Can’t reach the sky, is Malaysia 188bet online live casino coming to an end?

Big Traffic Author of this article: Huang Jie 2019-03-17
Poor operation、Under the shadow of consecutive years of losses,Where will Malaysia 188bet online live casino go from here?

Closing a national airline is a very serious matter.

According to Reuters,Malaysian Prime Minister Mahathir said on March 12,“We will study and investigate whether Malaysia 188bet online live casino should be closed or sold,Refinancing。All these things are decided by the government,We must make a decision as soon as possible”。

Malaysian 188bet online live casino has been established for 71 years.

The history of Malaysia 188bet online live casino can be traced back to Malayan Airways, which was established in 1947。Only one plane at the time,Operating routes from Singapore to Kuala Lumpur and Penang。The company prospered throughout the 1940s and 1950s,Later, several Douglas DC-3 passenger aircraft were purchased。

After the establishment of the Federation of Malaysia in 1963,The company changed its name to "Malaysia 188bet online live casino",1966,With Singapore’s independence from Malaysia,The company changed its name again to Malaysia-Singapore 188bet online live casino (MSA)。MSA ceased operations in 1972 due to the breakdown of cooperation between the governments of Singapore and Malaysia,Split into two companies: Singapore 188bet online live casino and Malaysia 188bet online live casino。

1976,Malaysian 188bet online live casino introduces DC-10 passenger aircraft,Start operating regular routes to Europe。1987,Malaysian 188bet online live casino changed its name from "Malaysia 188bet online live casino System" to "Malaysia 188bet online live casino"。

Since the mid-1980s,The Malaysian government implements a series of privatization plans,Includes major infrastructure development、Utilities、Strategic industries and other major fields。Malaysian 188bet online live casino also experienced state ownership、Privatization、The process of renationalization。

Malaysian 188bet online live casino is the airline representative of Malaysia,Also the national airline of Malaysia,One of the 6 188bet online live casino in the world with a 5-star airline rating,operates domestic routes in Malaysia and across Asia、International routes to Europe and Australia,The hub airport is located at Kuala Lumpur International Airport,Secondary hubs are located at Kuching International Airport and Kota Kinabalu International Airport。

Malaysia 188bet online live casino was once the airline with the largest fleet in Southeast Asia,And won numerous awards,Including Skytrax’s evaluation of Malaysia 188bet online live casino as the world’s best airline for cabin service and the Best Airline Award it has won。It can be said,Malaysian 188bet online live casino was once well-known in the aviation industry。

However, all honors stopped in 2014,This year is the darkest year in the history of Malaysia 188bet online live casino。

March 8,Malaysian 188bet online live casino MH370 missing,There are 239 people on board,Including 154 Chinese。July 17,Malaysian 188bet online live casino MH17 was shot down,298 people killed。The report released by the Aircraft Accident Data Center shows,Due to the two major safety incidents of MH370 and MH17,Malaysian 188bet online live casino ranks first among the world's ten most dangerous 188bet online live casino in 2014。

Even if these two serious air crashes did not occur,Malaysian 188bet online live casino was already having a hard time at that time。

According to Malaysia’s Sin Chew Daily News in October 2000,Malaysian 188bet online live casino has faced a loss of 1.5 billion in the past two years because it cannot afford it,Requesting to adjust the ticket price,International flight fares increased by 10% to 30%。

According to Singapore’s Lianhe Zaobao report in November 2000,Malaysian 188bet online live casino cannot survive on its own,Need foreign investment assistance,And you need to hire a foreigner to manage the company。"Lianhe Zaobao" quoted analysts' opinions as saying,The biggest problem faced by Malaysia 188bet online live casino is that its operations are too close to its competitor Singapore 188bet online live casino,MAS must go beyond what its competitors are doing,And make necessary changes,If canceling its domestic routes and other loss-making businesses,In order to reduce the group’s losses。

According to Malaysian "Nanyang Siang Pau" report in June 2001,Malaysian 188bet online live casino suffers from repeated administrative decisions,Causing financial difficulties。Nanyang Siang Pau quoted the views of Malaysia 188bet online live casino directors,Malaysian 188bet online live casino’ operating costs,Far beyond the level of the industry and competitors and Malaysia 188bet online live casino’ losses are not sudden,There were signs of this as early as 1998,And the amount of losses is increasing year by year。Management identifies some factors contributing to Malaysia 188bet online live casino’ losses,Including differences in business strategies, navigation capabilities and business opportunities;Productivity across departments is disappointing,The service level is also unsatisfactory;Malaysian 188bet online live casino has no alliances with other 188bet online live casino, etc.。

Financial report display,2011,Malaysian 188bet online live casino lost 25.RM200 million,The largest loss in history。Malaysian 188bet online live casino lost 4 in 2012.RM32.6 billion。2013,Malaysian 188bet online live casino passenger volume is 17.2 million,An increase of 28 over the previous year.5%;Sales 151.RM200 million,1002% year-on-year increase;Loss 11.RM700 million;Among them,Increased fuel costs, etc. led to a 10% year-on-year increase in expenditures;Losses caused by currency devaluation amounted to 8.RM1.6 billion,49% year-on-year increase,Thus increasing the loss。

To try to save Malaysia 188bet online live casino,2014,Khazanah Nasional Bhd.) Injected RM6 billion into Malaysia 188bet online live casino and requested its delisting。Reuters quoted people familiar with the matter as saying,As the first step in a major restructuring of Malaysia 188bet online live casino,Malaysian Khazanah plans to privatize Malaysia 188bet online live casino。Malaysian 188bet online live casino’ delisting may pave the way for Khazanah Nasional Bhd to rescue Malaysia 188bet online live casino。Malaysian 188bet online live casino’ profitable departments such as machinery、Ground handling service、Low-cost 188bet online live casino and others may be sold and divested,Workforce may be cut,The management may change its management。

However, this strategy cannot really turn the situation around.

