Optimistic about policy support from all parties，As the craze wears off, there are constant deaths，The discussion about 188bet game apartments has not stopped in recent years。Recently，Another thunder incident involving a well-known 188bet game apartment brand，leading to rising negative voices in the market，“188bet game apartments are pigs in the spotlight，The wind stopped，Pigs are dangerous” and other questioning comments are pouring in。

actually，188bet game apartments are still a new thing in the real estate market，Many people don’t know much about the profit model and service methods of 188bet game apartments。

In this live interview column of China Real Estate News，We invited Luo Yi, founder and CEO of Lehu Youth Apartment, and Liu Bin, founder of Residence Serviced Apartments，As a witness to the development of 188bet game apartments，What insights do they have on the spicy topics currently being discussed？

China 188bet game News:Both are operators of youth 188bet game and serviced 188bet game，Two floor efficiency ratios，Which one is higher，What are their respective operating characteristics？

Luo Yi:Everyone is familiar with the 188bet game apartment industry，Serviced apartments have a longer history。I think youth apartments are mainly targeted at young white-collar workers and couples，Serviced apartments are aimed at high-end business people，Providing high-end hotel-like services。

China 188bet game News:It is said that white-collar 188bet game are not profitable，Is it really not profitable?？Are serviced 188bet game very profitable?？

Luo Yi:This question has actually been asked repeatedly by the media and investors，In fact, the 188bet game apartment industry has existed for 20 years，I started working in this industry after graduating from Peking University in 2007，I have been in this industry for 12 years，Before me，Beijing、Shanghai、Guangzhou、Shenzhen and other cities with a large influx of floating population，The leasing industry has existed for a long time，If this industry really doesn’t make money，It should not have such a long duration。Another level，In recent years, the state has given a lot of policy support to this industry，There are also many emerging players entering this industry，The country’s setting tone is also supply through multiple channels，Multi-subject participation，If you don’t make money，There won’t be so many participants。

There will also be situations where you don’t make money，Especially in 2017-2018，A lot of capital is pouring in，Good policy，There will be many operators who sacrifice short-term interests to see 188bet game possibilities，I also have my own expectations in it，Brand operator’s expectations based on scale，A huge central platform may be built。Take Lehu as an example，We have a R&D team of 50 people，Training、Self-test、After-sales team，There are heavy middle-end costs，But as the scale grows，The main business must be to make money，There is a time difference between cost and income。Our colleagues，There should be corresponding logic，That’s why 188bet game apartment rentals don’t make money，This is a false proposition, both from a historical perspective and from a large number of individual participations。

Liu Bin:Actually，188bet game apartment comes with its own words，Whether it is a white-collar apartment or a serviced apartment，They are all "long-term rentals"。When we were building the company headquarters，There will always be a center，This is the core of the company，Is the foundation for future scale and company profitability，This is also something that every 188bet game apartment company is doing now。Need to invest first，Profits will come later。But，Now the investment is related to the company’s profit，So when we first start building the headquarters, it seems that we won’t make any money。

China 188bet game News:Some companies believe that failure to increase scale 188bet game lead to a dead end，Some people think that the larger the scale, the more losses you 188bet game suffer。How to think about scale？

Liu Bin:The scale of serviced 188bet game is much smaller than that of white-collar 188bet game，Maybe the total volume is only 10%-15% of that of white-collar 188bet game。

We have also studied scale，Try to get projects in every city，I found that serviced 188bet game have very high requirements on location and other factors，This determines that serviced 188bet game are not a large-scale industry，White-collar 188bet game are different，For example, transportation such as Mobike can reduce the location factor。

On the other hand，The customer groups of white-collar 188bet game and serviced 188bet game are also different，This also results in the size not being the same。Our company’s goal may be 5,000，There are 80,000 white-collar 188bet game，If my goal is 5000 rooms，But we have cultivated a team of 80,000 units，Definitely not making money。This is the founding team’s understanding of their company。

The third point，is cash flow，How to make good use of your company’s cash flow，Don’t break，This is a balance between costs and operations。Grasp these three points，188bet game apartment rental can be profitable。

Luo Yi:I think we need to look at several dimensions，Including team genes and business positioning。

For example，Serviced Apartment，He serves a top customer base，To do depth，Provide premium services；White-collar apartments are the means of living，To serve more customers，The profit point obtained from a customer is relatively limited，So consider the scale，After the 188bet game apartment has grown in scale，Conducive to the dilution of costs in China and Taiwan。

