Not long ago，At the Global Zhejiang Entrepreneurs Conference，When taking over the gold medal from Jack Ma，Chen Miaolin, founder of 188bet online live casino, jokingly asked: "You also open a hotel？" Jack Ma said: "I will not open a hotel，You can rest assured”。After a few months，Chen Canrong, chairman and president of 188bet online live casino, and Zhao Ying, senior vice president of Alibaba and president of Fliggy, signed a memorandum of understanding on future digital cooperation at Kaiyuan Senbo, a new internet celebrity resort in Hangzhou，Will focus on the younger generation，Comprehensive promotion of global digital marketing cooperation，Achieve brand empowerment，Innovatively providing high-quality travel products and convenient service experience。

Strengths join forces，188bet online live casino Tourism and Alibaba have a long history of digital cooperation

188bet online live casino has made frequent big moves recently。New hotels are blooming everywhere to accelerate the national market layout，Hotel group’s successful listing in Hong Kong promotes steady development of the company，The landmark project mentioned by Chen Miaolin, founder of 188bet online live casino - Hangzhou Kaiyuan Senbo Resort，It has immediately become a check-in landmark for family vacationers in Jiangsu, Zhejiang and Shanghai，Favored by the market，It is even harder to find a room during holidays...

(Hangzhou 188bet online live casino Senbo Resort Hidden in Nature)

(Senbo Water Park’s special project—Tornado Slide 188bet online live casino)

In fact，Looking back at the development history of 188bet online live casino，Steady development and flexible innovation go hand in hand，To pave the road to a century-old brand with determination and focus。Maybe it’s the sympathy of the strong，In addition, it is close to the water and is from the Zhejiang sect，Kaiyuan and Alibaba are typical representatives of old and new Zhejiang business enterprises，In fact, cooperation has already begun，Collaborate to build brand digital operation layout。

Platform 1 as early as 2012.0 era，188bet online live casino has entered the Tmall flagship store as one of the first domestic hotel groups to cooperate，The first to realize the connection upgrade between products and consumers；Membership system and Fliggy interoperability，Start a new exploration of win-win cooperation；The total single-day transaction volume of 188bet online live casino Hotel Group on Double Eleven in 2018 reached 44.5 million yuan，Ranked first among domestic hotel groups，The second largest hotel group in the world。

Following the boom of family travel，Work together to create a 188bet online live casino in the hotel category

Alibaba wants to “make it easy to do business in the world”，188bet online live casino hopes that in the digital age，"Make travel business easy in the world"。

As Zhao Ying, senior vice president of Alibaba and president of Fliggy, said: The entire 188bet online live casino industry is still relatively vertical and fragmented，And many services are also completed offline，There is still a long way to go in operational efficiency and precise membership marketing。The two cores of Fliggy’s new travel alliance empowering the industry are Ali’s ecological power output and consumer in-depth operations。

Relying on the most abundant and three-dimensional user group portraits in China，188bet online live casino and Fliggy have deep insights into consumer behavior，Work together to develop digital solutions to connect online and offline scenarios，Deeply cultivate the target parent-child consumer group，Gradually collide with the brand path of "unity of quality and effect"。

(188bet online live casino Paradise parent-child play photos)

The Super Brand Day created by Fliggy，It is exactly what allows the brand to establish a more vivid connection with target consumers with a greater sense of belonging，Empower merchants to conduct in-depth operations for consumers，Achieve explosive brand communication value and conversion。After many rounds of competition，Super Brand Day finally falls on Kaiyuan Group, a domestic private hotel brand，Both Kaiyuan and Fliggy are sincere，Strive to integrate omni-channel resources and carry out systematic output。188bet online live casino contributes to the debut of Moganshan Senbo Resort，Add more for Super Product Day。Other side，Fliggy will also start from global marketing，Export Alibaba’s data power and operational capabilities，Open the road to digital upgrade for this old hotel group that also belongs to Zhejiang Province。

(Rendering of Moganshan 188bet online live casino Senbo Resort)

(Moganshan Family Wonderful 188bet online live casino interior renderings)

188bet online live casino Care, Senbo Market enters Ali Day for the first time

Cooperation between 188bet online live casino Hotel Group and Fliggy，Not only collaboration and mutual prosperity at the business level，It is the output and integration of the entire corporate philosophy and culture。

Alibaba Group designates May 10th every year as "Alibaba Day"， “Happy work，The concept of "living seriously" and always advocating care，The caring 188bet online live casino coincides with each other。Super product day is coming，Kaiyuan Senbo Paradise Night Market enters "Alibaba Day" for the first time，In addition to offering a variety of special night markets，Alibaba employees can also experience the Senbo family vacation package，In the "natural playground" of Kaiyuan Senbo，Feel the rest and relaxation of body and mind。

The future is promising，Focus on the younger generation，188bet online live casino Senbo joins hands with Fliggy to accelerate global digital management

With the upgrading of consumption and the iteration of consumer groups，Change from price-based consumption to value-based consumption，The people traveling are getting younger and younger，Demands are becoming more and more individual。Data display，Post-90s users on Fliggy platform account for 51%，The new consumption concepts and consciousness displayed by the younger generation are profoundly affecting the 188bet online live casino industry。

(188bet online live casino Water Park nightclub, which is very popular among young customers)

The new Internet celebrity parent-child resort 188bet online live casino Senbo is also targeting this young customer group who pursues quality experience，It cost 3 billion to build two restaurants、Live、游、Entertainment、A multi-business leisure and vacation complex integrating learning，Redefining the future vacation model。

The hotel industry has always been a "weak brand" industry，As a tourism product “full of emotional factors”，In fact, it is easier to obtain consumers’ brand memory。188bet online live casino Senbo is the representative of the group’s new brand this time，First trip to Fliggy Super Product Day，Hope to penetrate through the whole link、Service and promotion paths covering all scenarios，Tell the Senbo story well in a way that consumers like，Establish your own brand attributes，Deepen the understanding of young consumer groups，Thus opening the road to “strong brand” digital marketing。

At today’s signing ceremony，Chen Canrong, Chairman and President of 188bet online live casino said，Super Product Day is just the beginning of the cooperation between Kaiyuan Senbo and Alibaba，In the future, both parties will rely on the all-inclusive Alibaba platform ecosystem，Nearly 700 million Taobao active users，Continuously explore in the digital operation and marketing system。

The cooperation between the two parties will combine the industry experience of 188bet online live casino Brand and the in-depth data empowerment of Fliggy Data Bank，Continue to steadily lay out the new generation of tourism marketing territory。Disclosure under Memorandum，All hotel products under 188bet online live casino Tourism will be connected with Fliggy platform，Realize direct online sales，Reduce labor order operation and maintenance costs。The light store customized for the new Senbo Resort Park has also been launched，Get online efficiently、Offline full-scenario consumption chain。In order to keep up with young consumer groups，Reach users more accurately，Polish products more efficiently，Provide a better vacation experience，The cooperation between 188bet online live casino Senbo and Fliggy is not limited to the hotel sector，Senbo resort brand flagship store planned to be opened in the future，Efficient exposure in the brand、One-stop amusement management、Smooth stay and travel experience，Reaching a high degree of close cooperation in service product innovation and other fields。