After 40 years of development，The total number of 188bet app download in the country is about 30,000。Among them included in the A-level scenic spot sequence，The total number reaches 12402，1.62 million employees，960,000 permanent employees，A-level 188bet app download received 6,474.99 million visitors，Tourism operating income 506.6 billion yuan，Ticket revenue is 94.5 billion yuan 。average，A family that receives more than 500,000 people，Income exceeds 40 million。Among them 5A280，4A3720，3A6198，2A2101，A103 home，Basically forming an olive-shaped structure，Basically the same structure as a star-rated hotel。5A level scenic spot revenue 123.2 billion yuan，Average income 4.400 million yuan，Ticket revenue 37 billion yuan，Average 1.300 million yuan。2019，The operating income of the travel agency industry is 76 billion yuan，Star hotel revenue 190 billion yuan，Added together，Equivalent to half of the A-level scenic spot，188bet app download are the main body of the tourism industry，Being the subject of attraction，Also the main body of the scale。

1. 188bet app download understanding

There is a saying in recent years“China is transforming from an era of tourism to an era of leisure and vacation”。I don’t agree with this statement。Still our traditional way of thinking，Black and white，either/or。In fact, what is the next real development direction？It is the development direction of composite type，That is to say, the product is composite，Development is diversified，So there is no transition from where to where，Just do whatever suits you best。188bet app download are the main appeal of tourists。So if you do a structural analysis of the scenic spot，Involving types、Region、Subordinate、Level etc.。If you do trend analysis，Involving the current situation、Development、Changes and more。But no matter how you analyze it，The fundamental lies in demand。

First，Scenic spot is eternal。Because the first generation of tourists are pursuing 188bet app download。The first destination must be to explore 188bet app download。The so-called from scenic tourism to global tourism，This is a false proposition。I always disagree with this sentence。There is always the first generation，There is always a first time，There will always be a necessity for the existence of 188bet app download。

Second，The scenic spot will change forever。Although it is eternity，But it’s always changing，Fierce market competition，188bet app download need changes。It turns out that many 188bet app download rely on the monopoly of resources，Now it depends on the variability of operations。

Third，The future of 188bet app download。First, develop regionalization。Point at a scenic spot to conquer the world，This era seems to have passed。China’s first-class tourism resources entered the market in the 1980s，For example, the Terracotta Warriors and Horses of the Forbidden City，These are two cultural landscapes。Huangshan、Jiuzhaigou These are two natural landscapes，To this day，These four places are still representatives of China’s tourism，Typical in the world。Second-rate tourism resources generally entered the market in the 1990s。What is entering the market now are third-rate resources。Three-rate resources still want to be nationwide？No possibility。So it’s natural，Develop regionalization。The second is to experience immersion。This is a new market demand，The requirements are getting higher and higher。The third is model diversification。The fourth is consumption and lifestyle。This is the future of 188bet app download。

Conversely speaking，Downsizing 188bet app download、Downplay development，is a new requirement。Enhancing the natural and enhanced landscape of 188bet app download。The problem is that the first-class landscape is almost completely developed，Also，But they are all very remote。Because landscape takes vision as the first requirement，Even the only requirement。The first thing we say when we go to a scenic spot is ask if it’s nice or not？I won’t watch if it doesn’t look good。But under the new market demand，The requirements are comprehensive，It’s a comprehensive feeling，It’s the eye、ear、nose、tongue、body、心、The comprehensive experience of God。On the other hand，First-class tourism resources have been fully developed。So now we emphasize that the scenic spot will continue to increase development efforts，Spend more、Nothing good can be done。Therefore it should be converted into a historical and cultural experience area、Leisure and Recreation Area、Ecotourism Area、Tourist Resort、Special tourist area、The positioning of a special entertainment area。In other words, the concept of a pan-scenic area can be formed。Such a product is naturally a pan-tourism product。

2. Basic Judgment

First judgment，188bet app download are still the main source of consumption for Chinese tourists，Is the top priority for development。So I don’t quite agree with the view that there is no need to develop 188bet app download，The problem is how to do it？

Second，The type structure of 188bet app download is now diversified，This reflects the diversity of needs。Natural sightseeing，History and culture accounted for 57.3%，Accounted for 88% of receptions.4%，Income accounts for 90%，Explanation that tourism is still the mainstay。

