“Outdoor Recreation”has been given a new connotation——Outdoor professional sports from a small group of people，A new way of playing that everyone is willing to participate in，It used to mean a long journey、Breaking the limit“Outdoor Sports”，Entered“National Era”。This is the insight from the recently released "Outdoor Recreation Trend Report"，This report is jointly organized by Mafengwo, China’s largest travel and entertainment community, and the most influential outdoor information in the country、Travel、One-stop platform for equipment“Walking in China”，Co-published with professional video cycling media CLUB100。

Mafengwo data display，First-tier and new first-tier cities are the birthplaces of many outdoor trend projects，The two lead the outdoor leisure trend with a ratio of 65%。Second-tier, third-tier and fourth-tier cities have seen significant growth momentum in recent years，The sum of the proportions reaches 35%，This proportion is also showing an increasing 188bet app trend。The post-90s generation began to take up fishing rods to conquer rivers, lakes and seas，You only need a shared bicycle to travel freely in every corner of the city。From the front line、The rise of new first-tier cities，Now the second and third tier cities are catching up，“Outdoor Recreation”It has become a truly national activity。

It is reported，This report provides a portrait of people who have recently participated in outdoor recreation、Changes in the form of outdoor activities、Complete and analyze big data on travel entertainment such as popular gameplay，Show“Outdoor Recreation”Market development trends，For the post-epidemic era“New gameplay”Provide valid reference。

The fun-loving and fun-loving post-90s and post-95s young people lead the trend of outdoor leisure with 44% share，The post-80s generation is the main component of the parent-child customer base，With 41.6% follows closely behind。Different from traditional mountaineering where men account for a slightly higher proportion、Hiking and other outdoor activities，Women account for the majority in new outdoor recreation with an absolute advantage of 66%。They are not only happy to participate in exquisite camping、Paddle Board Yoga、Recreational activities such as hiking in the countryside，To Frisbee、Flag football、Baseball and other competitive sports are also very popular。

Report states，Various sports account for a large proportion of outdoor 188bet app leisure activities，This determines that classmates or friends with the same interest circle are 41.1% of young people prefer outdoor playmates。The emphasis on healthy lifestyle after the epidemic，Also let“Walking the baby outdoors”Becoming a new trend for young parents。Data statistics display，The amount of parent-child outdoor related content in Mafengwo Station has increased by 47% compared with the same period last year.8%，Registration for parent-child outdoor activities in community activities in the same city is hot，It’s hard to get a ticket。

Without a doubt，Camping has become popular all over the Internet。The report gives the top 10 most popular campsites on the Mafengwo platform in 2022，Among them, Xiaoyudong International Camping Park in Chengdu、Xingledu Camping Town in Zhuhai、Dunhuang Desert Camping in Jiuquan、Chongqing’s Fengchuiling Camping Base and Changzhou’s Taihu Bay Camping Valley ranked among the top five。

Why hiking and cycling will dominate social networks this year，Become a new star in outdoor activities after camping？Mafengwo and relevant professional institutions discovered through insights into user preferences，The reason why the two can become a new way of outdoor leisure for all people to participate，The main reason is that people from different circles can get satisfaction from it。Professional hiking or cycling players want to challenge themselves 188bet sports betting app download by conquering difficult routes such as mountains，For non-professionals，Hiking and biking can also get close to nature，An easy way to explore the corners of the city。

“Walking in China”Data display，Before 2020，Mountain routes account for up to 95%。After 2020，The proportion of this part of the line has dropped significantly due to the impact of the epidemic，City Leisure Hiking“A sudden rise”，Becoming the mainstream choice for people’s outdoor leisure activities。Young people no longer &ldquo participate in long-distance hiking;Austerity”，Instead, they will choose a relatively comfortable accommodation environment during the itinerary，Also willing to pay for more professional equipment。Mafengwo data is also displayed，2021，The proportion of hikers in the mid-to-high consumption range of 2,000-5,000 yuan per capita increased by 60% compared with 2020.7%。

This report was searched by Mafengwo community users、Summary and findings of publishing and other behavioral data，The top five popular urban hiking routes in 2022 are Hangzhou’s Jiuxi Yanshu Hiking、Fuzhou’s forest trail hiking、Hiking in Chongqing’s Shancheng Lane、Hiking on the Jingxi Ancient Trail in Beijing and hiking along the Huangpu River in Shanghai。

Cycling is also an outdoor sport that is popular among young people this year。CLUB100 founder Zou Cheng thinks，Collection Movement、The popularity of cycling that combines leisure and cultural experience，Closely related to the 188bet app download level of urban development，Currently, Beijing and Shanghai are still the centers of cycling sports。The perfect urban greenway here，The park available for cycling and the surrounding rich scenic resources provide a good environment for cycling。Mafengwo travel entertainment big data display，2020 to present，The data on cycling on the platform has increased by 108%，Except for short-distance connections for office workers，More and more young people are going to museums on weekends、Go to an internet celebrity restaurant for brunch，Everyone is willing to choose riding。Report Display，The top five popular cycling routes in 2022 are cycling around the Erhai Lake、Cycling around Qiandao Lake、Guilin Shili Gallery Cycling、Xi’an Ancient City Wall Ride、Miaofeng Mountain Cycling and Longjing Hill Climbing Cycling。

The rise of niche outdoor projects, young people value their social attributes the most

As the largest travel and entertainment community in China，It is also a travel APP used more by young people，Mafengwo big data often reflects the gaming trends of the younger generation。Since 2020，In Mafengwo Station“Fishing”The amount of relevant content is increasing year by year，People born after 1990 will account for 30% of the fishing population in 2021.8%，Become a&ldquo that cannot be ignored in this sport;New force”。They fly fish etc“Attack”Luya fishing breaks the inherent impression of fishing，Change this “Still”’s activities turned into intense whole-body exercises。

Except fishing，More and more outdoor projects 188bet app download are coming to the public，Activity scenes are also constantly expanding。Paddleboarding, which first gained popularity in 2021, has become one of the popular outdoor games that will hit social networks in 2022，The moat around you can become the "moat" for young people;Paddle”Venue。Surfing no longer means going to the beach，Originated from skateboarding“Lu Chong”(land surfing) allows young people to enjoy "land surfing" at their doorsteps;Flying on the waves”'s pleasure。

What deserves attention，For the first time, social interests exceed leisure and relaxation、Strengthen your body、Family, parent-child and other mainstream factors，With 58.2% has become an important factor influencing young people’s outdoor leisure consumption decisions。Mafengwo’s local entertainment IP“Please get on the bus on weekends”， passing camping、Caving、Paddle Board Yoga、Frisbee、Cycling、Spike ball (mini volleyball)、Fly Fishing、River tracing、All-inclusive weekend activities such as Lu Chong，Leading young people to run at the forefront of outdoor play，We also set up a platform for them to get to know their peers through outdoor activities、A new platform to share happiness。