On May 9, 188bet login Public Resources Trading Center issued a listing announcement for 28 land parcels of the same batch，These plots are located in Cuijia Beach, Qilihe District, 188bet login，Total area 1356.857 acres，The total starting price reached 71.7.4 billion yuan。Preliminary estimate is that the approximate price is 5.2 million yuan/acre，Of course, education、Land for municipal facilities and other facilities。

This listing announcement requires very high bidder qualifications for this batch of land plots，First, bidders need to bid for all the land including the 28 parcels of land in the project；Second, the bidder must have no less than 10 high-end hotel management and operation experience。The above parcels are commercial、Commercial use、Residential、Entertainment land，There is no doubt that this is a large-scale cultural and 188bet login real estate project。

November last year，High-level officials of the Lanzhou government once held a signing ceremony with Wanda in Beijing。Both parties confirmed at that time，Wanda will invest in Wanda Cultural 188bet login City in Lanzhou，The project covers an area of ​​about 1,300 acres，Total investment nearly 30 billion yuan，Content includes Wanda Mao、Resort Hotel Group、Tourist Tower、Bar Street、188bet login distribution center, etc.。Project planned to start in 2019，Opening in 2021。Without a doubt，There is only one bidder for these plots，That’s Wanda。

Judging from the land acquisition price，The above land price advantage is not obvious，What can be compared is，The average unit price of residential plots in these plots is basically similar to the land price in the same area，And the location distribution of the above-mentioned land parcels is scattered。Of course this is not a shortcoming，One of the reasons why local governments recognize 188bet login so highly is that 188bet login’s entry is a guarantee of rising housing prices。

Although Wanda Plaza has already been deployed in Lanzhou，But Wanda Cultural 188bet login City is a species different from commercial stores，Both the customer group operation and location selection are very different from Wanda Plaza。As a western city，Lanzhou’s cultural 188bet login market is still different from that of eastern and central cities、There are deficiencies、More distinctive features。

After selling 13 cultural 188bet login cities，Wanda urgently needs to use a successful cultural 188bet login project to prove that it really has this ability，Make Disney unprofitable。

Over the past twenty years，“Cash flow assets” is Wanda’s magic weapon to grow from a young age。This theory is applicable to China, which has experienced rapid urbanization and rapid economic development in the past two decades，Under the guidance of this theory，Wanda has standard real estate products and even cultural 188bet login products，Even if you get a piece of land, you can directly apply the methodology without forced rowing。

The 28 land parcels launched in Lanzhou this time，It has a strong 188bet login Land Landing style at first glance。

Picture source Lanzhou Equation，Check the location and detailed regulations of Emei Peak，188bet login picture is very accurate。

The most scenic land along the river for residential and commercial use，Contiguous bulk land is set to Wandamao，Close to 188bet login Mall, it must be an apartment product，Residential products must have at least two types，Looking forward to the future one, two, three, four.....Launched one by one。

Currently around these 28 parcels of 188bet login，Poly Ideal City has been built、Evergrande Capital、Tiantai Century Garden and many other mature communities，The commercial property also has an outlet，The current price of second-hand houses in the above-mentioned communities is between 8,000 and 12,300。Price analysis of new properties in the same area，China Resources Yulan Mountain, which also belongs to Cuijiatan and is more remote, also sets the price at around 10,000 yuan。

1、Residential、Commercial plots are scattered。Based on planning，Among the above 28 parcels of land，The residential plot is 15 blocks，Divided into 188bet login Mao group and 188bet login Mao next door group，The distribution of residential plots in the group next to 188bet login Mao is very interesting，The land parcels of this group basically circle around the real estate of Poly Ideal City。Supposedly, when has 188bet login ever suffered this loss?，Good real estate is divided by a cross，Poly beat me to the spot because I checked in too late，And the westernmost residential plot of the group next door is close to Lanzhou Petrochemical，But fortunately, there are two plots of land close to the Yellow River where river view houses can be built。

Overall，Emei Feng feels that it is normal for 188bet login to set the price of residences above 12,000 yuan，Of course it varies according to the house type and building location，Price will vary。The residential land launched this time are all Category II with a floor area ratio of 3，Everyone can calculate the price by yourself，I won’t expand it here。

Also，The location of the commercial properties in 188bet login lot is also good，The plot is located next to the main road Nanbinhe West Road and opposite the Yellow River，Hold the upwind direction of passenger flow，And it blocks the adjacent Dongli Outlets，Exceptionally strong position。However, the distribution of several other commercial plots is slightly scattered，Gives people the feeling of picking up leftovers，27 of them、28、The three plots of land 29 are located next to the properties that Evergrande has delivered。

