*"Hundred Travel Talks" has been exclusively serialized on 188bet login official website,This article is the third one。This book involves the policy situation of China’s 188bet login industry、Cultural Creativity、Digital Economy、Marketing、Rural Revitalization、Scenic area development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s 188bet login development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and 188bet login integration、New topics in digital 188bet login economy and new explorations in 188bet login management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding 188bet login companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

The gaze of tourists under the background of integration of culture and 188bet login

2019 is the first year after the integration of culture and 188bet login，But how to integrate、How to develop、How to innovate？Regardless of the competent authority，Still a colleague in the industry，Everyone has different opinions on these issues，But it’s not clear，No one dares to say that they can completely and systematically answer the fourteen questions asked by Luo Shugang, the former Minister of Culture and 188bet login:

1. Where is the biggest and best connection point between culture and 188bet login?

2. What are the paths for integrated 188bet login?

3、How to better play the positive role of 188bet login in cultivating and promoting the core values ​​of socialism？

4、How to improve the level of 188bet login public services、Enhance travel convenience？

5、How to develop better and more high-quality 188bet login products that meet the needs of domestic and foreign tourists？

6. How to promote global 188bet login?

7. How to promote 188bet login homestays?

8、How to promote 188bet login and education、Cross-border integration in sports and other fields？

9、How to better develop the ice and snow economy、Cruise travel、Emerging businesses such as low-altitude 188bet login？

10. How to strengthen supervision of the cultural and 188bet login markets?

11、How to prevent、Resolve、Properly respond to various 188bet login safety incidents？

12. How to strengthen domestic 188bet login?

13. How to boost inbound 188bet login?

14、How to guide outbound 188bet login to become vivid tellers of Chinese stories、Conscious communicator？

These questions are very representative，Very open，The issue involves the integration of culture and 188bet login、Regional Economy、Government Public Services、Cultural 188bet login industry development、Cross-border innovation、Market Supervision、Cultural mission, etc.。If you choose key words from the industrial level to understand these fourteen questions，I will choose tourists、Industries and borders。No matter which question，The final touchstone is the market and tourists。

There is a 188bet login classic called "The Tourist Gaze" co-authored by John Urry, professor of sociology at Lancaster University in the UK, and Jonas Larsen from Roskilde University in Denmark。Note that the title of the book uses gaze (gazing) itself, which has the connotation of deep experience，instead of look，glance，glimpse，glare is looking at it in a hurry as if it were just a quick glance。The word gaze is often used in medical observation，The construct used to describe the 188bet login experience is itself an innovation。

Why and how people take a break from their regular jobs、Place of residence，This is a discussion on the nature of cultural 188bet login。If you look at it from six levels，They are: tourist role VS salaried job、Space-time relationship、Sightseeing-leisure-vacation-reconstruction of experience、Symbol capture、Tourist’s Gaze、Professional organization and production of gaze objects。Modern society divides people’s work salary system and leisure into distinct categories，So we have the tourist role。

Big consumption of cultural 188bet login is actually the relationship between people’s space and time，The settings and spaces we spend our time in determine part of our experience，How much time is spent in a certain scene and space、How to spend it，determines the content of our experience，So under the new consumption trend，The traditional definition of 188bet login will be greatly subverted，Travel is just a carrier，Lifestyle is the core content。

In the process of the rise of the new middle class，The development stage of cultural 188bet login has realized the transition from sightseeing to leisure to vacation to experience，But cultural 188bet login experience still needs to be constructed with the help of various symbols。As a tourist，As long as you reach a certain destination，The eyes begin to search for those qualities that can separate them from daily experience。The reason why these qualities are seen，In a sense，Because tourists find them unusual。Gazing at these views，People will activate different social models，Becoming much sharper，The visual elements captured in travel destinations or scenery are much higher than those seen in daily life。Tourists are nostalgic for everything they gaze at，Now more via mobile phone、Camera to capture the experience，and spread through the Internet、Share，This greatly changes the relationship between destination experience and tourists。Even the most traditional sightseeing tours are already mostly watched by mobile phones and cameras，Not experienced with the naked eye。

But these experiences still need to form symbols，In order to enter the brain and mind of tourists。So all tourists became semanticists，Saw lovers kissing on the streets of Paris，Capture the symbols of romantic Paris in their minds，European countryside、A small town in Japan、The passion of Hawaii、American highway、The mystery and purity of Tibet, China，Many intentions are symbolic experiences。People are willing to spend money on goods and services that are in some sense non-essential，Because they can bring a pleasant 188bet login，Different from daily life。We just want to “travel”，Look at the things around you with curiosity and interest。

