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The smart 188bet mobile login has taken initial shape,Integrated marketing throughout brand communication,Technology is fully utilized,Creativity keeps coming,These are designed to continuously provide users with more innovative accommodation experiences。
After contacting some 188bet mobile login managers and studying relevant cases,Summary of the ten major development trends of modern smart hotels at this stage,Total can also be counted as ten cards。
1. Integrated 188bet mobile login brand
There are more and more digital marketing channels,Need to connect online and offline,All this has led to 188bet mobile login marketing’s emphasis on integrated marketing communications。Actually,O2O is the best integrated marketing,It just involves brands,Involving services again。After all,The 188bet mobile login requires offline check-in,So the 188bet mobile login industry has an innate demand for O2O。For modern smart hotels,Offline must make good use of the many functions of online and related smart terminals。
2. Creativity is the trump 188bet mobile login
“Creativity is the king of kings” is a view that the author has long put forward。No matter the technology、Content or 188bet mobile login,Creativity is indispensable。Technical Creativity、Content creativity and 188bet mobile login creativity need to support each other,They will also restrict each other,Mutual penetration and cooperation are also required。Basics of technical creativity creation,Content creativity creates vitality,188bet mobile login creative creation continues。Only connect technology with content and 188bet mobile login,In order to better reflect the advantages of smart hotels。
Currently,Home Inn、Jinjiang Inn, Pudding and many other 188bet mobile login chains,They are all creating modern smart hotels through various creative ideas,Trying to bring more potential consumers to the 188bet mobile login and increase customer stickiness。Among them,We have seen technical creativity,How to use WeChat、QR codes or many new service attempts made by the Internet,And integrates marketing creativity and content creativity,In turn, improved customer experience。
3. Automatic 188bet mobile login sign
Whether offline or online,When marketing channels become more and more abundant,More efficient marketing methods are definitely needed。Marketing automation is used to improve efficiency,It enables direct planning of the effectiveness of marketing campaigns、Execute、Monitoring and Analysis,And can apply engineering flow technology,Optimize marketing process,Automate some common tasks and processes。Obviously,Marketing automation is one of the important manifestations of 188bet mobile login intelligence。
At the specific implementation level,Take Home Inns Group as an example,It has initially moved closer to this aspect through Homeinns Mobile Intelligent Management Platform (MAPS)。MAPS is a mobile management system internally,Fast transmission of information to and from the group,Convenient contact between each store and supply chain department,Seamless communication between the franchise management department and franchisees;Can conduct external marketing and promotion,Information sharing,Import WeChat、Weibo and other platforms。The author estimates,If it can be combined with big data,Then you can push appropriate knowledge to employees in different stores of the 188bet mobile login,It can also allow many marketing information to reach the user automatically and accurately when the conditions are met。
4. 188bet mobile login plate
QR code has been recognized by many industries,The 188bet mobile login industry has discovered many unique applications。QR code can be used to unlock 188bet mobile login room doors,You can also bundle dining coupons from other merchants in the QR code of your customers、Movie tickets or scenic spot tickets, etc.,This means that QR codes can bring huge customer flow to other cooperative enterprises。Of course,The security of QR codes requires technical means to ensure,Some functions (such as opening doors, etc.) require hardware technical modifications。
Many hotels have begun to try these applications。According to a recent report by China Business News,Home Inn is coming to Beijing、Shanghai、Guangzhou and Shenzhen are the first to use QR codes to unlock locks。Also,Home Inns 188bet mobile login Group is formulating a new QR code business opportunity - combined with cross-industry cooperation,Currently Home Inns Group is negotiating with McDonald’s to cooperate on QR code packaging products,You can also contact the cinema in the future、Scenic spots and other such cooperation,And carry out corresponding profit sharing。
5. 188bet mobile login linkage card
Without a doubt,WeChat has taken China by storm,Having a good mass base,It is very valuable to fully develop its application。Before,WeChat provides a good application process for 188bet mobile login chain room reservations,Now some hotels are exploring upgrading this process。Also,WeChat customer experience sharing,It plays a great role in forming word-of-mouth communication for the 188bet mobile login。Of course,WeChat payment plays a basic role in this。
