188bet sports betting app download will be held in Zhuhai today (April 3)400 hotel milestone launching ceremony in Greater 188bet sports betting app download，Announces its new breakthrough in the scale of hotel openings in Greater 188bet sports betting app download，The impressive market growth rate demonstrates its determination for long-term development in Greater 188bet sports betting app download。

As one of the first international hotel groups to enter the Chinese market，188bet sports betting app download’s first hotel in China—Holiday Hotel Beijing Lido opened in 1984。35 years，188bet sports betting app download’s investment in China continues to increase。The Group celebrated the milestone of 100 hotels opened in China in 2008，Start accelerated development in China，Reached 200 hotels in operation in 2013，Celebrated the opening of its 300th hotel in 2017。This time，Passed in only 2 years，The group adds another 100 hotels in Greater China，Scale increased to 400。

Jolyon Bulley, CEO of 188bet sports betting app download Greater China said，Greater China has become the second largest market in the world for 188bet sports betting app download。188bet sports betting app download develops or introduces diversified hotel operation models through the "three major engines"、More excellent brands and leading technologies，Promote your long-term development in China。 “Last year, the number of newly opened hotels and newly signed hotels in China hit a new high。With our global experience and local wisdom，Positive policies accompanying industry development，We are optimistic about the group’s future development in China，Full of expectations for the potential and opportunities that the new era will bring to the market。”

Entrusted management and franchise models go hand in hand

As one of the largest franchisees in the global hotel industry，188bet sports betting app download is also one of the first international hotel groups to launch a franchise model in China。Timely launch of franchise model，For purposes outside of delegated management mode，Provide more flexible options for Chinese owners，To meet the diverse needs of an increasingly mature market。

188bet sports betting app download launched a franchise model (Franchise Plus) tailored for Holiday Inn Express in the Chinese market in May 2016 and it was a great success。 The number of signed Holiday Inn Express hotels using the franchise model has reached more than 140，Nearly 30 of them have been opened。Currently，The Crowne Plaza Hotel and Holiday Inn Hotel under the group are also expanding steadily with the support of the franchise model，Last year, 7 newly signed hotel projects adopted the franchise model。

Based on 188bet sports betting app download demand, continue to consolidate the brand portfolio

188bet sports betting app download actively introduces new brands to the Chinese market，To meet the ever-changing needs of owners and guests。In the past two years，The group introduced Kimpton Hotels and Restaurants in China、Lifestyle brands such as EVEN Hotel，And it acquired Regent Hotels and Resorts and Six Senses Wellness and Hotel Group last year and early this year，To further consolidate the strength of the luxury hotel category。In addition to imported brands，The Group has previously launched the high-end international hotel brand HUALUXE Hotels and Resorts in China specifically for Chinese guests，Pass the word "ceremony、Zun、and、The art of Chinese hospitality with "Da" as its core concept，Famous story。

Comply with the development of digital economy and empower 188bet sports betting app download with technological innovation

Also，Rapid changes in technology、The world is closely connected today，188bet sports betting app download continues its tradition of innovation，Striving for it，Empowerment through technology，Strive to create a guest experience in the digital era，And strive to provide better returns for owners。In Greater China，188bet sports betting app download actively embraces mobile payment，Explore Artificial Intelligence Smart Rooms，Successfully launched the 188bet sports betting app download Priority Club WeChat mini program to optimize and enrich the guest loyalty program experience。

“One Belt, One Road” Initiative、Coordinated development of Beijing, Tianjin and Hebei、Yangtze River Delta Integration、A series of national policies such as the construction of the Guangdong-Hong Kong-Macao Greater Bay Area，Brings a lot of good news to the tourism and hotel accommodation industry。As an international hotel brand that earlier deployed the South China market，188bet sports betting app download entered Guangdong as early as 1988，And continue to expand its influence in this market。This time，Choose Zhuhai as the venue for 400 hotel celebrations in Greater China，It also reflects the determination of this international brand, which has been deeply involved in the Chinese market for more than 30 years, to actively deploy and develop in the Greater Bay Area。

2018，188bet sports betting app download opens 77 new hotels in Greater China，142 newly signed hotels，Both are all-time highs。As of the end of 2018，The group has opened 391 hotels in China (approximately 115,000 rooms)，There are 341 hotels under construction (about 78,000 rooms)。2019，188bet sports betting app download is well versed in the development demands of the Chinese market，Can it reach new highs driven by its "three major engines"？