"The street lights in the distance are bright，It seems like countless stars are lit，The star in the sky appears，It seems like countless street lamps are lit，I miss the misty sky，There must be beautiful markets..."Recently，Beijing、Tianjin、Shanghai、Chengdu and other places have introduced policies to create “188bet game cultural tourism” projects，Turn the beautiful scenes in Guo Moruo's "Sky Market in the Sky" into reality，While meeting the diverse needs of tourists，Also opened up a new 188bet game consumption model integrating Jingcheng。

All regions are vying to develop new tracks, with the focus being on “188bet game culture tourism”

Falling in love with a city，Must have started from its 188bet game。The 188bet game travel economy is booming now，It is the result of the integrated cultural creative planning and innovative development of Jingcheng，Also reflects the strong market demand for the supply of nighttime cultural tourism products。How to meet the diversified consumption needs of residents and tourists，Create a product that is in line with the city’s positioning and temperament、188bet game-time cultural tourism products that highlight the urban tone,Is becoming a new track for major tourist cities to compete for development。

2019 Lantern Festival，The Forbidden City launches 188bet game tour mode and "Forbidden City Shangyuan 188bet game" for the first time，A huge picture of mountains and rivers thousands of miles away、The Riverside Scene during Qingming Festival shines brightly on the ancient city wall，China’s ‘largest courtyard house’ lights up。Whether it’s both trending on Weibo，Tickets will be empty in an instant。As if just overnight，Every city is aware of the economic value hidden behind the 188bet game，One after another, policies and measures have begun to be introduced to develop “188bet game cultural tourism”。

Actually as early as May 2004，The Qingdao Municipal Government has issued the "Opinions on Accelerating the Implementation of the Nighttime Economy in Our City's Urban Areas"，Advocate "combination of business and travel、Combining culture and tourism、Service tourists” concept，With the help of the city’s coastal lighting project，Integrate social resources，Mainly Qianhai tourist route，Vigorously carry out 188bet game tourism activities。Implement 188bet game opening for qualified tourist attractions，Show the beautiful scenery of "Qingdao at 188bet game" to tourists and citizens。Afterwards，Liaoning、Hebei、Hangzhou、Zhengzhou、Cangzhou、Xingtai、Huludao and other provinces and cities have issued relevant opinions on promoting the development of 188bet game-time economy。

After 2014，All regions use 188bet game tourism as a starting point to promote the development of 188bet game-time economy to a climax。June 2014，Chongqing Municipality issued the "Opinions of the Chongqing Municipal People's Government on the Development of 188bet game Market Economy" and proposed: by 2020，188bet game market consumption accounts for more than 5% of total retail sales of consumer goods。After years of cultivation，Jiangbei Ninth Street、Nanbin Road、Happy Valley、Landmarks such as Hongya Cave have become “Internet celebrity check-in spots” at 188bet game。Data display，Last year, the number of domestic and foreign tourists received by Chongqing ranked first in the country，Total tourism revenue exceeds 430 billion yuan。

“188bet game economy” is also called “moonlight economy”。August 2014，The Ningbo Municipal Government issued the "Guiding Opinions on the Development of Moonlight Economy" and proposed that the "Moonlight Economy" be included in Ningbo City's new round of economic and social development plan，By 2017，There are about 25 characteristic 188bet game market blocks in the city，New total retail sales of consumer goods exceed 15 billion。By 2020，There are more than 50 188bet game market specialty blocks in the city，New total retail sales of consumer goods exceed 30 billion yuan。

From water to land，From scenic spots to neighborhoods，From teahouse to theater...in recent years，Jiangsu’s nighttime economy is in the ascendant。November 2017，The General Office of the Nanjing Municipal Government issued the "Implementation Opinions on Accelerating the Development of the Nighttime Economy"；2018，The "Wuxi City Action Plan to Promote the Supply-side Structural Reform of the Tourism Industry and Promote the Development of the National All-Area Tourism Demonstration Zone (2018-2020)" and "Yancheng's 13th Five-Year Plan for Tourism Development" and other local documents have made provisions for 188bet game tourism deploy。

The development of nighttime economy with nighttime cultural tourism as the core has attracted widespread attention from local government departments，2014 to 2018，Tianjin already exists in the whole country、Guangdong、Xi’an、Chengdu、More than ten cities including Lanzhou have introduced policies to promote nighttime economy、Opinions on the economic development of 188bet game tourism，The development potential of 188bet game tourism continues to emerge。According to the "188bet game Tourism Market Data Report 2019" released by the China Tourism Academy，The average stay for domestic tourism is three days，26% of respondents are willing to experience 188bet game tours for three consecutive nights，53% of respondents chose two nights，Only 2% of respondents are unwilling to travel。

