In recent years，With the surge in 188bet game travel market，Showing high profits、Strong attraction、Characteristics such as high potential，But product form、Quality and update iteration，But it lags far behind the consumption needs of the urban middle class。

How to seize the opportunity of 188bet game industry?

We believe that systematic industrial research should be used to guide the rapid development of tourism products and industry chains，By analyzing market trends、Business Model、Excellent cases at home and abroad、And detailed research on the iterative evolution of various products，We proposed the innovative concept of "188bet game leisure"。

The 188bet game leisure branch of China Theme Park Research Institute was established，Create a smart highland with a senior industrial research team as the core，Union with outstanding companies in the industry，Integrated tourism industry investment institutions，Building an integrated platform for production, investment and research in the field of 188bet game leisure。

1. 188bet game leisure and 188bet game travel, iteration on the supply side

1. The concept of 188bet game leisure

188bet game travel is not a new concept，From a broad perspective，Family travel at any stage of parenting can be regarded as a 188bet game travel。Since traveling，There are also 188bet game tours。Especially after the generation born in the 1980s in my country are generally parents，Pay more attention to entertaining and broadening horizons in children’s education，Various 188bet game products continue to flourish。

But on the other hand，From the product side，The development of 188bet game products lags behind，Long-term stay at the theme park、Zoo、In the routine of hotel 188bet game rooms and other interspersed combinations。

So what is "188bet game leisure"？I split this word into two parts: "188bet game" and "leisure"。

The first is the iteration of "188bet game"，From the simpler product form in the past，Change into diversified product forms around children’s perception and experience；Re-hardware from the past，Changes to "heavy (hardware) lighter，Light (content and services) are heavier”。

Then there’s the “188bet game” variation，188bet game is a normal way of life。“Travel” is of course a kind of 188bet game，But it is low frequency in time，In China, those holidays are often concentrated。And "188bet game" actually exists every weekend in our daily lives，It can be high frequency。Specially for 188bet game for families in big cities，I’m tired of going to the business district already，This is a huge market。

So 188bet game leisure comes from 188bet game travel，But higher than traditional 188bet game tour。It's in business model、Location、Product、Content needs to be changed or iterated，The market size and consumption frequency will also be larger、Higher。

2. Product dimensions of 188bet game leisure

1) 188bet game paradise

Many theme parks are inherently rich in 188bet game elements，For example, Disneyland abroad、Legoland, etc.，There are also domestic Fantawild、Chimelong and others，Their product target customers tend to be younger people and families，The content focuses on IP storytelling、Experientialization，Fewer stimulating items that put a heavy burden on the body，Or to a lesser extent。Some other theme parks are more adult-oriented、Irritating products，For example, some parks where large roller coasters are the main attraction。

In the future, as the domestic theme park market becomes saturated，Large-scale theme parks require large investments、Maintenance is expensive、The pain point of low income needs to be solved urgently。The equipment cost is lower、Low investment intensity、188bet game parks that focus more on activity experience will become a major development trend，The radiation radius of this type of park is relatively small，Generally based around big cities，Provide a higher frequency of joyful experience for families in the parenting period。

China Jigao Group Case

2) 188bet game resort

Since the second half of the last century, more and more 188bet game resort brands have appeared in Europe and the United States，For example, ClubMed in France、PVCP and Apple Leisure in the United States, etc.。They fully consider the needs of parents and children in their products and services，And unique。

Most domestic tourist resorts/hotels，Still in the conceptual backward stage，It’s just a city hotel that was “flattened” and placed in a tourist destination，Just redesigned to fit the appearance of the scenic spot，There is no change in product experience and service，This 188bet game be a big room for improvement in the future。

In recent years, as international 188bet game vacation brands have entered the country，There are also some domestic resorts that learn from foreign concepts and focus on 188bet game leisure，I believe that the vacation market will become more and more segmented in the future、Specialization、Refined。

