June 20，Hosted by Zhihui，The "2019CTCIS 4th China Cultural 188bet online live casino Consumption Innovation Summit" with the theme of "Integrity, Ingenuity, and Innovation" was held in Beijing，The conference focused on the great changes in the integrated development of culture and 188bet online live casino，From the perspective of the entire industry chain layout，Discuss the development trend of cultural 188bet online live casino from multiple angles。Yao Ying, President of Dadi Scenic 188bet online live casino Group, attended the summit and delivered a keynote speech。

Yao Ying said,The integration of “culture + 188bet online live casino” puts forward new requirements for all cultural travelers，How to build an interesting soul，It is to make a real core that is different from cookie-cutter products。When people’s cultural level rises to a new situation and becomes a process of consumption upgrading，In the end, people still have to return to spiritual needs。We need to turn 5,000 years of splendid Chinese culture into a content activation inherited by our space，Make a new attempt。

Yao Ying shared the implementation practice of land landscape in heritage revitalization and intangible inheritance，She said，Times are changing，The era of lifestyle is coming，The industry will also change in the future，We must return to our true nature。The times may not require us to build destinations that “demolish and build again”，Very many now“Small but beautiful” products are feasible，In the process of many implementations，You can make great products even with tens of millions，As long as 188bet online live casino touches people’s needs for a better spiritual life，They are all good products。

The following is the full text of Yao Ying’s speech:

(188bet online live casino article is compiled based on the speech transcript，Zhi Hui slightly deleted)

Hello everyone，The content of my speech today is about the landscape of the earth over the past four years，Practice and experience in promoting the integration of culture and 188bet online live casino in the revitalization of cultural heritage。

Listed by the Ministry of Culture and 188bet online live casino last year，Poetry and the distance go together，The question that arises is how to integrate culture and 188bet online live casino？

In many practical processes，We will say that if it is suitable, it will be harmonious、Can melt everything、Promoting 188bet online live casino through literature、Yi Lu Zhang Wen，In the process of actual implementation，You will find that there are many things that cannot be found in the process of truly integrating culture and 188bet online live casino。So I want to use heritage revitalization as an entry point，I hope to try to discuss it in such a big background，Can the integration of culture and 188bet online live casino find a way to innovate。

Shangsheng. The Enlightenment of Xinsuo on the Revitalization of Heritage 188bet online live casino

Culture and 188bet online live casino are actually different，Culture has element attributes、Career attributes and industry attributes，We often say that the integration of culture and 188bet online live casino is to integrate the career attributes of culture into the six-element attributes of 188bet online live casino，So there will be some new scene spaces in the integration of culture and 188bet online live casino，It was rarely seen in previous 188bet online live casino scenes，For example, a museum、Cultural Center，For example, there are some new bookstores that have become urban consumption complexes，During this process，What can be done through the integration of culture and 188bet online live casino？

Everyone is familiar with the photo above，This is a new landmark in Shanghai in 2018 called "Shangsheng New Place"，This building has three Barot-style buildings、Six industrial plants，188bet online live casino has been around for over a hundred years。Vanke took 709 days to transform，Turn 188bet online live casino into a new internet celebrity check-in point，But 188bet online live casino is actually a collection culture、Office、Entertainment、Consumption、Catering、An innovative space integrating new heritage renovation for leisure and other purposes。This is a very representative case in our heritage revitalization process。When the legacy is re-added with new designs、What will happen if new content is added？After the renovation of Shangsheng New Institute，There are many top restaurants in 188bet online live casino，There are also new businesses such as bookstores and many cafes。Compared to the urban renewal we have talked about for many years，The creation of Shangsheng New Institute completely broke the original thinking，Rigid words such as demolition and construction，And used a lot of soft ones，For example, coordination、Symbiosis、reachable、Touched、Young、Vitality，Make 188bet online live casino a brand new product。

What inspiration does Shangsheng New Institute bring to the revitalization of heritage 188bet online live casino？It turns out that our urban renewal is only from the perspective of commercial asset management，Turn the original outdated and outdated product into a new architectural one、Commercial products，Achieve added value in commercial asset management，Even the added value of business management fees，When it becomes a brand new content industry，Implanted so many good restaurants、Hotel、At the coffee shop and library，It is combined with 188bet online live casino，Inspiration from the revitalization of heritage 188bet online live casino。It is not only a very beautiful tourist scene，Also an authentic heritage experience，Including its inspiration for our urban renewal，Gives young people a new goal。At the same time，There is no boundary between Shangsheng New Institute and the old community outside，It has no walls，It really blends together the dots and the entire area，You can live as a city dweller、An activated landmark where you can consume new heritage content。

We can see the map above，In the entire urbanization process in China，Three major economic river basins have been formed - Bohai Rim Economic Region、Yangtze River Economic Region、Pearl River Delta Economic Region，Walk in the real urban renewal process，Shanghai is in front，A city like Shanghai，From the perspective of update management logic，In fact, 188bet online live casino has reflected a post-urban look，That is, in a large number of places like Xi'an、Hangzhou、Chengdu and others are still in the process of grabbing people to stay，Shanghai and Beijing have more or less overflowed，Returns people to a normal and comfortable state of leisure。Undoubtedly，Shanghai is a city represented by a batch of products such as Shang Sheng Xin Institute，Reflecting the pleasantness and livability、Casual、Humanity-based state。

Reflections on current lifestyle

In the era of industrialization and in the process of rapid urbanization，In the process of creating a cultural 188bet online live casino destination，They are all forged by corporate genes and attributes，We rarely analyze what customer portraits are，We only know that this product is liked by the developer boss，Maybe I just want to make a theme park here，I am going to insert content here，So it seems that all the investment logic is correct，But if you put it on the market, you will find that no one pays the bill，So a group of 188bet online live casino was born 1.0 era、2.Products from era 0，A large number of very inconsistent architectural landscape products have appeared。