You cannot evaluate quality simply by the speed of scale growth，188bet game is about matching scale and capabilities。All companies have the instinct to pursue scale，Unfortunately, the capabilities of some enterprises do not match the scale growth，If we can effectively find the rhythm of growth in capacity and scale，There is nothing wrong with pursuing scale。

China 188bet game News:Next 10 years，or longer，188bet game apartment，What will it be like？

Liu Bin:Very optimistic about light asset management model like Lehu，I think the asset-light management model may be a path that all 188bet game operators must take in the future，Use your brand to prove your operational capabilities，Prove your management skills，Brand is urgently needed now。

Luo Yi:my country’s top-level design is “multi-channel supply，Multi-subject participation”。The leasing industry must be a big trend in the real estate market in the future，The state requires "promoting both renting and selling" and also puts the word "rent" in front of selling，This field is not an oligarchy economy，Not highly concentrated，Encourage multiple participants。Divided into several categories，One is the supply side of assets，States and developers as major players，Breaking the existing real estate supply policy，Pushing low-value industrial land to the 188bet game market，The future asset side must be in the country、In the hands of banks and a small number of developers，The leasing ecosystem composed of other operators and upstream and downstream supporting providers，Participating subjects are diverse。I think the leasing industry will flourish in the future，There is a 5 trillion yuan market and no one company can take it all，Need more communication and collaboration，Assets will accelerate this collaboration。

Although there are incidental cases in this industry，Someone is bad-mouthing，But it will not affect the overall market demand for the 188bet game industry，Does not affect the progress of the entire leasing industry。

China 188bet game News:Put yourself in someone else’s shoes，Looking at the future from a business perspective，Hope the government and industry，What kind of support can be given to 188bet game companies？Looking at enterprises from a macro level，What kind of companies are needed to join the 188bet game team？

Luo Yi:Currently，The top level thinks very clearly，If you want to start this industry, you must provide land，Open up the real land；Second，Want 188bet game money、Cheap money and stable money；Third，Need to give specifications。

Recent，The Ministry of Housing and Urban-Rural Development provides policy subsidies and some green channels to 188bet game companies and high-quality projects，I don’t think we need to point fingers here，The government has a very clear understanding of the entire industry and the determination of policies。

Liu Bin:Before the policy arrives，We also need to standardize ourselves first，Standardization in many industries has not yet been formed，Especially our 188bet game apartment industry，Although everyone is talking about the pilot，But when can the pilot become standardized，This is what we most want to see。

China 188bet game News:Last question，What kind of opportunity made the two of them choose to engage in the 188bet game apartment industry？

Liu Bin:I have my own little feelings。We were in 2002-2013，is one of the ten agencies of SOHO，Served SOHO for more than ten years，Belongs to a commercial real estate service provider；In 2007，There is a serviced apartment project，The customer served is from Microsoft。188bet game way，Transformed from a commercial real estate service provider to an apartment operator，In terms of income，Apartment operators are very stable。From 2006，We started naming it Residence，Opened the first store in 2007，Until 2015，Just started to devote myself to it，2016、2017、2018，Business data including profits double almost every year。

Luo Yi:After graduating from college，I am a tenant myself，Naturally, I pay more attention to this matter。2007，On each university’s BBS，When it comes to renting a house, they are all called black agents，The environment in the entire 188bet game industry was very bad at that time。That time，College students go out to rent a house，Often cheated，We first wanted to be second landlords，Also worked as a warehouse、Renovation of basements and workshops，I will think about upgrading later、Benchmarking Home Inns、7Days Inn is a standardized chain product，Get angel round investment in 2015，Start providing light asset agency operation services，The leasing industry will become a national policy in 2017，We have also become the darlings of capital。

It has been 12 years since graduating from college，I only have one career，Just been dealing with leasing，I 188bet game continue to work for another 12 years，All the way，I didn’t think much and ended up doing it today。

Today’s 188bet game apartment，Although it has not yet reached the expectations of the entire market，But I still feel quite proud，Look at today’s rental environment，Tenants have more choices，Let everyone evaluate these apartment brands，Make higher demands。

*188bet game article comesSource：中房网, forAuthor: Li Ye, original title: "188bet game apartments are in trouble again. What problems have they encountered in their growth?》.