Recently，The Ministry of Culture and 188bet sports betting issued the "Guiding Opinions on Implementing the Plan for Improving 188bet sports betting Service Quality" (hereinafter referred to as the "Guiding Opinions")。

The "Guiding Opinions" are based on the characteristics and laws of the new stage of mass 188bet sports betting，Focus on the main problems existing in the current quality of 188bet sports betting services，Clear the guiding ideology for improving the quality of 188bet sports betting services、Basic principles、Development goals、Main tasks and safeguards，To guide and promote local areas to improve 188bet sports betting management service levels,Improve the quality of 188bet sports bettingPromote high-quality development of 188bet sports betting。

The "Guidance Opinions" focus on solving the key issues and main contradictions that affect the travel experience of the majority of tourists，Proposed “improving service levels in tourist areas、Optimize travel accommodation services、Improve travel agency service level、Standardize online 188bet sports betting operation services、Improve the professional capabilities of tour guides and tour leaders、Enhancing 188bet sports betting market order governance capabilities、Establishing and improving the 188bet sports betting credit system" and other 7 tasks，Require the government to strengthen and improve market supervision，Market entities must fulfill their responsibilities，Industry organizations should play a coordinating role and lead the industry standards，At the personal level, we must improve the quality and business capabilities of employees。

"Guiding Opinions" proposed,We must strengthen organizational leadership、Standard construction、Policy guarantee and effect evaluation，Special emphasis on promoting 188bet sports betting standards to tourists，Helping tourists understand the level and standards of high-quality 188bet sports betting services，To enhance supervision capabilities，Forcing 188bet sports betting operators to improve service quality；In terms of policy guarantee，Emphasis on incorporating 188bet sports betting service quality education into the 188bet sports betting education and training system，Guiding the establishment of a 188bet sports betting service quality education network。

Next step，The Ministry of Culture and 188bet sports betting will guide local governments to implement the work，Carry out effect evaluation in a timely manner，Comprehensively improve the quality of 188bet sports betting services。

Full text of the guidance of the Ministry of Culture and 188bet sports betting on the implementation of the 188bet sports betting service quality improvement plan

Provinces、Autonomous Region、Municipality Department of Culture and 188bet sports betting (Bureau)，Xinjiang Production and Construction Corps Culture, Sports, Press, Publication, Radio, Film and Television Bureau (Cultural Relics Bureau)、Commerce Bureau (188bet sports betting Bureau):

188bet sports betting is an important part of people’s better life and spiritual and cultural needs in the new era，Is an important manifestation of the people’s sense of gain and happiness，Is an important window to display the country’s image and national quality。A good 188bet sports betting market order is a concentrated reflection of the honest management of enterprises in accordance with the law and the civilized quality of citizens，It is also a concentrated expression of the level of comprehensive social governance。After decades of rapid development，my country’s 188bet sports betting industry is entering into improving management and service levels、A new stage of mass 188bet sports betting to improve 188bet sports betting quality。current，False propaganda in the 188bet sports betting market、Compulsive consumption、Safety and health issues are still prominent in some areas。To further improve the level of 188bet sports betting management services，Improve the quality of 188bet sports betting，Promote high-quality development of 188bet sports betting，According to the "Guiding Opinions of the Central Committee of the Communist Party of China and the State Council on Carrying out Quality Improvement Actions" (Zhongfa [2017] No. 24)，We now offer the following opinions on the implementation of the 188bet sports betting service quality improvement plan。

1. General requirements

(1) Guiding ideology

Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，Follow "Innovation、Coordination、Green、Open、Sharing” development concept，Strive to solve the key issues and main contradictions that affect the travel experience of tourists，Promote high-quality development of 188bet sports betting。

(2) Basic principles

──Insist on the government、Market entities、Industry organization、Coordinated advancement at 4 personal levels。

──Insist on strengthening and improving market supervision，Improving 188bet sports betting management policies，Support、Guide and regulate the healthy development of market entities。

──Insist on implementing the responsibilities of market entities，Enhance endogenous motivation，Increase the consciousness of 188bet sports betting service providers to improve the quality of 188bet sports betting services。

──Insist on giving full play to the coordinating role of industry organizations and the leading role of industry standards，Strengthen industry self-discipline，Improve 188bet sports betting management and service standards。

