Online for seven months，It’s time to review the product “Visit 188bet Online Sports Betting and Casino with a Mobile Phone” (hereinafter referred to as “Visit 188bet Online Sports Betting and Casino”)。

Tell the truth，In recent years, it is rare to see Ma Huateng in Emei Peak as a Tencent product platform，And he even praised it in front of thousands of viewers，This product is for traveling in 188bet Online Sports Betting and Casino。

This product is developed and operated by 188bet Online Sports Betting and Casino Tengyun Information Industry Co., Ltd. (hereinafter referred to as Tengyun Company) controlled by Tencent，This company has three shareholders，Lingzhi Tencent holds 51% shares，Two 188bet Online Sports Betting and Casino provincial state-owned 188bet Online Sports Betting and Casino Information Industry Groups account for 44% of the shares，188bet Online Sports Betting and Casino Trading holds 5% shares。On one side is an Internet giant，One side is provincial state-owned assets，Tengyun Company has been envied by everyone since its birth。

May 21，Ma Huateng attended the 2019 188bet Online Sports Betting and Casino International Smart Tourism Conference in Kunming。At the meeting, Ma Huateng revealed that the product You 188bet Online Sports Betting and Casino has reached 500,000 monthly active users within seven months of its launch，Serving 20 million people。Even at the beginning of this product，Ma Huateng and 188bet Online Sports Betting and Casino Province Governor Ruan Chengfa personally serve as project team leaders。

Judging from monthly activity volume，Compared to other Tencent products，188bet Online Sports Betting and Casino’s product is not large in size，But it is of great significance to Tencent。This is an Internet product for the tourism industry serving 188bet Online Sports Betting and Casino，The difference from other Tencent products in terms of characteristics is very obvious。

Industrial Internet is Tencent’s weapon to open the second half of the Internet，Ma Huateng mentioned in his speech that day，The second half of the Internet，The main battlefield is the industrial Internet。

The situation can be explained from 188bet Online Sports Betting and Casino perspective，Why did Ma Huateng personally support 188bet Online Sports Betting and Casino product with only 500,000 monthly active users。

Traveling to 188bet Online Sports Betting and Casino should have this strategic logic in Ma Huateng’s mind:

Taking 188bet Online Sports Betting and Casino, a major tourist province, as the entry point，Solve the problem of over-dispersion of industrial resources by binding the government，Activate through the import of Tencent’s huge traffic，Then forming a tourism industry Internet platform for a region，True realization of orderly operation of scattered tourism resources on an industrial platform。In this process，As a regulator, the government will also rely on a platform to break through different institutional obstacles，Achieving a high degree of unification of resource supervision。

If 188bet Online Sports Betting and Casino’s product can achieve Ma Huateng’s desired strategy，Then this product occupies strategic value within Tencent。

The so-called strategy is reflected in two aspects，First, Tencent became familiar with and understood the tourism industry through 188bet Online Sports Betting and Casino product。The decentralization characteristics of the tourism industry are very obvious，The cross-border trend of all-inclusive business types is becoming increasingly obvious。Tencent has rarely been involved in the B-side field before，188bet Online Sports Betting and Casino product allows Tencent to understand the tourism industry，Understand the operational characteristics of the upstream and downstream industries。

Second, Tencent can understand the needs of local governments at different levels，To some extent，At 188bet Online Sports Betting and Casino stage, local governments control huge industrial resources，How to understand the government’s needs and how to control 188bet Online Sports Betting and Casino demand into commercial value？Tencent did not have much G-side experience before，Experience can be accumulated through 188bet Online Sports Betting and Casino product。

From strategic logic to strategic value，Seamless grafting through the industrial Internet。Tell the truth about this product for traveling in 188bet Online Sports Betting and Casino，Emei Peak has been thinking about it for many days，Many highlights，However, there are still many defects that need to be overcome in future iterations。

From the perspective of industrial Internet products，The so-called defects should refer to two points，First, the core resources are not found from the complex and huge resource system，In other words, I don’t know much about the operational nature of the industry involved。The second is after seeing clearly，Due to current objective factors, core resources cannot be Internetized、Platformization，The so-called objective factors here have policy restrictions、System barriers or even insufficient technological progress。

This APP for traveling in 188bet Online Sports Betting and Casino，With strong support from the 188bet Online Sports Betting and Casino provincial government，With the blessing of Tencent’s strong technical capabilities + traffic，The so-called good location and good people，Analyze it，Study it，Opportunities are rare。

一、From the perspective of resource collection，You 188bet Online Sports Betting and Casino has basically completed the initial stage of collection work。

Tickets for most scenic spots in 188bet Online Sports Betting and Casino are available on the Travel 188bet Online Sports Betting and Casino APP、Travel agency route sales、Hotel and flight booking。This is the first Internet integration of tourism resources，Can be regarded as a 188bet Online Sports Betting and Casino version of small Ctrip。

This first integration，It can be seen as the result of strong support from the government in disguise。For example, tickets for most scenic spots in 188bet Online Sports Betting and Casino、Sales access for travel agency line products，Without government support，It is difficult to integrate quickly。For example，Price strategy for each company、Sharing strategy、Inventory strategy, etc.。In the early years, Internet giants imported offline resources into online platforms，Once established a large local promotion team，The marketing team is also an example。

When most scenic spots are state-owned，188bet Online Sports Betting and Casino is not difficult to get destination ticket business relying on government support，But looking back，Market-based resources cannot be directly promoted by the government。

From the breadth of resources，Emei Feng compares 188bet Online Sports Betting and Casino Travel with Ctrip’s hotel access resources in Kunming。A certain mid-range hotel in Huazhu has only connected to a few on 188bet Online Sports Betting and Casino Travel，The number on Ctrip is several times that，And the price of the same hotel on Ctrip is more advantageous than traveling in 188bet Online Sports Betting and Casino。