2、Wanda’s cultural 188bet login business in Lanzhou may be the smallest of its past similar projects。The cultural 188bet login industry covers an area of ​​only 341 acres。Previously, Wanda Cultural 188bet login City was basically composed of indoor and outdoor sections，The indoor section includes skiing、Ocean World，Outdoor is a water park、Roller coaster and other powered equipment park，In previous projects, it was normal for Wanda’s indoor and outdoor cultural 188bet login businesses to occupy an area of ​​1,000 acres。However，This time Wanda Mao, which only has an area of ​​341 acres, has relatively insufficient expandable space，Only enough to build an indoor Wanda Mall，There are relatively few outdoor cultural and 188bet login businesses。

Wanda once said，Wanda Mall in Lanzhou includes Ocean Park、Snow Entertainment Park、Sports Paradise、Water park, etc.。In other words，Indoor Wanda Mall Ocean Park and Snow Park，These two types of cultural 188bet login businesses belong to Wanda’s previous standardized products，The newly opened projects in Wuxi and Guangzhou this year have these two business formats。Sports parks and water parks should belong to Wanda Mao’s outdoor cultural 188bet login format，But the area should not be large。

Overall，188bet login Mall in Lanzhou in terms of investment intensity per unit area，It is definitely higher than similar projects elsewhere，How to control the intensity of development will extremely test the skills of 188bet login’s operation and development team，Of course, we must strike a balance between quality and grade。

Simple analysis of the above two points，I wonder if you noticed it，The cooperation between 188bet login and Lanzhou seems a bit sudden。

Poly、When Evergrande entered Cuijia Beach in Lanzhou，This is the critical period for Wanda to acquire land across the country to build Wanda Cultural 188bet login City，Wanda did not like Lanzhou at that time？Then why come to Lanzhou again now？Even Lanzhou in order to attract Wanda，I also specially adjusted the picture of Cuijiadatan last year。

How to explain 188bet login suddenness？Actually, think about it carefully，It’s also easy to understand。A beautiful girl as beautiful as a flower，It is easy to have more handsome and warm boyfriends when you are young，People from one to forty，It’s hard to pick and choose。

Suddenly there is a problem behind the scenes，Does Wanda really understand Lanzhou’s cultural 188bet login market?

In comparison，Young people in 188bet login may not have a strong sense of entertainment。

Emifeng screened out two subdivided 188bet login for analysis，One is the number of moviegoers on New Year’s Eve (December 31st)，One is beer consumption。

These two segmented data，I guess many people from orthodox consulting companies will find it strange，What data is 188bet login？Why do we need to look at these two data to judge whether young people’s entertainment concepts are feasible？

The reason is simple. 188bet login is a heavy judgment based on human nature.

College students haven’t had winter vacation yet on December 31st，The mainstream people celebrating New Year’s Eve are young people, especially college students，And 188bet login time is the most direct and objective expression of the vitality of a city。

Does the city have hormones，New Year’s Eve is the most interesting indicator to observe。The foreplay to watching a movie is usually eating and shopping，The aftermath of watching a movie is usually borne by the accommodation，So watching movies is an indispensable intermediate activity。Of course it is impossible for Emei Peak to get the number of hotel room nights for 188bet login day，So we can only count the number of people watching the movie。

Emei Peak counts the number of moviegoers in Lanzhou on New Year’s Eve from 2016 to 2018, which is December 31st, the day of Lanzhou’s major cinemas，188bet login data is 4.40,000 people、6.50,000 people、7.20,000 people。Although 188bet login pales in comparison to Beijing, Shanghai and Guangzhou，But you have to know that the number of moviegoers in Lanzhou on New Year’s Eve has reached 5-10 times that of normal times。

But what can 188bet login indicator directly prove？Let’s look at the data of another city, Hohhot。

Emei Peak selects Hohhot and 188bet login for comparison，First, Hohhot’s economic aggregate and population are basically the same as 188bet login，And the trend of population outflow is roughly the same，They also belong to the northwest multi-ethnic area。

But the number of college students in 188bet login is far more than that in Hohhot，The number of college students in 188bet login is 44.50,000 people，The number of college students in Hohhot is only 23.90,000 people，The difference between the two is half。It’s safe to say，Although the total urban population is similar，But there are definitely more young people in 188bet login than in Hohhot。

188bet login is more energetic or more hormonal than Hohhot？

The answer may surprise you.

