Recently，The "Independent Travel Big Data Joint Laboratory" jointly established by Mafengwo Travel Network and China 188bet sports betting app download Academy released the "Integration of Culture and 188bet sports betting app download: Global Independent Travel Report"，The report is based on 188bet sports betting app download big data from both parties，An in-depth analysis of the past year，The development trend of China’s 188bet sports betting app download consumption market and the consumption characteristics of young tourists,And predicted the 188bet sports betting app download market trends in 2019。

Report states，China’s 188bet sports betting app download market continues to grow in 2018，The strength of China’s local 188bet sports betting app download companies is also increasing。A large number of companies have increased their efforts to improve service quality，Innovative marketing ideas，Created a batch of travel products that are in line with young people’s preferences and trends，Formed strong competitiveness in the 188bet sports betting app download consumer market。With a large number of international travel brands targeting the Chinese market，The market competition is becoming increasingly fierce，China’s domestic 188bet sports betting app download brands are on the rise。

On the other hand，In the context of the integration of culture and 188bet sports betting app download，China’s cultural industry plays an increasingly prominent role in driving the 188bet sports betting app download industry，Performing Arts、Domestic animation and other cultural forms，Gradually becoming an important element of the travel experience，Promoting the cultural added value behind the 188bet sports betting app download industry。With the Forbidden City、Represented by Shaanxi History Museum，Many traditional cultural attractions in China are constantly trying new trends，Make history and culture more vivid，Attracted the attention of a large number of tourists。

“With the advantages of local culture and increasing comprehensive strength，Many Chinese 188bet sports betting app download companies are moving towards brand management。The rise of domestic 188bet sports betting app download brands，Is the embodiment of Chinese 188bet sports betting app download enterprises accelerating the development from the ‘old 188bet sports betting app download’ to the ‘new 188bet sports betting app download’ era。" said Feng Rao, head of Mafengwo 188bet sports betting app download Research Center，2018 is the first year of the integration of culture and 188bet sports betting app download in China，The market will continue to release potential energy in 2019，More emerging in line with the trend of the times、Be brave in innovation、A Chinese travel brand that dares to think and try，Provide tourists with more high-quality and personalized travel services。

From a big tourist country to a powerful tourist country，Domestic 188bet sports betting app download brands break through in an all-round way

Report Display，The number of domestic tourists in the first half of 2018 reached 28.2.6 billion visitors，11 more than the same period last year.4%,Chinese tourists’ willingness to 188bet sports betting app download abroad is still growing rapidly，Maintaining the status of the world’s largest source of outbound tourists。First half of 2018，The number of Chinese citizens traveling abroad reached 71.31 million ，15% increase over the same period last year。

Meanwhile，China is also changing from a major tourist country，Continue to move towards becoming a 188bet sports betting app download power，Report states，A large number of Chinese 188bet sports betting app download brands are gradually winning the favor of the market。

Mafengwo Big Data Display，The number one 188bet sports betting app download classic in the country in 2018 is Guangzhou Chimelong Wildlife World，Zhuhai Chimelong Ocean Kingdom ranked third。

In recent years，Chimelong has cooperated with many popular variety shows such as CCTV Spring Festival Gala and "Where Are We Going, Dad" and "Running Brother"，Show the park’s scenery and animals to tourists from all over the country，Provides attractive 188bet sports betting app download inspiration for tourists。At the same time，Chimelong also passed the "Guangzhou Strawberry Music Festival"、Interesting games such as "Chimelong Water Park Electronic Music Festival" attract young tourists to participate，Gradually form your own brand effect，Not only has it become a leader in domestic theme parks，It is also more popular than Shanghai Disney, the 16th-ranked international theme park。

China’s museums 188bet sports betting app download showed strong vitality in 2018，Qin Shihuang Terracotta Warriors and Horses Museum among theme parks，Ranked second in overall popularity，Another heavyweight museum—The Palace Museum in Beijing，Ranked sixth。

May 2018，Seven major museums launched the “First 188bet sports betting app download Relics and Actors Conference” on the short video platform，The H5 of the event even hit all the major social platforms，The treasures of major museums have become drama stars，From a serious character to a bright and lively image。Fresh communication forms coupled with profound traditional 188bet sports betting app download energy，The huge contrast of cuteness makes young people burst into laughter，I want to go to the field to find out。

Another phenomenal variety show "National Treasure" has 188bet sports betting app download brought praise to major museums，The cultural connotations they represent enter people’s lives in a relaxed and pleasant way，The brand awareness of many museums continues to increase，Some museum-themed online stores are 188bet sports betting app download gradually opening，Continue to enhance its brand influence。

Culture supports 188bet sports betting app download development，“Holy Land Tour” has become a hot topic

