Over 6900 hotels worldwide、More than 30 brands under its umbrella、1.2.5 billion members...Marriott International has become the largest hotel group in the world，But this 90-year-old industry giant has not stopped its progress。

At the recent investor conference，The company proposes to add more than 1,700 hotels in the next three years、Plan including generating $9.5-11.5 billion in profits for shareholders。188bet sports betting app download

2016，Marriott announces acquisition of Starwood Hotel Group for US$13.3 billion，The integration work has been completed。After integration is completed，The new Marriott group has more than 6,900 hotels worldwide，Total 1.32 million rooms，There are 1 new loyalty systems.2.5 billion members。Latest financial report display，The company’s revenue in 2018 exceeded US$20 billion，Operating profit $2.4 billion，Net profit 1.9 billion US dollars。

Although some members were dissatisfied during the integration of the three major loyalty programs、Problems such as large-scale data leakage，But the company continues to move forward based on its return to the simplified organic growth track launched in 2015。

CEO Arne Sorenson once said，The company will not “stand still”。But how will the new Marriott continue to move forward after the integration is completed？At investor conference，Marriott executives pay equal attention to scale and quality、From improving member loyalty to building a travel platform、Interpretation of the company’s development strategy for the next three years in terms of bringing more profits to hotel owners。

Attach equal importance to development of scale and quality

Although it now has a huge advantage of scale，But in the process of developing 1,700 new hotels in the next three years，Marriott will expand scale while adhering to quality，Highlighting the importance of improving loyalty and guest experience。However，The company did not disclose the brand types of the new hotels at the conference。

Marriott executive said，In the process of growth，The company does not deliberately pursue every transaction or hotel development opportunity，And will only choose to develop projects that can bring the greatest value to Marriott shareholders and hotel owners。

Global Development Officer Tony Capuano said，In future global expansion，Marriott will make efforts in both directions of scale and quality，Reason for making this decision，Because Marriott has many advantages not only in scale，It is also about focusing on quality that brings considerable financial benefits to the company in the long run。

Judging from the current hotel types，Marriott focuses on high-end 188bet online sports betting Accommodation business，Luxury and mid- to high-end accommodation businesses occupy a larger market share in the entire hotel industry，Developing faster than other segment types，And speed up development in areas closer to urban centers。

During 2017-2019，Marriott expects new room additions to increase from 28.50,000 increased to 300,000，But the actual number of new additions is only 24.50,000 rooms，There is still a long way to go before the actual goal。Company executives blame the gap on the fact that it currently takes longer to develop hotels，Not only does it take longer to build new hotels closer to the city center，Building a hotel brand that focuses more on lifestyle and design will also take longer than in previous years。

Su Anli added，The opening of the hotel is slightly longer than previously expected，Different from the past development model in suburban areas，The company is now focusing more on developing guest rooms with greater value closer to city centers。

In other words，Although the company has set a new record number of hotel developments in the past year，But Marriott is no longer just developing more hotels for the purpose of expansion。The key is，To ensure that more high-quality hotels and brands are added，To cancel hotels that do not meet company brand or quality standards。

For example，In the past two years，Marriott cancels 26 hotel brand authorizations that do not meet its new standards，At the same time, we are also focusing on rectifying this brand, which ranks third in the company in terms of number of hotels and fee income。Company name，The effect of this strategy is beginning to show，In 2017, consumers’ intention to recommend this brand 188bet app increased by 150 basis points (1.5%）。

Another outstanding indicator of Marriott is，Although Marriott accounts for approximately 15% of the entire U.S. lodging market，But consumer data from credit card company Visa shows，Marriott accounts for 25% of consumer spending on hotels and home sharing。

Su Anli said，Marriott focuses on high-end business，This is also one of the reasons why consumer spending is relatively high。Also，Benefit from loyalty program and other benefits，The company’s hotel occupancy rate is also higher than the overall industry，So travelers who travel more for business spend more at Marriott。

From enhancing loyalty to building a travel platform

In the next three years，An important problem that Marriott needs to solve is，How to ensure that enough loyalty members stay in new hotels and rooms。

Marriott has transferred Starwood to SPG、Integration of the three loyalty membership systems of Ruili Carlson Rewards and Marriott Rewards，Building a new loyalty program Bonvoy，There are currently 1 systems in the world.2.5 billion members。

But in the process of integration，The new loyalty program has received many complaints from members，Some members initiated a boycott，Calling more members to leave the Marriott loyalty program。at bonvoy.com website，Some are dissatisfied with the way Marriott handles Starwood members，Some are dissatisfied with the customer service of the call center，Some are dissatisfied with Marriott’s technology due to data breaches。Name of the website initiator，Marriott members who submit dissatisfaction will receive Hilton、Similar membership status in Hyatt and other hotels。

