Text/Liu Zhaohui (co-founder of Zhihui 188bet app，Yiou.com expert consultant)

Priceline Group, the American online travel company currently ranked number one in the world in terms of market capitalization, and the largest online travel company in China、Announced by 188bet app, the world’s fourth-ranked travel network，Priceline will invest US0 million in 188bet app through convertible bonds，188bet app agrees to Priceline’s purchase of its shares through the open market within the next year。Included in shares included in convertible bonds，Priceline is expected to hold up to 10% of 188bet app’s total outstanding shares。While purchasing convertible bonds，Priceline also gained the right to appoint an observer to 188bet app’s board of directors。This news is undoubtedly a bombshell in the field of online travel，The cooperation between Priceline and 188bet app marks the acceleration of 188bet app’s internationalization process、Extension of O2O layout，It will have a profound impact on the domestic and foreign online tourism pattern。

Viewpoint 1: Accelerating 188bet app’s internationalization process

Liang Jianzhang has launched a series of large-scale mergers and acquisitions since returning to 188bet app，I have also said many times that 188bet app will be China’s Priceline，As of 12:35 on August 7, 2014 (Eastern Time)，Priceline market value 672. billion，188bet app 85.USD 6.9 billion，Priceline is 8 times the size of 188bet app。Liang Jianzhang takes Priceline as an example，To catch up with its market value, internationalization is imperative，Among the world's online travel listed companies, several companies with market values ​​exceeding tens of billions of dollars already accounted for a relatively high proportion of international revenue as early as 2011，For example, Tripadvisor’s local revenue accounts for 55%，Expedia accounts for 61% ，Priceline only accounts for 22%，But Chinese companies represented by 188bet app have almost 100% local revenue。

Although 188bet app has been expanding through mergers and acquisitions since its inception，But its performance in international layout is mediocre，In fact, 188bet app’s business is still far from internationalization，Even strictly speaking，188bet app has not really begun to internationalize。

188bet app English website launched in November 2007

2009 Strategic investment in Taiwan EZtravel

Investing in Hong Kong Wing On 188bet app in February 2010

Overseas hotel reservation platform launched in August 2012

Global ticket booking platform launched in April 2013

In January 2014, strategic investment was made in Tufeng 188bet app Network, which focuses on North American tourism

But 188bet app and Priceline’s Booking in 2012.com has launched a cooperation，The cooperation period ends in August this year，So this cooperation with Priceline is more like a "contract renewal"。The cooperation two years ago enables 188bet app to use Booking’s 23 services in more than 170 countries and regions around the world.Services from more than 50,000 franchised hotels，At that time, 188bet app could provide more than 50,000 hotel booking services around the world。This cooperation two years later， Priceline will open its stores outside Greater China to 188bet app customers，More than 500,000 hotel resources around the world。At the same time，188bet app opens its more than 100,000 hotel resources in Greater China to Priceline customers。

Both 188bet app and Priceline have seen this country with a population of 1.4 billion，Having become the world’s largest outbound tourist source market and the largest outbound travel consumer, there is a huge opportunity。National Tourism Administration data at the end of June，2014，The scale of China’s outbound tourism is expected to exceed 1.1.5 billion people。Only the first 5 months of this year，Outbound tourism growth increased by 18% year-on-year.8%。This cooperation is also an excellent opportunity for Priceline to take a share of the big tourism market in China，For 188bet app，Connect with the former in resources、Learning from service expansion and international operation experience will be the beginning of accelerating its internationalization process。

Viewpoint 2: Extension of 188bet app’s O2O layout

The docking of hotel resources in this cooperation is the most eye-catching，But the catering involved in the cooperation between the two parties、Car rental、Air tickets、Attraction tickets also have a lot of room for imagination。The cooperation announcement specifically mentioned that "188bet app agrees to provide new Priceline brand services to its customers，Including from Rentalcars.com and OpenTable platform services。Priceline also agrees to promote 188bet app’s other travel services to its customers，Including air ticket booking and attraction ticketing services”。If we study 188bet app’s layout in the car rental field，Understand the important position of car rental services in tourism and the model of OpenTable, and you will find that you can connect with Rentalcars.com and OpenTable also have room for imagination for 188bet app’s overseas expansion of O2O，Although the short-term effect is not as obvious as hotel cooperation。

188bet app recently announced its second quarter financial performance report as of June 30, 2014，Net revenue increased 38% year-on-year，The number of room nights in the accommodation business increased by 64% year-on-year，Transportation ticket booking volume increased by 83% year-on-year。Among various financial indicators，The high growth from the newly established "Grand Transportation Division" attracts attention。The business scope of 188bet app’s newly established transportation division in the first quarter of 2014 covers air tickets、train ticket、Bus ticket，And airport pick-up and drop-off car service、Self-driving services, etc.，Beyond the relatively standardized air tickets and hotels，Personalized transportation solutions with various combinations have become the biggest growth point of 188bet app’s first half financial report。