Young 188bet login in Hohhot may be more willing to entertain，Let’s use the viewing data on New Year’s Eve for comparison。New Year’s Eve from 2016 to 2018，The number of moviegoers in Hohhot counted by Emei Peak is 3.40,000、5.80,000、6.50,000。

The number of college students is nearly half that of 188bet login，16-18 The number of moviegoers in Hohhot on New Year’s Eve for three consecutive years has reached 77% of the moviegoers in 188bet login 、89%、 90%。By comparing data，Can you draw the conclusion that young people in Hohhot are more willing to enjoy life than their counterparts in 188bet login，Also more secular？

A 188bet login argument，Need another 188bet login cross-validation。Of course, if the requirements are higher, more heavy 188bet login will be needed，Emifeng only needs to do one cross-validation here，Interested readers can add Emifeng WeChat (tripvividzh)，Let’s talk about how to make front-end models based on different dimensions。

Let’s look at the second cross-corroboration of 188bet login，That is, the beer consumption mentioned above。

Beer consumption is also an interesting indicator of a city’s hormones。On the heroic spirit of drinking beer，There are different ways to drink in different places。For example, in some places, you drink from a box，In some places, empty wine bottles are placed according to their length，These all illustrate the same truth，Beer is the favorite of young and middle-aged 188bet login。

Emifeng did not find conclusive data on 188bet login’s beer consumption，But even if I find it, I don’t dare to use it，Because it is very difficult to accurately estimate the consumption of a mass commodity。However, it is relatively feasible to estimate the approximate consumption based on local beer production，Compared to other alcoholic beverage products，Beer companies mostly deploy production lines locally around regional markets，In other words, by analyzing the local beer production in 188bet login, you can roughly guess the consumption。

188bet login data is really not good-looking.

Starting from 2013 until 2017，Lanzhou’s beer production shows a cliff-like decline，Beer production in 2013 was 456,851 kiloliters，By 2017, 188bet login figure was only 329,367 kiloliters，Lanzhou beer production dropped by 39% in five years，But before 2013, 188bet login data was rising steadily。

Down by nearly 40% in five years，188bet login seems to indicate that the city’s consumption of beer has been weakening in recent years。In the past five years, the number of college students in Lanzhou has increased year by year。On the one hand, beer consumption demand is weakening，On the one hand, young people are still pouring into 188bet login city。

The first data is the number of moviegoers on New Year’s Eve，What we verify is the entertainment behavior of young people，The first level of data is beer consumption capacity，We are observing the hormonal energy of young people。Double data crossover，We can probably draw a preliminary conclusion: the overall entertainment behavior of young people in 188bet login is not frequent，Even more conservative than their counterparts in Hohhot。

Why does 188bet login happen?

Emei Peak feels，First, it is related to the low quality of Lanzhou’s supply of entertainment and leisure products，188bet login is one of them。As for the second point, I need to be more reserved，188bet login may be related to the strengthening of certain customs in recent years，Lanzhou is also an ethnic minority gathering area。

Young people are just a detail in the customer group classification，There will be children later、Parent-child customer group、Elderly、Business people，If these four categories of people are opened, countless subdivisions can be divided，The needs generated by these segmented groups are behind the design of various cultural and 188bet login products、Marketing、Operation、Thinking about repurchasing from retained customers.......

Don’t be blinded by simulation data when doing cultural 188bet login projects，Don’t be deceived by appearances。Big projects like Wanda worth tens of billions，It is more necessary to thoroughly understand the early data、Only with finer granularity can we deduce the deep genes of the project location，Only based on this can we position the product，Create matching features for the product。

Cultural 188bet login Real Estate is the culmination of real estate complexity.

One of them，Cultural 188bet login products must have the ability to continuously attract traffic，Even if you sell the house, you can’t be a hands-off shopkeeper。

Both of them，Cultural and 188bet login real estate needs to use real estate to revitalize cash flow，The guiding theory is not location determinism but city building theory。The so-called city-building theory，That means you have to consider the overall industrial prospects of your location、Traffic variables、Even high-level policy trends。

Not Emei Peak’s preaching，Just a simple customer segmentation study，Currently cultural 188bet login real estate developers are not doing well。

(The author of 188bet login article, Zhang Qian, is the chief content officer of Zhihui、Editor-in-Chief，Penname Emei Feng。）