Of course，From the perspective of traveling to 188bet Online Sports Betting and Casino，It is not a business travel APP。

二、From the perspective of resource scenario application，Well done in 188bet Online Sports Betting and Casino。

The core of the Industrial Internet is the application of data，So collecting data is particularly critical。

In comparison，Users’ offline behavior data is more worthy of Tencent’s attention，Especially the more granular user travel behavior data，188bet Online Sports Betting and Casino type of data includes the richest data types such as food, accommodation, travel, entertainment and shopping。

There is a scenic tour guide function in 188bet Online Sports Betting and Casino Travel APP, which is also the LBS function，Making a guide map for scenic spots can collect user mobile location data。While traveling in 188bet Online Sports Betting and Casino, there is also an audio commentary on the core landscapes in the scenic area、Knowing flowers and plants、Crawling code to recognize scenery、Find toilet and other functions，These destination services further refine LBS，Of course the data granularity is also finer。

For example，Through more detailed audio explanation of the landscape、Knowing flowers and plants、Grass code scene recognition function，You can understand the user’s views of different landscapes in the scenic area while moving、Preference levels in different regions，When there are enough samples of 188bet Online Sports Betting and Casino data，can guide the offline business layout。

In a sense，The digitalization of the tourism industry is the process of understanding the users better。Of course there are various strategies in 188bet Online Sports Betting and Casino APP、Live broadcast in the scenic area、Tourist crowding data and other functions。

When all the above functions come together，An Internet product that brings together various industries in the destination is born，From Ma Huateng’s perspective, this is a primary industrial Internet product: different from Ctrip，Different from the hornet's nest，It is traveling to 188bet Online Sports Betting and Casino。

But，188bet Online Sports Betting and Casino is still a little far away from industrial Internet products，Its integration of resources、Grooming is not enough，Its Internetization of offline resources has not yet taken shape。

Although it has only been online for seven months，But when traveling to 188bet Online Sports Betting and Casino, you have to understand it、You can iterate again only if you touch it correctly，If it can only be reduced to a display tool for the G-side，It will be a little sad。

3. Integrate resources? Disaster!

Shopping section in 188bet Online Sports Betting and Casino Travel，Providing 188bet Online Sports Betting and Casino local coffee in addition to jade jewelry、Puer、Ingredients and other specialties。

However，188bet Online Sports Betting and Casino section is only an online e-commerce section，In other words, Tencent has not integrated retail business resources in offline destinations，However, tourists’ shopping behavior in destinations often occurs offline。

188bet Online Sports Betting and Casino seems awkward.

Integrating scattered offline resources is Tencent’s shortcomings，Most of these scattered offline resources are small specialty shops in scenic spots，The products in these small specialty stores have obvious non-standard features，It seems difficult to unify with one standard，188bet Online Sports Betting and Casino makes it difficult to regulate the price and quality of these small specialty shops。

The above corresponds to the shopping elements in the 188bet Online Sports Betting and Casino，Similarly, it is difficult to solve the travel factors of the 188bet Online Sports Betting and Casino (destination travel)。

Traveling in 188bet Online Sports Betting and Casino，The solution to travel may be the route products of travel agencies，But this is far from enough for independent travel users。How to get around from the airport、Transportation from high-speed rail station to destination？How to solve traffic between and within different destinations？How to use digital means to solve the problem of travel information asymmetry，How to make all of this smoothly and seamlessly connect with traveling in 188bet Online Sports Betting and Casino？

Read more，188bet Online Sports Betting and Casino Travel has integrated ticket resources for multiple scenic spots in 188bet Online Sports Betting and Casino，But can the ticket prices of various scenic spots be linked?？Emei Peak remembers that 188bet Online Sports Betting and Casino and Guizhou were hit by a major disaster ten years ago，Have done similar ticket linkage。

Whether shopping or traveling or ticket price strategy，These are the most profitable aspects of the tourism industry，If the industrial Internet cannot solve the problem of Internetization of high-profit offline resources，This will cause a lack of hematopoietic function。Visiting 188bet Online Sports Betting and Casino just 7 months old，There doesn’t seem to be any sign of doing this yet。

Industrial Internet is really not easy to do，Because there are too many profit mechanisms that need to be opened up。There are many problems mentioned above，Behind the problem is the collision between different logics。

Destination retailers naturally bring their own traffic，Why you need to travel to 188bet Online Sports Betting and Casino to integrate？This is offline logic。

Offline destination transportation，It has always been the profit focus of scenic spots and related stakeholders，Who will provide the source of profit after being integrated？188bet Online Sports Betting and Casino is the operational logic。

The identities of managers of different scenic spots are also different，There are provinces and cities, even if there are different departments under the jurisdiction of the two，What to do if the interests are uneven after being integrated？188bet Online Sports Betting and Casino is the logic of the system and mechanism。

Different logic，The interests will be diverse。Thousands of solutions，To put 188bet Online Sports Betting and Casino simply: use force to optimize inventory，Activate increment with external force。

If it falls to 188bet Online Sports Betting and Casino，The strong one must be the 188bet Online Sports Betting and Casino government，A government that dares to cut off its own hands needs to see clearly where there is room for optimization of the stock。The external force is undoubtedly Tencent，Activation increment depends on Tencent’s cultural tourism operation capabilities，You have to know what you want，You have to know what you should push the government to do，You need to know more about the steps of one, two, three and four。

Not too much, too much to say，Interested friends add Emeifeng WeChat (tripvividzh)，Let’s chat together。

(The author of 188bet Online Sports Betting and Casino article, Zhang Qian, is the chief content officer of Zhihui、Editor-in-Chief，Penname Emei Feng。）