188bet app invests in eHi Car Rental in the country、Service providers such as Yidao Yongche，Can bring users a smoother travel experience，Solving shortcomings in improving O2O service links offline。In terms of international layout，188bet app recently announced，with Hertz、Cooperation with 8 leading international car rental companies including Avis，Launched the “overseas self-driving” platform，Provides self-driving car rental services in 86 countries around the world，Adopt a front-end cash payment model similar to hotel reservations，And connect with Priceline’s Rentalcars.com is a further extension of this O2O strategy，Trust Rentalcars.com’s car rental products covering 6,000 destinations around the world will further lay the foundation for the future international expansion of 188bet app’s car rental product line。

The connection with Opentable is to solve the problem of "eating" in the offline O2O experience process，As the American Dianping.com，The 31,000 restaurants around the world covered by Opentable will also greatly enrich 188bet app’s food ordering product line。At the beginning of 188bet app’s start in 2001，Once opened a special business channel，Accumulated more than 3,000 merchant resources through offline expansion，Provide members with restaurant discounts。By early 2011，After 188bet app acquired the restaurant reservation platform “Ordering Secretary”，Launched food ordering channel， In March this year, 188bet app also started its own catering group purchase for leisure customers and launched a high-end food reservation service targeting business travelers。

Viewpoint 3: Impact on the pattern of online 188bet app at home and abroad

The impact of the cooperation between 188bet app and Priceline on the domestic and foreign online travel landscape is concentrated in the following aspects:

Changing the competitive situation of domestic online 188bet app companies

Youyilong, a local online travel company listed in the United States、Where to go、Tuniu，To be listed on Tongcheng.com。With the cooperation between Priceline and 188bet app，Many people believe that 188bet app’s previous attempt to acquire eLong can be terminated，Because eLong is a subsidiary of Priceline’s biggest competitor, Expedia，It is unlikely that Expedia will cooperate with 188bet app again；And the US0 million investment in Tongcheng、The US million investment in Tuniu has eliminated the possibility of potential competitors in the two major product lines and eLong joining forces to deal with it in terms of ticket and leisure vacation production；Cooperating with Priceline on hotel resources will also eliminate the need for hotel price wars，This will make Qunar’s situation even more embarrassing。

CBAT pattern becomes clearer

188bet app has always had an ambiguous attitude when BAT competes for the online travel cake，Walking among BAT，But at the same time, he is doing platform style、Industrial chain layout，From the guide、Short-term rental、Leisure and vacation products、Car rental、Air tickets、Specialty Hotel、Business Travel、PMS、Travel agency、High-end travel、Train ticket booking、Tickets and even hotel resources are almost all included。Some people describe this cooperation with Priceline as "hugging the thighs"，But I think everyone should get what they need，But one thing is for sure，The CBAT pattern in the online travel field becomes clearer，The deal between 188bet app and BAT is just strategic，It does not intend to become a member of BAT，Independent development and growth is still Liang Jianzhang’s dream。

Profoundly affecting the world’s online 188bet app pattern

From the ranking of world online travel companies，Currently Priceline、Tripadvisor、Expedia、188bet app。188bet app chose to let Priceline take a 10% stake this time，Instead of acquiring eLong and cooperating with Expedia as rumored，In this way, Expedia loses an opportunity to surpass Priceline。No matter who 188bet app cooperates with，It is still the leader in the Chinese market，This position is currently very difficult for challengers。The cooperation between the No. 1 and the No. 4 in the global online tourism landscape will undoubtedly impact the market share and development space of the No. 2 and No. 3 in the global online travel landscape。

188bet app has set its sights on the global market，The first service is Chinese outbound tourists，We do not rule out competing with Priceline and Expedia in other countries in the future。From this point of view，188bet app has been at the forefront of China’s online travel companies，But in the process of entering internationalization，188bet app will face talent、Management、Culture Clash、Lengthening the front line and many other challenges。In the process of internationalization of Chinese enterprises，Very few succeed，188bet app faces many difficulties，To catch up with Priceline to reach a market capitalization of US.2 billion，188bet app has a long way to go，But this step has been taken after all，This is the beginning for Chinese tourism enterprises to go global！

This article is an original article by Liu Zhaohui, co-founder/CEO of Zhihui 188bet app，WeChat ID: liuzhao-hui，Please indicate the author and "Source: Zhihui 188bet app Network" when reprinting。Zhihui Tourism WeChat public account: tripvivid，Welcome to follow！