January 15th，The state released the "Action Plan on Further Promoting Sports Consumption (2019-2020)"，mentioned in it，By 2020, the total scale of national sports consumption will reach 1.5 trillion yuan，The proportion of per capita sports consumption expenditure in total consumption expenditure has increased significantly。

The document mentions some key support projects，Including ice and snow、Marathon、Bicycle、Aviation sports, etc.，It was also mentioned that the construction of convenient sports facilities should be strengthened。

Practitioners in the sports industry generally believe when interviewed，In terms of stimulating sports consumption，There is still a lot the government can do，Including project approval and support, etc.，However, the “delegation and management” of specific projects also tests the wisdom of local governments。

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The latest data released by the State Sports General Administration，After accounting，2017，The total scale (total output) of the national sports industry is 2.2 trillion yuan，Added value is 781.1 billion yuan。From the perspective of nominal growth，Total output 188bet online sports betting increased by 15% compared with 2016.7%，The added value increased by 20.6%。Among them，Sports competition performances directly related to public sports consumption、Sports, fitness and leisure activities have grown significantly，The growth rate reaches 39 respectively.2% and 47.5%。

On specific tasks，Document mentioned，Focus on supporting the development of fitness and leisure projects with strong consumption leadership，Promote water sports、Mountain Outdoor、Aviation Sports、Automobile and motorcycle sports、Marathon、Bicycle、Refined implementation of industrial development plans for fencing and other sports，Formation of new sports consumption hot spots。

Among the above sports and leisure items，Many have achieved explosive growth in recent years，Take marathon as an example，According to statistics from China Marathon Expo，As of November 2, 2018，Marathon events held in 2018 (AB events，More than 800 people running on the road，cross-country with more than 300 people) 1072 games in total，Nearly 6 million participants。

Sina Running Executive Editor Chen Yuanding told the 21st Century Business Herald reporter，In addition to everyone’s income increasing and consumption upgrading，Policies have a great impact on the marathon outbreak，Since Document No. 46 in 2014，Streamlining administration and delegating power at the national level，After approval of cancellation of marathon and other events，Activated the Chinese marathon market。The government can still do a lot more things，Currently there is not much private capital entering the marathon market，Should the government conduct a blood transfusion marathon?？These are topics worth discussing。

On policy guidance，File name，To build various sports complexes，The construction of sports towns will usher in spring。Encourage and guide the use of existing facilities 188bet sports betting app download such as abandoned factories，Transformed into a sports complex integrating fitness, leisure and commercial services；Continue to promote the "renovation function" of public sports venues、Reform Mechanism"Two Reform Projects，Add sports facilities and functions，Renovated into a sports complex；Support the introduction of sports resources into tourist attractions，Added sports consumption items，Upgraded to a sports complex that highly integrates sports and tourism；Refined implementation of the planning and construction of sports and leisure characteristic towns。

21st Century Business Herald reporter noticed，Many marathon event companies、Sports Travel Company、Ice and snow venue construction companies are pouring into the construction of various sports towns。In 2017, the State Sports General Administration initially selected 96 demonstration pilot sports towns across the country，By 2018, sports towns have blossomed all over the country。

Adjust the structure of sports consumption

China has a large population base，It is a major sports consumer in terms of total volume，But from the perspective of sports consumption structure，China is still a major manufacturing country of sporting goods and related products。China’s sporting goods and related product manufacturing had the largest total output and added value in 2017，13509 respectively.200 million yuan and 3264.600 million yuan，The growth rate is 12.9% and 14.0%。

The revenue of foreign sports giants in the Chinese market continues to maintain high growth。Data shown by 21st Century Business Herald reporter learned from Nike，Nike Greater China’s revenue in the second quarter of fiscal year 2019 reached 15.US$4.4 billion，A year-on-year increase of 31% on the basis of unchanged exchange rate，18 consecutive quarters of double-digit growth。Double Eleven Day in 2018，Nike sales increased by 188bet app download 40% compared with the same period last year。

China’s giant companies are also targeting the sports market。Wanda Chairman Wang Jianlin recently revealed at Wanda Group’s annual meeting，Wanda’s sports company’s revenue is 88.300 million yuan，Year-on-year growth of 22.9%；More than 95% of sports companies’ business comes from overseas，Overseas markets are very stable。Wang Jianlin’s judgment on the value of the event is also very clear，He said，Overseas events to be promoted，But the focus is to build an international level in China、Unique event，And it is an annual fixed event，Sports events are different from other industries，Not new and valuable，But the older you get, the more valuable you are。

Compared to the consumption of sports equipment，At present, sports service consumption still does not account for a high proportion in China’s sports consumption structure。Ma Li, who is engaged in sports entrepreneurship in Xi'an, told the 21st Century Business Herald reporter，China has passed the "singularity point" where sports consumption exploded with per capita GDP exceeding US$8,000，But the sports industry has not grown as explosively as expected，In terms of consumption habits, people still do not combine sports and entertainment like in the United States，Currently everyone is buying sports equipment、Competition Performance、Sports training、The consumer desire for fitness, leisure and high-level event IP content payment is still increasing，Especially in first-tier cities。

As for how to stimulate sports consumption through policies at the national level，Take marathon as an example，Chen Yuanding thinks，Currently, marathon events have boosted consumption in cities，But currently many companies participating in the event are not making money，Events in some places，If the government does not participate in support, it may not be possible；If the government participates 188bet sports betting app download in support，Then does the government play a service role or a funding role，How to ensure support for the event without offside penetration，Need to test the wisdom of local governments in supporting marathon events。

What you can currently see is，Local governments are increasing their investment in infrastructure for sports consumption，Marathon courses in many cities include newly built greenways，Conducive to stimulating citizens’ sports consumption。2017 Sports Industry Bulletin，The most eye-catching data is China’s sports venues、Fitness Trail、The construction of sports parks and other national fitness facilities continues to increase，Growth rate reaches 94.7%。

Also，Also mentioned in the above action plan，We must strengthen the construction of convenient sports facilities。Encourage and guide social forces to build a number of smart gyms，And make full and reasonable use of park green space、Vacant urban space、Building roof、Basements and other "golden corners and silver edges" areas，Build fitness and leisure facilities that are convenient and beneficial to the people，Continuously expand new space for sports consumption。

Reporters also noticed，In the recent intensive local two sessions，Including Beijing、In the government work report of Hubei and other places，Both mentioned promoting the construction of supporting projects for urban sports construction。

An expert in the sports industry also said in an interview with a reporter from the 21st Century Business Herald，Under the current fiscal easing situation，Investment in people’s livelihood fields is increasing，Sports infrastructure construction has grown significantly，However, large-scale investment in sports infrastructure is still mainly government investment。

*Source of this article: 21st Century Business Herald, author：Zhou Hui,Original title: "New policies to stimulate consumption: The scale of sports consumption in 2020 will be 1.5 trillion》.