So we would say，In the process of traveling, "beautiful skins are the same"，One of a million truly interesting souls”，This process also integrates "culture + 188bet online live casino"，Putting new requirements on all our cultural travelers，That’s how to build an interesting soul，It is to make a real core that is different from cookie-cutter products。

Dadi Scenery has transformed from a traditional consulting agency into an industrial operator，We also made a lot of investments，There will be a Yanqing Tmall town opening in Beijing this year，China’s first long-term world-class digital art museum will be launched in Shanghai。We all ask ourselves，What kind of city do we need，What kind of rural form is needed，How to build a cultural 188bet online live casino destination？The most important thing is what value system we should use to guide our destination？

Revitalization of landscape 188bet online live casino and intangible inheritance

We all know that cities are more efficient than rural areas，The city is the epitome of high-frequency 188bet online live casino，We will now have a concept of urban micro-vacation，Rural 188bet online live casino、188bet online live casino in scenic spots and travel，Although the per capita travel rate of Chinese people throughout the year has reached 4.6 times，But compared to a 365-day life, it is still relatively low-frequency。Revolving around many heritage-type things in urban businesses，What can we do？We proposed the “Eleven One Plan”，The word "一" has many concepts，It is a homophone for the word "legacy"，We came up with the "recovery"，But we used “one” again，Everything begins from the beginning，We pick up a wonderful life、A good memory and an attitude。

This is a set of methodology and system proposed by Landscape around the revitalization of overall 188bet online live casino，The overall core point of view is based on consultation、Focus on content and operational assets。Consultation has been our specialty for more than ten years，We won’t go into too much detail here，What I want to share with you is our thoughts and ideas that focus on content。

Return to the process of guiding destination construction with values，Starting from 2013，China has entered a process of major consumption upgrade，Based on my own understanding and thinking，From 2013 onwards，To some extent, it is consumption upgrade，The process of 188bet online live casino degradation。Returning to the value system perspective，We need the future life again，We bring our children the micro-vacation system and heritage activation space in the city，What kind of products do we really create？In it we propose Shiyi Academy、Shiyi 188bet online live casino Trail、Community Museum。

When people’s 188bet online live casino level rises to a new situation and becomes a process of consumption upgrading，In the end, people still have to return to spiritual needs，We will find that more and more middle class people are paying attention to the process of children’s education，More and more consumption is returning to museums、Art Museum，Return to many art exhibitions，Why can’t we bring 5,000 years of splendid Chinese culture with a lot of heritage content，Become the content activation of our space inheritance，To make a new attempt？

2018，We launched China’s first selection criteria for rural heritage hotels，This is a standard commissioned by the State Administration of 188bet online live casino Heritage，Many colleagues here don’t know how hard it is to come up with this standard。In the State Administration of 188bet online live casino Heritage system，For heritage, it used to be maintained、Repair、Protect、Cannot move。Our happy discovery，Since 2018, the leaders of the State Administration of 188bet online live casino Heritage have seen that this heritage needs to be revitalized and try many new contents，So start from the countryside to set the standards for rural heritage hotels，At the same time, the first batch of rural heritage was listed last year、Hotel，Starting this year, the Heritage Hotel will be extended to the city，A listing that becomes both urban and rural heritage。

May this year，Our heritage sustainable discussion forum in Wusheng, Sichuan Province，Because of this forum，Sichuan Wushengbaozhensai secured a 30 million heritage protection fund。 We designed another "Pick up a Trail"，Refining the 188bet online live casino content of traditional destinations and many heritage revitalization destinations、Packaging，Become a punchable card、The activation path of sustainable teaching and research。

The three photos above are from the Chinese New Year this year，A rural carnival in Dawang Town, Henan，The photo is actually not very nice and very rustic，But we will find out，Many cultural 188bet online live casino projects particularly like to promote high investment，In fact, only 400,000 was invested in Dawang Town for the entire four-day carnival，The effect was that 60,000 people gathered in four days，Every non-genetic person sets up a stall over there，Daily income of 2,000 yuan。

Such a small case has given us a lot of inspiration，We continue to be non-genetic people、In the process of promoting intangible 188bet online live casino heritage products，We are in the process of promoting it with the Intangible 188bet online live casino Heritage Department of the Ministry of Culture，A total of more than 300 intangible 188bet online live casino heritage inheritors have been signed，I hope they can find ways to inherit their own 188bet online live casino attributes and culture in the destination。

Back to the topic I want to share with you today。Changing times，The era of lifestyle is coming，The industry will also change in the future，We must return to our true nature，What is our true intention？What does the entire era need from us？The times may not require us to do big demolition and construction again，We used to move billions、Tens of billions of investment，There are many very good, small and beautiful products available now，In the process of many implementations，You can make great products even with tens of millions，100 million can also make great products，As long as 188bet online live casino touches people’s needs for a better spiritual life，I think they are all good products。

I used to work in finance，You will find that China is impetuous in the first ten years when traveling to China，Everyone says it needs to be fast、Requires large investment、Need big delivery，But is this really what we need？In fact, not necessarily，The core competitiveness we build is precisely time，Exactly the theme of today’s conference - ingenuity，It is precisely a group of us who are working hard to make products slowly，Become a product that is needed for an era based on human nature，Maybe this is what calls us after the integration of culture and 188bet online live casino in this industry。

We hope that in the future urban space，Turn some unused heritage space into a community library、Museum，Become a space where everyone can calm down and read，Maybe 188bet online live casino’s because we have been trying so hard over the past few years、Practice，The results 188bet online live casino can bring to everyone。Thank you everyone！