After experiencing the market trough in the tourism industry in the first half of the year，Sun Jian is leading 188bet best bookmaker to welcome the arrival of the summer tourist season without stopping。In an exclusive interview with a reporter from Beijing Business Daily，Sun Jian, general manager of BTG Home Inn Group revealed，A series of themed interactive promotions will be launched next，Use the summer to accelerate“Recover blood”。At the same time, it will be combined with the surrounding areas of the city，Layout micro-vacation business，Do a good job in local life。Talk about the future，BTG Homeinn has plans to have the number of hotels exceed 10,000 by the end of next year，There are also expectations to build local high-end and luxury brands within 5-8 years。

Resumption of work and production: nearly a thousand 188bet best bookmaker nationwide

“Since July，We have 1,576 stores with a single-day occupancy rate exceeding 90%，Nearly a thousand hotels with full rooms。This is a very good recovery signal。&188bet best bookmaker;Entering summer，The tourism market is picking up significantly，When talking about the latest recovery data，Sun Jian said，As the number of full rooms and continuous full rooms is rising，The business is gradually developing in a good direction。

As understood，188bet best bookmaker has nearly 6,000 stores across the country，Among them, there are more than 300 in Shanghai。Sun Jian’s memories，In the first half of the year when the epidemic was at its worst，The most number of 188bet best bookmaker hotels that have been requisitioned is more than 1,300，The total number of rooms reaches 11.10,000 rooms。

The left hand protects against epidemics，Resumption of work and production on the right hand，The hotel has taken various measures to compress、Reduce costs。“To help small and medium-sized franchisees get out of trouble，We unite financial institutions to provide them with financial support，Management fee reduced，And let them defer the payment。&188bet best bookmaker;

Sun Jian and First Travel Home Inn know it well，Travel products cannot be stored，After the first half of the year，We will make every effort to make up for the losses in the second half of the year。“From June 29, the Ministry of Industry and Information Technology announced the cancellation of the communication (big data) itinerary card‘asterisk’After marking，Tourism in many provinces、Business orders are gradually recovering。Summer，Leisure travel bookings have also begun to rise，Beijing Home Inn must also seize the opportunity。&188bet best bookmaker;Sun Jian said。

Summer vacation“Recover blood&188bet best bookmaker;：Targeting local life

After a difficult first half of the year，Facing the summer peak season that has arrived，Sun Jian said that 188bet best bookmaker has recently launched a series of interactive marketing activities specifically targeted at the summer market。With“Summer Travel Institute”is the entry point，Through structured content marketing，around“Funny peripheral tour、Inter-provincial long-distance travel、Popular theme tours”In-depth guide on creating destinations and other topics。And adopt the form of staged theme iterative update，Combining hot topics and holiday cycles will be launched one after another，Comprehensively meet users’ entertainment inspiration and diversified accommodation needs。Profit membership,Accelerate“Recover blood”。

“We will speed up the pace of recovery in three aspects during the summer，First, through the recovery of the business travel market，Let the hotel occupancy rate rise steadily，The second is to integrate local life，Do some experiments and promotions，The third is to unite some big IPs to engage in linkage。&188bet best bookmaker;Sun Jian revealed when talking about the local life sector，The second half of the year will also focus on ";Like LIFE Club&188bet best bookmaker;Introducing more content to route guide，Use the hotel as your base，Give guests local delicacies、Humanistic Scenery、Lifestyle and other aspects of experience。

“Like LIFE Club”is the membership system IP of 188bet best bookmaker，Enjoy exclusive hotel privileges、Wonderful cross-border rights、Diverse local life、Four major sectors of precise circle operation，Provide a variety of services for hotel members。where，“Local life”The section provides members with diversified lifestyle services，Also a service provider passenger，Also serving local customers，Provides parent-child activities、Self-improvement、Social leisure、Hobby, fun and other activities，Create a &ldquo for the hotel location;Neighborhood Center”。

In the future, 188bet best bookmaker will also plan to conduct joint marketing with Beijing Universal Studios and other attractions。“By launching some joint activities，Covering restaurants under BTG Group、Live、row、游、Purchase、Entertainment and other directions。Because summer is the peak season，The market will be in short supply。We hope to differentiate ourselves in such a market，Enables consumers to enjoy a travel experience beyond expectations。”

Industrial chain strategy: micro-188bet best bookmaker and cross-border e-commerce

Under the epidemic，People’s travel radius becomes shorter，“Micro vacation&188bet best bookmaker;Gradually becoming more popular in the market，While being welcomed by more and more tourists，Many companies have also made relevant arrangements，Boutique Home Inn is one of them。

