Islands are a special type of cultural 188bet sports betting destination，The special thing is that development is difficult，It is also difficult to operate。However, most of China’s outbound tourists are often attracted by foreign islands，Contributes extremely high unit price of 188bet sports betting consumers to overseas islands。

The crux of the matter is that not many people have successfully developed and operated domestic islands (except for the two 188bet sports betting provinces of Taiwan and Hainan)，There are many reasons for restrictions, but there is no escape from high investment、Operation No wonder circle。

There are many cases of failed 188bet sports betting development in China，Emei Peak selects an 188bet sports betting with the longest development history as an analysis case in this field。

There are so many successful cases of overseas 188bet sports betting development，Emei Peak selects an 188bet sports betting that has successfully transformed its tourism experience for a detailed analysis。

One positive and one negative，God’s will，That’s God’s gift to eat；One gain and one loss，Someone，That’s because I can’t figure 188bet sports betting out。

No further talk, 188bet sports betting’s still the old rules, let’s get straight to the point.

From a development perspective，The 188bet sports betting’s biodiversity is relatively simple，The ecological environment has weaker resilience than land。From the perspective of cultural tourism destination development，188bet sports betting development has been dancing on eggs from the beginning，This kind of cultural tourism development really tests the operator’s embroidery skills。

188bet sports betting development is not easy from the beginning，For example, how big is the construction land area of ​​the 188bet sports betting？How large is the generator set’s installed capacity and floor space?？Does domestic water need to be laid under the sea through pipelines or should it be desalinated by oneself?？Should we use ferry transportation or risk our lives by spending money to build a bridge？

The operation side is even more difficult，When land construction land on the 188bet sports betting is limited，Can we do offshore recreation?？Can the beach quality reach the high Blue Flag standard？How to create amusement design in a small area if there is a jungle on the 188bet sports betting？Of course, how to operate in winter，How to do risk control during typhoon, etc.，Anyway，All kinds of problems，It’s not easy。

But on the other hand，The development and operation of China’s 188bet sports betting cultural tourism destinations are still in the initial stage，Cultural tourism industry has a single style，Even the front-end development is not very sophisticated。As opposed to，Let’s take a look at Saipan, the 188bet sports betting of the US empire that is isolated overseas。

188bet sports betting is a U.S. overseas territory，But what you may not know is，Today’s tourist attractions，As early as twenty or thirty years ago, it was very hardcore，188bet sports betting started out as a textile industry。The main industry in 188bet sports betting in the 1980s and 1990s was the textile industry，The industrial chain of 188bet sports betting isolated overseas、Loss of advantages in labor quantity and quality，But the only advantage is also the biggest advantage，This is quota-free。188bet sports betting enjoys deductible treatment for textile exports to the United States，A Hong Kong businessman who set up factories in mainland China at that time、Taiwanese businessman、Chinese businessmen in Southeast Asia have to choose 188bet sports betting as the port for exporting textiles to the United States，To exempt the United States from quota restrictions on Chinese textiles。For example, from the 1990s to the beginning of this century，There are also many domestic female textile workers who go to 188bet sports betting to work，Especially in Fujian。

With China’s accession to the WTO，The U.S. textile quotas on China have been gradually lifted over a period of time。188bet sports betting, an offshore center that enjoys special policies, has temporarily lost all its advantages，No more quota bonus。The last textile factory in 188bet sports betting closed its doors in 2006，This also marks the complete disappearance of 188bet sports betting’s largest industry，Economic transformation is imperative。

It is said that economic transformation is a period of pain，Why didn’t Saipan suffer from labor pains?。The economic transformation of Saipan is similar to that of many islands in our country，The former 188bet sports betting industry is in urgent need of development，The latter has lost its industrial advantage，Both 188bet sports betting industries must start from scratch。

No 188bet sports betting is more difficult than the other, neither is easy.

