Traditional 188bet mobile login operators are accelerating their expansion in areas where OTA giants have advantages。

March this year，188bet mobile login Group with 1.USD 3.6 billion acquisition of hotel wholesaler Hotelbeds Group’s destination services business，And acquired online travel software service platform Musement in September，And use this to enhance future business development capabilities in the field of tourism destinations。

European travel giant 188bet mobile login Group has further enhanced its influence in the tourist destination market after completing two major mergers and acquisitions this year。

188bet mobile login currently provides 6 million experience products every year、25 million transfer services，And has 9,000 employees in 49 countries around the world，has become an important player in the destination activity market。What is particularly noteworthy is，The company’s destination activity business revenue is growing rapidly，Fiscal year 2018 increased by 50% compared with the same period last year。

In fact，Accelerating expansion in this market will provide new impetus for 188bet mobile login to achieve 10% profit growth in the next two years。At the same time，This move is also in line with the company’s overall strategy of vertical integration in the tourism industry。

From the global market scale，The tourism destination activity market will reach US3 billion by 2020。Latest financial report display，188bet mobile login Group’s revenue in fiscal year 2018 was 19.5 billion euros (US.1 billion)，Net profit 8.US.9 billion (.1 billion)。

Among them，188bet mobile login business revenue 3.USD 4.7 billion (3.0.4 billion euros)，2 compared with the same period last year.USD 3.1 billion (2.0.3 billion euros) increased by more than 50%。

However，188bet mobile login has different intentions in acquiring the two companies。Acquisition of Hotelbeds destination business to expand product range。

David Schelp, general manager of 188bet mobile login Group’s destination activities business，The company can now provide many different destination activity products，Because the products in the past were relatively single，Most of them are one-day tour products。Now 188bet mobile login can provide multi-day tour activity products，Also provides system support for the expanding cruise business。

On the other hand，The acquisition of Musement is to fill the previous business gap of the platform。Musement as a technology platform can help companies in digital production、Provide strong team talent support in distribution and other aspects。

Before the acquisition of Musement，188bet mobile login has a big advantage in destinations with sun and sand，But after the acquisition, 188bet mobile login’s influence in the city will be enhanced，Company is replacing existing destination activity software with Musement system。

Two major advantages help the expansion of 188bet mobile login

188bet mobile login’s expansion reflects another segment in the travel industry moving towards vertical integration。The traditional approach of tour operators is，Sell vacation products in your own stores，Then use your own plane to transport customers to the autonomously controlled hotel。

Strictly speaking，Same as other tour operators，188bet mobile login has been in the destination activities space for quite some time，Because the company’s sales staff at the destination have already begun selling tickets and other event products to customers。

Alex Bainbridge, founder and CEO of travel distribution company TourCMS，These traditional tour operators have always had a destination activities business，It’s just that their definition of 188bet mobile login business is different from that of current digital destination event sales。

After completing new M&A transactions and adjusting strategic goals，188bet mobile login is now able to sell a wider range of destination activities and attractions to customers。

Schhelp said，Overview of the current destination activity market，The biggest challenge faced by major players is，The cost of acquiring customers is extremely high，But the profit obtained is relatively small。For 188bet mobile login，The customer acquisition cost of entering this field is almost zero，Because most of the existing customers are loyal customers who buy 188bet mobile login vacation package products。

This way，188bet mobile login can easily solve the two main problems in this market。First，The company does not need to invest in customer acquisition costs，Second，The company’s average operating profit margin will also be higher。

a few weeks ago，188bet mobile login begins rolling out the Musement platform booking system in its UK retail stores，The main purpose is to promote this method to other European customer markets。

“We sell many products online now。Not only Disney、Universal Studios and other theme parks，Also started selling urban products that were not sold on the platform before to 188bet mobile login users，"Schhelp said。

With a strong technical platform，188bet mobile login can not only provide more products to original users，Also provides other growth points for the company。For example，After 188bet mobile login acquired Musement, it opened to third-party companies，Allow them to use the 188bet mobile login platform to sell their own event products。

Also，Musement has reached an agreement with Google，Planning to cooperate with Google Trips in the field of destination activities，There will be more airlines in the future、Opportunities for cooperation between hotels and cruise lines。Schlep said，He has started to contact some companies，It is expected to reach more cooperation agreements on 188bet mobile login products in the future。

The third development opportunity is，Sell products directly to consumers through direct sales。However，188bet mobile login has not yet decided whether to be a company、Musement or another third-party company launches this service。

Compete with the four major online 188bet mobile login giants

The tourism destination activity market is very fragmented，Hundreds of thousands of suppliers around the world，Many suppliers mainly sell products offline。The challenge for players like 188bet mobile login is，How to connect as many merchants as possible，And enable their products to be sold online。

Looking at it from 188bet mobile login perspective，188bet mobile login market still has a lot of room for development，188bet mobile login is also the reason why many start-ups and investors have stepped into 188bet mobile login field。As of now，GetYourGuide、Startups such as Klook have received millions of dollars in investment。

GetYourGuide co-founder and COO Tao Tao once said，The 188bet mobile login is in the best period of development opportunities in history。

However，The competitors faced by 188bet mobile login Group are all online travel giants who have been deeply involved in this field for several years，such as Expedia、Booking Holdings、TripAdvisor、Airbnb。

Booking CEO Glenn Fogel said，Although there is still a big gap in scale between the scale of attractions and other tourism-related businesses and the accommodation business，But we have laid a very solid foundation in 188bet mobile login regard。In the long run，We believe，Being able to provide users with a seamless booking and payment experience will become the core competitiveness in 188bet mobile login field。

In order to further consolidate our position in the 188bet mobile login，Booking started with 2 in April this year.Acquired technology provider FareHarbor for 0 million。TripAdvisor, which acquired Viator for US0 million in 2014 and became the largest player in the market, also announced the acquisition of Bokun on the second day of the Booking merger transaction。

Schhelp said，Although OTA giants have entered 188bet mobile login field，They also have an advantage in user base，But they face problems such as how to digitize the relationship with suppliers and how to implement delivery。

Although 188bet mobile login Group, which has been established for 50 years, has already crushed the largest OTA giant Booking Holdings in terms of revenue，But there is still a lot of gap between the latter and the latter in terms of profitability，2017 8.The net profit of US0 million is less than 40% of Booking。It seems，Challenge the dominant OTA giant online，188bet mobile login is not just about acquiring more online travel companies。