Third，The expansion of total volume does not match the amount of unit income and unit investment。What does it mean？Some projects require large investments，But it has never reached the same proportion of expansion，What does it mean？Many investments have been settled，Even a lot of investment was wasted。On the other hand，Unit size decreased，It also shows that unit efficiency has declined，So don’t think that 188bet app download are just cornucopias，If you invest in 188bet app download, you will definitely make money。Some 5A 188bet app download also suffer losses，Some even went bankrupt and reorganized。

Fourth，Overall，Scenic spot ticket prices are normal，It can even be said that it is not high，But why is the public opinion so fierce？One is to generalize from a partial perspective。The 5A price of a few heads represents all。The second is to use points to lead。Especially in the past two years。What am I worried about？After the epidemic is over，Vicious price-cutting competition，Everyone’s life was difficult to begin with，Vicious price-cutting competition again，There are guests，Prosperity does not lead to wealth。But now it’s beyond expectations，Some provinces offer free admission to 188bet app download。Then let me ask a question，Do you still want to do it or not？Tourism is an industry，The scenic spot is the highlight again，Completely free of charge，Then you really have to ask whether you want to do it or not？Are you so anxious to attract customers?？Conversely speaking，How effective can it really be?？

There is another data，30,000 188bet app download in China。If this data is true，A-level 188bet app download account for only one third，What about other situations？Why the sequence is not entered？Most of them are small 188bet app download，Not reconciled to being a low-A grade，Gao Bu Cheng，It’s too low to do so。But as long as it can meet the demand without losing money。So there is no need to belittle，I think the small scenic spot is not done well，Just like setting up a street stall，You sell things at a street stall，As long as it can be sold, it is a good thing。This scenic spot does not have A grade，But there is a market。On the other hand are high-end projects and large projects，Disdainful or too late to enter the sequence。For example, Shanghai Disneyland，Universal Studios in Beijing，Is the world’s leading company，is an absolute IP，Is this 5A important to it？

Fifth，Scenic Area Investment。Total investment exceeds 400 billion，But the total tourism investment that year was 2 trillion，This means that 188bet app download are no longer the focus of investment，Gradually marginalized。On the other hand, the total revenue of 188bet app download and total tourism revenue do not match，Accounting for the majority of receptions，But the income proportion is still low。

Sixth，Compared with the resources occupied by the 188bet app download spot and the amount of assets formed，Severely insufficient number of employed people。actually shakes up the labor-intensive argument。Hotel too，Big investment，How many real workers are there？How many jobs can such an investment be used in other industries？So，The tourism industry is capital intensive、Technology intensive、Labor intensive exists at the same time，In line with the fundamental characteristics of strong comprehensiveness。But they say we are labor-intensive，This is wrong，Depends on different industries。

During the development, 188bet app download have also produced a series of misunderstandings.

The first misunderstanding，Misunderstanding of supply and demand。Many investors believe that 188bet app download are still in short supply，Can still develop greatly，This judgment is fundamentally wrong。I’ve seen a lot of dead 188bet app download over the years，Some 188bet app download are undergoing heavy investment and intensive construction，I went to take a look，I said this project is dead，Dead as expected。But investors have this misunderstanding，In fact, there is a lack of real judgment on our market。

Second，Investment Misunderstandings。Think China has unlimited resources，188bet app download’s a good project if you catch 188bet app download。First-class tourism resources are basically gone，Second-rate ones have also entered the market，How can there be unlimited resources？But some leisure and vacation resources are first-class，This is okay。

Third，Misunderstandings in operation。I feel like business is easy to do，Guests will come when you open the door，Is 188bet app download possible？Everyone has realized 188bet app download now，Just open the door again，If the guest doesn’t come, 188bet app download’s still not coming。

Fourth，Structural misunderstanding。New consumption is rising，Insufficient new products。It still affects the 188bet app download，Including consumption, there is also an alternative。For example, China’s leisure and vacation products are insufficient，So after market demand rises，Everyone still runs to the scenic spot，In fact, leisure and vacation products are replaced by scenic spot products，Replaced business travel products。

Fifth，Level misunderstanding，It is to use 5A 188bet app download to cover the entire area，To generalize from a partial perspective。