No matter how poor Saipan is，There are also some distant relatives。In addition to the natural scenery，Saipan has another advantage in completely transforming its tourism industry，That is the natural connection with Japan and South Korea。From Japan and South Korea to Saipan，Flight duration is about 5 hours，There are still many overseas destinations shorter than this length，However, Japanese and Korean tourists have been particularly fond of Saipan since the 1990s。The reason is，Saipan was a Japanese military garrison during World War II，After Saipan was captured by the US military，Most of the tens of thousands of Japanese colonization groups and Japanese troops on the 188bet sports betting committed suicide here，And there is also the so-called "Long Live Cliff"。After the end of World War II，Many people in Japan go to Saipan every year for the so-called "worship"，Korean people go to worship those Korean workers who were enslaved to death by the Japanese army。

These "worshipping" people，Objectively, it brings hundreds of thousands of tourists to Saipan every year，from this，This isolated overseas 188bet sports betting has some kind of emotional connection with Japanese and Korean tourists。

The data obtained by Emei Peak，The number of tourists in 188bet sports betting reached 430,000 in 2013，Among them, 14 are Japanese tourists.80,000 people，Chinese tourists are 11.20,000 people，Korean tourists are 13.50,000 people。It’s 2017，Japanese tourists only 5.20,000 people，The number of Chinese tourists reaches 22.90,000 people，Korean tourists are 33.30,000 people，65 tourists throughout the year.30,000 people。

From the perspective of reception capacity，The number of hotel rooms in 188bet sports betting is about 3,000，From the perspective of accommodation in domestic destinations，A destination with two to three million tourists will generally not have more than 1,000 hotel rooms，Of course, even in domestic destinations with more than 500-1,000 rooms, the occupancy rate is only between 60-80%，And the occupancy rates in most destinations are even lower than this range。Will the 3,000 hotels on 188bet sports betting lose money?？

In fact, an 188bet sports betting with a high occupancy rate also has geographical advantages，For example, the environment is closed、The traffic outside the 188bet sports betting is simple，It is difficult for tourists to leave the 188bet sports betting，These are prerequisites but not the reason why Saipan’s accommodation occupancy rate is so high。

Analysis of hotel occupancy rate in Saipan，Discovery of Emei Peak，The occupancy rate of hotels on the 188bet sports betting has often reached more than 85% in recent years，In some years, the occupancy rate of some hotels can even exceed 100%。Tell the truth，This appalling occupancy rate situation，In China, it will only appear in hotels within the transportation circle of the core business district of first-tier cities，It is difficult for hotels in scenic spots to achieve such high occupancy rates in China。

188bet sports betting is indeed different.

Why is 188bet sports betting different?

Since World War II，Many Japanese have deep feelings for 188bet sports betting。It is said that tens of thousands of Japanese soldiers and Japanese civilian colonization groups died on 188bet sports betting during World War II，There are still remains of the so-called Banzai Cliff in 188bet sports betting，Banzai Cliff refers to the women and children of the Japanese colonization regiment who committed suicide by jumping off the cliff under the pressure of the Japanese army。

For this reason，The Japanese have a deep feeling of commemorating Saipan，The so-called memorial 188bet sports betting has been the main tourist group in Saipan for decades，However, with the long-term stagnation of Japan’s economy，The number of Japanese tourists to Saipan has been gradually decreasing in recent years。

However, 188bet sports betting has always had a strong cultural identity with the Japanese，This so-called cultural identity has a lot of consistency with religion from a certain perspective，For example, arriving regularly every year、There are worship objects、Easy to empathize, etc.。Of course，These symbols of colonization and aggression in 188bet sports betting cannot be equated with normal religion，Even this so-called cultural identity of the Japanese is abnormal，This is the attitude of this article。

If we start 188bet sports betting a normal cultural perspective，We can also find that many islands in the country have religious or cultural characteristics，For example, Mount Putuo in Zhoushan Islands is the dojo of Guanyin Bodhisattva、The Changdao Islands in the Bohai Sea are home to many Haishichen towers and are also a symbol of Chinese fairy culture，Another example is Jimo Tian Hengdao, which is a symbol of loyalty culture, etc.。

These 188bet sports betting destinations with cultural symbols，Can directly attract tourists，But the above-mentioned islands in our country are different from Saipan, which are far away from the mainland countries。The 188bet sports betting tourist crowd is very likely to become a day trip crowd。Their consumption weights from high to low may be transportation fees to the 188bet sports betting、Tickets、Lunch fee。These fees cannot effectively activate the core business of an 188bet sports betting destination: accommodation、Catering、Immersive Fun。From the perspective of added value extension，These core business formats are the foundation for a destination to develop and grow，It is also the financial foundation for the iterative upgrade of a cultural tourism destination。

This concept is not fabricated by Emei Peak，You can get the answer by looking at the revenue and profits of listed companies in major domestic mountain scenic spots，Without exception, these listed companies in mountainous scenic spots are embarking on a “downhill” strategy，In other words，They can only obtain low profit margins by relying on ticket and small traffic revenue，If we want to iterate and upgrade the cultural 188bet sports betting industry, it is really difficult to sustain it with only these meager profits accumulated over the years。

Tian Hengdao is an example.

