August 18，Caesar Travel issued an announcement，In order to actively implement the "Guidelines for the Management of Investor Relations of Listed Companies" issued by the China Securities Regulatory Commission，Strengthen communication with investors，The company recently established the "Caesar Tourism Investor Club" public circle on the social economic ecological platform Dangdang Social APP，Investors can voluntarily join and follow。The company will rely on the "Caesar Tourism Investor Club" public circle，Carry out various executive interactive activities，And through pictures and texts、Live Broadcast、Short videos and other forms to show investors the company’s highlights、Operating 188bet Online Sports Betting and Casino conditions and company prospects，At the same time, a new channel for listening to investors’ opinions and suggestions，Protect the legitimate rights and interests of investors。

According to media reports，“Club” targets industry pain points，Currently，Domestic listed companies have a relatively traditional way of communicating with investors，Lack of interaction，Enterprises lack private domain traffic pool，Spent a lot of marketing costs every year。The public circle provides “social + content + business” services，Investors turn into consumers here，And encourage people around you to buy listed company products；Reduced marketing costs of listed companies，Increase in income，Enterprise value increased。

Announcement also called，At the same time, with the company landing in Sanya in 2021，Strategy of continuing to cultivate Hainan，The company specially selects coconut, which is representative of Hainan flavor, as raw material，In July 2021, a new coconut milk drink-"Mi Xiaoye" will be launched at the retail end，Focus on health、Ecology、Young，Accelerate the transformation 188bet Online Sports Betting and Casino and innovation of the company’s new retail sector，Sounding the clarion call to enter the new consumer market。

As understood，Mi Xiaoye is the company’s first retail-oriented drink，Still constantly exploring and improving，We welcome investors’ suggestions，The company will continue to polish and update iterations，Make the company’s new products more perfect。In view of this，The company decided to launch a Xiaoye tasting event for all shareholders through the "Caesar Tourism Investors Club"，And solicit opinions or suggestions after trying out the company’s products。Currently, the company’s “0 sucrose model Mi Xiaoye” is under intensive research and development，In the future, the company will conduct new product tasting activities for shareholders from time to time，We welcome all investors to continue to pay attention。At the same time，Each shareholder can apply for a free box of Mi Xiaoye from the company。

Previously，Caesar Travel issued a notice on its official account on August 11th，Announced the largest structural adjustment this year。Newly created destination block，188bet sports betting app download Form new retail、Food、Destination、"Four-wheel drive" development of tourism，And make significant adjustments to the senior management teams of its four major sectors。Based on this adjustment，Vice President of Caesars Travel Zhang Rui will be appointed as Chairman of the New Retail Segment，It has rich experience in brand building and chain operation。This new appointment，Will accelerate the future chain expansion of the new retail sector。And the food sector—Caesar Easy Food CEO Xue Qiang，Will serve as the new chairman of Caesar Easy Food，And served as Vice President of Caesars Travel，and director candidates。This adjustment，Highlights the importance of the food sector in Caesars Travel’s core business。