This year’s Lantern Festival，Who can dominate the major scenic spots across the country，I’m afraid it must be the Forbidden City。For the first time in the 94 years since the establishment of the Palace Museum, the "Lantern Festival" is held. Reserve tickets for 10-minute "second light"。After the official debut of this large-scale light show called "The Night of the Forbidden City"，Fire Trees and Silver Flowers、Ambilight，Completely detonated the public opinion field，Attracting countless attention both online and offline。With the unprecedented success of the event，The Forbidden City once again takes "night tour" to a new level。

Last two years，The term "night economy" is quietly popular。Generally speaking，“Night economy” refers to the economic and cultural activities from 6 pm to 6 am the next day，Its business includes evening shopping、Catering、Travel、Entertainment、Study、Film and TV、Leisure, etc.。For urbanites，The fall of night is not the end of the day，The wonderful lights of the day start when the lights turn on。There was a previous survey on the consumption habits of urban residents，60% of urban residents’ consumption occurs at night，The sales of large shopping malls from 18:00 to 22:00 every day account for more than 50% of the whole day's sales。

Facing new market formats and competition，Practitioners in the tourism industry are also frequently creative，Develop “Night Tour Mode”。Before this，“Daytime fun，Leaving at night”，This is the norm for many tourists in scenic spots，However, with the increase in tourism consumption demand，The traditional “come here for a visit” model can no longer meet people’s needs。How to pass continuous product innovation，Provide unique entertainment experience and personalized travel consumption choices，To adapt to the new needs of modern urban residents’ leisure life，Becomes the focus of thinking and exploration in many scenic spots。

Improving the night tour experience、Enrich night entertainment，Except the Forbidden City，There are many scenic spots that are relatively well done in China。For example, Wuzhen features world-class artistic performances、188bet Online Sports Betting and Casino Wuxi Nianhua Bay with Zen walking activities + neighborhood leisure as the core combination、Chengdu Beautiful Oriental with light show + night food as its core product combination，Fantawild Theme Park featuring light show + music festival + parent-child interaction, etc.，In night tour products、The route design is quite bright。

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November 6 last year，Tianjin City issued a statement，The whole city will be mobilized to propose the creation of “Yejin City” within 3-5 years，In terms of prosperous nighttime consumption experience activities，To form a group of normalization、People-friendly、Specialized brand activities，Including improving the "Night Tour Haihe" experience activity，Carry out "Night Music Appreciation"、"Night tasting"、“Night Shopping” and other experience activities。

A prosperous nighttime economy is a systematic project，Requires multiple departments、Multi-industry linkage。In order to create a high-quality night business and consumption environment，Accelerate the formation of a nighttime economic system，Tianjin City specifically proposed a number of supporting measures to improve distinctive urban functions in the document，For example, improving city lighting，Relax controls on merchants selling goods at night，Optimize and extend nighttime public transportation travel；Improve food safety、Public Security、Fire protection and other supporting functions, etc.，Effectively improve the management and guarantee level for serving the development of night-time economy。

Whether it is for the destination city or scenic spot，Night-time consumption directly tests the project system of cities and scenic spots、Facility system and service system，These three major systems are not only indispensable，And they must go hand in hand、Integrate with each other。In this regard，It can be said that Fantawild Theme Park has outstanding advantages in the industry，The attractions、The organic combination of supporting facilities and considerate services，Themed night events organized by it，Continuously win recognition from tourists。

At Fantawild Theme Park，Rich entertainment items、Experience Project、Interactive Project、Performing Arts Project，And various shows exclusively at night、Performance activities, etc.，Together they form the project system。To ensure the safety of tourists at night，Convenient for tourists to spend at night，Fantawild Theme Park also provides comprehensive basic service facilities，such as ticket purchase system、Inside and around the park、Purchase、Entertainment related facilities, etc.，Constitutes the facility 188bet Online Sports Betting and Casino system of the park。The theme park’s service system responds to tourists’ needs in a timely manner、And provide a complete system of effective solutions。