In recent years，Chinese tourists’ 188bet sports betting app download experience continues to grow，Theme tours are gradually becoming a new 188bet sports betting app download trend。Mafengwo Big Data Display，Except island tour、In addition to traditional popular themes such as theme parks，“Holy Land Tour” and World Heritage become new 188bet sports betting app download themes pursued by young people。

Report states，The number of mentions of “piracy” in 188bet sports betting app download notes in 2017 increased by 136% year-on-year，The popularity of “Pilgrimage Tour” in the first half of 2018 increased by 313% year-on-year。Kamakura High School Mae Station, the filming location of "Slam Dunk"、《Your name。》Suga Shrine and other filming locations have attracted a large number of movie fans to check in。

Mafengwo Big Data Display，The most anticipated overseas destination for young tourists in 2018 is Japan。Japan is the birthplace of ACGN culture，The cultural and industrial development related to "Holy Land Tour" is the most mature，Starting in 2016，The Japan Animation 188bet sports betting app download Association selects “88 Japanese Animation Holy Lands You Want to Visit” every year，Provides an important reference for global animation fans to check in when traveling。In addition，Hong Kong, China、UK、United States、France is also a holy land pilgrimage destination for young tourists。

What deserves attention，The "Holy Land Tour" also provides new marketing inspiration for major domestic destinations，The rapid development of Chinese comics has also brought 188bet sports betting app download inspiration to young people。Beijing has a rich historical heritage，is the most popular domestic tour destination in 2018。The popular "Beijing Women's Illustrated Book" in 2018，There are also many film and television dramas such as "Beijing Love Story" in 2014 shot here，People go to Beijing not only to recall their works，You can also experience the local life。

The movie "The End of Time" released in 2014 made Zhejiang's Dongji Island famous，2017，The movie "Kang Rinpoche" once again ignited the travel craze in Tibet，Many movies such as "Crazy Stone" and "Hot Pot Hero" are the magic weapons for Chongqing's rising 188bet sports betting app download popularity。

53 World Heritage Sites all over China，It has 188bet sports betting app download become a new hot topic for young tourists to check in。Among them，The most popular ones are the two world cultural heritages that combine the functions of museums - the Mausoleum of the First Emperor of Qin and the Terracotta Warriors and Horses、Forbidden City (Beijing/Shenyang)，Sichuan giant panda habitat is the most concerned world natural heritage，Close contact with giant pandas is a passion of many Chinese tourists。

188bet sports betting app download experience upgrades, luxury hotels and entertainment programs become popular

2018，Chinese tourists’ demand for 188bet sports betting app download experience continues to increase，Rich performing arts programs，Comfortable luxury hotel、Business Class，A high-end restaurant with unique ingredients and environment，They are all new choices for people to upgrade their consumption。

Compared with the past, taking pictures in a hurry、Eat fast food，Chinese tourists are beginning to be willing to stay longer at their destinations，Understand the local culture，Consumption expenditure on watching cultural and entertainment programs has also increased rapidly。Data display，The most popular domestic performance in 2018 is Sichuan Opera Face Changing，Chengdu in recent years、Chongqing’s 188bet sports betting app download popularity continues to rise，In addition to tasting local specialties，Watching Sichuan Opera Face Changing has become an important way for tourists to understand Sichuan traditional culture。In addition，"Impression Liu Sanjie" directed by Zhang Yimou、The "Song of Everlasting Sorrow" theme performance and other performances at Huaqing Palace in Xi'an are also popular among tourists。

As one of the largest outbound destinations for Chinese tourists，Thailand’s Pattaya and Mongolia transvestite show has become the most popular overseas show，A must-visit program for tourists traveling to Thailand。Flamenco in Barcelona、Japanese Maiko、Bullfighting in Spain，Concerts in Vienna and many other performing arts projects are 188bet sports betting app download extremely popular。

More and more Chinese travelers are beginning to pay attention to transportation、The ultimate experience in accommodation。Five-star hotels have become the standard 188bet sports betting app download choice for hotel enthusiasts，High-end independent travelers will choose luxury resort hotels in various places、Business class and other more comfortable 188bet sports betting app download products。In addition，Tourists also choose to drive by themselves、Helicopter experience、Personalized vacation options such as private swimming pools。Mafengwo Big Data Display，In all the ultimate experiences，The number one ranking is "Mauritius + Dubai 11 days and 10 nights in-depth free 188bet sports betting app download"，Emirates Business Class、You can choose any major star hotel as you like and these are two points of this itinerary。

Food is also the focus of people’s attention in the process of upgrading 188bet sports betting app download consumption，Data display，The most booked overseas delicacy among young Chinese tourists in 2018 is crab，Crabs from Osaka and Colombo are welcomed by them。In addition，The dining environment is also an important consideration when people choose a restaurant，Bangkok’s Rainbow Cloud Restaurant and Bali’s Infinity Pool Afternoon Tea are also internet celebrity dining spots。