Shanghai at night is a city that never sleeps.

“Nighttime economy” as an important part of urban economy，The degree of prosperity is the economic openness of a city、An important sign of activity。

Professor David Weir of Brown University in the United States pointed out that，The brightness of a region’s lights at night is directly proportional to its GDP。

Recently，Shanghai Commerce Commission and nine other departments jointly issued the "Guiding Opinions on Promoting the Development of Nighttime Economy in Shanghai"。The "Opinions" define "nighttime economy" as the general term for various legal commercial activities that occur in specific areas of the city from 7 pm to 6 pm the next day，Proposed three characteristics centered on "international style", "Shanghai flavor" and "fashion trend"，Create a number of nightlife gathering areas，Accelerate the construction of international consumer cities。

Learn from international experience，The establishment of the "Night District Chief" and "Nightlife CEO" system is listed as the first one。The "night district chief" is served by the district chief of each district，Responsible for coordinating the development of night economy；Encourage all districts to openly recruit people with management experience in night-time economy-related industries to serve as "Nightlife CEOs"，Assist the "Night District Chief" in his work。The eve of May Day，Huangpu District took the lead in launching the first “Nighttime District Chief” and the first batch of “Nightlife CEOs” in the city。This system will be replicated and promoted to the whole city in the future，Mature batch，A batch of certificates issued。

The nighttime economy is inseparable from "night markets", "late night snacks" and "late night canteens"，The policy threshold that could not be bypassed in the past has also ushered in an "ice-breaking"。"Opinions" proposed，Now made and sold at the night market、Innovative management of waste disposal and other aspects，Create an environment-friendly、Relax and safe、“Late Night Canteen” with craftsman spirit；Relaxing controls on outdoor placement at night on a pilot basis，At certain times of the night，Allow qualified bar streets 188bet app download to carry out "outside seating" pilots；The pilot will include some late-night snacks at specific times at night、The roads of Bar Street are adjusted to time-sharing pedestrian streets，And add night parking spaces in the surrounding area、Taxi rank、Night bus lines, etc.。

The "Opinions" also mentioned: "This city will build a number of landmark nightlife gathering areas，Introducing and cultivating immersive drama、Musical、Nighttime cultural and artistic projects such as musicals and dance dramas，To Late Night Cinema、Midnight Bookstore、Music Club、Nighttime cultural and entertainment formats such as resident shows adhere to an inclusive and prudent attitude，Actively develop night tours on the Pujiang River、Museum night tour and other diversified urban night tour projects。”

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Although the night-time economy has obvious advantages，But benchmarking against the highest international standards、Best level，There are still many gaps in the current situation of Shanghai’s nighttime economy。Why not take a look first，Benchmarking International，What lessons can be learned from Shanghai’s nighttime economy。

Amsterdam is the first city to have a “night mayor”，The night mayor is not a government employee，The main responsibility is to serve as an entertainment venue、Consumer、Coordinators for entertainers, residents, and government。Currently，There are 25 night mayors in the Netherlands。More than 30 cities around the world have established positions similar to night mayors under the influence of Amsterdam，such as London、Paris、Madrid、Tokyo。2016，Milan also hosted the first Global Nighttime Mayors Summit。

In Berlin，There are 13 people responsible for Berlin’s night economy and night life，The night mayor is responsible for ensuring that each store does not have noise problems at night，And provide relevant policy support，Small businesses can apply for subsidies from the government to help them do sound insulation。

Vigorously develop the night-time economy，Inseparable 188bet app from high-quality cultural projects。The French cultural nightlife also involves theater、Opera、Musical、Art lectures, etc.。Paris also offers museum tours every Wednesday and Friday night，The opening hours of the Louvre have been extended to 9:45 pm；London’s nightlife also exudes a strong cultural flavor，The theater district in central London has more than 40 theaters，Every family has its own repertoire，These plays or musicals are closed except for one day a week、There are two afternoon outings，The show will start at 7:30 pm。

Vigorously develop the night-time economy，Inseparable from policies、Service Package。London implements overnight subway operation plan，Every Friday、Saturday，Some major subway lines operate 24 hours a day；In Tokyo，April 2017，The ruling Liberal Democratic Party established the "Night Economy Parliamentarian Alliance"，The alliance proposes to extend the tram、Subway operating hours，24-hour operation on weekends，The operating hours of major bus routes have been extended until late at night。

What are the old nightlife areas in Shanghai?

Although there is still a gap compared with international standards，However，Nowadays, Shanghai has built many nightlife areas that are popular among citizens，They are located in different areas、Each has its own characteristics，Full of warm smoke and human touch。

Nowadays, the German country restaurant on Laowai Street still lights the stove at night.

Nowadays, the German country restaurant on Laowai Street still lights the stove at night.，Probably one of the most "international" nightlife areas in Shanghai: more than 50% of consumers、More than 70% of store owners are foreigners。

The nightlife provided here is rich: a short 480-meter long alley，There are theme restaurants and bars in 18 countries and regions，One store, one scene，Exotic。There is a quiet restaurant where you can chat quietly，There are also lively bars with live bands... Consumers can always find their favorite place。

Laowai Street was originally the station of Hongqiao Airport’s dedicated crude oil transportation railway，Narrow shape，Poor natural conditions。Initially，Discovered by the project party，There are many foreign white-collar workers and executives living in Hongqiao area，But there are few places to provide them with leisure consumption，So this place is positioned as “the ‘living room’ for foreigners”。

