November 26，InterContinental Hotels Group appeared at the 2019 China (Shanghai) International Hotel Investment, Franchise and Franchise Exhibition。InterContinental Announces Holiday Inn Express “Achievements”，And presented its lifestyle brand EVEN Hotel to the public for the first time。

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The latest global health economic report (hereinafter referred to as the "report") released by the Global Wellness Institute (GWI) shows，The total size of the global health economy is US$828 billion，China ranks second with $109.3 billion。China is entering the era of great health with its head high。

Healthy Tourism，Is rapidly emerging as a new type of theme tourism。Domestic health and wellness destination、The rise of a series of tourism products with the theme of "health and wellness" such as health and wellness hotels。Discovered by observation，The main targets of these products are the elderly，Focus on “health”。

In business travel，Facing the younger business travelers，The 188bet Online Sports Betting and Casino domestic market for “health”-themed hotel products is almost blank。InterContinental introduces EVEN Hotel, a wellness hotel brand launched in the United States in 2012，The target customer group is business travelers who advocate a healthy lifestyle。may fill this market gap。

During the interview，When asked about the reasons for introducing EVEN Hotel to Greater China，Qiu You, Managing Director of Holiday Inn Express Greater China and Head of Hotel Opening Division of InterContinental Hotels Group, said: "After many rounds of research and analysis on Chinese consumers，We found that the new business consumer group has strong demand for a healthy lifestyle，Therefore, it was announced in 2017 that EVEN Hotel would be introduced to China。”

Fitness is an important core part of the health industry。Report data display，The average penetration rate of the global fitness population is 3.7%。Although China’s fitness population penetration rate is only 0.8%，But it still ranks fifth in the global fitness market。But about static exercise (yoga、Meditation、Pilates, etc.)，China with 7.1% static movement penetration rate，ranked first with a total scale of US$5.8 billion。Visible，China in the field of static courses，Higher penetration rate than fitness market，It also has a more mature market than most regions in the world。

Each area has its own unique characteristics。EVEN Hotel has made certain 188bet online sports betting adjustments to the EVEN Hotel brand in response to the specific needs of Chinese consumers。At the exhibition site，EVEN Hotel brand showcases spinning bikes、Yoga mat、Fitness balls and other sports equipment designed in hotel rooms。Also，On diet，Also make certain changes according to Chinese tastes，Integrate Chinese special healthy ingredients into menu design。

In addition to hardware facilities，Soft services are equally important。During the interview，Qiu You said: “The EVEN Hotel team attaches great importance to the integration of employees and brand concepts，From recruitment、Training to on-the-job、Service，We hope that every employee can become an ‘Yiheng person’ who truly implements a healthy lifestyle into his or her work and life。”

As of September 30, 2019，EVEN Hotels has 4 opened franchise hotels and 11 franchise hotels under construction in other areas outside Greater China。The 11 hotels under construction in Greater China are all under entrusted management mode。Among them, Nanjing Yangtze River Escape Hotel will officially open its doors next year as a supporting service hotel for the 2020 World Indoor Track and Field Championships，Becomes the first EVEN Hotel to open in the country。

Talking about whether EVEN Hotel will also follow the "franchise model" road，Qiu You said: "Our consistent purpose of development is based on market and consumer demand，188bet Online Sports Betting and Casino Combined with the owner’s ability，Guaranteed to be in the right market、Proper location，Adopt a suitable model and a suitable brand development strategy。As the maturity of the market and owners increases，In the future, we will actively consider the possibility of opening the EVEN Hotel brand franchise model in China。”

Average one store per week，Franchising gives Holiday Inn Express "wings"？

Can the newly introduced EVEN Hotel in Greater China take root in China，Still needs market testing。But as an "old man" Holiday Inn Express in the Chinese market，Also has outstanding achievements。

According to official data，Holiday Inn Express opened 16 hotels in just three months in the third quarter of 2019，At least one hotel opened per week on average，The total number of hotels opened by this brand in Greater China has also increased to 167。

Be able to have such "intelligent speed selection"，The franchise model is indispensable。Franchising is the mainstream model for the development of the Holiday Inn Express brand in China，Of the 67 projects signed in the first three quarters of 2019，60 adopt the franchise model，Accounting for up to 90%。 

In addition to quantitative acceleration，The landing speed also follows the footsteps。The newly opened Holiday Inn Express Shanghai Huijin took only 7 months from signing to opening。Of course，Although this project has its uniqueness，The 188bet app property condition itself is better，But we can also get a glimpse of Intercontinental’s implementation efficiency。

Holiday Inn Express is accelerating forward，EVEN Hotel will soon be launched on the market，Visible，Intercontinental is accelerating in China，What other developments will InterContinental have in the future？Zhihui will continue to pay attention。