France Paris Natural Village

3) City Park

Major cities in China have many zoos、Botanical Garden、Country Park、Wetland Park, etc.，At present, these urban parks carry many daily 188bet game leisure functions。But most of these traditional parks have no products、Lack of service，There will be a lot of room for improvement in the future，Enhance its social service function。This is also when development reaches a certain stage，Urban Update、A major demand for consumption upgrade。

4) 188bet game farm

Farm tour is fun for the whole family，Not only can you experience a completely different rural life，Enjoy green and ecological farm food，It also allows children to discover more mysteries of nature，It can also cultivate their love and lively and cheerful character。

Most rural tourism products in China are still monotonous、The rough farmhouse stage。In overall quality、Experience、Production value，And fun for 188bet game needs、Informational、In terms of interactivity and advancement，There is still a huge gap compared with foreign 188bet game farms。

With the continued advancement of rural revitalization，The innovation of rural tourism products is on the horizon，This is the most direct、One of the most feasible ways to increase rural output。188bet game farms with professional products and services will have broad development space。

3. Main elements of 188bet game leisure products

From a product perspective，Professional 188bet game leisure products often have the following main elements:① Highly interactive。Different from a casual sightseeing tour，Let parents and children、Server and child、Generate beneficial interactions between children。

② It should be casual，more relaxed、Convenient for rest。Consider the physical strength of children，There is also the physical exertion of parents raising children。

③ Pay more attention to education and entertainment。Parents pay more and more attention to education，I hope that my children can play while having fun，Learned knowledge or skills。Therefore, 188bet game travel projects must not only have hardware，Pay more attention to software。Design different experience projects for children of different ages。

④ Low dependence on scenic spots。188bet game projects are more about “playing”，Instead of "look"。Beach、Town、Mountain Forest、Countryside、Fields can be used as background paintings for 188bet game travel projects。

⑤ More emphasis on safety。Children’s awareness of danger is sometimes not yet complete，In order to ensure the absolute safety of the child，The safety requirements for the project will be much higher than those for general 188bet game projects。

Based on the actual situation of the project，These elements may not be fully present，May have some of these elements。

2. From macro trends to market segments, 188bet game leisure’s market opportunityEncounter

1、The macro economy is already in a downward cycle，The 188bet game industry shows strong resistance to pressure

Since 2011，The national economic 188bet game has entered a gradually declining cycle，The economic 188bet game by 2019 is only 6.1%。Affected by the new coronavirus epidemic，Expected to further decline in 2020。

At the same time from 2017 to present，The growth rate of per capita disposable income of Chinese residents has also declined to a certain extent (-1.5%），The growth rate of domestic 188bet game consumption is much higher than the average consumption growth rate，Exhibiting obvious strong periodic characteristics。There is still great potential demand and potential for 188bet game consumption。

Through China’s 188bet game data in the past five years (2015-2019)，We can find some major trends in China’s 188bet game industry in recent years:

① 188bet game regardless of income，The number of tourists is still increasing，Continues to lead the GDP growth rate and tertiary industry growth rate in the same period。

② Supporting the rapid development of 188bet game，It is the increasing consumption power of urban residents，In recent years, the growth rate of consumption and visits has far exceeded that of rural residents，This is also due to the growing gap between urban and rural areas in China。

③ The growth rate of 188bet game is gradually decreasing，This is consistent with macroeconomic trends。

④ According to the international passenger traffic data released by the Civil Aviation Administration，It can be found that international passenger traffic has continued to grow rapidly in recent years。Considering from 2018 to present，China’s foreign trade is affected by international relations，Business travel will not see significant growth，So most of this growth should be driven by overseas 188bet game/residence。It shows that China’s high-end 188bet game consumption capacity will still be strong at least in 2019 (before the epidemic)。

⑤ The impact of economic downturn on 188bet game consumption is from bottom to top，That is, it will first affect the low- and middle-income groups，Time to the middle class，Finally to the high-income group。But the proportion of high-income groups is very low，No more than 30 million people (about 2% of the total population)。

