2018 is coming to an end。This year，“Price reduction” has become the keyword of the scenic spot，“Cross-border” is the development path chosen by many companies after constant exploration，“Shuffling” is happening all the time in the tourism market，“Standards” have gradually become the consensus for the healthy development of the entire industry。This year，Tourism data on outbound tourist arrivals appears in the Chinese government work report for the first time，Not only shows that it is an industry，The tourism industry is moving towards transformation and upgrading to improve quality，Also shows，As a livelihood undertaking related to the happy life of the people，The tourism industry has a long way to go in improving people’s livelihood and well-being。

2019 is coming to us。Looking ahead，China’s tourism faces both opportunities and challenges，Will adapt to the changes of the times，Showing new development trends and directions。

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The integration of culture and tourism is undoubtedly an important issue in the development of tourism in recent years，Especially this year, the Ministry of Culture and Tourism is officially listed，Marks 188bet app download the beginning of a new era of culture and tourism in China，The cultural tourism industry is also recognized as a new blue ocean for the development of the tourism industry。How to integrate culture and tourism is not simply “culture + tourism”，But to achieve the effect of "1+1>2"，Obviously more exploration is needed。Wu Wenxue, former deputy director of the National Tourism Administration, thinks，As the integration of culture and tourism continues to heat up，The problem of homogeneous development is highlighted，The market will accelerate its reshuffle。

To this，Tourism Scholar、Practitioners have also gained a clear understanding，And start making changes。Recently，At the Boao International Tourism Communication Forum，Zhang Tingting, deputy director of the Tourism Communication Research Center of the School of Advertising, Communication University of China said，The integration of culture and tourism brings about a new content revolution。The content of tourism is influenced by culture，its production、Distribution、Consumption will be subverted，The integration of cultural content into tourism can also create unique scene value and traffic economy。

"For tourists，The most important thing in travel is no longer the attractions，The integration of culture and tourism should start from the real needs of tourists，In-depth integration of the cultural characteristics of the destination，Let ‘culture speak for itself’。”Qyer.com President Cai Jinghui has new thoughts and new judgments on the specific operational direction of cultural and tourism integration。“Culture is more than just ancient towns and monuments。True culture is real、Energy、Local、fresh，And this is also the real reason why travelers want to come here and what attracts them to come again。"Cai Jinghui said。As understood，Qyer.com has used this to create innovative products 188bet sports betting app download integrating culture and tourism，No longer simply recommending tourist attractions，Invite humanities instead、Senior experts in natural history and other fields，Study local culture，Introducing tourist routes based on local characteristics，Let first-time tourists directly experience the essence of local culture。Wu Jian, co-founder of Tongcheng Travel, also said，What will be very important when OTAs embrace content in the future is the cultural content of tourist destinations，This will become a very important vitality。

2. Tourism development to “reduce virtual fire”

August this year，The first national tourism economic data released after the establishment of the Ministry of Culture and Tourism is shown in the "Tourism Economic Main Data Report for the First Half of 2018"，The number of domestic tourists increased by 11 year-on-year.4%；Except for the negative growth of Hong Kong market in inbound tourism，Other markets are growing steadily；The number of outbound tourists grew rapidly at 15% year-on-year。

Strong national tourism consumption demand，The cultural tourism industry has become one of the most worthy industries for investment。2018，Cultural tourism projects are frequently implemented，Tourism companies are enthusiastic about developing cultural tourism products。A group of tourist towns、Tourism real estate、Theme park and other landings，It also attracted a lot of capital vying to enter。For example，With the development of “parent-child economy”，A number of parent-child paradises are emerging in various places，Also，Many scenic spots also regard parent-child parks as necessary upgrade projects。Homogenization、Disadvantages such as typing are gradually becoming apparent，Market saturation，Competition is becoming increasingly fierce，Shuffle、Elimination 188bet Online Sports Betting and Casino will become an inevitable trend。

Also，April this year，The National Development and Reform Commission and five other departments issued the "Guiding Opinions on Regulating the Construction and Development of Theme Parks"，Clearly proposed to strictly control the “real estate tendency” of theme parks，Prevent “fake parks and real estate” projects，Further standardize the development of the cultural tourism industry，Block it in the name of "cultural tourism"、Loopholes in the real estate business。

The development of cultural tourism products focuses on exploring cultural connotations，Intensive farming，“Slow work produces careful work”，A swarm of projects launched，Even if short-term economic benefits can be obtained，In the long run, it will inevitably be eliminated by the market。Therefore，With the implementation of relevant policies and the survival of the fittest in the market，The "virtual fire" and "moisture" existing in tourism development will continue to be squeezed out，Tourism investment will be more rational。

3. The frequency of “self-innovation” is accelerating

December 18，Alibaba’s future hotel “Fei Zhu Bu Ke” officially opens，This is the first company in the world to support full-scenario identification、A hotel that uses AI intelligence on a large scale。Here，No traditional service desk，Guests can check in by swiping their ID cards or passports on 6 machines，You can also verify it through the mobile APP in advance。Waiters are also replaced by service robots with facial recognition function，Not only that，No matter where the guest goes，You only need to swipe your face to enjoy all the hotel’s services。

The wave of science and technology continues to move forward，The various industries related to it will surely change quietly，The tourism industry is no exception，188bet app download Innovation will become an important force in promoting the development of the industry。

Days ago，China Tourism Academy and Lvmama Travel Network jointly released the "China Tourism Innovation and IP Development Report 2018"，The report states，Currently, my country’s tourism industry is entering a new stage of innovation and development，From the perspective of innovation momentum，Beautiful life is becoming the driving force for tourism innovation and development，People’s yearning for a better life，Leading tourism development by focusing on speed and scale，Shift to focus on quality and quality，This provides opportunities for tourism innovation。From the perspective of innovation path，New technology、Capital、Entrepreneurial ability、Market demand and institutional factors constitute the “new diamond model” driven by tourism innovation，Five forces jointly drive the innovative development of the tourism industry。From the perspective of innovation，Business Model in Tourism Industry、Products and formats、Content、Innovation has been achieved in terms of business interface and management process。Share、Shared thinking will lead business model innovation，Information technology will lead the innovation of new products and new business formats。

2019，In cross-border integration、Break through the inherent pattern、Rely on new technology、Under the influence of innovative forms and other development thinking，The tourism industry will continue to innovate itself at a faster rate，To adapt to the development of the new era。

*Source of this article: People’s Daily Overseas Edition，Author of this article: Yin Jie，Original title: "Three major trends in China’s tourism in 2019》。