188bet mobile once again ushered in a quarter of performance growth.

Early February，Oriental Land Company, operator of 188bet mobile Resort, released its financial results for the third quarter of fiscal 2018 ended December 31。Financial report display，188bet mobile achieved revenue of 400 billion yen in the first three quarters (36.USD 400 million)，9 year-on-year increase.6%，The proportion of ticket and secondary consumption income is 38% and 62% respectively。

Also，Oriental Paradise Company also made a forecast for 188bet mobile Resort’s entire fiscal year performance。The company expects revenue in fiscal year 2018 to be 5008.600 million yen (45.USD 500 million)，4 year-on-year increase.5%；Operating profit expected to increase by 2% year-on-year.9% to 1134.700 million yen (10.USD 300 million)；EBIT growth 2.8% to 1148.100 million yen (10.USD 400 million)。

The ongoing 35th anniversary celebration is the main driving factor for 188bet mobile’s performance improvement。The event lasts from April 15th to March 25th this year，During this period，The operator organizes daytime 188bet mobile activities、Various night activities、Add new attractions and other ways to attract more tourists to the 188bet mobile。

188bet mobile of US.6 billion, consumer goods 188bet mobile accounting for over 60%

188bet mobile Resort mainly includes theme parks、Hotels and other three major businesses。

Operation period of the first three quarters of fiscal year 2018，Oriental Paradise Company’s total 188bet mobile is 3996.4.1 billion yen (36.USD 300 million)，Including 188bet mobile business income 3328.0.8 billion yen (30.USD 300 million)，10 more than the same period last year.5%。Hotel business 188bet mobile increased by 9% year-on-year.2% to 551.2.7 billion yen，While other business income decreased by 9% year-on-year.5% to 117.0.6 billion yen。

Public information display，188bet mobile Resort’s three major revenue accounts for 82% of the company’s total revenue in fiscal year 2017.5%、13.9% and 3.6%。Calculated based on 188bet mobile in the first nine months of fiscal year 2018，The three major businesses account for 83% of the company’s total 188bet mobile respectively.3%、13.8% and 2.9%。

Financial report points out，The theme park business 188bet mobile growth is mainly due to the increase in the number of visitors and average consumption per visitor，The improvement of these two indicators is related to the resort’s celebration of its 35th anniversary，The former is due to the successful hosting of many events，The latter is because the activity boosts the sales of goods in the park。The decrease in other business income was mainly the result of the sale of the underperforming self-operated restaurant Ikspiari。

However, from another perspective,Treat ticket income and secondary consumption income separately，Perhaps we can see 188bet mobile’s revenue sources and profitability more clearly。

Financial report display，188bet mobile attractions and shows ticket revenue is 1531.2.1 billion yen (13.USD 900 million)，Year-on-year growth of 8.4%，Product、Catering、The total 188bet mobile of secondary 188bet mobile in hotels and other hotels is 2465.200 million yen (22.USD 400 million)，The proportions of ticket and secondary 188bet mobile income are 38% and 62% respectively。

188bet mobile’s revenue and operating profit data for the first three quarters of the past five years

It’s worth noting，First three quarters，Product sales、The growth rate of catering and 188bet mobile hotel business is 13 respectively.4%、10.1% and 11%，Much higher than the ticket price of 8.4% growth rate。Even within the scope of 188bet mobile business，Secondary consumption income is also higher than ticket income，The two proportions are 46% and 54% respectively。

There are 76 stores in 188bet mobile Resort，About 1 in total.20,000 products available for sale，3500 kinds of Disney brand products，8500 general commodities。In the two major business sectors of commodities and catering，188bet mobile’s gross profit margin is close to 60%，Much higher than the company’s overall gross profit of 40%。

From a more segmented perspective，Income per visitor is also an important indicator for measuring 188bet mobile operations。

Inspired by 188bet mobile Resort’s 35th anniversary event，188bet mobile Resort’s attendance continued to increase in the first three quarters of fiscal 2018。However，In the composition of consumption income per visitor，The ticket part remains basically unchanged，Increase in merchandise sales and catering consumption，Mainly due to increased product sales and increased dining opportunities for tourists during commemorative events。