──Insist on improving the professional quality and business capabilities of employees，Mobilize the enthusiasm and initiative of the majority of employees to improve the quality of 188bet sports betting services。

(3) Development Goals

By 2020，The policy synergy to promote the improvement of 188bet sports betting service quality is further strengthened，Market order further standardized，The comfort of traveling is further improved，The 188bet sports betting market environment and consumption environment have further improved，188bet sports betting services have become an important representative of China’s services，Making positive contributions to the construction of a quality country。

2. Main tasks

By improving tourist area points、Service level of travel agencies，Standardize and optimize tourist accommodation、Online travel operation service，Improve the professional capabilities of tour guides and tour leaders，Establish and improve the 188bet sports betting credit system，Continuously enhance the ability to govern the 188bet sports betting market order，Improve the quality of 188bet sports betting services，Promote high-quality development of 188bet sports betting。

(1) Improve the 188bet sports betting level of tourist areas

Tourist areas are the main tourist places，Is an important factor in stimulating tourists’ demand for travel。Continue to improve the software and hardware level of tourist areas，Is of great significance to improving the quality of 188bet sports betting services。

──Government Action

1.Perfect、Refining、Implement the review and exit mechanism for A-level tourist attractions，Resolutely remove A-level tourist attractions that do not meet the standards。

2.Comprehensively implement the traffic control system in scenic spots，Accelerate the promotion of online reservation system for scenic spot tickets，Implement the maximum carrying capacity verification requirements of tourist attractions in accordance with the law，Timely release of passenger flow warning information，Guide tourists to make reasonable travel arrangements，Avoid stranded congestion。

3.Strictly implement standards for tourist resorts and eco-188bet sports betting demonstration areas，Intensify review work。

4. Continue to build national red 188bet sports betting classic scenic spots.

──Actions by market entities and industry organizations

1.A-level tourist attractions must improve 188bet sports betting guidance signs，The logo should be well laid out、Scientific Settings、Excellent production。5A tourist attractions should use at least Chinese and English navigation signs，The instructions in Chinese and English must be accurate、Science，No typos、Mistranslations and grammatical errors。

2.A-level tourist attractions should improve the convenience of tourist consumption，Cash is not allowed for consumption in scenic spots，5A tourist attractions can coordinate the establishment of foreign currency exchange points。

3.A-level tourist attractions and qualified industry organizations should target scenic area managers、Frontline 188bet sports betting personnel carry out management practices、Daily business、Emergency response and other training，Improve 188bet sports betting professionalism。

(2) Optimizing tourist accommodation services

The tourist accommodation industry is an important pillar of the 188bet sports betting industry，It is also a key area to improve the quality of 188bet sports betting services。In recent years，Frequent health problems in the 188bet sports betting accommodation industry，Causing widespread social concern。Standardization must be fully implemented、Standardized service，Develop and improve personalization、Specialized services，Continuously improve service levels。

──Government Action

1.Accelerate the revision of national standards for star-rated hotels，Strengthen the review work of star-rated hotels，Establish a dynamic supervision mechanism。Join relevant departments on health、Food Safety、Carry out random inspections on key links such as fire safety，Resolutely cancel the star rating of star-rated hotels that do not meet the standards。

2.Based on star-rated hotels，Carry out pilot work on supervision of 188bet sports betting accommodation industry，Study and formulate management measures，Exploring effective supervision methods。

3.Strengthen the guidance and management of new 188bet sports betting accommodation formats。Strengthen the formulation and promotion of standards for new 188bet sports betting accommodation formats，Improve rural 188bet sports betting service standards，Promote the full implementation of B&B industry standards，Introduced the national standard "Specifications for Tourist Homestay Facilities and Services"，Promote the upgrading of rural B&B service quality。Guide and standardize the orderly development of urban B&Bs。Introducing support policies，Accelerate the cultivation of a number of distinctive cultural-themed tourist hotels、Boutique tourist hotel。Further improving car camping spots、Service levels of new accommodation formats such as motels。Holding a service skills competition in the 188bet sports betting accommodation industry。

──Actions by market entities and industry organizations

1.Star-rated hotels should improve the convenience of tourists’ consumption，Cash shall not be refused。High-star hotels can coordinate to add foreign currency exchange points，Can provide mobile phone cards for overseas tourists to access the Internet、Buy train tickets、Convenient services such as car rental。