⑥ 188bet game investment has shrunk sharply in recent years，Negative growth in 2018 -5.44%。Especially the cliff-like decline in the Northeast region-59.62%，Western region fell -18.13%。Social capital has been the absolute main force in 188bet game investment for many years in a row，Accounting for 63.31%，17 which is much higher than government investment.57% and 19 invested by state-owned enterprises.12%。

2. Looking at the development trend of China’s 188bet game power from the perspective of representative industries

First, let’s start with the most representative、Data authenticity、The two major consumer industries with the highest accuracy - real estate industry and automobile industry，Look at the development trend of Chinese residents’ 188bet game power。

Real estate industry:

Automobile industry:

It can be found from the above data:

① After the real estate industry experienced rapid development in 2016，The growth rate is gradually slowing down every year，Especially after entering 2019，Overall growth rate is declining，The lack of motivation is very obvious。Especially the extremely low growth rate in December 2019 indicates，2020 188bet game be a very unfavorable year for the real estate industry。

Everyone knows，The real estate industry and the tourism industry are closely related，In fact, a large amount of investment in tourism projects comes from real estate。The future 188bet game leisure industry cannot be developed like the small towns of the past、Cultural Tourism City development like that，Too much reliance on supporting real estate for profit，It should have good cash flow and self-profitability。

② The automobile industry is one of the largest optional consumer markets，Also reached sales peak in 2017，Starting into recession in 2018，The shrinking trend in sales has been particularly obvious since the second half of 2018。This shows that the national consumption ability of large-ticket consumer goods has reached a huge turning point。This has certain reference significance for the future market size trend of optional consumption and the market positioning of tourism 188bet game that also belong to optional consumption。

3. Changing trends in 188bet game capacity and demand in cities at different tiers

So where is the main market space for 188bet game leisure in China?

We can refer to the "2019 China Population Migration and Urbanization Development Research Report Based on JD.com Big Data" released by JD Digital Technology Group on November 19, 2019。

There is a net outflow of population in Beijing, Shanghai, Guangzhou and Shenzhen，But 188bet game does not mean that first-tier cities are in decline，Or counter-urbanization。From the perspective of population flow，Migration from core cities，Most of them go to surrounding areas，Indicates that urban agglomerations have become important population evacuation areas in core cities，The core city and surrounding areas show positive two-way connections。

Also，Wuhan、Hangzhou、Nanjing、Changsha、Chengdu、Chongqing and other new first-tier cities，shows a strong net inflow of population，Especially Wuhan、Chongqing、Chengdu，Both show strong attraction to the population of first-tier cities。

With the gradual increase 188bet game frequency of population migration in lower-tier cities and the rapid growth 188bet game income of the migrant population，The “sinking consumer market” has released huge consumption potential，Become an important engine driving China’s consumption and economic growth。

Report Display，The growth rate of low-tier cities is faster than the growth rate of high-tier cities，The growth rate of total 188bet game in fourth- and fifth-tier cities leads other first-tier cities，Shows that the sinking market has great 188bet game potential。The migration of a large number of people with high purchasing power from high-tier cities to low-tier cities has improved the 188bet game quality and 188bet game structure of low-tier cities。

It’s worth noting，After entering the second half of 2019，The growth rate of optional 188bet game in cities at all tiers has shown a significant downward trend，First-tier cities have even entered negative growth，Lower-tier cities also began to turn downward after rapid growth，But the growth rate is still better than that of first-tier cities。Post-epidemic trends still need to be observed。

4. Estimation of national population structure and 188bet game leisure market size

Obviously，The market for 188bet game leisure comes from urban parenting families including lower-tier cities，The author estimates the size of this market based on the national population structure。

See above table，Benefit from the two-child policy，As of 2019, my country’s urban young population will still maintain a certain slight growth，If you include parents，A large market with a population of more than 400 million。Huge market demand versus backward market supply，Will promote the rapid development of 188bet game leisure industry。

But it should also be seen，China’s income structure is complex、Multiple levels of consumption，As analyzed above，The proportion of high-income people whose spending power is not affected by the economic downturn is very small，At the same time, with the fact that residents’ optional consumption has shrunk，Most urban residents 188bet game become increasingly sensitive to the cost-effectiveness of optional consumption。