The outside world talks to us in a way we can understand。We stare at everything we encounter unexpectedly，This kind of gaze is like a medical gaze，Must rely on the entire society to arrange and organize，Make it systematic，This requires the help of many professionals to help build and develop，So that visitors can engage in gazing activities。Cultural 188bet login is hard to do，The difficulty is to capture tourists’ minds with cultural 188bet login products，Tourists are always looking for unique experiences，Cultural 188bet login resources need to be organized into elements、Product Innovation、Experience and service system construction、Brand Building，None of this can be accomplished overnight，In the new era of China、Driven by new consumption and new technologies，The entire ecology of cultural 188bet login is undergoing reconstruction。

New era, new consumption, new technology to reconstruct the cultural 188bet login ecology

Four major factors affecting the ecology of the cultural 188bet login industry: the increase in China’s per capita disposable income；The increase in urban population caused by China’s continued urbanization；Adjustment of Chinese residents’ consumption structure；Popularization of new technologies such as 5G。

(1) The increase in China’s per capita disposable income refers to China’s economic growth rate and past government economic plans，Every ten years，China’s per capita disposable income will double。China’s per capita disposable income in 2020，Double from 2010；Double in 2010 compared to 2000。Predictable，This speed will continue。A report from Morgan Stanley in 2017 predicted，By 2030，The per capita disposable income of residents in China’s second-tier cities will double。This will greatly affect the development stage iteration of China’s cultural 188bet login industry，Consumer demand for cultural 188bet login will continue to explode。

(2) The increase in urban population caused by China’s continued urbanization is based on data from the National Bureau of Statistics，By the end of 2018，The urbanization rate of China’s permanent population is 59.58%，Urban permanent population exceeds 8.300 million。According to the "National Population Development Plan (2016-2030)" issued by the State Council，By 2030，China’s population will increase to 14.500 million people，The urbanization rate of the permanent population will reach 70%，i.e. 10.1.5 billion people。In other words，The next ten years，China will increase its urban population by nearly 200 million。This is equivalent to an increase of nearly 200 million urban consumers。The layout of China’s cultural 188bet login industry will be derived around core economic development areas，Consumption around these areas will be greatly released。

(3) Adjustment of Chinese residents’ consumption structure The government has made it clear that “houses are for living in”，After "not for frying"，The investment attributes of real estate are suppressed。The result it brings is，In the debt structure of residents，Increased liabilities used to purchase real estate，Won’t rise anymore。This is equivalent to the consumption structure of individual residents，Freed up space，Transfer to other consumption。More people 188bet login have more money to spend，Especially in the context of the Sino-US trade war，The development of consumption 188bet login surely usher in greater policy and market favorable space。

(4) The popularity of new technologies such as 5G compared with previous generations of mobile networks，5G application scenarios will develop by leaps and bounds。The GB/second leap will be achieved not only in the field of mobile communications，Provide 3D、Ultra HD video、AR/VR、Re-upgrading of immersive interactive methods such as cloud office，It will also give rise to more new application scenarios，Super high reliability、Low-latency communication scenarios will enable mobile medical care、Autonomous driving、Industrial 4.0 and other applications become a reality，Large-scale machine communication scenarios will widely serve smart cities、Smart home, etc.，The Internet penetration rate of the cultural 188bet login industry chain will also increase faster，VR、The new experience of AR will greatly release the experiential value of culture and promote industrial innovation。

How to innovate without boundaries in the cultural 188bet login consumer industry

The industrial ecology of cultural 188bet login is extremely complex，There are as many as 109 188bet login-related sub-industries，There are more than 200 definitions of culture around the world，The integration of culture and 188bet login is difficult because of boundary issues，Any successful business model has boundaries，Only by maximizing the efficiency of resource allocation within a certain boundary can we achieve success。And 188bet login and other things such as real estate、Education、Entertainment、Sports、Cross-border innovation in health care and other fields is even more difficult，Resource configuration when boundaries cannot be clearly defined、Development rhythm、Business Model、The division of labor between the government and enterprises will be ambiguous，Unclear rights, responsibilities and benefits，Industrial chaos is inevitable。James Cass puts it well in "Finite and Infinite Games": "There are at least two kinds of games in the world: one may be called a finite game；Another called infinite game。The purpose of limited games is to win，The purpose of infinite games is to continue the game。”The cultural 188bet login consumer industry needs to innovate without boundaries。The path to innovation is as follows: Set boundaries、Structural reconstruction、Cross-border link、Efficiency improvement、Continuous innovation、Market Creation。

