Before travel agencies look to the future，We need to think about the following issues first: Travel agencies are still a common travel choice，Services they provide，Is it just a business of gathering buyers’ needs to order hotels and air tickets at group prices？Only provide full follow-up service、Nanny style、Can translation-style tour guide services meet the needs of tourists？

Is the profit model of travel agencies just to make profits from tourists？The profit potential is only when tourists purchase travel products and hotels、What is the price difference between the prices provided by food trucks and other suppliers？Is it only the service fee for group group (package)？

The deeper and more fundamental issue is: what kind of tourism products do tourists pursue，Should the product (travel service) have the following characteristics:

1，Flexible personality—freedom，Not (less) bound，Can be changed as needed。

2，Convenience - booking is simple and easy，No need for manual reservation (but automatic reservation through the 188bet app system)、Can be consumed directly。

3，Economy - compare prices of similar goods or services before purchasing (Qunar.com、How to compare shopping on Taobao)，Don’t choose the lowest price but choose the highest price/performance ratio。

Today’s mobile Internet is supported by big data and cloud computing，It has initially possessed the technical feasibility and operability to provide services that meet the above three characteristics of tourists。 

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Big data and cloud computing have laid the foundation for the popularization of mobile Internet。Smartphones are becoming increasingly powerful and personalized，The increasingly faster wireless Internet network provides tourists with new conveniences - tourists do not need to make detailed and cumbersome itinerary planning before traveling，No hotel reservation，No more looking for tips to save money or arrange the best itinerary。Travel directly，True realization of freedom and freedom to swim as you wish。

The world of smartphones provides such possibilities for every traveler，Rumafengwo Travel Guide、Flight Butler、Mobile APP for tonight’s hotel specials and other services。When tourists want to go，Just pick up the ID、Mobile phone、Backpack leaving immediately，Enjoy sightseeing after arriving at your destination，Use your mobile phone to track location when the sun sets、star rating、Price、Search for personal preferences such as hotel style、Select、Compare prices、Reservation，You can find the hotel you like，And use some travel apps，Enjoy comfortable accommodation at a low price。Same，Discounted tickets for some attractions、Didi Taxi、Mobile applications such as train ticket and air ticket booking also satisfy tourists’ autonomy、Complete travel information inquiry at any time、Price comparison、Booking, purchase, payment and other travel needs。

Big data、With the support of cloud computing technology，Tourists not only receive information about scenic spots through their mobile phones、Hotel 188bet online sports betting Restaurant、Entertainment venue、Promotion and promotional advertising of train airlines，At the same time, the purchase was completed through the mobile payment function。Tourists pay for purchases on their mobile phones，Merchants use electronic wallets、Alipay、Tenpay and other methods collect money 24 hours a day，Then arrange and implement the corresponding services such as food, accommodation and transportation purchased by the tourist。

Augmented Reality for mobile phones，AR for short) function allows tourists to automatically display historical photos or even videos of a certain place after taking pictures of the place，Recreate history，Let people go back to the past。At the same time, various introductions such as historical and cultural anecdotes about the scene are automatically played in the earpiece or speaker (for example, the rented tour guide explanation machine will explain each point when visiting the Forbidden City)。There is something tourists don’t understand，You can also use search and other functions，Get the answer automatically。

In addition，Voice playback function of mobile phone、Translation powered by cloud technology，Good integration of location-based introduction push function will replace the work of tour guide translation，Language and information barriers for traveling abroad are about to disappear。

In summary，The Internet supported by cloud computing big data technology can automatically find the travel information needed for each tourist、Automatically arrange route itinerary、Automatic booking payment，Automatic tour guide translation service、Automatically assist tourists and other travelers、Communication and interaction with relatives and friends。

Stone from another mountain: Japan’s new travel agency of the future

China’s Internet is still under development，Travel that relies entirely on mobile Internet devices such as mobile phones is still in its early stages。Let us turn our attention to Japan，Look at how the future travel agency shape is emerging in Japan。