2.Star-rated hotels should optimize reward and punishment measures for front-line 188bet sports betting personnel，Further enhance the professional sense of responsibility of 188bet sports betting personnel。

3.B&B owners and practitioners should take the initiative to learn relevant standards and specifications，Improve 188bet sports betting skills and management capabilities。

4.Relevant industry associations should effectively enhance their ability to build industry consensus and strengthen industry self-discipline，Play an important role in improving the service quality of the 188bet sports betting accommodation industry。

(3) Improving the 188bet sports betting level of travel agencies

Travel agencies are leading companies integrating 188bet sports betting elements，This is also an area where service quality problems are concentrated。To target travel agencies for irregular service、opaque、Key issues such as dishonesty，Continuously improve service levels。

──Government Action

1.Improving the travel agency exit mechanism，Cleaning up a group of non-payment of travel agency quality deposits in accordance with laws and regulations、A travel agency that has not been in business for a long time and has violated laws and regulations。

2.Comprehensively carry out travel agency rating and review actions，Further improve the management level and comprehensive competitiveness of travel agencies。

3.Regulating travel agency business activities，Promote 188bet sports betting information transparency，Prevent systemic business risks in the travel agency field。

4.Explore the establishment of quality 188bet sports betting service commitment logo and management system，Establish and improve high-quality 188bet sports betting service brand cultivation、Evaluation and promotion mechanism。Actively participate in the "China Brand Day" event。

──Actions by market entities and industry organizations

1.Travel agencies must improve internal management、Personnel training system，Continuously standardize 188bet sports betting processes，Compare with the "Classification and Rating of Travel Agency Grades" standard，Comprehensively improve 188bet sports betting levels。

2.Travel agency associations at all levels must strengthen self-discipline in the travel agency industry，By launching a creative design competition for tourist routes、Travel agency service skills competition and other methods，Promote travel agencies to enhance new product research and development capabilities，Improving comprehensive 188bet sports betting service skills。

(4) Standardize online 188bet sports betting business services

Online 188bet sports betting operation service is a new type of 188bet sports betting operation and service method in the Internet era，It is also a key area for improving service quality，We must effectively solve the new problems emerging in online 188bet sports betting business services，Promote the healthy and sustainable development of the online travel industry。

──Government Action

1.Formulate relevant regulations on online 188bet sports betting business service management，Regulating the business and service behavior of online 188bet sports betting enterprises。

2.Establish a market inspection system that complies with the rules of online 188bet sports betting operation services，Implement supervision and inspection in accordance with laws and regulations。

3.In conjunction with market supervision、Public Security、Network、Telecommunications authorities and other departments carry out market supervision and inspection and joint law enforcement，Crack down on illegal business activities。

4.Guide and support online travel companies to establish industry organizations，Use its communication、Coordination、Supervision and research functions，Strengthen industry self-discipline、Promote honest management，Improve 188bet sports betting quality。

──Actions by market entities and industry organizations

1.Online travel companies should continue to improve risk warnings、Information Disclosure、Qualification review、Emergency management and other systems，Provide a good online travel consumption environment。

2.Online travel companies should comprehensively investigate domestic and overseas self-guided travel products，If any unqualified self-guided tour products are found, they will be immediately removed from the shelves，For rock climbing involving high risks、Surfing、Snorkeling and other self-guided tours，Strengthen safety risk reminders in promotion and sales。

3.Online travel companies and industry organizations can formulate relevant 188bet sports betting standards，Give full play to the supervisory role of tourists’ online reviews，Continuously improve 188bet sports betting quality。

(5) Improve the professional capabilities of tour guides and team leaders

Tour guides and tour leaders are important windows for 188bet sports betting services and image，Is an important force in inheriting and promoting China’s excellent culture and socialist core values，Is a key factor in improving the quality of 188bet sports betting services。Great efforts should be made to solve the problem of poor service awareness among tour guides and tour leaders、Low professional skills、Insufficient professional quality、Problems such as insufficient professional security，Continuously improve its service capabilities。

──Government Action

1.Improve the qualification examination and grade assessment system for tour guides，Increase the proportion of mid- to senior-level tour guides in the tour guide team，Enhance the professional self-esteem and sense of honor of tour guides。