Sixth，Consumption Misunderstandings，Single ticket、Single consumption、Secondary underconsumption is common，Everyone says we need to do secondary consumption，But what is the fundamental problem with secondary consumption？We say there is a shortage of cultural and creative products，To learn from the Forbidden City，Nothing to learn from the Forbidden City，Where are the cultural resources of the Forbidden City?？Activate it now，So I think it’s great。Actually speaking，What is the core problem of insufficient secondary consumption？Insufficient consumption time。Because 188bet app download are often one-day trips，Come in a hurry，Go in a hurry，If you can stay one night，Just calm down，Second consumption will start again。Ready to eat，It’s ready to stay，You can buy things。

Seventh，Construction Misunderstandings，Only emphasize resources，Not paying attention to products，Extensive construction，Insufficient refinement，Especially in the western region, there is a serious lack of refinement。I rated 188bet app download nationwide，Jiangnan has the highest degree of refinement，Jiangsu、Zhejiang、Shanghai，Extending to the Yangtze River Delta region，The degree of refinement is basically comparable to world-class levels，The second is Guangdong，The rest are not very refined。

Eighth，Cultural misunderstanding。Resource Orientation，Insufficient creation；Tourist Guide，Insufficient activity。If 188bet app download are any resources, I can make something，Serious lack of creativity。

Ninth，Misunderstandings about global tourism。From scenic spot tourism to global tourism，You don’t have to do it in 188bet app download，Some places even list tourist attractions without attractions。I don’t believe this，Because this matter goes against the rules，Where to go without attractions？There must be a destination，The first function of that destination must be the sightseeing function。So tourism without 188bet app download is also a false proposition。

There are also misunderstandings about tickets，Now the government is misleading。In the past two years, there was a policy to reduce 188bet app download spot tickets by 30%，State-owned enterprises have to implement，It continues to decline this year。I’ll just ask，No cost？If the amount of money earned by the 188bet app download spot is not even enough to cover the cost，What else are you doing？Opening this 188bet app download spot is a trap，Fill it in every day，This is against the laws of economics，We still sing openly about things that go against economic laws，It’s really a high-profile statement。

A series of questions，First，Inflated demand，Full Penetration，Iteration continues。Scenic area products are also constantly iterating，But most 188bet app download cannot keep up。Second，Refined requirements，Difficult to adapt。Third，mutual substitution，Difficult to finalize various products。For example, go to a developed tourist country，A product is more than 50 years old，Disney 70 years old。Of course, there are changes and fine-tuning in the process，But the overall pattern has not changed，This product is finalized。Industrial products focus on research and development、Pilot test、Finishing、Mass production，This is what industrial products pay attention to。What about us？Many products are not finalized。As of today，What is this product?？Can’t tell clearly。This is a manifestation of the immaturity of our market。And high-end consumption occurs，But it turns into a kind of conspicuous consumption，It has no substantial effect on the relationship。For example, if a billionaire goes to Huangshan Mountain, he also has this money，Ordinary people also spend this money to go to Huangshan，Is there any difference between billionaires and ordinary people in terms of consumption in Huangshan?？No difference。So overall，We are growing but immature consumers，Lack of accumulation of time，Lack of accumulation of the times，Lack of leisure skills，Lack of leisure culture。A Western sentence，“Nobles will emerge after three generations”。We have the same sentence，“Three lifetimes as an official to learn how to eat and wear”。So this requires accumulation，Not even now。

3. Transformation of 188bet app download

First is the pattern，From single to comprehensive。How to transform the scenic spot？This is the core。Composite product，Diversified development。The development trend in recent years is that hotels become 188bet app download，Resortization of 188bet app download，Vacation lifestyle，This is the trend in recent years。Especially in some major 188bet app download。The big scenic spot is originally located on the mountain，Core resources。It’s different now，You have to study how to do it halfway up the mountain，How to do it at the foot of the mountain，How to do it under the mountain，Doing it under the mountain is rural tourism。Huangshan is the most typical，The above is the core landscape，Top product，The following is Huizhou culture。So it’s natural，From single sightseeing to composite type，Popular for sightseeing，Relaxation and vacation bring wealth，Famous for cultural tourism，Basics of rural tourism，Business travel-led，Special Tourism Supplement。But different products have different dominant demands，Sightseeing is where 188bet app download are king，Vacation is when hotels are king，Leisure is entertainment is king，Business is chain is king，Speciality is that difference is king，Composite products are elements are king，The more elements there are，The richer your content。