(1) Setting boundaries Setting boundaries is to solve the efficiency problem of all resources in the ecosystem。Introduce some roles in the ecosystem，It wasn’t you who did it before，Now it’s your turn，Maybe you did it before，Leave it to others now。For example, cultural 188bet login real estate developers generally set up scenes，But in the past, content implantation and operation were not considered，Things that used to be just accessories must now be treated as important content，For example, Aranya’s approach to content ecology has redefined the boundary role of real estate developers。

(2) Structural Reconstruction Reconstruction is through changes 188bet login transaction structure of each subject 188bet login ecosystem，Making major changes 188bet login structure of the ecosystem，Finally create value。For example, changing the profit model，Like Pinduoduo, it is the dividing model of e-commerce、Change the price difference mode to group buying mode，Change the transaction method from "search" method to "social" method，This is the change in structure。

(3) Cross-border links Cross-border links are within the ecosystem or outside the ecosystem，Find new and different resources，This resource can make the ecosystem more capable of creating value。The specific method is to find those resources within the ecosystem that have not entered the value realization process，Can be designed through new transaction structure，Make it valuable。Of course, including outside the ecosystem，Other industries、Some resources brought by new technology，Make this ecosystem more valuable。For example, the role of study tours in the cultural 188bet login industry，Import of school resources，The profit structure of 188bet login products has undergone fundamental changes。

(4) Efficiency improvement There is huge room for improvement in both the industrial supply chain and operational efficiency，The impact of OTA on the transaction efficiency of offline tour groups，Improvement of Internet penetration rate of cultural 188bet login products，High-frequency transactions driven by local life services are essentially efficiency innovations。Supply chain integration and distribution efficiency improvement will bring about industrial innovation。The pastoral complex is essentially a linkage between primary, secondary and tertiary industries，Agriculture and secondary industry gain efficiency and value improvement through the empowerment of tertiary industry。

(5) Continuous innovation in this kind of innovation，People try to constantly improve their products。Sustainable innovation needs to be considered in cultural 188bet login，Tourists have always been pursuing more unique things in their minds、The ultimate experience，This requires very strong product iteration capabilities，Frequent marketing innovations。For example, about 1/3 of Disney’s equipment needs to be retired and updated every year，Marketing expenses may even account for more than 20% of total revenue，Only continuous innovation can lock the symbol in the gaze of tourists。

(6) Market Creation Christensen calls innovation “market-creating innovations”。In the past, there were some relatively expensive products that only wealthy people could afford，Innovation through “market creation”，Make these products more affordable and more accessible，Let more people buy and use it。Cultural travelers should be upright、Ingenuity、kaiwu。Only by being upright can you be innovative，The cultural 188bet login industry faces new users、New consumption、New requirements、New scene、New experience、A new situation in the new economy，Without innovation, there is no way to survive。Only by having ingenuity can you walk the road。The cultural 188bet login industry is getting bigger，Product is the most important foundation，Product without quality experience，The cultural 188bet login industry cannot be established，No originality、No quality is rootless duckweed。Only by opening things can the business be accomplished。The cultural 188bet login industry needs theory，But more emphasis is placed on practice and innovation，Understand the principles of all things and act according to the rules to achieve success。

About the author

Liu Zhaohui，Founder of Beijing Zhihui 188bet login Culture Communication Co., Ltd.、Chairman，Worked successively at People’s Daily、Beijing Municipal Government Information Office、Huayi Jiaxin Group, a listed company in marketing on the Shenzhen Stock Exchange，Concurrently serves as deputy secretary-general of the Cultural 188bet login Industry Committee of the Chinese Culture Promotion Association、Vice Chairman of China Exploration Association、Capital University of Economics and Business MTA Industry Tutor、Independent Director of China Travel Service Bank。Zhihui Group is an influential cultural 188bet login service platform in China’s cultural 188bet login industry，Won the title of Media Communication Agency of the Year by China 188bet login Association and Best Partner of China 188bet login Expo。

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