This 188bet sports betting located off the coast of Jimo, Shandong has an area of ​​1.46 square kilometers，Named after Tian Heng’s Five Hundred Heroes，This historical allusion gives this 188bet sports betting a strong cultural characteristic of loyalty。As early as the beginning of this century，Shandong Sanlian Group participated in the development and operation of this 188bet sports betting，According to the previous open letter of Sanlian Group，A total of 1.5 billion development funds have been invested in more than ten years。However, the reality is that Tianheng 188bet sports betting is declining day by day，Judging from the asset status, it is already close to non-performing。Liu Jiayi, Secretary of the Shandong Provincial Party Committee this year, once said bluntly，Why is there no 188bet sports betting that has been successfully developed and operated in Shandong?，The development and operation time of Tianhengdao is not short，Can be called the first batch of leaders in 188bet sports betting development in China，But the effect so far is not good，It’s really deplorable。

The first reason is，The extension of Tian Heng culture featuring Tian Heng’s 500 warriors is not done well。After the official launch of China’s Golden Week market in 1999，The customer base of domestic religious mountain scenic spots is quite good，Especially the religious scenic spots with the characteristics of head ashram were overcrowded during the two Golden Weeks。188bet sports betting mainstream people born before the 1980s have uncertain careers in China’s fledgling market economy、Emotional instability、Work and family are more like floating boats under the tide of great changes，The consciousness of blessing and worship accumulated over the years suddenly surged。

Insert a sentence about Emei Peak here，Every colleague is working on a cultural 188bet sports betting project with a total investment of over one billion (not counting real estate investment)，Be sure to pay attention to social trends of thought and people’s hearts，Do it, do it、Think about it，Just do it without thinking、Wanting not to do anything is not the fault of the trader。

20 years of development of Tianheng 188bet sports betting，Sightseeing tour across the Chinese tourism market、Pilgrimage Tour、Leisure Travel、Immersive vacation and other stages，Sanlian Group’s total investment reached 1.5 billion but ended up like this，Really thought-provoking，Reviewing one of them from my own perspective is that Tian Hengdao’s cultural extension was not done well，Always positioning the culture of Tian Heng 500 Warriors at the level of simple sightseeing landscape，The statue of Tian Heng、The tombs of the Five Hundred Warriors and other landscape symbols with religious worship features，Of course it stops here。

The first level of Tianheng culture is the culture of mighty and unyielding integrity，The second level is a culture of loyalty 188bet sports betting the bottom to the top，Two levels of cultural extension，Infinite meaning。

The former of the two cultures has the characteristics of unyielding integrity，China’s national spirit surged at the end of the last century and the beginning of 188bet sports betting century，Tian Heng’s unyielding culture is in line with the mainstream trend of thought；Two levels of culture, the latter upholds loyalty，Private enterprises at the beginning of 188bet sports betting century and even now、Entrepreneurial enterprises are constantly making waves，Employee values ​​and corporate culture rise to the strategic level of all enterprises，Can loyalty be in harmony with modern corporate management culture？A slight extension of the two-layer culture will lead to empathy with potential tourist consumers，The combination of empathy is the means of destination marketing and content shaping in operations。

How to create a content 188bet sports betting?

Let’s take Saipan as an example，The entire 188bet sports betting of Saipan covers an area of ​​185 square kilometers，About 23 kilometers long from north to south，The maximum width from east to west is about 10 kilometers，The natural resources on the 188bet sports betting include rainforest, land resources and mountainous terrain，The highest mountain peak is over 400 meters above sea level。

Rainforest、Mountain areas are extremely suitable for jungle exploration, mountain cross-country and other recreational activities。The movement lines formed by these recreational activities have put all kinds of war preparations of the Japanese army into waste、Step through Chaoshan、Banzai Cliff and other so-called 188bet sports betting landscapes are connected to form a complete tourist experience route。

