Due to name change and strategic adjustment，In the second half of 2018, Huacheng 188bet online casino games officially launched the VI overall upgrade plan。

March 19，At the "Travel Evolution-Huacheng 188bet online casino games Brand Upgrade Conference"，Huacheng 188bet online casino games’s new VI upgraded image officially unveiled。Xianlong Long Journey，Huayao New Milestone！When the new VI series continues to bring visual impact，There is a meaning behind it that embodies Huacheng 188bet online casino games’s unremitting pursuit and design of the outbound tourism industry，The following will be explained in detail for you。

"Huacheng 188bet online casino games" logo: a combination of Chinese and Western

Original Huayuan 188bet online casino games logo and current Huacheng 188bet online casino games logo，The main colors are the same，Continues the previous ocean blue design，What we want to convey on behalf of Huacheng 188bet online casino games，With partners、Establish a relationship of full trust and communication between consumers。

At the same time，From Huayuan International 188bet online casino games Service to Huacheng International 188bet online casino games Service Group，The first character "华" in the brand name，As a brand visual image，Has strong brand association、Communication and identification。

188bet online casino games visual image: "华"

The character "华" is the first character of the company，There is China again、The meaning of Chinese，Adopt Chinese characters as brand logo，Accurately convey the service items and customer groups of Huacheng 188bet online casino games，And outbound travel services for Chinese people。

The structural design of the character "华" draws on cursive script with Chinese characteristics，Incorporate the 188bet online casino games abbreviation HCG through the interspersion and continuity of strokes，Make the overall design express the meaning of combining Chinese and Western styles。

Add the image of horse when designing next to the character "华"，The horse has access to all directions、Instant success、The meaning of leading the way。Also represents Huacheng 188bet online casino games’s status as China’s leading outbound tourism service operator。

The overall word "华"，The concept of streamers is adopted in the form of expression，Colorful streamers、Cultural exchange、The meaning of linking you and me。

188bet online casino games logo color selection: Ocean Blue VS Romantic Red

Why choose ocean blue and romantic red to form the ribbon effect 188bet online casino games word "华"？

Red and Blue，Represents East and West respectively，188bet online casino games itself crosses regional boundaries、Perceive diverse cultures、The process of linking a happy life；

Romantic red symbolizes passion、Happiness and desire for a better life；Ocean blue symbolizes communication and trust，Also represents the company’s stability and confidence。

“Xianglong Wanli Xing” product 188bet online casino games logo:

As China’s senior outbound tourism operation service provider，“Xianglong Wanli Xing”, a strong outbound travel brand under Huacheng 188bet online casino games，Known as the “outbound travel expert”，Well-known and influential in the outbound tourism industry。

Upgraded design of brand Xianglong Wanlixing，The design concept is consistent with the logo of Huacheng 188bet online casino games，No disruptive changes，Instead, everyone’s original love and good impression of the Xianglong Wanlixing brand，Continue and pass on。

The original logo of Xianglong Wanlixing was four colors，Now simplified to orange and blue，In addition, while retaining the Xianglong element，Simplify the design presentation，Also in line with the current trend of flatness and minimalism in 188bet online casino games logo design。

Xianglong Wanli Xing logo: grand, steady, trustworthy

The design idea is consistent with the logo of Huacheng 188bet online casino games，We will use the abbreviation ETI in the English name of Xianglong Miles Travel ETI HOLIDAYS，Integrated into brand design。

The orange graphic is composed 188bet online casino games lowercase letters e/t/i，So what does the orange graphic mean?？

The first is the Chinese Dragon: This is in line with the logo design concept of "identification integration"，Echoes the "Xianglong" in the product 188bet online casino games，Be able to clearly explain the core identification elements of the product 188bet online casino games，Shorten the “188bet online casino games recognition path” as much as possible、Improve recognition and memory effects，It can also display the core cultural genes of the product 188bet online casino games，Give people atmosphere、Steady、Thick feeling。

Then there is the shape integrated into the key: meaning the flying dragon travels thousands of miles，is open for visitors，The key to a wonderful journey，Follow the footsteps of Xianglong’s journey，Start an unknown and joyful journey。

The last step is to incorporate positioning elements: the implication is that when you see the Xianglong Miles 188bet online casino games logo，Just like opening the mobile phone navigation software when you are lost，Full of peace of mind、Don’t worry、It not only reflects the industry attributes of the product brand，It also gives people trust and security。

The orange graphic also contains: E-Commerce, the meaning of e-commerce，Represents the application of information technology in the supply chain、In-depth cooperation with online platforms、Online marketing model；Xianglong Wanlixing 188bet online casino games has always focused on achieving processization、Standardization、Data-based operation management and continuous advocacy and pursuit of high productivity、High efficiency、High-quality development。

188bet online casino games logo color selection: passion orange VS sky blue

On the color selection 188bet online casino games Xianglong Wanlixing logo，We used passion orange and sky blue，Passionate orange represents sunshine、Vitality，Health，The blue sky represents freedom、Hope、Tolerance。

Mascot Longzai

New image 188bet online casino games mascot "Dragon"，On the one hand, it continues the previous design ideas of Long Zai，On the other hand, younger and more recognizable。

The left side of the screen is the old image of Long Zai，The right side is the new image。No matter the old or new image，Longzai is carrying a 188bet online casino games backpack，Reinforce our industry attributes。

Long Zai in the new image，Increased the proportion 188bet online casino games dragon horns on the head，Make TA more identifiable。

Three views of Long Zai，You can clearly see the big backpack in the picture，The dragon horns on the head and the icon 188bet online casino games flying dragon on the clothes。

Long Zai’s 9 emoticons and Long Zai as a tour guide、Designed picture for taking photos as a tourist。

The costume design of Long Zai traveling in different countries.