Dark Horse，referring to a horse that unexpectedly wins a horse race。Recent，The hotel industry has also ushered in a dark horse-188bet Online Sports Betting and Casino Hotel。

Currently 188bet Online Sports Betting and Casino have two business models，One is a model of cooperation with independent hotels through franchising and leasing operations，The other is self-operated。

188bet Online Sports Betting and Casino Hotel was established in India in 2013，Officially entered the Chinese market in November 2017，Then expanded in an almost crazy way。As of April 28, 2019, it has settled in 300 cities across the country，Covering 8,000+ hotels and 400,000+ guest rooms across the country，188bet Online Sports Betting and Casino’s aggressive approach has created a certain tense atmosphere in the domestic hotel industry。

What deserves attention，188bet Online Sports Betting and Casino began to obtain capital financing in 2015，As of April this year, the eighth round of financing has been completed。This emerging “monster” under the gaze of capital，How it grows wildly？

Under the watchful eye of capital, 188bet Online Sports Betting and Casino are expanding wildly

188bet Online Sports Betting and Casino Hotel accepts financing，One side is "free of joining fee"、Quickly enter the Chinese market with low commission。In terms of financing，188bet Online Sports Betting and Casino Hotel’s performance is very impressive。

Data display compiled by Qianzhan Industry Research Institute，188bet Online Sports Betting and Casino received US million in Series A financing in March 2015，By Greenoaks Capital、Investment from Sequoia and other investment institutions。After entering the Chinese market，In September 2018, it once received investment led by SoftBank，Greenoaks Capital、US billion from Sequoia and others，The 600 million raised in this round of financing will be used to expand the market scale of China’s business。

OYO’s financing boom continues into 2019。According to foreign media reports，188bet Online Sports Betting and Casino received investment from Airbnb on April 1，The investment amount is 1.USD 500-200 million，This Airbnb investment is the eighth financing for 188bet Online Sports Betting and Casino in the past four years since it received financing。Capital is so optimistic，OYO has also taken the lead in becoming a game-changer in the upgrading of the hotel industry，Sweeping the entire hotel industry market with novel models。

After financing，The next step is expansion。Relevant data have been collected，The fastest expansion rate of 188bet Online Sports Betting and Casino has reached an average of 1 per year.Settle in a city in 4 days、It takes nearly 3 hours to open a store。

Looking for franchise hotels，188bet Online Sports Betting and Casino are mainly independent hotels in third- and fourth-tier cities。It is understood that 188bet Online Sports Betting and Casino’ commitment to franchise hotels is not to charge franchise fees，Joined hotels only need to pay a commission of no more than 5% from 188bet Online Sports Betting and Casino。In fact, these independent hotels are affected by their geographical location、The impact of the sinking market and other aspects，Suffering to some extent from narrow customer acquisition channels and immature operation management。At this time, the olive branch offered by OYO undoubtedly gave these independent hotels hope。

This has indeed helped third- and fourth-tier independent hotels to increase their occupancy rates to a certain extent。188bet Online Sports Betting and Casino partner and CFO Li Wei once said，Independent hotel three months after joining 188bet Online Sports Betting and Casino Hotel，Occupancy rate increased by 20-30% on average。

And OYO with low commission、The way to expand nationwide without franchise fees is very similar to the dark horse Pinduoduo in the e-commerce world，Therefore, many people believe that OYO Hotel may become the hotel version of “Pinduoduo”。Interesting thing，Pinduoduo once thought it was serving markets outside the Fifth Ring Road，This is quite similar to the way 188bet Online Sports Betting and Casino sink to third- and fourth-tier cities。

Nothing more，For Meituan and Ctrip users，188bet Online Sports Betting and Casino is still too young，188bet Online Sports Betting and Casino Hotel’s courage as a newborn calf who is not afraid of tigers is still criticized by OTA (Online Travel Agency)，Online Travel Agency) "Warning"。