Company name，Only in 2019，Company earns $5.5 billion in sales and marketing expenses from owners and partners，Promote loyalty programs among consumers，Ensure that "Bonvoy becomes the new language of travel" as its important goal。Su Anli once said，Marriott is investing tens of millions of dollars in marketing expenses to promote Bonvoy。

Although the new membership system may have some opinions on Bonvey，But Marriott said，Since the implementation of the new system，Hotel occupancy rate has increased，Leisure bookings also increased during peak hours。Marriott Global Commercial Officer Stephanie Linnartz said，The company adds 1.5 million new members every month，Last year, 188bet online sports betting members’ points redemption products increased by 8% year-on-year。

It’s worth noting，Company says loyalty membership growth is fastest in Asia Pacific，1.Among 2.5 billion Wanhao members，24 million members in China alone，One-fifth of the total。

However，Although Marriott’s loyalty program has the largest number of members in the world，But Bonvoy is more than just a loyalty program，It also represents the company’s shift from promoting loyalty members to building travel platform plans，Ultimately achieve the goal of "becoming the most popular travel company in the world"。

Becoming the world’s most beloved travel company means Marriott is no longer just a place for consumers to stay。

This is why the company recently trialled a home-sharing business with Hostmaker。In addition，Marriott is also increasing its online and offline experience、Investment intensity in car rental and other businesses。Progress in trial of home sharing business，The company said it will announce short-term and long-term plans for this business soon。

Marriott’s global business leader also said，The company’s Bonvoy mobile app is adding features to appeal to both loyalty and non-loyalty members。For example，The online ordering function will be added to more than 200 hotels in North America this year、Provides seamless wi-fi connection、Track airport bus dynamics and other services。Non-Marriott members will soon be able to check into Marriott hotels using the Bonvoy App on mobile devices such as iPad。

Marriott also attaches great importance to investment in the catering business，Not only develop new food and beverage products for guests，Also pay attention to attracting local people in the process of developing catering concept products。

Said Dave Grissen, Group President，Catering is a large business segment of the company，Marriott is not only the largest hotel company in the world，Also one of the largest catering companies in the world，Catering is inseparable from the company’s traditional core business。

Not just two major indicators, profit maximization is king

Behind all the above strategies，The key to Marriott’s development is establishing a friendly relationship with the hotel business，Because there is no owner，It is impossible for the company to grow，It is impossible to develop so many new hotels based on light asset models。

In addition 188bet online sports betting to emphasizing brand and product quality to investors and consumers，Marriott has made a similar commitment to hotel owners。Company name，70% of hotel projects completed and under construction are owned by owners with multiple Marriott hotel brands。Among them，Approximately one-third of the projects are owned by current owners of more than 10 Marriott hotels。

Although the company did not talk about the results of negotiations with OTA giant Expedia on reducing commission fees and other issues，But Marriott said it is not very dependent on online travel platforms，The main goal of its business is to bring more direct orders to hotel owners，Because these tenants can bring more value and profits to the owners。

Marriott executive said，Consumers’ profits from booking directly through the company’s online channels are 6-9% higher than booking through OTA platforms，The former booking method can save owners $18-26 per order。To help owners maximize their profits，Marriott is trialling a new reservation system at more than 6,900 hotels，Allow consumers to choose their favorite accommodation room types and other experience items，And realize packaged sales of products。 

Long time，The hotel industry has always regarded net unit growth and revenue per available room (RevPAR) as the main assessment indicators for hotel performance growth。Marriott executive pointed out，In the current hotel industry，These two indicators are no longer the only assessment indicators，The most important thing is the hotel’s profitability。

Marriott Global Digital、Distribution、Said Brian King, Head of Revenue Management and Global Sales，The hotel industry’s current evaluation indicator for hotels is RevPAR，But RevPAR is not net profit，Gross income only。And the net increase in the number of rooms，No value involved at all，Also the easiest indicator to achieve。Both indicators have some disadvantages，Because if the hotel drives revenue by increasing RevPAR，But room costs are rising，Then the hotel’s net profit may ultimately be affected。

He added，Marriott hotel owners are most concerned about the profit growth of their hotels，They believe that only by reducing costs can they gain more profits，“You can open more expensive channels when you don’t need some services，Maximize profits first。”

This principle also applies to Marriott’188bet online sports betting s future development。Marriott will become a hotel group with more than 8,600 hotels by 2020。

The same goes for net room growth。If it cannot bring value，The company will no longer add new hotels。For Marriott’s development team，Subsidy revenue is not just driven by the increase in the number of rooms，It is also closely related to the recent net profit generated by these rooms。

Trying short-term rental business from cooperation with Hostmaker，To invest in travel metasearch platform PlacePass and enter the field of destination activities，The new membership system mobile application involves catering、Car rental business，And open to all non-member rooms，It is obvious that the hotel giant with the passenger flow advantage lays out the entire travel process to attract more travelers。

However，Marriott Hotels, which mainly focuses on mid- to high-end 188bet online sports betting Accommodation types, may need more products and time to get closer to ordinary guests or travelers。