Take the street hotels in Hangzhou as an example,It has four WeChat "artifacts" that transform it into a smart 188bet mobile login - self-service room selection、WeChat opens、WeChat customer service and WeChat check-out,These four "artifacts" make Jieding 188bet mobile login the first 188bet mobile login in China to implement WeChat full self-service。Pudding 188bet mobile login has also launched functions such as “0-second check-out” and “listening to micro radio stations”。Estimated,Other hotels will gradually use various types of new WeChat functions,Even develop more other WeChat functions。
6. 188bet mobile login
With the popularity of mobile Internet and smart phones,Original 188bet mobile login membership cards increasingly need to be bound to mobile membership cards。Many companies use WeChat or APP to implement mobile member management。WeChat just provides the card package function,For customers,You can apply for WeChat mobile membership cards for different hotels as needed,Enterprises usually bind it to the original membership card,To unlock points and other functions。
Actually,Mobile membership card includes the above method of binding with one-click WIFI,Most of them correspond to customers with rigid needs,These are the core customer sources。After having 188bet mobile login consumption and binding records,Hotels can also do targeted marketing,That is, push information directly to potential customers。For example,Homeinn will be based on the customer’s occupancy status,Send targeted 188bet mobile login card packages to potential customers,Giving many discount cards,Gradually turn some potential customers into highly sticky and loyal customers。However,The author thinks,Some applications require frequent reminders,Such as coupons, etc.,Appropriate reminders can significantly increase its usage。
7. Extended service 188bet mobile login
Extended services are the basic magic weapon to improve user experience。Beyond the basic 188bet mobile login services,You can combine the above six types of cards,Provide more extended services。Extend the scope of services,Can provide 188bet mobile login offline services online、More convenient free Internet service in the 188bet mobile login,It can also be the push of precise information,It can even be the diversity created by cooperation with other merchants、Comprehensive or three-dimensional service provision。
8. 188bet mobile login Room Card
Smart room card is the aspect that best reflects the level of intelligence,Often achieved through evolving IoT technologies。There are many devices in 188bet mobile login customers,Originally, it can only be operated one by one on site。But,After adding relevant chips and devices to these devices,can become intelligent。Some smart rooms may control various devices through mobile phones in the guest room,Some devices can be controlled remotely from outside the 188bet mobile login through mobile phones。
According to "First Financial Daily" report,“Zhishang”, a subdivision brand of Pudding 188bet mobile login Chain, has launched smart guest rooms,Guests can bind their mobile phones,Use your mobile phone to control the TV in the room、Air conditioner、Alarm clock、Lighting、Curtains, etc.。And all this can be done by downloading the App。Homeinn is also developing smart guest rooms,In addition to the above-mentioned use of mobile phones to control electrical equipment in the guest room,Homeinn is also studying how to allow guests to remotely control in-room equipment and reduce room energy consumption using mobile phones,Achieving true intelligence。
9. Emotional experience 188bet mobile login
Intelligence is not emotionless,On the contrary, it can better inject emotional experience。If there is an automatic marketing card mentioned above,You can at least wish the user a happy birthday on his or her birthday,Even providing birthday cake。If you can use the QR code plate mentioned above、Think about 188bet mobile login linkage cards and extended service cards,It can better provide users with a better emotional experience。
10. Travel experience 188bet mobile login
In most cases,The 188bet mobile login is an indispensable part or link in travel。Then,In order to provide users with a better travel experience,You can integrate the 188bet mobile login’s smart services into the user’s entire trip,Let users not only live comfortably and securely,And you can get more travel-related information or other services before and after your stay,So that the user’s travel experience becomes more perfect with the 188bet mobile login。
In the specific implementation process,Possibly by both the 188bet mobile login and other links in the trip (such as the bus station、Train Station、Airline、Taxi company/taxi-hailing software、Attractions or hotels, etc.) cooperate to provide more comprehensive and detailed services,The 188bet mobile login can also provide simpler and more practical information。Just,These information or services,Users used to be asked to go to the lobby to ask,Now it can be pushed to users in a more intelligent and accurate way,Or the user can self-check or complete the operation on the mobile phone。
Technology changes experience,Smart changing 188bet mobile login。The 188bet mobile login industry is developing smarter,The above are just some of the trends listed by the author。Over time,There will be other new trends emerging。I hope the 188bet mobile login industry can grasp the pain points,Borrow new technology,Rely on new thinking,Provide users with a better experience。Experience is the best magic weapon for profitable users!
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