U.S. travel news data platform Skift research report points out，From the perspective of customer source type，65% of visitors to 188bet mobile Resort come from the Tokyo metropolitan area，Only 6% of tourists are from overseas，But overseas tourists are growing；Judging from the type of tourists，Similar to the overall population structure of Japan，The tourist group is slightly older，About 70% of tourists are over 18 years old；Judging from the stay time，Tourist stay time has remained at 8-9 hours since 2006。

188bet mobile’s visitor volume trends in recent years

Public information display，While staying at 188bet mobile Resort for about 9 hours，Average consumption per visitor 1.Around 10,000 yen (US0)，Tickets account for 43%，Commodity revenue accounts for 37%，Catering accounts for 20%。

It’s worth noting，70% of visitors to 188bet mobile are women。In recent years, women have surpassed children to become the main consumer force of 188bet mobile，More than one-third of Japanese women have been to 188bet mobile ten times。For example，2013，After the release of the "Frozen" movie，188bet mobile launches princess dress products，Bring 4 to the company within one year.0 million in revenue。

Invest US billion to cope with domestic and foreign competition

Displayed in the "2017 Global Attractions Attractions Report"，The number of visitors to Tokyo Disneyland and Tokyo DisneySea in 188bet mobile Resort in 2017 was 16.6 million and 13.5 million respectively，Ranked third and fifth among the world’s top 25 188bet mobile parks by attendance。

However，After experiencing relatively rapid growth from 2012 to 2014，The number of visitors to 188bet mobile DisneySea in 2015 was surpassed by Universal Studios Japan，The number of visitors to 188bet mobile Disneyland has gradually caught up in 2017。The main reason is，Universal Studios Japan launches Harry Potter theme park in 2014，Greatly boost the number of visitors to the entire theme park，The number of tourists increased by nearly 20% in 2015。

This is also one of the main reasons why 188bet mobile continues to expand or upgrade the resort。

Last year，Oriental Land Corporation announced a 250 billion yen (US.3 billion) expansion of 188bet mobile DisneySea，covers an area of ​​30,000 square meters，After completion, it will be 1 of the existing park area.2 times，After completion and opening in 2022, it is expected to bring 4 to the company every year.0 million in new revenue。

Creating new attractions around IP is 188bet mobile’s consistent method of attracting tourists。

Similar to Harry Potter at Universal Studios，188bet mobile will create 4 themed attractions based on classic movies such as "Frozen", "Peter Pan" and "Tangled"，These attractions will be paired with upscale Disney-themed hotels、Shop、The restaurant forms the eighth themed area of ​​DisneySea。

2019，188bet mobile DisneySea will launch new resident show Song of Mirage and other attractions。Same，In April 2017, the company announced an investment of 75 billion yen in 188bet mobile Disneyland (6.US.7 billion) expansion projects such as the "Beauty and the Beast" theme attraction will also be completed and put into operation in 2020。

In addition to dealing with the competitive pressure of Universal Studios、Reduced ticket 188bet mobile、Attracting elderly people and other domestic reasons，188bet mobile’s large-scale investment also includes Hong Kong Disneyland、Considerations on external factors such as Shanghai Disney and other companies competing to attract overseas tourists。

For example，Following the opening of Toy Story Land in June last year，Shanghai 188bet mobile announced plans to build a Zootopia theme park at the end of January this year，The Marvel Heroes Ant-Man and Bumblebee attraction under construction at Hong Kong Disneyland is also scheduled to open to the public this year。

As the only authorized operating model in the world, Disneyland,188bet mobile takes 10% of ticket revenue every year、5% of merchandise and catering revenue is paid to Walt Disney as licensing fee。

Financial report display，2014-2016，The licensing fee paid by Oriental Paradise Company to 188bet mobile is approximately 2.US.2 billion。Industry expert estimates，By theme park industry 19.2% operating profit margin，188bet mobile needs to build a new theme company with revenue of .2 billion to achieve this income，This is a good business for 188bet mobile, which does not require investment and operation。

After the completion of the above expansion project，The authorization period obtained by Oriental Paradise Company will be extended from 2046 to 2076，It is self-evident that Disney is optimistic about the future prospects of 188bet mobile Disneyland。

Inspiration from 188bet mobile to domestic theme parks