After more than ten years of development, Huaqiang Fantawild Group，Accumulated a lot of practical experience in the theme park industry，Its large-scale theme parks already have considerable carrying capacity，Can meet the experience needs of a large number of tourists at the same time。During the 2019 New Year’s Day “Small Long Holiday” and the Spring Festival Golden Week，Qingdao owned by Huaqiang Fantawild、Jinan、Wuhu、Zhengzhou、The number of nightclubs in Xiamen and other Fantawild theme parks reached a new high。

Of course，Are the theme park’s “nightclub” activities attractive enough?，Whether its supporting software and hardware services have been effectively improved、Even the surrounding nighttime transportation facilities and accommodation facilities are complete and other factors，All are positively correlated。

Four major elements make the night economy “light up”

Among the many themed scenic spots in China，Wuxi Nianhuawan is a relatively special type。Lingshan Town Nianhuawan creates a natural environment、Humanities、A travel and vacation destination integrating lifestyle，Pursue a kind of body、心、Humanistic care of unique spiritual experience，Thus creating a "spiritual vacation" leisure travel model。However, the real beauty of Nianhua Bay，In the eyes of many tourists，Still a unique landscape at night，Many high-quality projects are also mostly performed at night。

For example, the classic project "Zen Walk" in Nianhuawan, Lingshan Town，Using the Zen landscape and landscape architecture of Lingshan Town Nianhua Bay as the carrier，With modern digital multimedia technology and stage performing arts，It makes people feel like they have traveled through thousands of years，In the pure and clean Zen landscape，Feeling at ease and happy。In addition, "crossing the river with a reed"、"Tower Lighting Ceremony"、“Five Lights Lake Performance” and other themed projects，And the ubiquitous colors、Beautiful night scenery，They all make tourists intoxicated。

On the theme creation of night scenic spots，Different from Nianhuawan’s lifestyle of Zen and tranquility，Fangte’s nightclub is more down-to-earth，It’s also more lively，Focus on the integration of traditional folk culture and modern fashion elements，Both have their own merits，Represents the needs of different consumer groups。

In fact，Long before the concept of "night economy" became a hotly discussed term in public opinion，Fantawild Theme Park is already at a specific time node，Create different 188bet sports betting app download forms of nightclub activities in a targeted manner，In the hot summer vacation，Or Mid-Autumn Festival、National Day、Halloween、Christmas、During Spring Festival and other important festivals，For students、couple、Parent-child or family group，Fantawild launches nightclub activities with different themes，Achieve good results。

Talking about tips for “lighting up” the night economy，The person in charge of Xiamen Fantawild Tourism Area said: “Usually popular nightclub activities should have four elements – rich activity content、Appropriate time point、Clear target group，And reasonable ticket discounts。Among them，The two elements of appropriate time and rich activity content are the most important。”

In the trend of consumption upgrading，More and more consumers pay attention to the quality of life，Everyone is pursuing the sense of ritual of the festival，Embrace life’s “little blessings”。I saw this kind of consumer demand，Fantawild Theme Park targets important Chinese and Western festivals，And novel and fun new festivals that young people are passionate about，Open nightclub at appropriate time、The activities launched are in line with the festival theme and tourist needs，Greatly satisfied tourists’ expectations for festival rituals。

At this point，Qingdao Fangte’s performance during the New Year’s Day holiday this year is outstanding。According to introduction，During the New Year’s Day holiday，All projects in Qingdao Fantawild Park are open at night，Qingdao Fangte targets consumers’ pursuit of a sense of New Year’s Eve ritual，Introducing novel activity formats such as “Countdown + Fireworks Show”，Causing emotional resonance among visitors，The number of visitors to the park increased nearly 6 times compared with the same period last year，Adds a lot of color to Qingdao’s tourism market during the New Year’s Day holiday。

On New Year's Day、Spring Festival、Summer、During Mid-Autumn Festival, National Day and other holidays，Fantawild theme parks in many places across the country have launched various night activities，Let the joy last from day to night，High-quality services open for more than ten hours throughout the day for people to have fun，Winning widespread acclaim。

