Message on August 12，Panlin Capital invested in the Pre-A round of Wuhan Lichen Technology Co., Ltd. (brand name "Happy Cycle")。

Happy Cycle was established in 2018，is a new retail operator of fitness services based on spinning sports。Happy Cycle relies on mobile Internet，Use music、Game、Video、Social and other entertainment elements create an intelligent new fitness scene，Output high-quality spinning fitness courses，Let users enjoy fitness services in an audio-visual feast，Achieve fitness goals。

In recent years，With the awakening of fitness awareness and the formation of fitness culture，Fitness consumption has gradually become a relatively mainstream consumer market in the wave of consumption upgrade；The diversified fitness needs have made the fitness industry boosted by technology and capital，Also generates from categories to models，Even innovation in business formats，A large number of personal training clubs、New smart gyms are emerging，188bet Online Sports Betting and Casino The entire fitness industry has entered the pan-entertainment "light fitness 3.0” era。

“Light Fitness 3.0” is the following small group class、After the fitness mode of smart equipment/special equipment，Results of fitness supply-side reform，Atmosphere around hardware、Achieving intelligence in course design and other aspects、Socialization、Entertainment，Continuously improve user experience。

Happy Cycle, which is driven by entertainment and assisted by data, is the current “light fitness 3.0”A member of the fitness army。Happy Cycle passes self-developed courses、Design of various game links and creation of various riding scenes，Inspire public interest in fitness，Capture a large number of fitness people，Realize fast replication，In the central and southern region with Wuhan as the core，Starting the spinning fitness craze。 

Different from traditional gyms, Happy Cycle innovatively proposes the concept of “HIGH value”，Record user’s fitness data through sensors，Used to evaluate course quality and exercise effects，Continuously optimize product form，Course content and user experience，And do a series of gameplay design and membership operations around data，Continuously improve user stickiness。

In the view of Panlin Capital’s innovative consumer investment team，The fitness industry is becoming more and more 188bet online sports betting product-oriented、Content-based today，Happy Cycle creates products around spinning bicycles combined with entertainment and data thinking、Content improvement、Data Operations，Well in scene、Products and Services、Innovation and leadership in course content and coaching，And developed strong scene creation capabilities、Content production capability、Operation capabilities and rapid replication and expansion capabilities based on industry experience。

Liu Yuheng, partner of Panlin Capital, said: “Fitness services have always been a popular track in the wave of consumption upgrades。Happy Cycle turns spinning bicycles into a carrier of human-computer interaction，Effectively combine entertainment and fitness，Resolved the anti-human pain points of fitness，Convert professional sports and fitness into entertainment consumption，Quickly caught the white-collar worker、IT、Financial people、Students and other large groups of people；And Happy Cycle is based on entertainment，Promoted by data，Inspiring incremental release of fitness needs。This focused category、High efficiency per square meter、The ‘small but beautiful’ development model of data-based operation is completely different from the existing fitness business form on the market，It can be said to be the new retail of fitness services in the fitness 188bet app track，Panlin Capital is optimistic about new fitness services under the general trend of consumption upgrade。”

In recent years，Fitness culture sweeps the public，Fitness demand drives the fitness industry to achieve sustained growth。The founding team of Happy Cycle has accumulated 10 years of experience in the fitness industry，Has a deep understanding of the fitness industry，Has a keen grasp of industry trends。Happy Cycle was the founding team who noticed that fitness has entered the "light fitness 3.0”era，New fitness service created with all our heart。

To this，Happy Cycle co-founder Liu Tiantian said: “Fitness has long become a mainstream lifestyle，Happy Cycle hopes to meet diversified needs，Realizing sustainable innovation from the supply level，In the sense of technology、Provide high-quality fitness content in terms of entertainment，To sense、Big data、Mobile Internet and other technology optimization products and courses，We hope that through team effort，This new form of fitness will truly make fitness a kind of enjoyment，To ‘make sports more enjoyable’。 

188bet Online Sports Betting and Casino Source：Investment世界, author: Rica, original title: "Panlin Capital’s main investment in new retail provider of fitness services Happy Cycle Pre-A round of financing original》.