188bet sports betting joins hands with Homeinns to establish a 500 million yuan joint venture,Strive to lay out the mid-to-high-end business travel market

Author of this article: 188bet sports betting 2019-02-26
The joint venture’s first 188bet sports betting product will be launched in 2020。

With the rise of the mass tourism era,Players in the 188bet sports betting market are making frequent moves。February 26,Hyatt Hotels Group (NYSE: H) and Beijing BTG Hotels (Group) Co., Ltd. (Shanghai Stock Exchange: 600258,hereinafter referred to as BTG Home Inn Group) officially announced,Affiliates of Hyatt will join hands with Home Inns 188bet sports betting Chain (China) Co., Ltd. (a wholly-owned company of Beijing BTG 188bet sports betting Group) to jointly create a joint venture 188bet sports betting management company,Focus on creating a new 188bet sports betting brand that caters to the needs of the mid- to high-end market。

Mr. He Guoxiang, President of Global Operations Greater China of Hyatt Hotels Group (left),General Manager of BTG Homeinn 188bet sports betting Group and Chairman of Homeinn 188bet sports betting Group、CEO Mr. Sun Jian (right)

Display according to announcement,The registered capital of the joint venture established by both parties is 1.800 million yuan,Total investment is 500 million yuan。Home Inns 188bet sports betting Group, a wholly-owned subsidiary of BTG Hotels, plans to invest through its wholly-owned subsidiary Home Inns 188bet sports betting Chain (China) Co., Ltd. 9,1.8 million yuan,Accounting for 51% of the total share capital。China Hyatt Co., Ltd. will contribute cash in installments 8,8.2 million yuan,Accounting for 49% of the registered capital of the joint venture company。

This is also the cooperation between Huazhu and AccorHotels、After Jinjiang Group acquired Louvre 188bet sports betting,Another capital cooperation between 188bet sports betting giants。Industry insiders generally believe that,For BTG Homeinns,The joint venture established by the two parties will make up for its shortcomings in the field of mid-to-high-end brands。

“The joint venture will be independently operated by an experienced and professional 188bet sports betting team,Use the market-oriented mechanism to openly recruit talents,Form an independent management team,And provide equity incentives。”General Manager of BTG Homeinn 188bet sports betting Group and Chairman of Homeinn 188bet sports betting Group、CEO Sun Jian responds to the biggest difference between the joint ventures。

At the press conference,Mr. Sun Jian said,There are few cases of joint investment in the industry,The name of the joint venture established by both parties is still under preparation,188bet sports betting model room products are also in the early stages of research and development,The first product will be available in 2020,This product is mainly made for business travelers in China。

Mr. Xing Lin, Vice President of Real Estate and Development of Hyatt Hotels Group Greater China (first from left);Mr. Yan Qingguang, Senior Vice President of Real Estate and Development of Hyatt Hotels Group Greater China (second from left);Mr. Yu Deli, President of Hyatt Hotels Group Asia Pacific (third from left);Mr. He Guoxiang, President of Global Operations Greater China of Hyatt Hotels Group (fourth from left);General Manager of BTG Homeinn 188bet sports betting Group and Chairman of Homeinn 188bet sports betting Group、CEO Mr. Sun Jian (third from right);Ms. Li Xiangrong, Deputy General Manager and Financial Director of BTG Home Inn Group (second from right);Mr. Zong Xiangxin, Deputy General Manager of BTG Home Inn Group (first from right)

He Guoxiang, President of Hyatt Global Operations Greater China, also revealed in the interview the reasons for establishing a joint venture with BTG Homeinns,Hyatt does not want to find a surrogate mother,Many foreign 188bet sports betting management companies usually cooperate with a franchise brand to develop together in China,This approach lacks certain innovation。

188bet sports betting has entered the Greater China market for 50 years,There are currently 70 hotels open in Greater China,More than 100 other hotels are under construction。Always,188bet sports betting always adheres to the goal of achieving high quality、Development strategy of purposeful growth。This cooperation with BTG Homeinns,For 188bet sports betting, it further deepens its insight and understanding of the Chinese market,Opportunity to expand its brand influence。

Mr. Yu Deli, President of Hyatt Hotels Group Asia Pacific (first from left),General Manager of BTG Homeinn 188bet sports betting Group and Chairman of Homeinn 188bet sports betting Group、CEO Mr. Sun Jian (second from left),Mr. Mahlan, President and CEO of Hyatt Hotels Corporation (second from right),Mr. He Guoxiang, President of Global Operations Greater China of Hyatt Hotels Group (first from right)

Currently,China’s 188bet sports betting market has entered the era of inventory,All major domestic 188bet sports betting groups are targeting the existing market。But with the diversification of consumer demands,The 188bet sports betting market will become more professional and segmented,Sun Jian told the media,Leveraging Hyatt’s advantages in the high-end field over the years,The joint venture will mainly focus on the high-end business travel and accommodation sector in the future,Use good 188bet sports betting products to digest and revitalize a large number of existing properties。

He Guoxiang said,There is still huge room for development in the mid- to high-end 188bet sports betting market,We hope to strengthen our presence in this market,Can further fulfill our commitment to the Chinese market,Bringing sustainable growth to all parties。As of the end of 2018,Hyatt Hotels has 843 hotels worldwide,Mainly distributed in the Americas。

In recent years,In order to better meet the pursuit of Chinese tourists to improve their travel experience,BTG Home Inn 188bet sports betting continues to strengthen the development of its mid-range brands。Currently,BTG Homeinns owns the Yi Zhizun、Mid-to-high-end brands such as Home Inn Select and Home Inn Business Travel,More than 600 mid- to high-end hotels in operation。

The ultimate goal of this cooperation with Hyatt,I want to create a local 188bet sports betting brand with international support,Consolidate the Group’s standards in the mid-to-high-end 188bet sports betting field。As understood,The joint venture’s new 188bet sports betting brand will be distributed in Beijing、Shanghai、Guangzhou、Shenzhen and other major cities,The goal within 5 years is to achieve large-scale operations of hundreds of businesses。

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