Its subsequent operations still face a series of difficulties,The most imminent one is the huge compensation caused by the air crash。In accordance with international practice,After the plane crash,The law applicable to the claims of passengers’ families is the Montreal Convention (the “Convention for the Unification of Certain Rules for International Carriage by Air”) adopted in 1999,Malaysia and China are both parties to the Convention。

According to the Convention,Regardless of fault,188bet online live casino must bear compensation of US0,000 (approximately 1.1 million yuan) in special drawing rights for each passenger's personal injury or death,188bet online live casino shall not exempt or limit their liability。If it is due to the fault of Malaysia 188bet online live casino,Malaysian 188bet online live casino also needs to bear unlimited liability for compensation。

Of course,Part of the compensation will be paid by the insurance company insured by Malaysia 188bet online live casino,Malaysian 188bet online live casino will not be shut down due to payment of compensation。Compared to huge compensation,Malaysian 188bet online live casino will face a more serious problem: damage to its brand image,Loss of public trust。According to Malaysia 188bet online live casino report,The company’s passenger volume in June 2014 dropped by 3% compared with the same period in 2013.1%,Cabin occupancy rate 77%,compared to 84% in the same period in 2013。

According to New Straits Times report,Malaysian Khazanah Nasional Berhad announced earlier,Its assets were impaired by RM7.3 billion,Half of them are caused by Malaysia 188bet online live casino,Khazan Nasional Bhd is also facing tremendous pressure to revive its performance。According to Flight global report,Malaysian 188bet online live casino reveals it ended 2018 “with a slightly lower loss than the previous year”。In its latest quarterly earnings update,Malaysian 188bet online live casino did not provide any specific financial figures,But it is called,Due to multiple factors,Last year was “challenging”。

According to the edge markets.com report,Malaysian 188bet online live casino Group CEO Izham Ismail name,Malaysian 188bet online live casino faced severe challenges last year,In addition to fierce competition caused by oversupply,There are also foreign exchange fluctuations causing fuel costs to rise,Reasons such as increased burden on fixed assets and worsening pilot shortage。But an important reason for Malaysia 188bet online live casino’ losses is the impact of low-cost 188bet online live casino。AirAsia is Malaysia 188bet online live casino’ strongest private airline rival,Implementing the strategy of low-cost air tickets by taking advantage of the low cost of non-state-owned enterprises,Stealed a lot of market share from Malaysia 188bet online live casino。

What happened to Malaysia 188bet online live casino may remind people of TWA back then。

Public information display,TWA Flight 800 (TWA800),On July 17, 1996,Departing from New York JFK International Airport,Scheduled arrival at Paris Charles de Gaulle Airport。The flight is a TWA Boeing 747-100,Aircraft number N93119,Carrying 212 passengers and 18 crew members。However, it exploded near Long Island, New York shortly after takeoff,Causing the death of all personnel on board。

Before the plane crash,TWA’s performance is not very good either。Because before the incident, the city of Atlanta in the United States was preparing for the upcoming 1996 Olympic Games,TWA hopes to use this event to flex its muscles,Get rid of years of sluggish business,But this air crash gave TWA a fatal blow。After the company experienced this incident,Finally disappeared after being acquired by American 188bet online live casino in 2001。

Will similar encounters lead to the same ending,Unknown yet。Poor operation、Under the shadow of consecutive years of losses,Where will Malaysia 188bet online live casino go from here?

*Source of this article: Jiemian News, author of this article: Huang Jie,Original title: "Can’t reach the sky, is Malaysia 188bet online live casino coming to an end?》.

Copyright Statement
Zhihui is based on "dry information"、Depth、Angle、Publish in-depth industry articles based on the principle of "objectivity"。If you want to get the first time to get the heavyweight articles in the tourism consumption industry or interact with Zhihui,Please search "Zhihui" in the WeChat official account and add follow。Contributions welcome,Jointly promote the upgrade of China’s tourism consumption industry chain。To submit articles or seek reports, please send an email to the zjz@tripvivid editorial office email address.com,After passing the review, the article will be published as quickly as possible and your name and organization will be attached。The articles published by Zhihui represent only the author’s personal opinions,Does not represent the views of favoritism。About investment and financing information,Zhihui Travel will try its best to verify,Does not endorse any investment or financing activities。Adhere to benefits and respect industry norms,Indicate the author and source for all reprints,Special reminder,If the reprint of the article involves copyright issues,Please contact us in time to delete。Zhihui’s original articles are also welcome to be reprinted,But please be sure to indicate the author and "Source: Zhihui",Any behavior that disrespects originality will be severely punished。
The source of this article is Zhihui, and the copyright belongs to the original author.
Leave a comment
Post a comment
Latest article
188bet online
# Hot search words #

New users automatically create accounts after logging in

Log in to indicate that you have read and agreed"Zhihui User Agreement" Register

Retrieve password

Register account