Reported by Travel News Network on June 8，The smartphone application "Japan-i" launched by the Japan National Tourism Organization to facilitate tourists' travel，Allows tourists to check nearby related food at any time based on their geographical location when traveling in Japan、Shopping and other information，And also provide relevant coupons for tourists to download and use，Use this app to browse the latest Japan travel information。

Tourists can randomly compare multiple service providers to find merchants that suit them during the personalized travel process, download coupons, and then go spend。The coupon is bilingual in Chinese and Japanese，Convenient for tourists to make choices，When making a purchase, the information will be displayed in Japanese, eliminating the language barrier for merchants。Tourists can also click the "Places" button in the upper navigation bar of the mobile phone，Enter the place name directly to search for offers in other areas。Use the share button after consumption，Related information can be emailed、Automatically share on Sina and Tencent Weibo。For merchants，Another free communication or advertising completed。

Japan-i’s front-end function is relatively simple，But there may be complex data collection hidden behind it、Filter、Analysis、Use function。This application effectively meets the personalized needs of consumers，Also provide tourists with tips before traveling，Freed from tedious planning activities such as hotel reservations，It can be said that it basically meets the basic needs of tourists in today's era: flexible personality、Convenient and economical。As a push at the national level，I believe this software can cover Chinese self-guided travelers entering Japan，Bring good social and economic benefits to Japanese tourism。

In fact，Compared to Japan’s strong technical strength and high-speed network，This application is very simple，Not fully utilizing Japan’s network technology resources。Not fully utilizing Japan’188bet online sports betting s network technology resources、Cloud technology supported translation and push functions plus，Then a portable tour guide and translator comes into being。

When a visitor starts using the app，The powerful Japanese technology community will definitely monitor the tourists’ behavioral data (viewed information、Viewed time、Search time、Search keyword semantic inner sea、Usage period、route, etc.) for collection and analysis，Infer the visitor’s personality preferences，And in the future, we will proactively push business information such as food, accommodation, travel and shopping that may be liked by the tourist based on the tourist's personal preferences and other factors，And help the tourist plan an itinerary and guide consumption。

It is worth mentioning，The service provider of this software is Tokyo Chizu Publishing Co.,Ltd.），None of the traditional travel agencies，Not OTA either。The Japan National Tourism Administration entrusts a geolocation data service provider (not a travel agency) to provide travel services。

Further speculation，Application operators can use the automatic calculation and statistical functions of the software to collect commissions from food, accommodation, transportation, shopping and entertainment merchants after tourists consume。The process of traditional tourists organizing tour groups through travel agencies or OTAs has transformed into data service providers providing itineraries (push advertisements)、Tourists complete their travel plans step by step，Tourist satisfaction，Merchant profit。As the operator of this application, the data service provider objectively functions as a travel agency，Completed travel agency related business，Earned profits from the tourism industry。

In cloud data、Internet era，Target tourists、A unit whose main business is organizing and planning tourism activities，Only by adapting to and leveraging the trend of big data and cloud computing can we survive。Looking to the future，The author thinks，With the decrease of market share，Traditional 188bet app travel agencies are either tourism infrastructure builders or investment institutions in the tourism industry，Either transform into a data-based travel service company。

The zero-negative tour fee that emerged ten years ago、Using self-financed items to shop in stores to replenish group fees and other travel products will not win the favor of consumers；Fixed individual travel itineraries cannot satisfy the increasingly diverse personalities of today’s tourists，Restricted by the tour guide and group members during the tour，Limitations such as the inability to change the itinerary in real time according to interests and hobbies make tourists try to choose self-guided tours when traveling，Don’t join the group if you can avoid it。

If traditional travel agencies or OTAs do not transform in time，Change service method、Strategic Ideas、Business model，Just be conservative and focus on price、Not making good use of innovative technologies、Refuse to use data to manage and serve visitors，Only facing the embarrassment of data-based travel service providers constantly encroaching until they completely seize the market。

Tencent、Baidu、Alibaba，Amap，Who will be the first to wield the cutting-edge technology of the times，With its own accumulated data and R&D capabilities、The first platform and offline business channels to enter this field，There are still good shows to watch。