Expedia CEO Dara Khosrowshahi unveiled two new data-led features at the annual Expedia Partner Event in Las Vegas: real-time travel quotes and real-time hotel reviews。

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One of the major functions published based on Expedia’s data and user behavior is real-time travel information。Actually a pattern that replicates news or stock market quotes at the bottom of the screen，Let users know the current travel product prices and inventory at any time。

This ongoing information comes from the user’s behavior and the products the user has interacted with after logging into the account，For example, travel products collected on Scratchpad。

Other trend information also provides resources for the market table，For example, holiday travel trends showing hotel rankings for a certain destination。For example，Hotel rankings will be based on how many rooms have been booked in the past 48 hours、Shows information such as when the last booking occurred and how many users are viewing this hotel。

At last year’s conference，Scratchpad was announced 188bet sports betting app download as part of Expedia’s innovation initiatives for the post-Web era。Users can collect search records and products of interest through this function，Important changes in price and inventory will be automatically tracked later。As long as the user logs in with the same account，These search records can be queried across devices。

The second step is to launch a real-time quotation table，Users don’t need to look at Scratchpad to see changes。This allows the Expedia brand to be configured for the user，Recommend related products for them that are not specially saved。

This feature already appears on the Expedia homepage，Users can choose to turn off this feature。

This is a very unique and unusual way of displaying real-time prices for travel，And is an attractive means of monitoring price fluctuations。

Real-time hotel reviews

Real-time data is key driver in Expedia’s new technology，They rely on incoming data streams to provide customers and partners with immediate, actionable data。

First in data-driven technology comes with Expedia’s Partner Central，The latter is the central brain of Expedia hotel bookings。Users’ real-time reviews will be integrated into management monitoring。

This dashboard is now being used to further enhance the customer experience，Can help hotel brands provide a better overall experience for customers staying in the hotel。

Instant reviews need to be connected after the customer checks in，Ask customers to comment on the check-in experience, room conditions, etc.。Customers can give instant experience feedback，Instead of complaining or finding problems later。

Hotel owners have the opportunity to 188bet app resolve negative reviews during the customer’s stay，And strengthen the highly praised service。

Given the power of user reviews on review sites such as TripAdvisor，This is a huge opportunity for hotel owners。There has never been an easy way to connect with your customers’ experience in real time，And Expedia hopes to provide this value。

Expedia’s Chief Product Officer John Kim elaborated further:

One thing that bothers consumers is the delay in reviews。Usually one to two weeks after check-in，There are happy times and unhappy times，They will then write these experiences in their reviews。

The only feedback they get is usually social，Very frustrating for the hotel。They discovered the problem a month later，They have no chance to solve it。Imagine it，The general manager and vice president are in town，Discussing a particular negative review。This is not good for anyone。

The main point of the discussion is: how to make hotel reviews a living thing，And can change the situation on the fly？How should hotels solve this problem？

Of course，Hotel brands can use their own APP、This service is available in email marketing or through Net Promoter Screens in hotels。However，Hotel brands may not be able to interact with customers like Expedia，Or the real-time feedback cannot be connected to the current PMS system，Allow employees to take immediate action before customers check out。

Expedia’s advantage is that its customers are increasingly willing to book hotels on mobile，This means they have downloaded the Expedia APP，And willing to interact via mobile device。Hotels do not need to convince customers to download 188bet online sports betting hotel APP to get feedback，This feature only needs to be implemented through the system the hotel is already using to manage orders from Expedia。

There is still some room for development of real-time review products，Because it will only be displayed in emails in the initial stage，Customers will receive an email at around 8pm on the day of check-in。In addition，Since mobile apps are location aware，Real-time reviews can serve as an extremely powerful tool for hotel owners，Proactively improve customer experience through their smartphones。

This is a smart feature，Should be widely promoted in the next few years，Because the mobile channel itself is the interaction of the global tourism industry、The main (and in many cases the only) way of doing business and reservations。The future scenarios of this new feature are worth looking forward to。

Smart data

Expedia’s strategy is to transform big data into smart data。This is not a revolutionary concept，The key is the impact of execution on the business and customer experience。

The reporter discussed the strategy of transforming big data into intelligent data with John Kim, chief product officer of Expedia，Thereby increasing relevance and accuracy to users in real-time products。

We are undergoing platform transformation。Now，On most websites, you must use the search wizard to interact with the website。In tourism，One of the reasons people search multiple times is because they keep doing repeated searches to see changes in inventory，Or see if you find anything else。

They should have access to more relevant information，They have given us clues，What related content can 188bet Online Sports Betting and Casino we provide based on these clues。Why not use these clues？Can I make things simpler by pushing out this data？We can now pass every click、Real-time push of price changes and page views。We think this is powerful，This is the data flow。

Kim compares this to a human algorithm，Can realize customization of tourism data，Kim emphasized that this is more targeted for industry customers，Instead of consumer:

The second point is to consider which application the user wants to use to filter the data。

We provide unfiltered data stream，The data changes flexibly based on what the customer views，Customers can also create their own algorithms。Powered by our data，Customers can customize ongoing searches or information drives。

The fusion between detailed algorithms and push-based models requires powerful data flow and the ability to accurately parse。This is the biggest challenge for Expedia，Because they claim to transition to a push model with smart data as the core，Must truly improve customer experience。

This technology makes it easier for customers to book what they want, how they want it，This feat seems to be the holy grail in the travel industry right now。