2.Implementing the professional quality training plan for tour guides and tour leaders。Strengthening national conditions and provincial conditions in practice areas、Market conditions、Nostalgia and the history of tourist areas、Humanities、Geography、General knowledge reserves that should be known and understood such as climate，Continuously improve the cultural heritage of tour guides and team leaders、Understanding ability、Expression ability and foreign language ability，Enhance the awareness of proactively inheriting and promoting the core values ​​of socialism。Carry out emergency training and drills，Enhanced emergency response、Communication, coordination and risk prevention and control capabilities。Establish and improve the school-enterprise cooperation training mechanism，Make full use of colleges and universities、188bet sports betting Vocational College、Advantages such as research institutions and other faculty and facilities，Establish and consolidate a number of research and training bases，Improve the quality of research and training。In about five years，Achieve the goal of rotating training for national certified tour guides，Where conditions permit, tour guide industry organizations can undertake tour guide training tasks。

3.Accelerate the reform of the tour guide system and mechanism。Explore and establish the professional skills of tour guides、Professional quality、Practical Contribution、Career evaluation system based on comprehensive factors such as years of employment，Promote the implementation of tour guide salary and social insurance system，Protect the legitimate labor rights and interests of tour guides in accordance with the law。

4.Host tour guide competition，Cultivation of a group of people with good professional qualities、Advanced model with strong 188bet sports betting skills。

──Actions by market entities and industry organizations

1.Market entities and tour guide industry organizations should strengthen the management of full-time and part-time tour guides，Improving the training and management system for tour guides and tour leaders，Enterprises that have the conditions can formulate standards related to the practice of team leaders。Tourist areas can explore hiring professional and technical personnel, especially retired experts、Teachers and others are engaged in professional explanation work。

2.Tour guides and other industry organizations must protect the legitimate rights and interests of tour guides and team leaders，Strengthen the publicity and promotion of advanced figures and typical deeds，Recognize a group of outstanding personnel，Enhance professional sense of honor。

(6) Strengthen the ability to govern the 188bet sports betting market order

A stable and orderly 188bet sports betting market order is an important manifestation of modern governance capabilities，Is an important indicator for improving the quality of 188bet sports betting services。We must continue to strengthen the identification of weak links in the 188bet sports betting market order、The ability to resolve current outstanding contradictions and long-term accumulated contradictions，Improve governance level，Promote the continuous improvement of the 188bet sports betting market order。

──Government Action

1.Improve the ability to find problems。Strengthen public opinion monitoring of 188bet sports betting market order，Discover problems in time、Proper disposal、Summary experience，And improve relevant policies and systems accordingly。Comprehensive review of the characteristics and patterns of 188bet sports betting market order issues in this region，Questions with local characteristics，Introducing targeted rectification measures。It is necessary to conduct research and judgment on order problems in the local 188bet sports betting market and take preventive measures。

2.According to "who approves、Who supervises，Who is in charge、The principle of “who regulates”，Strengthening comprehensive supervision of the 188bet sports betting market，Response to common illegal activities such as "underworld", "underworld guide", "underworld car" and "undercover shop"，Joint market supervision、Public security and other departments，Intensify the attack。Remain opposed to “unreasonable low-price travel”、Forced or disguised forced consumption、The high-pressure situation of high-frequency illegal activities such as false propaganda。

3.Smooth travel complaint channels，Develop working standards for “transfer of lawsuits” in the 188bet sports betting market，Promote “transfer of lawsuit”、The connection between administrative law enforcement and criminal justice，Strengthen effective connection,Achieve efficient processing。Timely announcement of typical cases of violations of laws and regulations，Enhanced deterrence。

4.Strengthen the construction of law enforcement team，Strengthen legal publicity and education，Improving the law enforcement training system，Increase the number of law enforcement cases，Improving the standardization of law enforcement procedures，Continuously enhance the law enforcement capabilities of law enforcement personnel。

5.Innovative supervision methods，Improve supervision capabilities。Comprehensively promote the use of the national 188bet sports betting supervision service platform，Use big data to achieve precise supervision and classified supervision。Support and encourage key tourist areas to try first，Innovative modern 188bet sports betting governance mechanism。

──Actions by market entities and industry organizations

1.Market entities must consciously abide by the "188bet sports betting Law of the People's Republic of China" and other relevant laws and regulations，Enhance the awareness of operating in accordance with the law，Focus on cultivating and improving corporate image。

2.Travel associations and other industry organizations should innovate event formats，Pass event、Training、Seminar、Industry awards and other forms，Strongly advocate legal and standardized operations。