The second is expansion，From scenic spot to destination。The first is that some 188bet app download themselves have formed a destination model，More 188bet app download need to be converted to destination mode，These are basically large 188bet app download。The so-called destination pattern，It is an expansion and upgrade based on the complex model。The ideal state is the ultimate destination，The intermediate state is the primary destination，The primary state is a drop-in place。For example, Jiuzhaigou is basically called the ultimate destination。Where are you going on this trip？Jiuzhaigou。At most, we have to stop in Chengdu on the way，Finally to Jiuzhaigou，This is called the ultimate destination。The second type is tourist towns and pastoral complexes，Add 188bet app download，May become a new trend。Because of the large investment in tourist towns and pastoral complexes，Operational difficulties，Need to kidnap 188bet app download。A small town invests three to five billion，Where does the attraction come from？Specialized town，What’s special about it？Kidnapping a scenic spot is different，It becomes a destination。So this must be the next trend。The third type is small 188bet app download and rural tourism combined together，It is also a concept of destination。Like Mogan Mountain in Zhejiang，Moganshan is a big scenic spot，But there is no scene to speak of，But rural tourism has begun，B&B is up，The attraction of the B&B structure becomes the concept of a destination。

Third，Space expansion，From occupying space to being the number one in functionality。Can’t just be satisfied with a large area，Available land is fundamental to commercialization。People often say that they have taken 40 square kilometers of 188bet app download，How to do it？How much land is available？1000 acres of available land。How many land procedures can you handle？100 acres。If you only have 100 acres of land, you can go through the procedures，You can just stop doing this。So we can’t just be satisfied with the size of the area。These places need zoning planning，Form cloud layout。The so-called cloud layout is great decentralization、Small concentration。For example, a scenic spot of 400 square kilometers，Definitely scoring area，District construction means great decentralization、Small concentration，Only with small concentration can there be a business model。For example, Qianli Gallery in Kanas, Xinjiang，I said it can be done after reading it，Can be made into a linear pattern，For example, there is a concentration area 100 kilometers away，In this way, everyone can enjoy Qianli Gallery，There are also some to eat，Some accommodation，Some fun。Because the view from Qianli Gallery is incomparable，What a first-class landscape in China。But just ask，Who invests？Settled an account，The investment amount is not large。But many investors think it’s really good，It’s so vague to invest。The obstacle is that the operating period is too short，Three months in one year，What to do if there are three months in a year？

Fourth，Content is king，Continuously enrich the content，Continuously innovate content。I’m afraid when we talk about development and innovation, this is probably to a greater extent。In this case, the function needs to be strengthened，Do less construction projects without functions，Even landmark buildings need rich functions。I often see a pavilion placed in an inexplicable location in 188bet app download。Why build a pavilion？Don’t know what to do，That’s how it was designed anyway，For beauty。Build such a crappy pavilion just for the sake of beauty，You can also be a good pavilion。The first function of the pavilion is to let everyone rest，When you are tired from walking, sit here for shade, rest and look beautiful。If there are no functional things, try to do as little as possible。

Content determines function，Function determines structure，Structure determines form。But it’s a pity，Nowadays, most 188bet app download have seen countless buildings without functions，I don’t know what I’m doing。Many investors build houses、Road construction，He will recognize the money he spends。Do some preliminary work，Research carefully，He doesn’t recognize it，He thinks I have everything in my head，What you make is good。Sometimes it’s really hard to laugh or cry，I don’t know what he is thinking，Why？Just layman’s intervention，Disrespect the rules of tourism，Disrespect the principles of tourism planning and design，Rules of development and construction，Isn’t that looking for death。

Fifth，Time extension，From phased to full-year use。I summarized it，Time from source to destination，1:1 is the bottom line，Beyond is great value。For example, from Beijing to Qinghai，About one day。Two days to go back。If you don’t visit Xining for two days，I feel like I’m at a loss，These are all human instincts。Enter the scenic spot，Design that needs to be exciting for 5 minutes，The arrangement of a climax node in 15 minutes。So create highlights，Form focus，Highlight the screaming point。Don’t think 5 minutes is too short，Take the flat road，Walking one mile in 5 minutes，Walking one kilometer in 10 minutes。If you want to climb a mountain，You can climb out of breath in 5 minutes。Visit the 188bet app download，5 minutes is not a short time。For example, Mr. Li Zhi who does mountain tourism，His words are，“No step should be taken less when the guests are required to walk，No more than one step is required for guests to walk”。Speak louder，A meal in 3 hours，6 hours a night。So a scenic spot must find a way to let guests stay here for 3 hours，At least one meal guaranteed。Once I went to the Stone Forest in Kunming，A bunch of cultural experts are talking there，To protect the stone forest，All resting places must be removed，No chairs in the stone forest，Because the guests want to sit here，The centralized rest point needs to be demolished。This is simply ridiculous，Can protection be so protective?？If there are no chairs for guests to sit on，Guests will sit on the rocks，What kind of destruction is that？If you want to kick the guests out of the stone forest，Then why open this door？I am focusing on the current tour time of 2 hours，Find a way to add some content，Have more fun，Let guests stay here for three hours，You can eat when you come out，Then I’ll leave it for you to spend。

