Before 2017，China’s cruise tourism passenger flow has experienced continuous growth of 40%-50%，All major international cruise companies see China’s development prospects，Competing to bring new ships、Big ship sails into the Chinese market。Now in 2018，China’s cruise market has entered a stage of adjustment and reshuffling from great progress，International cruise companies have slowed down，Some international cruise companies reduce product supply in China，Even chose to temporarily withdraw from China。

Last year，Princess Cruises’ “Sapphire Princess” and “Majestic Princess” are temporarily leaving the Chinese market；Norwegian’s “Norwegian Joy” left the Chinese market this year。But this year will also usher in at least two new international cruise ships: Royal Caribbean dispatches the first cruise ship of the Ultra Quantum series "Spectrum of the Seas" and Costa also deploys the first Vista-class cruise ship "Venice"。Therefore，Overall, there are some gains and losses，After more than 10 years of rapid development, China’s cruise industry，Also began to shift from “high-speed growth” to “high-quality development”，Entering the market depth adjustment period。 

188bet app

In the process of rapid development，When the speed slows down，These acute issues that were covered up at the time will slowly emerge，Then during the adjustment stage, these "garbage" floating on the water need to be removed。In the market depth adjustment stage，Mainly adjust two aspects，Product and market respectively。In terms of products,Need to adjust 188bet app the product itself、Sales channels and boarding experience。

In terms of products,With the influx of a large number of international cruise ships into the Chinese market，It is inevitable that homogeneity will occur。On the product sales channel，Also entering a new stage。In recent years，China’s unique cruise “charter model” is also controversial。On boarding experience，The whole process before boarding the ship is complicated and lengthy、Crowded，From arrival at the port to boarding the ship，Too long，The experience brought to tourists is not good enough。

In terms of market,The phenomenon of supply exceeding demand。Previously，The rapid expansion of the Chinese market，Enabled many international cruise companies to see business opportunities，However, China’s unique “charter ship model” and product surplus have led to price wars，Profit margins are being continuously compressed，It also affects the quality of cruise tourism。Also，Insufficient development of domestic and foreign customer source markets，Over-reliance on local customers。

Judging from the above current situation，It seems the road ahead is bleak，Misty，Can’t see clearly the direction of the road ahead。Thankfully，The government is aware of the problems in the market，Frequently publish policies，Aims to clear the clouds for the future of the industry。Although comparing the regions with developed cruise economies around the world，China’s relevant policy system is not sound enough，Problems with policy restrictions，But the government is already adjusting the direction，And carry out systematic innovation promotion policies。In homogeneous competition、Strengthen sales channels，Trial route without destination，Thus enriching the tourism product line，At the same time, comprehensively promote the ticket system，Convenient for tourists。

How does Royal Caribbean break through innovation and gain insight into the future?

Therefore，Although the market is currently 188bet app download in an adjustment period，But it is definitely not going downhill。In this foggy road ahead，In addition to having policies to protect you on both sides，The leading companies in the industry are also charging ahead，Trying to clear the fog，Give the industry a clear road ahead。Even if some international cruise players temporarily withdraw from the Chinese market，But there are also many players left，Optimistic about China’s market potential，Getting ready，Planning to flex its muscles in the Chinese market。And the players who stay must not only have rich experience，And has strong funds，Has the strength to fight for a long time。

Among them，The remaining players are Royal Caribbean。As understood，This year is the tenth year that Royal Caribbean has entered the Chinese market。In the past ten years，Royal Caribbean has unwavering confidence in the Chinese market，And continue to increase investment in the Chinese market，Always promoting the sustainable development of the industry。And at the beginning of this year，The "Era of Large Ships" and the "Era of New Ships" have successively opened up the Chinese cruise market。It can be seen from this，Royal Caribbean has begun a new round of layout for the Chinese market，Taking "innovation and self-transcendence" as the "rudder"，Looking into the distance，To plan the direction and route ahead，Steering the future。

