Summer vacation is approaching，The longest duration in a year、The peak 188bet login period with the largest passenger flow is coming，Major 188bet login agencies and tourist destinations、Scenic spots have launched a summer marketing "campaign"。

Similar to previous years，Family-child tour、Study tour、Subdivided demand such as summer vacation 188bet login is still the main force supporting the summer 188bet login season。

Multiple OTA data display，The entire summer 188bet login booking situation showed two waves，The first wave of 188bet login peak will come immediately after the college entrance examination，The "leave after exams" group and the "college graduation 188bet login" group jointly promote consumer demand；The second wave of 188bet login peak is expected to occur from mid-to-late July to early August，Popular tourist attractions across the country、The number of tourists received by tourist destinations will reach peak levels。

188bet login have undoubtedly continued to be popular since 2018。Currently, the country is increasing its number of 188bet login、Construction of Cultural Tourism City，2019-2020 will usher in a wave of concentrated openings。

For theme parks，Customer sources are still an important battlefield。Because we are currently in the Yangtze River Delta in the country、The clustering of theme parks in the Pearl River Delta is becoming more and more obvious。How to use the 188bet login vacation to open up the situation may have an impact on the performance of the whole year。

Product price differentiation

June 25，Lvmama 188bet login Network released the "2019 Summer 188bet login Trend Report" display，This summer，Residents’ willingness to 188bet login is high。Family families are still the main force in summer 188bet login。In terms of source of tourists，Shanghai、Beijing、Guangzhou、Chengdu、Hangzhou、Nanjing、Wuhan、Suzhou、Tianjin、Shenzhen and other ten cities have the highest user enthusiasm for 188bet login。

Similar to previous years，During the summer peak season，188bet login product prices show a periodic increase，Prices are relatively high in mid-to-early July and throughout August。

However，From a year-on-year perspective，According to Ctrip’s “2019 Summer Air 188bet login Trend Forecast Report”，Affected by factors such as increased airline capacity，This summer，Regardless of domestic 188bet login or outbound 188bet login，Air ticket prices show a year-on-year downward trend。

188bet login family trip、Study trip、There is strong demand for 188bet login vacations and other travels，Driving Beijing、Shanghai、Xi’an、Chengdu、Accommodation needs in popular destinations such as Shenzhen，Hotel room prices have increased to varying degrees year-on-year。

At the same time，Ctrip also released the summer global hotel price index，Domestic hotel prices generally increased year-on-year，Hotel prices in many popular overseas destinations fell instead of rising year-on-year。Judging from hotel prices throughout the summer，It’s more cost-effective to 188bet login in July。

The increase in the price of tourism products is also related to the growth in demand for quality tourism，Per capita expenditure on domestic 188bet login and outbound 188bet login this summer increased significantly compared with the same period in previous years。

To this，Li Qiuyan, head of the brand development department of Lvmama 188bet login Network, said in an interview with a reporter from the 21st Century Business Herald，Cite a few typical examples，The best season for traveling in Northwest China is May to October，Especially popular during summer，Typical lines have an increase of 30% to 40% compared with the off-season，Same as last summer；The increase in Yunnan direction is less than 30%，10% year-on-year increase last year，Mainly upgrade the aircraft to a large aircraft and other experience upgrades；The increase in Xiamen direction is about 15%，Same as the same period last year。Traveling abroad，The price for the popular destination Japan is about 30%，Basically the same as last year。

“Judging from the booking situation of tourists this summer，What is different from previous years，Tourists have more diverse choices this year、Niche and customization。" Li Qiuyan pointed out，Many online and offline 188bet login agencies, including Lvmama, have classic methods for popular destinations、Niche destination、Special gameplay, etc.，Intensified product launch efforts。

Among many types of products，Study tour products have become a big hit in the past two years，Ctrip Study Tour Platform previously expected，The number of study tours this summer increased by more than 50% year-on-year。But study tours have also become parents’ “summer anxiety”。As 188bet login agencies increase their efforts in research and development of study tour products，There is a trend of price differentiation for study tour products。

According to data from Tuniu’s “2019 Global Summer Study 188bet login Trend Report”，In terms of study tour product prices，Per capita consumption of domestic study tour products is 2,300 yuan，Per capita consumption of overseas study tour products is 15,000 yuan。42% of parents can accept per capita spending of less than 20,000 yuan，37% of parents choose study tour products with an average per capita of 20,000-30,000 yuan，Another 21% of users choose products with an average cost of more than 30,000 per person。

