in luxury hotels、Yacht、The "material" layer such as food，Not enough care on the spiritual level，Of course, this is also related to the mentality of Chinese consumer groups who have suddenly become rich and the pursuit of their own quality and accomplishment，In recent years, examples of people from the motherland being denied services overseas have been frequently exposed in the media。Of course, high-end 188bet online sports betting market practitioners need to use the Internet to transmit information quickly、The advantage of high efficiency is also the unshirkable responsibility of proper education。

The domestic high-end 188bet online sports betting market can learn from the American Abercrombie, which was founded in 1962 & Kent(hereinafter referred to as A&K)’s experience, A&K has accumulated nearly 50 years of operating experience，More than 60 offices around the world，All ground connection work is done by its employees，This is also an important management measure to ensure service quality，Domestic high-end tourism generally cooperates with third parties，Looking for a reliable third party without making full use of the Internet，It is naturally much more difficult。A&K In addition to providing luxurious 188bet online sports betting hardware facilities, K also advocates giving tourists unique and personalized 188bet online sports betting experiences。Pay equal attention to material luxury and spiritual experience in service，Like exploring the magical wildlife of East Africa、Wandering the alleys of Old Delhi、Visit the Early Photography Archives at Machu Picchu，Experts accompany tourists to explore the ancient city、Looking for the history of Pharaoh、Visit archaeological excavation sites, etc.。

The British Grammy 188bet online sports betting experience is also worth thinking about，This is a high-end 188bet online sports betting company founded in the UK by Chinese in 2009，The characteristic is that it pays great attention to the quality of high-end tourism practitioners，Core team members all graduated from Cambridge University，Oxford University and other world famous universities，The vast majority receive orthodox education from top British private schools such as Harrow School，For European Culture and History，Has a deep understanding and unique insights into the local customs and customs。

How to do high-end 188bet online sports betting in China? O2O is the right way

The Internet brings not only efficiency improvements to the world，More information and transparency，It may not be an exaggeration to say that the Internet is promoting the process of democratization。The state implemented the “Eight Regulations” in 2013、Prohibition on rectifying the "Four Styles"，Business consumption、High-end consumption has also decreased significantly in the tourism industry，The sales of some high-end tourist routes with higher prices have been sluggish，This just shows that some 188bet online sports betting agencies used to spend public funds、Government-type luxury consumption has excessive and abnormal dependence，This is actually a kind of alienation in the public consumption market。In fact, the demand from the non-official market is long-lasting、Healthy needs，The market for the public is opened through the Internet，What is provided to society is fair consumption opportunities，Instead of "special needs"、"Exclusively available"，China has no shortage of hard-working people who have become rich，But missing "Equal for all, Privilege for none” spirit，Privilege is considered a superiority，The Internet provides a kind of equality。

China’s high-end 188bet online sports betting industry must recognize this，Get a new life by cutting off a strong man’s wrist，Otherwise, it will no longer be a problem of cold sales，But it may be eliminated by the market。At the same time, society will also save a lot of costs in pleasing officials，So as to devote more energy to ordinary consumers，Really embrace market-oriented operation。

2014 is designated as the “Year of Smart Tourism”，The promotional slogan is also determined to be "Smart Tourism，Make life more exciting”、“New Technology，New 188bet online sports betting experience”，One time，“Smart tourism” has become a hot topic in tourism。The so-called "smart tourism"，Refers to the Internet of Things、Cloud computing、Next generation communication network、High performance information processing、Intelligent data mining and other technologies in tourism experience、Industrial Development、Applications in administrative management and other aspects；Focusing on tourist interactive experience，To stimulate industrial innovation、Promoting the upgrading of industrial structure as a feature；With the help of portable terminal Internet equipment，Actively perceive 188bet online sports betting-related information，And arrange and adjust 188bet online sports betting plans in a timely manner。Simply put，It is the real-time interaction between tourists and the Internet，Let 188bet online sports betting arrangements enter the touch era。Obviously，We are still far away from smart tourism，There is no problem for the country to promote smart tourism，For enterprises，Do O2O first before getting down to business，Some companies blindly follow the trend，Taking responsibility for the great cause of smart tourism，Somewhat of the Great Leap Forward。

In the high-end tourism market，The website has always been just a display window，It doesn’t really work。High-end 188bet online sports betting can no longer be the one-to-one service of traditional 188bet online sports betting agencies，It is about combining the interactivity of the Internet and offline capabilities to improve services。Let visitors make a good choice of consumption through the page，Completely self-service ordering and then offline experience、Consumption。It’s time for China’s high-end tourism industry to pay attention to strengthening its online and offline capabilities，Make full use of the Internet，Strengthen offline service quality，Embracing O2O。

This article is an original article by Liu Zhaohui, co-founder/CEO of Zhihui 188bet online sports betting，WeChat ID: liuzhao-hui，Please indicate the author and "Source: Zhihui 188bet online sports betting Network" when reprinting。Zhihui Tourism WeChat public account: tripvivid，Welcome to follow！