3. Pain points of domestic 188bet game products

Although the domestic 188bet game travel market has grown rapidly in recent years，There are also a small number of high-end products、Exquisite product，But overall there are still many problems。Mainly reflected in the following aspects:

1. Unreasonable product structure

The obvious feature is a large number of amusement equipment and commercial supporting equipment、The accumulation of high-end hotels，This type of product often seems like a huge investment，No special features、No content、Maintenance is expensive、Low performance，Extremely poor survival and hematopoietic ability。Even if balanced with large-scale real estate supporting facilities，In the long run，We will also continue to feed real estate profits back to the cultural and 188bet game sector。Then after the developer sells the house，It is likely to be abandoned，The ending that leaves a mess。

2. Product homogeneity and serious lack of innovation

Most domestic 188bet game programs remain in a very extensive state，As long as it is for children to play with，It’s a 188bet game project。That is, the “generalized” 188bet game mentioned by the author above。

Comparing with outstanding foreign cases (detailed case analysis below)，We can find out，Parenting is an industry that must be segmented，Different customer groups、Different age groups、different time points，There will be completely different needs and targeted software and hardware 188bet game。

Different positioning、Different 188bet game，The project is in place、There will also be great differences in project form and business model。

3. Lack of interactive elements

188bet game products are too inclined to stack hardware, which will also lead to insufficient interactive experience。Of course you can have fun playing with equipment，But the economy is down、Intensified social competition，Parents will become more and more inclined to educate their children。It is different from the knowledge instillation in the classroom，The scope will be wider，For example, expanding knowledge、Interest cultivation、Strong body and mind、Character building、Social skills, etc.，It will be a good outdoor supplement for school education。

Can this demand be met by hardware alone?？Obviously impossible。So the software for 188bet game projects、combination of software and hardware，will mention increasingly important positions，Developed various interactive products，Not only includes the interaction between parents and children，There is also the interaction between the organizer and the children、Children’s interaction with each other。

4. The basic 188bet game or equipment industry is lagging behind

At present, most cultural tourism project investors are real estate developers or government investments，The main characteristic of these investors is that they have money but no “real”。Lack of real understanding of the market，No real cultural tourism team，There are no actual 188bet game (including system 188bet game and individual software and hardware 188bet game)。Then it must be completed and opened within the scheduled time，We can only rely on purchasing from everywhere to piece together and stack them。China has always been very backward in terms of basic 188bet game and equipment industries，A large amount of high-quality hardware equipment needs to be imported，Significantly increased project costs。

After the survival of the fittest in the market and the accelerated reshuffle of the new coronavirus epidemic，I believe this aspect 188bet game be gradually optimized，Concentrate on researching market segments，Companies that can have “one fresh move” 188bet game gradually stand out。With the support of capital，Achieve rapid development and transformation。

4. Development Trend of 188bet game Leisure Products

1. 188bet game are more segmented and refined

188bet game characteristics determine the form and content characteristics of 188bet game leisure products, which are closely related to the age and cognitive level of the child，Different growth stages require 188bet game leisure products that suit different dimensions of needs，This is different from most popular mass tourism products。

Therefore, future 188bet game leisure products will develop from the current roughness，Toward more and more segmentation、Development in the direction of refinement。

Children between 18 months and 3 years old are in the cognitive stage，Just learned to walk，In the budding stage of thinking，Need more awareness of the outside world，Lay the foundation for children’s intellectual development，And this stage of psychological development，will determine the entire psychological evolution of the child。The safety requirements for 188bet game products at this stage will also be the highest。

Children aged 3-6 are 188bet game curious stage，Like exploring unknown worlds，Various novelties、Things that are inaccessible 188bet game city are very important for them to experience the unknown world。The average attention span of children of this age is only 15 minutes，Therefore, setting up play spaces and game activities needs to constantly keep children excited，Enrich the variety，The quantity should be small。