Another one is to extend the operating hours throughout the year，Create a new image，Colorful Scenic Area，Don’t just look at 188bet app download，188bet app download are for fun，How much content to play？Extend guest’s stay，We need to deepen our products，Rich content。First, four seasons products，Spring flowers，The fragrance of the valley deep in the flowers，Xia Shu，Qingqing River is green and green，Autumn leaves，The beauty of colorful mountains and rivers，Winter play，Hot spring folk music Taotao。Two are the products of the four seasons，Practice early in the morning，Morning Tour，Raise in the afternoon，Evening fun。Get this set of things，Only as a destination scenic spot can it truly stand up。When it comes down to the guest’s stay。Stay to consume，Stay to have time to spend。Follow the noise like this，You just want to buy something and you don’t have time。

Sixth，Experience，From sightseeing to immersion。Flow of guests，First, the pursuit of heterogeneous feelings，The second is service，The third is experience，The fourth is life。In terms of behavior type，I generally divide travel behavior into six categories，View type is sightseeing，Home style is country leisure，Enjoyment is a multi-faceted vacation，Sahua type is a theme park，Running wild is an outdoor experience，Masochistic type is a special kind of 188bet app download。

This requires research，First, consumption scenario。Hope guests spend more，Then you have to create consumption scenes，Let him have the motivation and motivation to spend money。The second is the consumption process。This process should be a relatively pleasant one，Don’t feel like you’re being ripped off。The buying process，You should spend money happily，Satisfied afterwards。But such times are rare，I often feel like I’m cheating。Traveling in the mind cannot replace traveling in the body，Traveling in the body must pursue depth。This is the instinctive pursuit of tourists。This kind of pursuit，Let’s deepen 188bet app download step by step。Very natural，From sightseeing to immersion，Everyone will pursue consumption。

Seventh，Deep construction。Need scenario planning and experience design。Scenario planning，Content Planning、Function planning、Space Planning、Time planning，So there is a method for scenario planning，The same is true for experience design。Vision、Hearing、Taste、Touch、kinesthetic sense、Activity，This series of designs。For example, smell design，Flowers should be planted in the 188bet app download area，Flowers are fragrant，Well designed，This fragrance will attract guests，There are different feelings in different seasons。But we have some places，What is the sense of smell？Toilet。I smell it，Where is the toilet。Is this possible？For example, kinesthetic sense，How to design roads，How to design steps。For example, the steps on some mountains，The width of the width，Narrow, narrow，High, high，Short, short，Walking on such a mountain is very tiring。If the design is very good，You have a sense of rhythm when you walk，It’s easy to walk，So we need to go deeper，Pursue details，Pursue refinement。

Eighth，Resource location。The monopoly of resources determines the coverage of the market，The convenience of location determines the comprehensiveness of the market。Now because the traffic conditions have changed，Many things are changing too。But，Traffic conditions have changed，The location has not changed。Everyone said that we have a high-speed rail here，No problem。Nowhere in the country is there a high-speed rail connection？Your high-speed rail is already many years late，Also regards high-speed rail as an advantage，You can only say that you later became even with the whole country，But the location is still there。First-class resources to build first-class products，First-class products must be high-quality systems。Use old products to drive new markets，Consolidate the old market with new products。So we need to study 188bet app download series of things。

