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Author of this article: Zhihui 2019-03-21
Recently,Mafengwo Travel Network and Hertz International Car Rental、China Car Rental、People’s Daily Client Travel Channel jointly released the "Global Self-Driving Travel Report 2019" (hereinafter referred to as the "Report"),Analyzed the current status and trends of the development of the self-driving travel industry。
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Chinese tourists pay more and more attention to travel experience,Leisure vacation travel has gradually replaced the previous sightseeing travel,Become the mainstream of the market。People are starting to slow down,Enjoy the scenery during the journey。In recent years,Cars are entering more and more ordinary households,The car rental industry is developing rapidly,China’s road network construction is also constantly improving,Self-driving travel has become a new choice for people to travel。

Recently,Mafengwo Travel Network and Hertz International Car Rental、China Car Rental、People’s Daily Client Travel Channel jointly released the "Global Self-Driving Travel Report 2019" (hereinafter referred to as the "Report"),Report on Mafengwo platform big data、Based on user behavior data of each car rental brand,Comprehensive interpretation of the travel consumption behavior of Chinese self-driving tourists,Analyzed the current status and trends of the development of the self-driving travel industry。

Data display,2018,Domestic self-driving travel in China reaches 5.800 million visitors,35 year-on-year increase.6%。simultaneously,As Chinese driver’s license is recognized in more countries,It is becoming more and more convenient for Chinese 188bet app download tourists to drive abroad。February 17, 2017,China and France reached the "Agreement on Mutual Recognition of Driving Licenses between China and France",February 1, 2018,Finland’s Ministry of Transport announced that Chinese driver’s licenses can be used locally。Chinese tourists can drive directly in these destinations with their Chinese driving license and translation。

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For young tourists,Travel has gradually become a part of daily life,Compared with traditional tourism methods,They prefer to choose to control their own pace,Show individuality、Fashion and style self-driving tour。With the popularity of car culture,Private cars are no longer just a means of transportation to and from get off work,Family travel is also a familiar car use scene。

In recent years,Road culture is also rapidly penetrating through film, television dramas and variety shows,and is continuously promoted。The movie "The End of Time" released in 2014,Putting the Public’s Eyes on “Road Trips”,2017,The popular variety show "Flowers and Boys 3",Chen Bolin and his dog’s “journey into exile”,Made many viewers eager to try。In the 2019 racing-themed New Year film "Flying Life",The beautiful scenery of Bayinbulak grassland in Xinjiang has conquered a large number of tourists...

Driven by many factors,Young tourists’ demand for self-driving travel information is also growing significantly,In 2018, the number of questions and answers related to “self-driving” on the Mafengwo platform increased by 39% year-on-year.2%,The number of new questions peaks during the summer。People are keen to discuss self-driving destinations,Reasons for self-driving and popular self-driving routes。 

Mafengwo Big Data 188bet online sports betting Display,When people discuss the reasons for self-driving travel,Convenience and freedom are the key factors for self-driving travel to attract tourists。The most frequently mentioned reasons for self-driving travel are “convenient transportation”、“Flexible itinerary” and “The most beautiful scenery is on the road”。By self-driving,People can be more deeply integrated into the daily lives of local residents,Experience different cultures and lifestyles。

Medium and short-distance self-driving travel is still the mainstream, and the post-80s generation is the main force of consumption

Report states,The average self-driving mileage for domestic travel is 300 kilometers,Equivalent to 4 hours of self-driving。Introduction to Ma Yutao,This is the travel radius for surrounding tours。Example,Depart from Beijing to Zhangbei Grassland,The total distance is 281 kilometers,About 4 hours。Depart from Chengdu to Hailuogou Glacier Forest Park,Also about 287 kilometers。“Short-distance self-driving tours have lower time requirements,Also more suitable for parents and children、Family travel together。Is the choice of many families for daily travel,The frequency of such trips will be significantly higher than that of long-term self-driving trips。" said Ma Yutao, head of Mafengwo Data Research Center。

The age composition of self-driving tourists,Report Display,Whether it is domestic travel or outbound travel,The post-80s generation is the main force in self-driving travel consumption。Among the domestic self-driving tourists,The proportion of people born in the 1970s is second only to those born in the 1980s,But in overseas self-driving travel,The proportion of those born in the 1990s exceeds that of those born in the 1970s。

Ma Yutao’188bet app s analysis,Outbound self-driving travel involves a foreign driver’s license、Car rental,And preparations such as booking campsites,The post-90s generation has strong foreign language skills and independent travel skills,More yearning for a more free way to travel,Influenced more deeply by European and American road culture,Therefore, we are more willing to travel overseas by car。

In terms of gender ratio,The proportion of male drivers on domestic self-driving tours is as high as 85%,The gap between men and women in self-driving overseas is small,Female drivers account for 40%。The proportion of tourists driving with children is about 10%,Rise to 20% during winter, summer vacation and National Day。

Tourists most yearn for Duku Highway, self-driving in Yunnan is suitable for all seasons

Improvement of road network,It is also an essential factor for the development of self-driving travel,As of 2018,China already has 72 national highways,The highway mileage reaches 14.250,000 kilometers。Report states,Under the question "Most desirable self-driving destination",The answers with the most likes are Duku Highway in Xinjiang and Atlantic Road in Norway。The legendary National Highway 318 is also one of the routes most wanted to experience by self-driving travelers。US Route 66、California Route 1 attracts a large number of overseas self-driving enthusiasts to experience it。

Summer and National Day are the two most concentrated periods for self-driving travel。During summer vacation,The northwest region is the hottest self-driving destination,Gansu、Xinjiang、Qinghai、Ningxia,We are all welcoming the peak of self-driving travel。People’s self-driving trips during the National Day are slightly shorter than during the summer,188bet sports betting app download Beijing and Guangdong in the southeast、Jiangxi、Self-driving tours in Jiangsu and other provinces and cities are very popular。Yunnan has a pleasant climate all year round,There will be a large number of self-driving tourists in different seasons throughout the year。

Outbound travel,Europe, America and Australia are the most popular self-driving travel destinations。American road culture has a long history,The RV self-driving industry is developed,There are also many world-class self-driving travel routes such as "Route 1"。The Great Ocean Road is Australia’s most popular self-driving route,320 kilometers is neither long nor short,There are also charming coastlines along the way、Tropical rainforest and the world’s natural wonders “Twelve Apostles”。

As travel experience grows,China’s young self-driving tourists are also beginning to explore more niche self-driving destinations,Iceland in Northern Europe、Norway、Sweden has become the fastest growing emerging outbound self-driving travel destination in recent years。Israel、Mexico、Chinese self-driving tourists also appear in less popular destinations such as South Africa。

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