To activate a wider group of people, exclusive nightclubs are essential

mentions of nightclubs，Generally, it is thought to be exclusive to young people，But the situation has changed。There is a club in Hackney, London, UK，There will be a party for the elderly every Tuesday during the day。Just like a regular nightclub，Food is served here、Alcohol，There are performances and a dance floor，And the participants will dress up，Most of the attendees are over 80 years old。

A staff member said: These elderly people refuse to let the stereotype of "old age" affect the life they want to live，Many people will forget that they have also experienced the life that we young people live，Age doesn’t mean they can’t do the same thing again。

While in the country，Once night falls，Square dancing can be seen everywhere，Its rise also reflects the disobedience of many elderly people，The number of elderly tourists is increasing year by year，It also further confirms the rise of “silver-haired people”’s tourism consumption。With the extension of healthy life span and changes in consumption concepts，More and more elderly people are willing to enjoy life，Willing to spend money to experience more fun。Therefore，Various nighttime consumption products and services exclusively for the “silver-haired people” have also emerged。

A popular scenic spot as a domestic “family fun” tourist destination，Fangte targets middle-aged and elderly tourists，Create “exclusive nightclubs” with different themes。For example, Zhengzhou Fantawild starts from the travel habits and needs of middle-aged and elderly people，Customized “Lantern Festival”、"Garden Party" and other night activities，And innovatively use traditional cultural elements，Activate the cultural cells in the memory of middle-aged and elderly tourists，Form emotional resonance。

In addition，Use the "Bear Bears" series IP elements in its theme parks，Fantawild also successfully attracted “night outing” groups of parent-child families。Considering that parent-child groups attach greater importance to the interactivity of play，Fangte has carefully polished related nightclub activities，Pay more attention to the details and interactive experience of the game。For example，Zhengzhou Fangte’s theme nightclub special parent-child venue，Let family tourists have a shining world of play at night。With the opening of more and more nightclubs at Fantawild Theme Park，Activity themes are becoming more and more distinct，More and more parent-child families are joining it。

Lengthening the "night economy" industry chain，The key is to improve convenience and comfort

The rise of “night economy” in tourist attractions such as Fantawild Theme Park，Essentially，Means the extension of tourists’ stay in the tourist attraction。Tourists’ stay time has always been an important measure of tourism competitiveness and attractiveness，There is no doubt about its role in the development of related tourist destinations。

From a macro perspective，The popularity of theme park “nightclubs” not only increases ticket revenue，It also lengthened the tourism industry chain，188bet app Driving the growth of the theme park’s overall tourism revenue，More conducive to the effective expansion of the local tourism market。Qingdao、Wuhu、Zhengzhou、Jinan、Fantawild Theme Park in Xiamen and other places，Can radiate tourist groups in many surrounding areas，Once its nightclub activities open，It can completely attract tourists from nearby cities and even surrounding provinces。

Statistics display，Visitors to Wuhu Fantawild Night Club mainly come from cities surrounding Wuhu，And tourists have a higher revisit rate，This is related to the high degree of urbanization in the Yangtze River Delta region、A strong nightlife atmosphere is closely related。"Generally speaking，People who like nightlife，Easier to accept theme park nightclub products。” said the relevant person in charge of Wuhu Fantawild。

Some insiders pointed out: “If the theme park is only open during the day，Foreign tourists may return directly after the park closes in the evening；After the nightclub opens，Most of them will stay here for a day，Not only can it drive the comprehensive income of the park，Tourists after playing in the evening，Have another midnight snack、Look at the night view，Further lengthening the entire regional tourism consumption industry chain。”In this sense，Theme parks are actively opening night shows，To enhance local economic vitality、Drive tourism consumption，Also has driving value worthy of attention。

A theme park does not close after dark，This is just the beginning of developing the “night economy”，How to provide tourists with a more convenient and comfortable experience during their stay，The scenic spot and relevant local departments need to continue to cooperate，Come up with more sufficient “reasons”，Let people who are keen on night tours "stay"，Opening the “new blue ocean” of regional tourism。

*Source of this article: People's Daily Online,Original title: "Happy and open until dark，How to light up the "night tour mode" of scenic spots？》.