The ninth is construction，This is an important step to get to the destination。I summarized a pattern，Mode called A+B+C。What does it mean？A is the center of attraction，As an attraction center, it has become a highlight of development，Not only attracts tourists，Also attracted the government。The attraction center may not make any money，The construction of a destination，It is impossible to make money everywhere。So such a project requires investment，The market also needs to be cultivated，This may cause a loss in business。B is the profit center，Our general form of profit center is daily operating income，Supporting real estate construction，Other methods are also being formed。C is the cultural center，Derived development。A+B+C，It is to extend the industrial chain，Expand the industry scope，Formation of industrial cluster，Constitute a destination pattern such as an industrial cluster。So we are a scenic spot，Especially in large 188bet app download，To a certain extent, it must be a cultural tourism industry gathering area。Increase the stock，Use high-end to boost mid- to low-end。So the creation of mechanism is needed、The creation of industry、The creation of science and technology and the creation of culture。

So any good project must be A+B+C。Sometimes I go to some projects to take a look，Can’t see A，188bet app download’s a real estate project，Don’t use the brand of cultural tourism。Some have finished reading， Where is B？I don’t see how you make money，I can’t see the business model。Some ABs have them，Can’t see C，Not seeing C means you have no ability for sustainable development，Because there is no cultural center。So I think our future development trend must be this trend。

Personal leisure life is the starting point of poetry，Prose layout，Novel process，Drama results。It is a life process for individuals，It is a new lifestyle for society，Poetry and distance，Poetry is the starting point。But in this process，If everything is strict，Nothing remains the same，Just died。Prose layout，There should be constant fresh changes。Novel process，There will be many new feelings in this process，Even a novelistic plot。For example, to a place，Many years，What do you see in this place，Forgot。But I met some interesting person here，Don’t forget。The final result is dramatic effect，If you have poetry in your heart，Where there is no poetry。If there is a distant place in your chest，Where is the distance?？Happiness is the state of mind。People who work in 188bet app download，To understand the guest’s mood，Let guests come to this happy place，Satisfy his mood。

The perfect destination is hard to find，Once you feel 188bet app download，I will miss you all my life。Summarized a few sentences:

got free 188bet app download，Have a leisurely mind，Use spare money，Doing other things，Keep yourself entertained，Yu Xianqing，The taste of leisure is deep。

Bringing Beauty，Enjoy the beautiful scenery，Encountering beautiful scenery，Get beautiful articles，Taste delicious food，Wen Meile，The sun and the moon are long between the United States and 188bet app download。

First，五看。The 188bet app download spot should make guests want to see it、Available、Good-looking、Keep-looking、Looking back。This is a process，It is also a stage of development that improves step by step。

Second，Wuke。Can enter、Can stay、Can be enjoyed、Available to enjoy、Rememberable。It is relatively easy to enter now。Can stay，Strictly speaking, it is generally not in place，It’s just that everyone thinks there is nothing to do here，So it’s just a rush。Appreciation is not something to watch，Watching is seeing，To appreciate, you have to stop，This is called appreciation。Available to enjoy、Rememberable，Leaved your destination，I left your 188bet app download spot，Take out the photo and take a look，Take out the souvenirs you purchased and take a look。Souvenirs are the attractions on your desk，Looking back, I think this place is great。

Third，Five degrees。First, the degree of difference，Must pursue differentiation，Avoid homogeneity。The second is cultural degree，Culture is not a simple display of cultural symbols，Let everyone truly feel the culture in this process。We always talk about rich culture。188bet app download is best not to use this word，There are so many Chinese words，Why do we have to say that the culture is rich？Tourists come out to pursue fashion、Happy、Romantic，188bet app download’s fun，Have fun，We have to put something thick and heavy on his shoulders，Can 188bet app download be done？Obviously not。The third is comfort，The fourth is convenience，Five is happiness。This is the fundamental requirement of contemporary tourists。Especially for today’s children，188bet app download is their inevitable requirement，188bet app download is a rigid requirement。188bet app download should be said that convenience is the basis，Comfort is improved，Finally reached happiness。

Fourth，Five forces。First, visual shock。Since the 188bet app download spot is called a 188bet app download spot，The first is the visual shock，If it doesn’t exist, it must be created。There must be something that makes everyone feel visually stunning。The second is historical penetration。This kind of penetration should give people a psychological feeling。The third is cultural attraction。This cultural attraction，Especially the local culture，The strongest difference，The most attractive one。But the local culture must be transformed，It won’t work without transformation。The fourth is the infiltration power of life，Calm down，Slow down，In order to feel life。Fifth，Happy excitement，This is also the ultimate pursuit。