The project side is to create an environment，Create a leisurely life scene。The first thing after the construction started was to transplant 188bet sports betting app download a large number of camphor trees，All camphor trees are about 15 years old，Because the camphor branches at this stage are lush and leafy，Can bring people a feeling of being close to nature。The second is to set the threshold，Uncharacteristic merchant，Everyone is blocked from the door。First batch of rentals，The project team only selected five merchants from more than 400 registered merchants。Today，Unless the restaurant style is completely different，Otherwise, the same country or region’s catering culture themed restaurant，Only one can be found on Laowai Street。

Features，Undoubtedly one of the key codes that Shanghai must grasp to build a nightlife gathering area。Foreigner Street is like this，Fengfengli, Jing'an District, which has gained a high reputation among white-collar workers and foreigners in recent years、This is true for Datongfang in Huangpu District。Fengfengli，The Shikumen with red walls and brown tiles shows the style of old Shanghai，More than 20 internationally renowned brands at the peak，There are many first stores、Experience store，These features are what consumers cannot find elsewhere；Datongfang，Specialty bars with styles from all over the world、Theme Restaurant，Can meet the consumption needs of different groups of people。

The "Shanghai flavor" with fireworks

The decoration of a Hunan cuisine store on Dagu Road is quite creative.

Dago Road (Chengdu North Road to Shimen 1st Road) Night Market in Jing'an District，Close to Zhongkai City Light in the residential area。In recent years，Less than 500 meters on Dagu Road，More than 20 restaurants gathered together、More than 10 bars。

Shanghai needs fireworks at night，But close to the night market in the residential area、Late Night Canteen，It often causes disturbance to residents。Handle business and residential relations well，is another key password that Shanghai must grasp to build a nightlife gathering area。The "very popular" Pengpu Night Market in Jing'an District，Later, Crayfish Street on Shouning Road, Huangpu District、Bar Street, Yongkang Road, Xuhui District, etc.，Everyone has encountered this kind of problem more or less。

Initially，To reduce disturbance to residents，Nanjing West Road Street imposes restrictions on Dagu Road bars, including restricting business hours、Centralized rectification through measures such as banning swinging out。“The environment is good，But the bar business is also less。”The person in charge of the street was deeply touched，Everyone said "it's a pity"。

July 2017，Many bars on Dagu 188bet sports betting app download Road elect a representative，Write a letter to the street，Expressed willingness to be under government supervision，"Baotuan" standardizes management，I hope the government will provide certain management laxity。After the street receives the letter，Gathering Dagu Road bar operators together，Discuss how to standardize operations，And jointly launch the "Business Convention"，Noise decibels for the bar、Business Scope、To agree on issues related to city appearance and environment。The streets have also gradually relaxed regulations on bars。Since the bar strictly follows the convention，The number of residents’ complaints plummeted from more than 40 per month to single digits。

Having experience in bar autonomy，The street also guided all 74 merchants on Dagu Road to establish merchant autonomous committees。There was a shop that received multiple complaints from residents，After the Autonomous Committee understands the situation，Proactively put pressure on merchants，And coordinate with the shop lessor，Cancel the lease contract in advance，Clear this merchant out of Dagu Road，The street did not intervene in the whole process。

The commercial-residential relationship seems to be a conflict between merchants and residents，But what is considered behind the scenes is the government’s governance capabilities。These two years，Districts in this city have also taken the initiative to guide some shopping centers to extend their business hours，Create a batch of "late night canteens" with fireworks。

The "fashion trend" of innovative breakthroughs

Sitting in the outdoor seats and chatting、Wandering on the sidewalk，The emotional night scenery on Daxue Road。 

The “night economy” of Daxue Road in Yangpu District started in 2009，There are more than 40 cafes on the 700-meter road、Creative restaurants and bars，Tables and chairs are placed in the open air among flowers and green plants，People can eat, drink and chat on the street，Taste the fashionable nightlife。

Compared to other nightlife areas，The most special thing about Daxue Avenue is the openness of the block。This openness，From innovation in planning and management。

Daxue Road is very suitable for “shopping”，You can go shopping on the street、Consumption in a shop facing the street，You can also push open any door，Enter the corridor in the street、Back garden；The road surface is very narrow，There are 6 traffic lights at 700 meters，Vehicles generally do not drive in，This street design is very suitable for pedestrians to stroll。

Said Xu Leqing, 188bet app professor at the School of Architecture and Urban Planning, Tongji University，The design of University Avenue comes from the prestigious American SOM Architectural Design Office，This design concept was very advanced at the time。There are many businesses on University Road。Even in today’s public neighborhoods，Business outings are also very rare。At that time，street、The urban management department and others made a bold management breakthrough: allowing businesses to place tables and chairs outside within specified times。It is these innovations，It was the neighborhood and commercial form of Daxue Road today。

Same innovative concept，It is also reflected in Xintiandi, Huangpu District, a long-established nightlife gathering area。As a sample of Shanghai urban renewal，Xintiandi has been leading the fashion consumption experience in Shanghai for many years，Especially at night，Open-air bar、Rooftop Garden Bar、Specialty stores such as popular restaurants with top international pop bands，Attract consumers to come in droves。

The night economy is not equal to going to the bar、Eat delicious food，You can also enjoy the enjoyment of culture and art。Seven consecutive years，Xintiandi held the "World Music Festival"；Since 2016，Xintiandi holds the "Performing Arts Xintiandi" Art Festival for at least two weeks every year... The "Art Festival" gives new vitality to Xintiandi's nightlife。

*Source of this article: WeChat public account"Shanghai Survey" (ID: shddy2018)，Original title: ""Nightlife CEO", what to do?》.