Roadshow，It is a common promotion method for foreign-funded 188bet Online Sports Betting and Casino in China，It is also an effective way to attract potential investors。actually，More than two years since opening the franchise in China，Intercontinental conducts roadshows non-stop across the country with a frequency of 3-4 per year。

The year 2018 just passed，Intercontinental went to East China Hangzhou Station、Three areas: North China Beijing Station and South China Shenzhen Station，There are new gains at every stop。9 companies signed contracts at Hangzhou Station in July，This is an investment tasting event where the number of contracts signed by Intercontinental hit a new high at that time；8 companies signed on-site at Beijing Station in September，InterContinental’s Holiday Inn Express 188bet Online Sports Betting and Casino are sinking into more third- and fourth-tier tourist cities；14 companies signed contracts at Shenzhen Station in December，InterContinental promotes the franchise model from mid-range selected service 188bet Online Sports Betting and Casino to mid- to high-end full-service hotel brands。

Wang Huiyang, CEO of Huamei Consulting Group, thinks，High-star 188bet Online Sports Betting and Casino are investment-driven，Budget 188bet Online Sports Betting and Casino and mid-range 188bet Online Sports Betting and Casino are consumption-driven。The current domestic resort hotel market still needs to be further matured，There is no brand concentration either，Domestic companies and international brands have relatively equal opportunities。

Franchising reaches a watershed moment

Compared to the entrusted management model，Franchise model in business model、Human Resources、Finance and power are different，The owner has more freedom of management、Free man、财、property rights。Foreign hotel brands want to seek more and faster development in 188bet Online Sports Betting and Casino，Franchising is the only way。

According to 188bet Online Sports Betting and Casino’s financial report，As of the third quarter of 2018，The total number of hotels opened by the group in Greater China reaches 380，334 hotels are under construction。Among them，Holiday Inn Express has 124 hotels open in Greater China，About 20% of them adopt the franchise model，Of the 166 Holiday Inn Express hotels under construction，60% adopt the franchise model。

“188bet Online Sports Betting and Casino relied on the entrusted management model for the first 30 years of its development in China，The next 30 years will rely on the franchise model。"Sun Jian, chief development officer of 188bet Online Sports Betting and Casino Greater China, believes，Now is a watershed moment for the hotel industry，The franchise model will become the mainstream of China’s hotel market in the future。

Judging from the current stage，The franchise model is the best way for foreign 188bet Online Sports Betting and Casino to gain more market share，Brands can guarantee franchise fees during droughts and floods，While reducing labor costs，Can expand quickly，This is also the reason why major foreign hotel brands have opened franchises in China。

The earliest foreign hotel brand in 188bet Online Sports Betting and Casino to implement the franchise model is Wyndham，Adopts an internationally accepted model。Many years later (2014)，Hilton begins to try franchise model，Join hands with Plateno Group to introduce Hampton Inn brand，The operation rights will be handed over to Plateno Group。Same year，Huazhu and Accor are expanding their cooperation on some of Accor’s brands in the form of cross-shareholdings，Become its official website in mainland 188bet Online Sports Betting and Casino、Exclusive general franchisee in Taiwan and Mongolia，Responsible for Mercure, a subsidiary of AccorHotels、Novotel、Mercure、Ibis Styles and the management and development of Ibis。2016，Marriott cooperates with Dongcheng Hotel Group，authorizes Dongcheng to launch Marriott's mid-range hotel brand "Fairfield" in mainland 188bet Online Sports Betting and Casino in a franchise manner。

Tailored for the Chinese 188bet Online Sports Betting and Casino

Compare to，188bet Online Sports Betting and Casino’s franchise opening in China is relatively late。It only launched the franchise model of the Holiday Inn Express brand in China in May 2016，After more than a year of testing the waters，Promoted the franchise model to Crowne Plaza Hotels and Resorts in November 2017、Three full-service mid-to-high-end hotel brands: Holiday Inn and Holiday Inn Resort。

At the last stop of the South China District Investment Tasting Meeting in 2018，188bet Online Sports Betting and Casino newly signed 14 hotels。Among them，There are 5 franchise projects of Crowne Plaza and Holiday Inn hotels，Respectively located in Chengdu、Daocheng Yading、Qinhuangdao and Suihua。The other 9 newly signed contracts are Holiday Inn Express projects，Located in Chengdu、Shenzhen、Foshan、Yangjiang、Jiangmen、Jinjiang、Fuxian Lake、Lishui、Nanjing and other popular tourist destinations。

As understood，Franchise + test period，Holiday Inn Express signs contracts at an average rate of one per week。Qiu You, Managing Director of Holiday Inn Express Greater China of 188bet Online Sports Betting and Casino said，The Holiday Inn Express brand is a mid-range select service hotel，Targeting market segments，Filling the gap between full-service hotels and budget hotels。

Sun Jian, Chief Development Officer of 188bet Online Sports Betting and Casino Greater China also revealed，These contracted owners are not just real estate developers，More than 50% of 188bet Online Sports Betting and Casino’s current owners in Greater China are private owners。And in Holiday Inn Express brand hotels，Private owners account for a larger share，70% to 80%。

This is two years after 188bet Online Sports Betting and Casino’s tailor-made “franchise +” model tested the Chinese market，The result of taking root in the country。Currently，Greater China has become the fastest growing region for 188bet Online Sports Betting and Casino in the world，It is also the focus of Intercontinental’s global strategic layout。

Strengthening the mid-to-high-end 188bet Online Sports Betting and Casino market

Data display，Currently high-end in developed countries、Mid-range、The ratio for budget 188bet Online Sports Betting and Casino is 20%、50%、30%，China’s hotel market is 5%、30%、65%。It can be seen from this ratio，There is a lot of room for development in the mid-range market。

There are many players in the field of mid- to high-end 188bet Online Sports Betting and Casino。Except Marriott、Except Hilton and other international brands，Domestic brands are also gaining momentum。Yado、The establishment of mid-range hotel chain brands such as Lavande，Accelerating the rapid growth period of mid-range hotel brands。In addition，Big Three Huazhu、Home Inn、Jinjiang has a large number of budget 188bet Online Sports Betting and Casino that have been upgraded to mid-range 188bet Online Sports Betting and Casino，The newly added reserve 188bet Online Sports Betting and Casino are also mainly mid-range。

Wang Huiyang thinks，Benefit from national policies、Growth in the number and scale of conferences and exhibitions、Factors such as the increase in the proportion of the middle class，The hotel market has broad prospects，Mid-range 188bet Online Sports Betting and Casino will become a new investment hotspot in the market。

Sun Jian thinks，Compared with the mid-range hotel market in developed countries，The domestic mid-range hotel market has great potential。“The future development of 188bet Online Sports Betting and Casino will mainly focus on the national development strategic layout，For example, One Belt, One Road、High-speed rail lines and key economic zones such as the Guangdong-Hong Kong-Macao Greater Bay Area，Beijing, Shanghai, Guangzhou and Shenzhen will also continue to pay attention，Mining the second line at the same time，Even transportation points and tourist destinations in third- and fourth-tier cities。”