Tongcheng related research pointed out，The most popular destinations for outbound study tours are the United Kingdom、France、Germany、Italy、Japan、Australia etc.，The product formats are mainly visits to famous schools and various language 188bet login camps, etc.，Per capita spending is about 30,000 yuan，The cost of high-end long-term study routes is usually more than 40,000 yuan，The trip usually takes about two weeks。

Compared with outbound study tour products，Domestic study tour destinations are relatively cheap，But some 188bet login agencies have launched higher-priced study tour products。

For example, this 188bet login，Ctrip Study Tour launches self-developed "Youth Youth Grand Tour Majestic Silk Road Study Tour Camp" priced at more than 1.50,000 yuan，The price is almost 3 times that of similar study tour products，The 20 places in the starting group are already full。

The 188bet login park is working hard

Study products are mainly targeted at students，Family 188bet login with a wider audience is still the main force in summer 188bet login。

Donkey mother report display，This 188bet login，Theme parks across the country are still the most popular among tourists，Including Zhuhai Chimelong、Guangzhou Chimelong、Shanghai Disney、Changzhou Dinosaur Park、The popularity of scenic spots such as Happy Valley across the country continues to rise。From the product composition of the theme park reservation，3 days and 2 nights、The largest number of 2 days and 1 night peripheral tours and domestic double flights，Shows 188bet login is coming，Major theme parks have also ushered in the peak period of passenger flow from other places across the country。

Also，The water park whose main selling point is to play with water to cool off is about to usher in the peak 188bet login season。Currently, water parks in Guangzhou have gradually reached their peak，The Yangtze River Delta region is in the rainy season，Some OTAs have also launched early bird tickets for water parks and rafting attractions，Because the price is half the price，Warmly sought after by tourists。New theme parks are also rushing to open before the summer vacation，Hope to take advantage of the large traffic during the holidays to build word-of-mouth。

June 15，Guangzhou Sunac Cultural Tourism City officially opened；June 18，Huaqiang Fantawild Group announced at the brand refresh conference，Four new Fantawild parks will be opened around this 188bet login；June 22,Shanghai Qingpu Wanda Mall opens；June 28，Songcheng Performing Arts Zhangjiajie Eternal Scenery Zone Opens；June 29，Wuxi Sunac Park officially opens。

According to incomplete statistics，A large number of domestic 188bet login are about to open in 2019，The total investment of the 35 188bet login counted exceeds 450 billion yuan。

Compared with before，The investment in 188bet login is also very large。Among them，The highest investment amount is Guangzhou Sunac Cultural Tourism City with 50 billion yuan，More than half of 188bet login have investments exceeding 10 billion yuan。

2019 Kerui Lewei Cultural Tourism Real Estate Annual Conference Data Display，Proposed “China 188bet login Park” from 2018 to 2020、The total investment in the park is RMB 74.5 billion。The total investment from 2021 to 2025 is expected to be RMB 130 billion，The average investment amount is approximately RMB 2.9 billion per building，This amount of investment is significantly higher than the level of investment in the past two decades。Except "OCT"、Huaqiang Fantawild、Chimelong Group、Songcheng Group” and other leading companies in the first half led the investment，There are also new real estate developers such as Evergrande Group、Beijing International Resort Co., Ltd.、Changjia Group、Shanshui Wenyuan Group and other groups strongly followed the investment。

Predictable，The number of 188bet login will grow exponentially across the country。

For 188bet login，In a limited customer source market，Games and competition are inevitable，The competition pattern between the Yangtze River Delta and the Pearl River Delta has been relatively fixed。In the crowded Pearl River Delta area at 188bet login，Guangzhou Chimelong、Zhuhai Chimelong、Hong Kong Disneyland and other large 188bet login。In the Yangtze River Delta region，There is also Changzhou Dinosaur Park、Shanghai Happy Valley、Ningbo Huaqiang Fangte and others gather together to compete for customers。

Judging from the trends of parks planned to open in 2019，Both in terms of geographical area selection and form，There is a trend of differentiation。Although there are still many Yangtze River Deltas、A paradise in the Pearl River Delta，But there are also some cities in the central region such as Nanchang、Wuhan、Jingzhou、Projects in Changsha, etc.，And the proportion of second- and third-tier cities is relatively large，There are many small indoor 188bet login。

*188bet login articleSource: 21st Century Business Herald, Author: Yang Yueqi, original title: "The summer 188bet login peak is expected to occur in mid-July, and theme parks are opening together to compete for customers》.