(7) Establish and improve the 188bet sports betting credit system

Credit is the cornerstone of the market，The credit system is an important guarantee for improving the quality of 188bet sports betting services。To adapt to the new situation and new needs of 188bet sports betting market supervision，Taking the establishment of a “blacklist” and “key attention list” system as a breakthrough，Accelerate the establishment of a new 188bet sports betting supervision system with credit supervision as the core，Continuously improve the 188bet sports betting credit system。

──Government Action

1.Establish a "blacklist" system。Introduction of travel market blacklist management measures，Remove 188bet sports betting market entities and practitioners who have committed serious illegal and dishonest acts、Persons deemed dishonest by the people's court are included in the national or local 188bet sports betting market blacklist，Implement punishment。

2.Establishing a "key attention list" system。Introducing measures for the management of the 188bet sports betting market focus list，Remove 188bet sports betting market entities with illegal and dishonest behaviors、Practitioners included in the focus list，Implement punishment。

3.Support and encourage social forces to actively participate in the credit construction of the 188bet sports betting industry，Promote credit reporting、Credit evaluation and credit use。

──Actions by market entities and industry organizations

1.188bet sports betting market entities and practitioners should regard integrity as the basic concept and conscious behavior of services，Continuously improve the reputation of corporate integrity。

2.Industry organizations should improve industry regulations and conventions，Organize and carry out industry integrity construction、Quality evaluation and other activities，Promote industry standards and honest management。

3. Safeguard Measures

(1) Strengthen organizational leadership.Local cultural and 188bet sports betting administrative departments at all levels must fully understand the importance of improving the quality of 188bet sports betting services，Incorporate the improvement of 188bet sports betting service quality into the overall deployment of quality improvement work of local governments at all levels，Establish a leadership and coordination mechanism to improve 188bet sports betting service quality，Strengthening market supervision、Public Security、Network、Cooperation with telecommunications authorities and other departments，Clear division of responsibilities。Should be combined with local actual conditions，Study and formulate specific implementation plans，Related content can be expanded appropriately，Highlight innovation and local characteristics。It is necessary to combine task decomposition and overall coordination，Phases、Step-by-step organization and implementation，Ensure effective results in improving the quality of 188bet sports betting services。

(2) Strengthen the construction of standards.Standard implementation should be implemented to promote quality improvement，Focus on strengthening the formulation and revision of new 188bet sports betting formats and industry integration 188bet sports betting service standards，Compare with international advanced standards，Revise and improve domestic 188bet sports betting service standards。Increase the publicity, implementation and training of 188bet sports betting service standards，Promote 188bet sports betting standards especially to tourists，Let tourists understand the corresponding level of high-quality 188bet sports betting services，Enhance supervision capabilities，Forcing 188bet sports betting operators to improve service quality。To carry out 188bet sports betting standardization pilot work，Innovative 188bet sports betting service standardization management system，Form a government、Coordination and cooperation between market entities and industry organizations、Working pattern of joint advancement。

(3) Strengthen policy guarantees.To develop goals around 188bet sports betting service quality，Increase policy support for improving the quality of 188bet sports betting services，To promote government departments to purchase high-quality 188bet sports betting services from the society。Incorporate 188bet sports betting service quality education into the 188bet sports betting education and training system，Guiding the establishment of colleges and universities、Scientific Research Institute、A 188bet sports betting service quality education network jointly participated by industry associations and 188bet sports betting enterprises。Can be combined with actual conditions in various places,Rewards units and individuals that have made outstanding achievements in improving the quality of 188bet sports betting services。

(4) Strengthen effect evaluation.It is necessary to strengthen the tracking and evaluation of the implementation of the 188bet sports betting service quality improvement plan，Gradually establish and improve the 188bet sports betting service quality evaluation system，And submit the implementation status of the local 188bet sports betting service quality improvement plan to the Ministry of Culture and 188bet sports betting before the end of November 2019 and the end of November 2020，Provide comments and suggestions。The Ministry of Culture and 188bet sports betting will conduct a third-party assessment of the implementation of various localities。

All localities are requested to submit specific implementation plans before the end of March 2019。

*Source of this article: Official website of the Ministry of Culture and 188bet sports betting, original title: "Guiding opinions of the Ministry of Culture and 188bet sports betting on the implementation of the 188bet sports betting service quality improvement plan》.