Due to name change and strategic adjustment，In the second half of 2018, Huacheng International Travel Group officially launched the VI overall upgrade plan。

March 19，At the "Travel Evolution-Huacheng International Travel Group Brand Upgrade Conference"，Huacheng International Travel Group’s new VI upgraded image officially unveiled。Xianlong Long Journey，Huayao New Milestone！When the new VI series continues to bring visual impact，There is a meaning behind it that embodies Huacheng International Travel Group’s unremitting pursuit and design of the outbound tourism industry，The following will be explained in detail for you。

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Original Huayuan International Travel Group logo and current Huacheng International Travel Group logo，The main color has the same origin，Continues the previous ocean blue design，What we want to convey on behalf of Huacheng International Travel Group，With partners、Establish a relationship of full trust and communication between consumers。

At the same time，From Huayuan International Travel Service to Huacheng International Travel Service Group，The first character "华" in the brand name，As a brand visual image，Has strong brand association、Communication and identification。

Brand visual image: "华"

The character "华" is the first character of the company，There is China again、The meaning of Chinese，Use Chinese characters as brand logo，Accurately convey the service items and customer groups of Huacheng International Travel Group，Outbound travel services for Chinese people。

The structural design of the character "华" draws on cursive script with Chinese characteristics，Incorporate the brand abbreviation HCG through the interspersion and continuity of strokes，Make the overall design express the meaning of combining Chinese and Western styles。

Add the image of a horse when designing next to the character "华"，Equestrian equipment is accessible in all directions、Instant success、The meaning of leading the way。Also represents Huacheng International Travel Group’s status as China’s leading outbound tourism service operator。

The overall word "华"，The concept of streamers is adopted in the form of expression，Colorful streamers、Cultural exchange、The meaning of linking you and me。

Brand logo color selection: Ocean Blue VS Romantic Red

Why choose ocean blue and romantic red to form the ribbon effect of the word "华"？

Red and Blue，Represents East and West respectively，Travel itself crosses regional boundaries、Perceive diverse cultures、The process of linking a happy life；

Romantic red symbolizes passion、Happiness and desire for a better life；Ocean blue symbolizes communication and trust，Also represents the stability and confidence of the company。

“Xianglong Wanli Xing” product brand logo:

188bet app download As China’s senior outbound tourism operation service provider，“Xianglong Wanli Xing”, a strong outbound travel brand under Huacheng International Travel Group，Known as the “outbound travel expert”，Well-known and influential in the outbound tourism industry。

Upgraded design of brand Xianglong Wanlixing，The design concept is consistent with the logo of Huacheng International Travel Group，No disruptive changes，Instead, everyone’s original love and good impression of the Xianglong Wanlixing brand，Continue and pass on。

The original logo of Xianglong Wanlixing was four colors，Now simplified to orange and blue，In addition, while retaining the Xianglong element，Simplify the design presentation，Also in line with the current trend of flatness and minimalism in brand logo design。

Xianglong Wanli Xing logo: grand, steady, trustworthy

The design idea is consistent with the logo of Huacheng International Travel Group，We will use the abbreviation ETI in the English name of Xianglong Miles Tour, ETI HOLIDAYS，Integrated into brand design。

The orange graphic is composed of the lowercase letters e/t/i，So what does the orange graphic mean?？

First is the Chinese Dragon: This is in line with the logo design concept of “identification integration”，Echoes the "Xianglong" in the product brand，Be able to clearly explain the core identification elements of the product brand，Shorten the “brand recognition path” as much as possible、Improve recognition and memory effects，It can also display the core cultural genes of the product brand，Give people atmosphere、Steady、Thick feeling。

Then there is the shape integrated into 188bet sports betting app download the key: meaning the flying dragon’s journey of thousands of miles，is open for visitors，The key to a wonderful journey，Follow the footsteps of Xianglong’s journey，Start an unknown and joyful journey。

The last step is to incorporate positioning elements: the implication is that when you see the Xianglong Miles Travel logo，Just like opening the mobile phone navigation software when you are lost，Full of peace of mind、Don’t worry、It not only reflects the industry attributes of the product brand，It also gives people trust and security。

The orange graphic also contains: E-Commerce, the meaning of e-commerce，Represents the application of information technology in the supply chain、In-depth cooperation with online platforms、Online marketing model；Xianglong Wanlixing brand has always focused on achieving processization、Standardization、Data-based operation management and continuous advocacy and pursuit of high productivity、High efficiency、High-quality development。

Brand logo color selection: passion orange VS sky blue

On the color selection of the Xianglong Wanlixing logo，We used passion orange and sky blue，Passionate orange represents sunshine、Vitality，Health，The blue sky represents freedom、Hope、Tolerance。

Mascot Longzai

New image of the mascot "Dragon"，On the one hand, it continues the previous design ideas of Long Zai，On the other hand, younger and more recognizable。

The left side of the screen is the old image of Long Zai，The right side is the new image。No matter the old or new image，Longzai 188bet Online Sports Betting and Casino is carrying a travel backpack，Reinforce our industry attributes。

Long Zai in the new image，Increased the proportion of the dragon horns on the head，Make TA more identifiable。

Three views of Long Zai，You can clearly see the big backpack in the picture，The dragon horns on the head and the icon of the flying dragon on the clothes。

Long Zai’s 9 emoticons and Long Zai as a tour guide、Designed picture for taking photos as a tourist。

The costume design of Long Zai traveling in different countries.