At the same time，Saipan’s offshore entertainment forms are more abundant，Diving、Drag Glide、Sea motorcycle、Aircraft cruise, etc.，In fact, these different types of offshore recreation are involved in domestic coastal resorts or 188bet sports betting destinations，But the effect difference is obvious。The main problems existing in China are: first, the quality of sea water，Resulting in low transparency of sea water；Secondly, it is difficult to have fun in all seasons；Third, there are breeding areas in offshore waters。

It is worth mentioning，The rainforest resources in Saipan’s land tourism are not new compared with those in Southeast Asia，But it is worth mentioning，There is also a unique natural resource in Saipan’s land tourism form，That is the Blue Hole, known as the second largest cave diving spot in the world。There are many 188bet sports betting tourism resources with little difference，But the Blue Hole in Saipan is one of the few 188bet sports betting land diving resorts in the world，I have to say that it is indeed a blessing from God。

Jungle Off-Road、Adventure、Mountain Activities、Blue hole diving and other different types of tourism forms combine to build Saipan’s land tourism industry，This type of business has a strong richness and a strong three-dimensional sense of space from top to bottom，This type of all-round 188bet sports betting land tourism is one of the most powerful means to attract tourists to stay overnight。

We combine the data of a specific case for further analysis。

Yuelv Group is the largest hotel group in 188bet sports betting，There are three amusement projects under this hotel group，Mountain cross-country adventure respectively、Manta Fish Interaction、Injector，The former of these three categories is a land-based rainforest adventure project and the vehicle is a four-wheel drive vehicle，Price for one person is 。The latter two are offshore entertainment projects，priced at 60 respectively、USD 100，The single-person pricing of these three types of attractions is already close to the single-night price of the room。

Judging 188bet sports betting the data obtained by Emei Peak，There were about 8,000 tourists in the mountain cross-country adventure project in 2017，The total number of visitors to Manta Ray Interactive and Jet is about 7,100。In 2017, the total revenue of these three entertainment projects in Yuelu Hotel was close to 5 million US dollars，2016、Total revenue in 2015 was US.28 million and US.16 million respectively。

The profit attributes 188bet sports betting above-mentioned amusement projects are very obvious，Showing the characteristics of three lows and one high: low cost、Low depreciation、Low total revenue、High gross profit。The asset investment is light and the corresponding equipment depreciation expenses are small，The total revenue is not high but the gross profit is high if the main costs are only labor and sales fees。

Offshore fun is also good，Just for fun on the 188bet sports betting，Many domestic coastal resorts and 188bet sports betting destinations are using artificial means，Get rid of disadvantages，The most typical one is that coastal resorts will introduce pure seawater。However, these manual methods tend to have higher initial investment costs，And the later operation and maintenance costs are also high。

From the perspective of 188bet sports betting destination operations，How to take advantage of geographical advantages is a choice we have to make，For example, lengthening the distance between business types。

should say，188bet sports betting tourism needs to focus on extending tourists’ stay to complete their stay。In addition to creating an immersive business format, the means to extend tourists’ stay time，Increasing the spatial distance between business types is also one of the methods。

Longer spatial distance，Visitors’ stay time will inevitably increase，High gross profit small traffic revenue will also increase。If you adopt this method of increasing revenue, you must consider two points，First, whether the scenery during the journey and even the traveling experience can satisfy tourists？Second, whether the longer-distance cultural 188bet sports betting industry can attract tourists？

Compared to land destinations，Islands, especially archipelagos, are more suitable for extending the distance between businesses。On the northwest side less than 3 kilometers away from Saipan，There is a small 188bet sports betting called Battleship 188bet sports betting, also known as "Lover 188bet sports betting"。The 188bet sports betting is moderately close to Saipan，It is less than 3 kilometers away and can be reached by speedboat in 10 minutes，There are many World War II shipwrecks scattered along the sea area about 2 kilometers away，This unique underwater landscape that can be seen to the bottom is suitable for viewing by boat and plane。At the same time，The beach quality of Battleship 188bet sports betting is excellent，Seawater、The beach quality definitely reaches the Blue Flag beach level。And more importantly，Battleship 188bet sports betting is a small 188bet sports betting perfect for snorkeling，There are a lot of corals and World War II shipwrecks in the offshore area。

The difference between Battleship 188bet sports betting and Saipan is very obvious，Utilize the transparent characteristics of sea water to develop snorkeling recreational forms，Utilizing the underwater landscape to develop boat tours around the 188bet sports betting。