Market demand is the guide for development。Since this year,Many places, especially large and medium-sized tourist cities,Reintroduced a centralized development plan to promote the 188bet game-time economy。Among them,Shanghai, known as the “city that never sleeps”, has issued the “Guiding Opinions on Promoting the Development of Nighttime Economy in Shanghai”,Revolving around the three characteristics of "international style", "Shanghai flavor" and "fashion trend",Create a number of nightlife gathering areas,Promote the prosperity and development of Shanghai’s nighttime economy from “7pm to 6pm”,And the first in the country to launch the "Nighttime District Chief" and "Nightlife CEO" nighttime economic management operation model。

Guangzhou is known as the leading “city that never sleeps” in the Asia-Pacific region，Since the first domestic light festival was held in 2011，The International Light Festival has been held for 8 consecutive years，With the Lyon Light Festival, France、The Sydney Light Festival in Australia is also known as "the three major light festivals in the world"。According to the "2018 Guangdong Lighting Research Report"，Guangzhou has gathered nearly 3,000 stage lighting and audio companies，Occupies half of the country，Annual turnover exceeds 50 billion yuan。It can be said，Those bright 188bet game scenes you see in Chinese cities，Quite a few are made in Guangzhou。

Recently，Beijing’s “13 188bet game Capital Measures” will once again push the development of nighttime economy to a new height。It is reported，July 12，Beijing Municipal Commerce Bureau and Municipal Transportation Commission、Municipal Public Security Bureau、14 departments including the Municipal Urban Management Committee，Convening a media briefing on "Beijing's Measures to Further Prosper the Nighttime Economy and Promote Consumption Growth"。While further promoting the “Late 188bet game Canteen”,By optimizing nighttime public transport services、Thirteen measures including developing "check-in" places for 188bet game tourism consumption，Plans to build the “188bet game Capital City” landmark in the city within 3 years、Business district and living district，Form a "business travel, culture and sports" integrated development model，Improve the quality of 188bet game economy consumption，Consumers in radiation hot spots。

It is reported，Since this year，Dongcheng、Chaoyang、Haidian、Tongzhou、Shunyi、Daxing and other districts have issued policies to encourage the transformation and upgrading of traditional business districts、Developing a series of work measures such as 188bet game economy and achieving initial results。January-May，The city’s total market consumption is 10918.600 million yuan，Year-on-year growth of 7.9%。Among them，Achieve service consumption of 6322.0 billion yuan，9 year-on-year increase.9%；Realized total retail sales of consumer goods 4596.600 million yuan，YoY growth of 5.2%。

The 188bet game tour model is constantly being updated. Which business formats are the highlights?

Under the 188bet game，The bright lights decorate the city like a "street market in the sky"。Busty pedestrian street，The crowds coming and going are not tired；188bet game cinemas and theaters，The audience is in high spirits；Beautiful light show，The fragrant coffee house...currently，Every place has seized the opportunity，Introducing policies to encourage the development of 188bet game-time economy，Create a new 188bet game-time economy。What are the characteristics of 188bet game tourism economy in various places？What are the new highlights？

Discovered by reviewing cultural industry reviews，Various nighttime consumption projects and new tricks launched in various places in recent years，All reflect a common trend，That is, nighttime consumption based on traditional "eating, drinking and having fun" is increasingly different，The “188bet game economy” is incorporating more cultural and tourism elements，And build cultural and creative lighting around the "integration of scenery and city"、188bet game Tour Project、Cultural Tourism and Performing Arts、188bet game Market Block、24 hours theater、Museum 188bet game and other emerging formats。Especially，Outstanding in first-tier cultural tourism cities。

——Urban landscape + cultural and creative lighting。That’s landscape lighting、Lighting interactive device、Lighting Festival light show and other light and shadow technologies are the core attraction，Create the visual focus of a city or scenic spot，It is also the first major project of "188bet game cultural tourism" in various places。such as，Guangzhou International Light Festival、Shanghai’s International Music and Fireworks Festival、Zigong Lantern Festival and cultural and creative light show activities in various places，has become an important tourist attraction and well-known tourist brand at 188bet game。2018，Zigong Lantern Festival received a total of 173 tourists.80,000 people，The holding of the Lantern Festival not only brings good tourism effects，It also promotes the development of related industries such as local lantern production and lantern technology output。