Blocked and betrayed, 188bet Online Sports Betting and Casino is struggling

188bet Online Sports Betting and Casino are indeed spreading offline very quickly，The number of independent hotels we have cooperated with has also reached a certain number。This is the case，Logically speaking, Homeinns should be the first to be nervous、7 days、Hanting and other traditional hotel chains，In fact, it was Meituan that was the first to develop market response strategies、Ctrip and other OTAs。

188bet Online Sports Betting and Casino’s crazy expansion first alerted Meituan and Ctrip，188bet Online Sports Betting and Casino is in the process of promoting franchise hotels online，The franchise hotel has been blocked by Meituan and Ctrip。Observations，Now in Meitu、I can’t find any information about any 188bet Online Sports Betting and Casino hotel in China on Ctrip’s official website。

Therefore，188bet Online Sports Betting and Casino’ distribution path in China has to focus on its own app、WeChat Mini Program，And where to go、Fliggy and other channels。What needs to be noted is，Lost Meituan、Ctrip’s two major channels for travel and hotel channels，OYO self-operated hotel、OYO’s independent hotels have lost a lot of market resources。In other words，Online channels are not fully opened，Customer acquisition channels are restricted，This is fatal for 188bet Online Sports Betting and Casino to open up online channels。

The reason why Meituan and Ctrip are so determined to "block" 188bet Online Sports Betting and Casino is very simple。On the one hand，OYO’s expanded franchisee resources and customer source composition in China，To a certain extent with Meituan、The partner hotels and users of Ctrip and these OTAs overlap；On the other hand，OYO is obsessed with building its own sales system，This makes it difficult to reflect the platform value of Meituan and Ctrip from 188bet Online Sports Betting and Casino。

From the perspective of business competition，Obviously 188bet Online Sports Betting and Casino and Meituan Ctrip have formed a competitive and antagonistic relationship，As a result, OYO hotel was banned，It can be completely understood as Meituan、Ctrip’s pure market competition strategy。

188bet Online Sports Betting and Casino hotel franchise hotels are also in trouble。Many media have reported，After becoming an ally with 188bet Online Sports Betting and Casino Hotel，Individual hotels that have previously cooperated with Meituan and Ctrip are no longer displayed on the OTA platform port，The direct impact of the closure of the traffic entrance is that the data on passenger flow and income are far lower than the data before joining，There were even losses。

This is contrary to the previous promise of OYO Hotel before the alliance，Not only did it not increase the occupancy rate，On the contrary, it caused losses to the single hotel。This move also directly led to the betrayal of many franchise hotels，According to Titanium Media，Wuhan、Shenyang、There are franchisees in Chengdu and other places who hope to terminate the contract with 188bet Online Sports Betting and Casino。

So，Although 188bet Online Sports Betting and Casino has experienced rapid and large-scale expansion in the market after multiple rounds of financing in the short term，But the way of burning money also exposed the weaknesses of 188bet Online Sports Betting and Casino。

一来，188bet Online Sports Betting and Casino Hotel’s blind pursuit of land means that it will not see much profit in the early stage，Besides, it is expanding at a speed of nearly 3 hours to open a store，It will inevitably give people the illusion that haste makes waste。二来，The rapid opening of stores does not equate to high service quality，This is actually a problem that the hotel industry has always had.，Expansion and Quality，It seems you can’t always do both。

And for 188bet Online Sports Betting and Casino，Brands and services cannot develop normally，Doesn’t seem to be a good sign。

Brand、The service foundation is unstable，188bet Online Sports Betting and Casino is getting worse and worse in China？

The prosperity of centuries-old trees lies in their strong base and deep roots，The foundation must be firmly established first，Talk about how to make branches and leaves flourish。The same is true for enterprises，First of all, we must meet the standards in the field of brand and service，Let’s talk about the expansion of scale，However, 188bet Online Sports Betting and Casino Hotel obviously deviates from this。

188bet Online Sports Betting and Casino are expanding blindly in China，Obviously it is easy to ignore the influence of the brand and the management of the offline operation service system，An unstable foundation can easily lead to nothing but feathers after spending money to expand。Because 188bet Online Sports Betting and Casino have to bear the increasing internal operations、R&D、Local promotion and other costs，We also need to provide subsidies for attracting external customers，And facing the huge expenses in terms of renovation and subsequent operation and maintenance fees of franchised hotels。