Children aged 6-12 are 188bet game interest stage，Very broad range of interests，Towards natural ecology、Interested in hands-on activities。Children of this age group are on the basis of meeting safety requirements，Some challenging games can be added as appropriate。Also suitable for small class teaching、or group activity，Develop children’s communication and collaboration skills。

Children aged 12-16 are in the stage of seeking knowledge，Already generally has his own interests，Already has certain independent abilities，They need to be more athletic、Challenging、Adventurousness、Skill、Informational products，Let them grow and gain in abilities during every 188bet game vacation。

Parenting education course developed by Jigao Paradise

2. Good self-profitability

The domestic large-scale theme park market is becoming increasingly saturated，The real estate market is also gradually declining and the outlook is unpredictable，Use high to hit again、The limitations of the real estate feedback scheme will gradually become apparent。So in the future, 188bet game leisure products will definitely pay more and more attention to their own operating profitability and cash flow balance。

In a nutshell: heavier ones are lighter，The lighter one is heavier，Small but complete，Small but beautiful。

In the future, the investment intensity in 188bet game leisure products will be significantly reduced，As low as tens of millions to hundreds of millions，2-3 orders of magnitude lower than the current investment in large-scale cultural and tourism complex projects that easily cost tens of billions，The so-called "heavy ones are lighter"。activities、Education、Services will be paid more and more attention、Rich，Use these soft products to extend the experience time、Promote second elimination，Even achieve long-term customer stickiness，This is "lighter is heavier"。

What is "small but complete"？Although the investment amount is significantly reduced，But the business format caters to different types of 188bet game needs，Still more comprehensive，Become a small closed loop。For example, some 188bet game resorts may include entertainment、Sports、Education、Catering、Shopping、Performing Arts、Night Tour、Full accommodation，Not inferior to large cultural tourism complex。

“Small but beautiful”，Refers to design and quality。Design is the soul of all cultural and tourism products，For 188bet game products，Not only focus on innovation and beauty，At the same time, designers should consider the needs of various educational courses for collaborative customized design。Reduced investment intensity does not mean shoddy manufacturing，On the contrary, all young families now have high quality pursuits for the things they give their children。So 188bet game leisure products are in the economic downturn，We must consider the balance between quality and cost-effectiveness。

How to achieve the above while significantly reducing investment intensity？I think that in addition to relying on long-term industrial accumulation and research and development of core 188bet game to control all aspects of costs，Reasonable product system design and practical investment research calculations are also very critical to the optimization of the overall business format and the successful profitability of the project。

3. Convenient transportation, high frequency, high stickiness

With the popularity of self-driving cars，188bet game leisure meeting presents a "combination of long and short" situation。A 188bet game resort that takes children to well-known tourist destinations over long holidays, winter and summer vacations，And more often it happens on weekends when taking children for outings，Short-term, short-distance and high-frequency 188bet game leisure projects in nearby cities will become a hot spot。

To achieve high viscosity，Adopt annual card、Sales packages and other marketing methods are naturally standard routines，But more importantly, content products that are constantly changing and always new，Systematic various outdoor tutorials，Entertainment and entertainment allow children to gain continuously，In this way, parents will have the motivation to bring their children multiple times。So 188bet game leisure comes from 188bet game travel，But there will be differences in many places。

4. “188bet game+” creates infinite possibilities

188bet game leisure is not a single product，“188bet game+” will create infinite possibilities。188bet game + vacation、188bet game + rural area、188bet game + Park、188bet game + community, etc.。

For example, in rural revitalization，Increasing crop output value alone will be very slow and difficult，188bet game leisure projects can become a link between rural redevelopment and urban-rural co-prosperity。

With the change of urban construction from incremental to stock era，188bet game leisure projects and municipal parks、Urban renewal projects and other combinations，Will drive the vitality and value of urban communities。

The huge market potential is waiting to be explored.

*Source of 188bet game article: WeChat public account "Jingjian Think Tank" (ID: jjwlzk), original title:《Landscape Research No.41：Supply-side reform, iteration and innovation of 188bet game leisure》.