——188bet game Tour + Theme Activities。On the basis of day tour，Carry out 188bet game tours，Make full use of the scenic landscape、Cultural District、Tourist Complex、Urban cultural tourism resources such as rivers and lakes，Provide tourists with a new 188bet game tour experience，Maximize the time effect of resources。Like the starry sky summer activities in Gubei Water Town, Beijing、188bet game tour of Huangpu River in Shanghai、Chongqing Liangjiang 188bet game Tour、The “Sleepless City of the Tang Dynasty” in Xi’an、Chengdu’s “188bet game Tour Jinjiang” and other special 188bet game tourism projects，Both have achieved good social and economic benefits。Zaru，Recently，Jinan Municipal Culture and Tourism Bureau planned and organized the "Quancheng 188bet game Cultural Tourism Consumption Season" series of activities，launched the “Ten Hundreds” 188bet game economic and cultural tourism project。

——Cultural Tourism and Performing Arts + Core Scenic Spots。Cultural tourism and performing arts are an important component of the 188bet game economy，It is also a tourist destination city and scenic spot to dig into the flow of tourists、Extend tourist stay、An important means to increase comprehensive tourism income。Everyone familiar with it knows，Songcheng Eternal Love Series is a classic case of 188bet game tour-oriented scenic spots，The core performances of Hangzhou/Sanya/Lijiang Eternal Love are in the afternoon and evening，The eternal love of Jiuzhai is only at 188bet game，Time misalignment with local core tourism products，Seize the 188bet game economy。According to statistics: January to May this year，Sanya’s total overnight tourism revenue 247.100 million yuan，10 year-on-year increase.78%。Zaru，Performance of "Song of Everlasting Sorrow" at Huaqing Palace Scenic Area in Shaanxi，Annual income reaches 1.500 million yuan，Become an important component of the attraction and income of scenic spots。

——188bet game market block + comprehensive business format。Just a bar、Catering、Shopping、Culture、A characteristic neighborhood where entertainment and other businesses gather，Most of them take into account the leisure functions of the streets during the day and 188bet game。Like Wangfujing in Beijing、Nanjing Road in Shanghai、Confucius Temple in Nanjing、Kuanzhai Alley and other famous 188bet game tourist streets in Chengdu，Both include catering、Shopping、Entertainment、Multiple functions such as leisure。According to relevant data: this year’s May Day period，Wangfujing, Beijing、Sanlitun and other areas are very active in consumption from 18:00 to 6 a.m. the next day，Catering consumption increased by 51% year-on-year.3%，Consumption of culture, entertainment and other services increased by more than 15% year-on-year，Some shopping malls are open until 2 am to 4 am。

——Late 188bet game Theater + Cultural Space。Its expression is，Relying on City Cinema、Theater、Cultural Center、Art Museum、Museum、Public cultural service spaces such as brand bookstores，Meet the nighttime spiritual and cultural consumption needs of urban residents and foreign tourists through resource sharing。Like Beijing、Changsha、Hangzhou、The “Overnight Museum” activity launched in Chengdu and other places，Combining summer camp with parent-child travel，Loved by children；Sanlian Taofen Bookstore brightly lit at 188bet game、24 Little Book Bar，It has also become a phenomenal “urban landscape”。Zaru，“The Sleepless City” Shenzhen，On average, more than 1,000 188bet game movies are shown every day，Leading the country in indicators such as the total number of times and the average finishing time and latest time。

Opportunities and challenges coexist, how to let the "light" illuminate reality?

The light turns on，Ten thousand taels of gold。UnionPay Business Data Display，The overall domestic nighttime consumption amount during the Spring Festival in 2019、The number of transactions reached 28 of the total daily consumption.5%、25.7%，Among them，Tourists account for nearly 30% of consumption，188bet game tourism has become an important part of the 188bet game consumption market in tourist destinations。Therefore，Creating a "188bet game cultural tourism" and prospering 188bet game economy has become an important development opportunity that many local governments are currently paying attention to。

However, it is worth noting，Although the development of nighttime cultural tourism economy in some cities in my country is already quite distinctive，But and the United States、UK、France、Compared to developed countries such as Japan and other 188bet game tourism countries，The development of my country’s nighttime cultural tourism economy is still in its infancy。Compared to the growing domestic demand，Most regions do not yet have the conditions and capabilities to develop a nighttime cultural tourism economy，Lack of urban consumption scenarios，Insufficient supply of nighttime cultural tourism formats and products。

