In the wave of price reductions for scenic spot tickets in 2018，Mountain-type listed scenic spots are greatly affected by policies。Zhangjiajie、Emeishan A、Huangshan 188bet mobile login、Lijiang’s 188bet mobile login revenue declined year-on-year，Zhangjiajie、Changbai Mountain、Lijiang 188bet mobile login’s net profit also declined year-on-year，And Huangshan Scenic Area from 2014 to 2018，The growth rate of tourist arrivals has been declining for five consecutive years。

Although the policy of reducing ticket prices to force the transformation of 188bet mobile login is already being implemented，However, the regulatory authorities have recently taken drastic measures to cure the stubborn problem of "over-reliance on tickets for scenic spot income"。

Last month，The National Development and Reform Commission once again issued a document requiring further reductions in entrance fees to key state-owned 188bet mobile login。Document states，Reducing ticket prices in key state-owned 188bet mobile login has achieved initial results，But overall, the range of price reduction 188bet mobile login is still small，Some places have not implemented enough price reduction measures，The construction of price formation mechanism and cost supervision and review system has just started。Next，Will promote wider price reduction、Greater price reduction。

In the context of changes in the 188bet mobile login consumption market environment and “pressure” policies，Except for traditional mountain scenic spots，Other types of scenic spots are also available，Or passively seeking to "break the ceiling"，Farewell to the increasingly cramped development environment。

Always，Dependent on ticket revenue and difficult to transform，This is largely related to the lack of content in traditional scenic spots that is common in scenic spots、188bet mobile login lack of carrier、Three major problems related to tourists’ lack of experience。

Under the integration of culture and 188bet mobile login，Technology of travel experience products、Technology of 188bet mobile login performing arts、The technologicalization of cultural displays and the night tour of scenic spots are solutions to solve the long-standing problems in traditional scenic spots。For example，Many scenic spots introduce live performances and various shows at night，And add a lot of sound, light and electricity to the performance、Projection、Holographic and other technologies，Provide tourists with an unforgettable visual experience。

More importantly，Covering evening shopping、Catering、Entertainment、Night 188bet mobile login in leisure and other formats will become a business that various scenic spots will vigorously expand in the future。The results of a survey on the consumption habits of urban residents show，60% of urban residents’ consumption occurs at night，The sales of large shopping malls from 18:00 to 22:00 every day account for more than 50% of the whole day's sales。

State-owned 188bet mobile login as tourist destinations across the country，How to create a night entertainment scene，Introducing night entertainment programs such as tourist performances to attract tourists to stay longer may become a key task to increase income in the future。

Not just at night，You can also try to study and travel in scenic spots during working days、188bet mobile login for the elderly is the focus，In winter，Create a theme temple fair、Ice and Snow Carnival、Hot springs and other projects，Attract more parent-child family groups，Create special products for water parks in summer，Achieve the goal of full-time operation of the scenic spot in all four seasons。

In addition to the work in 188bet mobile login public services mentioned previously，Measures for the future integration of culture and 188bet mobile login in the 188bet mobile login industry include: focusing on promoting national cultural parks、Development of new business formats such as rural B&Bs，Guide and promote ice and snow 188bet mobile login、Construction of vacation and leisure 188bet mobile login products such as hot spring 188bet mobile login。

The focus of cultural and 188bet mobile login integration is “integration”，Including integrating new business formats、New product、New Technology、New business model、New IP、New media’s “six new” concepts。The biggest benefit that integration brings to the industry is the effective extension of the industrial chain、Expansion of consumer products、Product form rapidly upgraded。In this process，The integration of culture and 188bet mobile login adds value to culture，More "empowering" 188bet mobile login，Promote the deep integration of culture and 188bet mobile login、Harmony and symbiosis，In the end, the sum of the parts is greater than the whole effect。

Then，Culture and 188bet mobile login have become the trend of the times，How to view the integration of culture and 188bet mobile login from the perspective of industrial value improvement？Use innovative ideas to lead integration，With new business formats、New product、New Technology、New business model、New IP and new media promote the integration of culture and 188bet mobile login？How to localize foreign IP？How to iterate and innovate operation of cultural 188bet mobile login IP？

June 19-20, 2019，The 4th China Cultural 188bet mobile login Consumption Innovation Summit held by Zhihui will set up an international IP transaction docking-destination marketing docking conference、IP takes root、International IP operation development trends and other forums or speeches，Discuss the above issues，At the same time，The "Cultural 188bet mobile login Big Consumption IP Ecology·LIVE Beijing Station" event will be held concurrently at the Jinmao Yishengyuan Hotel, the venue for the 4th China Cultural 188bet mobile login Big Consumption Innovation Summit。