The most important thing is，After burning money，If the 188bet Online Sports Betting and Casino model can be generally favored by consumers，Or its brand、Service quality can be recognized by the market，Then it can still gain a certain say in the market。But，I’m afraid of burning money，Brand awareness has not been opened，In addition, the service quality has been questioned，This is a huge blow to 188bet Online Sports Betting and Casino。

Incomplete statistics，The average OTA rating of independent hotels previously integrated by 188bet Online Sports Betting and Casino in China is about 3.9 points (out of 5 points)，Price per customer is 50-150 yuan。It can be seen that the overall quality of the independent hotels integrated by OYO is not high，You can imagine the difficulty of quality control。

This is not unrelated to 188bet Online Sports Betting and Casino’s own model。188bet Online Sports Betting and Casino’s supply comes from independent hotels，But the strong control of independent hotels and traditional hotel chains、High standardization is different，It is understood that 188bet Online Sports Betting and Casino’s model is only the lowest level transformation and empowerment of the single model，The independent hotel still has differences after the renovation。So how to coordinate the relationship between brand development and quality control，Appears to be crucial。

In simple terms，Next, 188bet Online Sports Betting and Casino urgently need to carry out more refined operations，And expand wider supply chain channels。However, facing reality，Although there is a chance，But challenges and threats cannot be avoided。

How long can 188bet Online Sports Betting and Casino continue to exist in China?

Discussing business in business，600 million of the US billion in financing will be used to develop the Chinese market，It shows 188bet Online Sports Betting and Casino Hotel’s stubbornness towards the Chinese market。Just comparing the traditional hotel chains in China that have been developed for more than ten years，As well as the mature ecosystem of OTAs such as Meituan and Ctrip，For 188bet Online Sports Betting and Casino, which has just entered China for less than two years，Everything has just begun。There are opportunities, challenges and threats currently facing 188bet Online Sports Betting and Casino。

188bet Online Sports Betting and Casino’s model of alliance with independent hotels is currently lacking in China，Also in urgent need of development，So there is still a lot of room for imagination in the 188bet Online Sports Betting and Casino hotel model。How can this new model be quickly recognized by the market and consumers，Instead of exploring by yourself，It is better to reach strategic cooperation with Internet giants，After all, Chinese Internet companies understand the needs of Chinese consumers better。

But 188bet Online Sports Betting and Casino has not entered China for a long time，After decades of development, the pattern of local brand hotels has been formed，Just like home、7 days、The mid-to-low-end market formed by hotel brands such as Hanting has matured，It is still difficult for OYO to break through in a short period of time。So，Looking at the management methods of offline hotels，188bet Online Sports Betting and Casino need to withstand pressure from competitors.。

Worse than that，Conflicts with OTAs have always been a big mountain standing in front of 188bet Online Sports Betting and Casino，Especially OTAs such as Meituan and Ctrip, which own the entrance to travel traffic distribution，The threat to 188bet Online Sports Betting and Casino is greater。

It is reported that Meituan and Ctrip are already doing business similar to OYO，Meanwhile，Ali、Didi、JD.com and others have also entered the hotel industry。With the joining of giants，The battle front will become longer and longer，The space left for the development of 188bet Online Sports Betting and Casino will also gradually shrink。The key is the traffic of Internet giants、Under the condition of sufficient funds，It is not easy for OYO to seize “top” opportunities from these giants。

To summarize，188bet Online Sports Betting and Casino has the right time to enter the Chinese market、Fast，But not cruel enough。Besides, there are always variables in the hotel industry pattern，If OYO hotel’s OTA channel cannot be opened，In addition, the offline competition pattern is difficult to break，188bet Online Sports Betting and Casino will have more and more difficulties in China。

*Source of 188bet Online Sports Betting and Casino article: WeChat public account"Liu Kuang" (ID: liukuang110)，Author:Liu Kuang, original title: "Indian brutal monster 188bet Online Sports Betting and Casino hotel enters China: endless expansion、Franchise defection》.