Lengthening the distance between businesses and increasing the length of stay of tourists is very important for most islands in China，The reason is also very simple，Continental shelf islands are generally not too far from the mainland，It is also very convenient to go back and forth，This is the easiest way to develop 188bet sports betting tourism into a one-day tour or even a half-day tour。188bet sports betting development is generally difficult to balance the initial investment with real estate development，So 188bet sports betting tourism must increase secondary sales revenue in addition to tickets and transportation。Emei Peak feels that if you go to an inland mountain scenic spot, you will be at the level of a high school student，Then to do 188bet sports betting tourism well, you really need the level of a college student。

It is not difficult to find out from this，Domestic 188bet sports betting development and operation, especially the development and operation of archipelago-type islands，It is necessary to form linkage operations and development with nearby islands at a moderate distance as much as possible，And make differentiated positioning of business types。How to make the joint development and operation of domestic islands effective？This question contains too many sub-questions，Developed、Operating、Created with content、With planning and positioning，More thinking about the whole game of chess。Emei Feng does not make any conclusions or suggestions here，A variety of issues need to be raised not only with the local governments but also with the cultural and tourism colleagues，End of August，2019 International 188bet sports betting Tourism Conference will be held in Zhoushan, Zhejiang，Emei Peak invites everyone to come here。

The distance between business types is extended，Tourists stay longer，The overall income of the 188bet sports betting increased。All of these will increase tourist accommodation rates，What you need to know is，The case of this article is Saipan，Most of the income source in its tourism industry is accommodation。

Emei Peak always emphasizes destination accommodation in previous analytical research articles，If destination accommodation is successful, then the probability of destination operation success is more than half，Of course, 188bet sports betting logic may not be true if it is reversed，Everyone thinks about it by himself。

We analyze based on specific data cases.

Yuelv Hotel is the largest hotel in 188bet sports betting，Room sales account for 15% of 188bet sports betting’s total accommodation sales。The total number of rooms in this hotel is 416，Total area is 17644 square meters。With 5 dining halls，A 400-seat conference hall and a banquet hall，One gym and two tennis courts。You can see，The configuration of this hotel is no different from other high-star hotels in China，It’s just that the occupancy rate is amazing。

Analysis based on the three years and one period from 2015 to the first half of 2018，The occupancy rate of Yuelu Hotel is 96.3%、95.5%、96.8%、95.1%。Normally，The usual occupancy rate of 188bet sports betting hotel should be full (typhoon factors need to be considered)，It may even exceed 100%。

In terms of revenue，Yuelv Hotel’s room revenue for the current period was US.06 million、USD 20.89 million、USD 22.18 million、USD 10.74 million。Judging 188bet sports betting the period 188bet sports betting 2015 to the first half of 2018，The average occupancy rate fluctuates slightly，However, room revenue is on an upward trend，Analysis 188bet sports betting an operational perspective，Yuelv Hotel should increase room prices every year。

Emeifeng analyzes 188bet sports betting the two data of REVPAR (revenue available rooms) and average room price，You can tell at a glance。

Still the data of the current period，The gap between Yuelu Hotel’s ARR and REVPAR is very small，And REVPAR has been in a rising price channel in the three years from 2015 to 2017。View separately，The average room rent (ARR) of 188bet sports betting hotel is 130.、144.、USD 151、USD 150；The current price of REVPAR is 125.、137.、146.、142.。

A successful 188bet sports betting destination like Saipan，The average number of tourists is only two million per year，The number of hotel rooms on the 188bet sports betting can reach 3,000 and the overall hotel profitability is excellent，Data display obtained from Emei Peak，Top 10 hotels in Saipan with total revenue of 1 in 2017.US.4 billion。

The situation in reality is more direct，Tourists heading to Saipan，The stay on the 188bet sports betting usually lasts more than two nights，Flights from Saipan Airport take off and land at night and early morning，This will also lead to a situation where a room is sold twice in one day，It is not surprising that some hotels have occupancy rates exceeding 100。

Want to obtain more direct strategies for 188bet sports betting development and operation、data、A lot of useful information such as content business formats？Why not communicate together in person！Click the image below to scan the QR code to register，Welcome to the 2019 International 188bet sports betting Tourism Conference！

(The author of 188bet sports betting article, Zhang Qian, is the chief content officer of Zhihui、Editor-in-Chief，Penname Emei Feng。）