In terms of market channels,Royal Caribbean cancels "charter mode"，Hope to change from wholesale model to retail model。Therefore，Royal Caribbean establishes direct sales team，Create a diversified ticket sales model，Introducing cruise tickets，Strive to get rid of the shackles of price war，Upgrade and optimize market channels。As understood，Royal Caribbean has increased its direct sales target from 10% in 2017 to 20% in 2018，And the proportion is still rising。

In terms of boarding experience,Royal Caribbean has always insisted on the online check-in model，The long-term goal is to achieve node-less “frictionless boarding”，Simplify and optimize the boarding process，Boarding time reduced from 1 hour to half an hour，Improve passenger boarding experience。

In terms of product innovation,June this year，Royal Caribbean's new ship series "Quantum Series" specially designed and built for tourists from China and the Asia-Pacific region - "Spectrum of the Seas" made a wonderful appearance。The innovation of "Spectrum of the Seas" is mainly reflected in the multi-dimensional entertainment experience and cutting-edge technology applications。

In terms of entertainment experience,Royal Caribbean integrates culture and technology，Spent huge sums of money to create three new original entertainment shows "Silk Road", "Spectrum" and "Dance Now and Then"。Also，The entertainment and leisure facilities have also been upgraded，For example, "Laser Showdown: Battle for Planet Z" is a laser battle in a science fiction world；In addition to providing various indoor ball games，And fencing、Archery and other first-of-its-kind offshore projects in Asia。

Frontier Technology ApplicationThat is mainly reflected in the upgraded Royal APP。In addition to flight information (including scheduled performances、Meals and shore excursions schedule)、Map ID，Except for customized itineraries and bill inquiries，You can also use your mobile phone to activate the access control system，And control the facilities in the room。Also，AR interactive walls and floors of the maritime multi-functional sports hall，Use technology to create a new entertainment interaction model that combines virtual and reality。

From this cruise ship, we can see that Royal Caribbean has made revolutionary transformations and breakthroughs in product creation。This is how reforms happen again and again，In the past 5 years，Departing from home port in China，Total number of international customers traveling on Royal Caribbean doubled，Form a good brand effect，In a homogeneous market，Stand out with differentiation。

In terms of cultivating the market,Royal Caribbean is helping the Chinese market cultivate a mature international cruise culture。As expected，Entire 2019，Royal Caribbean’s cruises departing from China’s home port will welcome a total of nearly 40,000 international guests。Actively promote inbound tourism，In addition to stimulating the tourism economy and improving related industrial chains。When the entire industry chain is slowly improving and taking shape，The international cruise culture was gradually developed，At the same time, it also allows more international guests to appreciate the beauty of Chinese culture。

The dawn is approaching, when will the cruise era begin?

Mist is the horn of dawn，Therefore，Now is the best time to welcome the dawn，Although the road ahead is still foggy，But he can also accept the glory of dawn for the first time，Enjoy the morning light brought by dawn。

Currently，Although the growth rate of the cruise industry is slowing down，But it is gradually changing from 1.0 era moves towards 2.0 era，Consumers shift from early adopter consumption to experiential consumption。Data is displayed，The current cruise penetration rate (number of tourists/potential number of tourists) in China is 0.88%，The global cruise tourism consumption penetration rate is not 1.4%，European and American countries are basically 3.5%，Europe even reached 4.4%。

In comparison，China’s cruise penetration rate is low，The market is still in the initial stage of development。But nevertheless，China is still the world’s second largest cruise tourism source market，There is huge room for development of the cruise industry。From the current point of view，This year will still be an adjustment period，Maybe it will enter a new stage of development next year。

Adjustment is often accompanied by industry reshuffle，Market Structure、The market structure will also change from now on。2019 and beyond，Cruise companies’ market channels will be more diversified，The boarding experience will gradually improve，Product upgrade work will 188bet Online Sports Betting and Casino also be more refined。Meanwhile，It can be seen from the current consumption level，With the development of the industry，The classification of cruise products is clearer。Also，With the comprehensive development of the entire cruise industry chain，Cruise culture will also gradually rise，At that time，The era of cruise ships is coming。