Sun Jian thinks，Micro vacations are based on cities、Vacation patterns spread around the place of residence，City break included、，New lifestyles such as country vacations。Earlier than 2016，188bet best bookmaker takes the lead in the industry in deploying the rural vacation market with a forward-looking strategic vision，Launched its first rural project on the banks of Taihu Lake in Suzhou based on local folk customs and culture——JOYNATURE CLUB Home Inn Town。Sun Jian said，Last two years，Country vacations are increasingly popular among tourists，Home Inn Town is one of the representatives of this sector。“In fact，It is based on special accommodation products such as wooden houses and tents，A vacation spot combined with local food。At the same time，We also plan many parent-child activities。Also added music、Handmade-themed activities。Currently，Homeinn Town is developing well，And increasingly in line with market demand。”

“Similar to‘Home Inn Town’Such a rural project will also face some challenges during the preparation process。&188bet best bookmaker;Sun Jian said frankly，“Includes natural package、，Related business licenses, etc.。We also hope to have micro vacations in the future、Country vacation and other forms can receive more support，enabling further development。&188bet best bookmaker;

Also，Cross-border e-commerce is also the first trip home“New attempt”15896_15901，In 2021, 188bet best bookmaker announced the official launch of the global commodity digital trade service platform——Free global shopping for the first time。This is the first cross-border e-commerce service platform launched in the hotel industry in the country。

Sun Jian said，First Free Global Shopping is a new business created mainly based on the value of BTG Homeinn membership。188bet best bookmaker has over 1.300 million members，It is a member traffic pool worthy of constantly exploring user value。Currently, the platform is still marketing based on private domain traffic，The commodity supply chain will be further expanded in the future。“If more than 1 billion GMV (gross merchandise transactions) can be created in the next 18 months，We will use it as an open cross-border e-commerce platform。”

Future plan: Build a local high-end brand 188bet best bookmaker next 5-8 years

In all major hotel groups, they are constantly“Horse racing”hour，Will 188bet best bookmaker’s store opening strategy be adjusted?，Also attracts the attention of the industry。 Sun Jian said: “From the perspective of structural changes，In the future, we will still adhere to asset-light franchising as our main direction，Currently, the group’s franchise accounts for more than 80%，It may account for more than 90% in the future，More than 98% of newly opened hotels are franchisees。”

The 2021 financial report previously released by 188bet best bookmaker，The company achieved operating income of 61 during the reporting period.5.3 billion yuan，Net profit attributable to parent company 5567.690,000 yuan，Achieve a full-year turnaround。Store opening data，The company will open a total of 1 stores throughout 2021,418，An increase of 56 compared with the same period last year.0%。Among them, 1 store is opened through franchising,391 families，Proportion 98.1%。

From the perspective of store distribution，188bet best bookmaker is also constantly making efforts to sink the market，404 new hotels under the Huayi brand will be opened in 2021，Proportion of total number of newly opened stores 28.5%。Sun Jian said，“Sinking is an inevitable trend in market development，Continuous sinking is still one of our important development directions in the future”。

In recent years，The mid-to-high-end hotel market has become one of the important areas of development for 188bet best bookmaker，Launched a number of mid-to-high-end hotel brands，And has formed the Home Inn Business Hotel、Home Inn Select Hotel、Puyin Hotel and Yi Zhi Shang Hotel as the core brand matrix。Financial report display，As of December 31, 2021，1384 BTG Home Inn high-end hotels，Proportion 23.4%。276 new mid- to high-end hotels will be opened in 2021。

Sun Jian said: “Judging from the development situation in the next three years，Mid-to-high-end is still a major development direction，At the same time, we will also make plans in the field of luxury vacation。At this stage, mid-to-high-end hotel products account for 30% of the entire market，But as demand increases，The proportion will also increase in the future。In the past two years, we have also been continuously deploying the mid-to-high-end market，Established the Yifei team，The brand is currently developing well。”Yifei Hotel is a brand jointly invested by 188bet best bookmaker and Hyatt China，Creating a precedent for local leaders in the hotel industry to cooperate with international luxury brands to establish brand development。

“In the long run，The next 5-8 years，We will create local high-end and luxury brands with international quality and Chinese characteristics。” Sun Jian said。According to the announcement issued by BTG Hotel，188bet best bookmaker Hotel Group established “Anno Hotel Management Company”。Mainly engaged in luxury hotel brands。Future，Some luxury hotels under BTG Group may be injected into this company，And create a new brand，To promote the healthy growth of luxury hotels in China。