Developing 188bet game-time economy is a complex systematic project，It can’t be achieved overnight,Need both scientific top-level design，We also need a sound policy system，More dependent on supporting public services。Since opportunities and challenges coexist，So how to effectively solve these problems that restrict development？Cultural Industry Review (ID: whcypl) is considered after combing and analysis，To promote the healthy development of 188bet game-time cultural tourism economy, we should focus on the following aspects。

First, grasp the “prerequisites”。A city develops 188bet game economy or 188bet game tourism，Except scenic spots、Core attractions such as scenic spots and landscapes，Must have systematic public infrastructure and supporting service system，This is also the reason why the current nighttime economy is rapidly rising in "Beijing, Shanghai, Guangchen" and national central cities。If transportation in a city or scenic spot is inconvenient，Hotel、Parking lot、Self-driving camp、Incomplete infrastructure such as public toilets，Cannot even meet the incremental population，Even though there are rich 188bet game tourism resources，It is also difficult to attract many tourists to visit，or，At least it cannot attract tourists for a long time。This is also the main problem faced by the current development of nighttime economy in third- and fourth-tier cities。

The second is to focus on “two cores”。Comprehensive analysis of 188bet game cultural tourism models and business formats from the previous article，Cities and scenic spots suitable for developing 188bet game-time economy，All planning 188bet game attractions、Planning 188bet game tour system、Design 188bet game tour products、Efforts have been made to improve 188bet game tour packages。And among them，The most important、The most important thing is to create the core attractions and core 188bet game tour product portfolio of Jingcheng。such as，Beijing’s new round of development planning，Planned at the front door and large fence、Sanlitun、Guomao、Wukesong and other key areas to create the first batch of "188bet game Capital" landmarks，Respectively around the style of the ancient capital、Vibrant Fashion、High-end leadership、Cross-border integration and other themes，Vigorously develop nighttime cultural tourism consumption formats with innovative leadership and brand appeal。

The third is to pay attention to the "three groups"。Look at the current 188bet game economy consumer groups in various places，Mainly focused on daily consumption of local urban residents、The "three major groups" of cultural tourism consumption of foreign tourists and diversified consumption of young groups。For this，When developing the nighttime cultural tourism economy, be careful not to copy it mechanically、Blindly following the trend，Must take into consideration the consumption needs of various groups，Strive to create 188bet game experience projects and cultural tourism formats with its own cultural characteristics。such as，Guangzhou has launched “188bet game tea culture” based on its own characteristics；Tianjin has launched diversified nighttime consumption brands such as "Singing Tianjin Music at 188bet game" and "Shopping Tianjin Goods at 188bet game"；Chengdu launches 188bet game tour to Wuhou Temple、Sands Sun Festival、Cultural experience projects such as 188bet game tour in thatched cottage；Jinan City uses “old streets” as an attractive element，Develop 188bet game folk art performances、Cultural Museum、Intangible cultural heritage inheritor workshops and other "check-in" attractions。

The fourth is to implement the “four major integrations”。Nighttime economic formats include: 188bet game shopping、Catering、Travel、Beauty and Hairdressing、Casual、Health care、Study、Education、Singing and dancing、Film and TV、Entertainment and other content，Is an important part of the tertiary industry。For this，The concept of “great integration” must be established，Do a good job in implementing the “four major integrations”，Integration of culture and tourism，Through the integration of cultural and tourism resources、Vector Fusion，Provide diversified cultural tourism products for residents and tourists；Technology integration，Setting the scene with light、Holographic projection、Multimedia and other rendering techniques，Create a multi-dimensional immersive experience space for citizens and tourists；Business integration，Around "188bet game Market、188bet game food、188bet game Show、188bet game show、188bet game Festival、Six major 188bet game tour products of “Overnight Stay”，Promote the convergence and development of urban consumption formats；Service integration，Strengthen transportation、Emergency Management、Social security、Cultural Tourism、Integration of urban management elements such as urban management and market supervision，Provide service guarantee for efficient operation of the city at 188bet game。

Conclusion

Let the city's 188bet game"光"Get up、Popular"Ju"Get up、Shangqi"火"Get up、Wealth"wang"Get up，With the vigorous development of our country’s nighttime economy，Give"Use the city to keep people"Create basic conditions，It has also injected new vitality into the development of the cultural tourism industry。We believe，Promoted by effective exploration and practice in various places，Every city in the future will let the "street market in the sky" illuminate reality。

*This articleSource: WeChat public account "Cultural Industry Review" (ID: whcypl)，Author: Wang Jun，Original title: ""Yewen Travel"，How to make the “street market in the sky” illuminate reality？》.