Recent，The world's largest 188bet Live Casino expo-International 188bet Live Casino Fair Berlin (ITB Berlin) grandly opened in Berlin, Germany，Tujia.com, China’s leading homestay short-term rental booking platform, debuted at the expo。

As a highlight of this exhibition，ITB Berlin conference was also held at the same time。At the sub-forum roundtable，Wang Feng, Chief Financial Officer (CFO) of Tujia.com, was invited to share Tujia’s experience in using “content + scenario-based” innovative means to achieve precise customer acquisition，And by communicating with senior business representatives from around the world，Jointly discussed Chinese youth under the international perspective on 188bet Live Casino，Especially the 188bet Live Casino development behavior of Millennials。

In recent years，In multiple reports involving Chinese tourists traveling abroad，China’s “millennial generation” has been mentioned frequently。What is different from our parents，They are more willing to pay for good service、Passionate about unique 188bet Live Casino destinations、More willing to make independent arrangements when booking a trip。For such features，Wang Feng focused on Tujia’s efforts in creating personalized experiences，Measures in content marketing and other aspects。

Millennial users are more dependent on mobile devices than ever before during the entire travel process，And believes that 188bet Live Casino is an experiential product，They pay more attention to the evaluation of people around them，Pursue personalized experience。Wang Feng thinks，When Millennials start searching for travel products，When making travel planning，They will search for relevant information online，Recommendations from internet celebrities who grow grass and comments from relatives and friends，Idols, in particular, have a great influence on Millennials，For example, after an idol takes a photo at a certain scenic spot and shares it on the Internet，Soon，You will find fans queuing up at the same place to start taking pictures。

While experiencing 188bet Live Casino products，Millennials want more than just a quick tour of attractions，Will pursue a unique and in-depth experience。So B&Bs have become a 188bet Live Casino choice for more and more young users in recent years，B&B products are not only personalized、Very local 、More cost-effective，More importantly, the B&B can meet their needs for scene-based experience，Get a very special accommodation experience by staying in a local’s home。

The 1st from the left is 188bet Live Casinocom CFO Wang Feng

With the transformation of media forms and the diversification of consumers’ access to information，How to innovate and effectively reach users is very important。Wang Feng expressed this，Tujia has been trying various innovative marketing methods of “content + scenario-based” to accurately acquire customers in the past two years，This is a method with relatively small investment but quick and accurate conversion。For example, the “Meisujia” project launched by Tujia last year，Use the new media channels and influence of 188bet Live Casino experts，Three-dimensional communication creates a group of internet celebrity B&Bs。As understood，Tujia.com spreads through Meisujia，The performance of some B&Bs has increased by 10 times，So this is a win-win situation for all three parties，Merchant improved performance，Consumers obtain the 188bet Live Casino inspiration and unique experiences mentioned above，The platform can add new users，Increase user stickiness，Achieved the goal of innovation + transformation。

When talking about the challenges faced by 188bet Live Casinocom in its current development，Wang Feng believes that there are two main points: first, how to quickly expand more high-quality personalized B&B listings and quickly expand the number of such listings。Young users’ quality requirements for homestays、Personalized experience、The demand for special decoration and other aspects is very high，And it will get higher and higher。The number of 188bet Live Casino properties has increased from 600,000 at the beginning of 2017 to 1.4 million this year，Increase of nearly 140%，Extending housing supply to more than 30,000 units every month，This is not easy；The second is how to help landlords improve the quality of their properties，Better meet market demand，Maximize product advantages。This will be the direction of 188bet Live Casino’s next efforts。