Message on August 12th，Panlin Capital invested in the Pre-A round of Wuhan Lichen Technology Co., Ltd. (brand name "Happy Cycle")。

Happy Cycle was established in 2018，is a new retail operator of 188bet online sports betting services based on spinning sports。HappyCycle relies on mobile Internet，Use music、Game、Video、Social and other entertainment elements create an intelligent new 188bet online sports betting scene，Output high-quality spinning 188bet online sports betting courses，Let users enjoy 188bet online sports betting services in an audio-visual feast，Achieve 188bet online sports betting goals。

In recent years，With the awakening of 188bet online sports betting awareness and the formation of 188bet online sports betting culture，188bet online sports betting consumption has gradually become a relatively mainstream consumer market in the wave of consumption upgrade；The diversified 188bet online sports betting needs have made the 188bet online sports betting industry boosted by technology and capital，Also generates from categories to models，Even innovation in business formats，A large number of personal training clubs、New smart gyms are emerging，The entire 188bet online sports betting industry has entered the pan-entertainment "light 188bet online sports betting 3.0” era。

“Light 188bet online sports betting 3.0” is the following small group class、After the 188bet online sports betting mode of smart equipment/special equipment，The results of 188bet online sports betting supply-side reform，Atmosphere around hardware、Achieving intelligence in course design and other aspects、Socialization、Entertainment，Continuously improve user experience。

Happy Cycle, which is driven by entertainment and assisted by data, is the current “light 188bet online sports betting 3.0”A member of the 188bet online sports betting army。Happy Cycle passes self-developed courses、Design of various game links and creation of various riding scenes，Inspire public interest in 188bet online sports betting，Capture a large number of 188bet online sports betting people，Realize fast replication，In the central and southern region with Wuhan as the core，Starting the spinning 188bet online sports betting craze。

Different from traditional gyms, HappyCycle innovatively proposes the concept of “HIGH value”，Record user’s 188bet online sports betting data through sensors，Used to evaluate course quality and exercise effects，Continuously optimize product form，Course content and user experience，And do a series of gameplay design and membership operations around data，Continuously improve user stickiness。

In the view of Panlin Capital’s innovative consumer investment team，The 188bet online sports betting industry is becoming more and more product-oriented、Content-based today，Happy Cycle creates products based on spinning bicycles combined with entertainment and data thinking、Content improvement、Data Operation，Well in scene、Products and Services、Innovation and leadership in course content and coaching，And developed strong scene creation capabilities、Content production capability、Operation capabilities and rapid replication and expansion capabilities based on industry experience。

Liu Yuheng, partner of Panlin Capital, said: “188bet online sports betting services have always been a popular track in the wave of consumption upgrades。HappyCycle turns spinning bicycles into a carrier of human-computer interaction，Effectively combine entertainment and 188bet online sports betting，Resolved the anti-human pain points of 188bet online sports betting，Convert professional sports and 188bet online sports betting into entertainment consumption，Quickly caught the white-collar workers、IT、Financial people、Students and other large groups of people；And HappyCycle is based on entertainment，Promoted by data，Inspiring incremental release of 188bet online sports betting needs。This focused category、High efficiency per square meter、The ‘small but beautiful’ development model of data-based operation is completely different from the existing 188bet online sports betting business form on the market，It can be said to be the new retail of 188bet online sports betting services in the 188bet online sports betting track，Panlin Capital is optimistic about new 188bet online sports betting services under the general trend of consumption upgrade。”

In recent years，188bet online sports betting culture sweeps the public，188bet online sports betting demand drives the 188bet online sports betting industry to achieve sustained growth。The founding team of Happy Cycle has accumulated 10 years of experience in the 188bet online sports betting industry，Has a deep understanding of the 188bet online sports betting industry，Has a keen grasp of industry trends。Happy Cycle was the founding team who realized that 188bet online sports betting has entered the "light 188bet online sports betting 3.0”era，New 188bet online sports betting service created with all our heart。

To this，Happy Cycle co-founder Liu Tiantian said: “188bet online sports betting has long become a mainstream lifestyle，HappyCycle hopes to meet diversified needs，Achieve sustainable innovation from the supply level，In the sense of technology、Provide high-quality 188bet online sports betting content in terms of entertainment，To sense、Big data、Mobile Internet and other technology optimization products and courses，We hope that through team effort，This new form of 188bet online sports betting will truly make 188bet online sports betting a kind of enjoyment，To ‘make sports more enjoyable’。

*This article comesSource：Investment世界, author: Rica, original title: "Panlin Capital’s main investment in new retail provider of 188bet online sports betting services Happy Cycle Pre-A round of financing original》.