The Forbidden City recently opened a nightclub for the first time in 94 years，Let "The Night of the Lantern Festival in the Forbidden City" happen for a while Becoming a hot spot for night tourism，Night tourism is heating up again。Discovered by Beijing Business Daily reporter，Recently，Many domestic companies have also tried night tourism。January this year，Sanya Haichang Dream Ocean Evernight City will test the 24-hour all-weather operation system of the water block。Also in Chengdu、Chongqing、Guangzhou and other cities with developed night economy，You can see the night tour products。Wu Liyun, associate researcher at China Tourism Academy pointed out，The night tourism market is in the ascendant，The business mainly covers night tour scenic spots、Festival activities、Travel performing arts、Several categories of night market neighborhoods。Also，Domestic night tourism is in the process of development，The product design is not rich enough、Problems such as insufficient business formats，The entire market potential needs to be further released。

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In fact，By creating event hot spot IP、Enrich night tour products and increase nightclub economy，It has become an important means for many theme parks and characteristic towns to solve the problem of "188bet online sports betting difficulty retaining guests"。For example，Beijing Happy Valley Theme Park has previously launched a series of activities called "Day Shows and Night Lights"，Its night lantern show project combines traditional old Beijing culture and the domestic animation IP of "Pig Man"，Attract more young customers and parent-child customers to participate in the strong New Year flavor。As a "starry sky town under the Great Wall"，Lantern night tour of Simatai Great Wall in Gubei Water Town，has also become its core night tour IP project，In addition, this project also comes with a night cruise、Night markets and other night activities。

“For theme parks or towns with night tour IP content as the core，The richness and creativity of products are very important。"Wu Liyun pointed out，Content is king，High-quality tourism products can attract more customers。Also，Night-themed tourism should also provide supporting facilities and services。Enterprises should 188bet online sports betting coordinate with the government，Or provide consumers with public transportation services through their own investment。For example, the night tour activities in Happy Valley are mainly for viewing experience，Nightclub activities and subway、Bus and other urban transportation times are consistent，Guarantees the convenience of tourists’ return；Gubei Water Town is in the suburbs of Beijing，Tourists generally choose to stay overnight，Therefore, Gubei Water Town needs to enrich and improve its night tour products，Continue to improve hotel accommodation in the park、Catering service quality，Reasonably control the passenger flow in scenic spots。Also，Theme parks and characteristic towns are developing night tour 188bet online sports betting business，It is necessary to investigate whether the nighttime passenger flow can support nighttime investment based on actual conditions，Measure whether you can benefit from time。

Routine 2: Introduce the concept of night market blocks

In addition to creating a night IP，Creating night markets in scenic spots or theme parks to attract tourists has become a new model for exploring the tourism night economy。

Haichang recently launched its first "Dream Ocean Everlasting City" open park in Sanya, Hainan，It is an attempt at tourism night economy。A theme park that is different from closed parks with “all-inclusive price”，Haichang Dream Ocean Evernight City implements 24-hour free opening of the park、Operation model of separate charges for internal self-operated and investment projects。

Wang Xuguang, CEO of Haichang Ocean Park said，This kind of complex project model is easy to attract individual tourists and group tourists，Release the consumption power of tourists in the park，At the same time, the revenue model of “big tickets” has also been changed。At a time when experience consumption and scene consumption are increasingly valued，Non-ticket revenue will become mainstream。

A popular night market neighborhood that mainly provides this kind of services，The attraction of the service facilities itself is the key point。Wu Liyun thinks，The night market district needs to create distinctive quality，So as to form an agglomeration effect。For local tourists，It is very important to improve the surrounding facilities of the night market district and the urban public service system。And like Haichang Dream Ocean Never Sleeps，Most of the customers are foreign tourists，Should 188bet online sports betting coordinate with the government，Make good public transportation arrangements between scenic spots and hotels，Ensure tourists’ travel convenience and personal safety when traveling at night。

Routine 3: Bundle travel and entertainment to sell tickets

Traveling performances that often open in the afternoon and night，It is also the mainstream project of night tourism。As understood，Impression、Landscape Ceremony、Eternal love is one of the three major domestic tourism performing arts series，In recent years, many tourists have chosen travel destinations to watch well-known performing arts IPs。Take the eternal love of Sanya as an example，Adopt the "theme park + tourism performance" approach，The performance is divided into multiple performances per day，Ticket tickets are the main revenue model，Also，Food and beverages are also sold in the scenic area、Souvenirs, etc.。This type of performance is mainly used as an extension of tourism，Relying on group tours，It is difficult to survive independently from the scenic spot。In addition, high labor costs and rapid equipment consumption also raise a higher threshold for the operation of tourism performing arts。Data is displayed，There are currently about 300 tourism performing arts projects in China，Less than 9% are truly profitable，11% are at break-even。Travel performance as part of night tourism，The conversion rate of group guests to viewers has become the key to survival。

For this type of scenic spot that bundles entertainment and nuggets night economy，Wu Liyun said，The core content of performing arts projects is the competitive point of the industry，High-quality products combined with good publicity can attract 188bet app download tourists to choose night performances。Admission tickets for some tourism and performing arts projects will be tied to scenic spot tickets，Promote the operation of night performances through the existing customer base of the scenic spot；If a performing arts project that is separate from scenic spot tickets has a high reputation and a high-profile program IP，can play the role of gathering customer groups to promote secondary consumption in the park。Industry insiders pointed out，This type of scenic spot is suitable for Hainan which is not obvious in the off-peak season，On the one hand, it can ensure the average passenger flow throughout the year，On the other hand in the resort city，Night leisure life is relatively monotonous，And night entertainment can play a role in enriching leisure products。

*Source of this article: Beijing Business Daily, author: Wu YuanYuan, original title: "Three major ways to develop night economy in scenic spots 》.