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The 188bet app industry today is very different from what it was 5 years ago,Not to mention 10 years、Compared 20 years ago。The reason is: the population distribution has changed;Low-cost airlines are blooming everywhere;Although the number of passengers is growing steadily,But the per capita expenditure is decreasing;Changes in purchasing behavior;Smart mobile devices are everywhere。The above are just forced airports、Airline、Several factors for travel retailers and brands to reconsider their business models。
Overview of the world,Non-aeronautical revenue accounts for approximately half of all 188bet app revenue,Is the most important single source of income for the 188bet app now。Therefore,Increasing non-aviation revenue is extremely important for the development of the civil aviation industry。But,How will the 188bet app retail industry develop in the future?188bet app、How airlines and retailers are responding to the challenges they face?How to fully tap the potential and guide the healthy development of the industry?
Airports need a new perspective、Creative minds rethink their business models。Tourists’ spending on online shopping is increasing,Leaving less and less money for 188bet app shopping。If airports and airlines seek opportunities to increase retail revenue,And attract the attention of online shopping experts,We need to work hard on e-commerce。
Create a platform 188bet app for integrated development
Today’s consumers tend to be more rational。Current data indicates,Over 70% of purchases are pre-planned。In other words,Passengers reduce their impulse spending behavior at the 188bet app。Some large airports and airlines have begun to significantly digitize their operations。
The current problem is,Many efforts to date have not achieved the desired goals,An outdated marketing system not 188bet app has low conversion rates,And lack of communication with target audience。
In order to meet customer needs,Must build a mobile sales platform,Provide consumers with customized products and services。If airline、Airports and retailers want to flex their muscles in e-commerce,Convert more travelers into shoppers,Need to work together to develop a more comprehensive end-to-end solution,The digital 188bet app。
Want to build a digital 188bet app,Airport, a major player in the aviation industry、Airline、Retailers (duty-free) and brands,These four major stakeholders need to redefine their business models according to the new "four-in-one" pattern of travel retail。
Although the demands of the participants are different,Sometimes there is even a competitive relationship,But we need cooperation to achieve long-term development。The most important significance of building a digital 188bet app is,Provide travelers with a truly seamless customer experience。
Each stakeholder must bring into play its core strengths for this joint proposal。In this model,Airports evolve into (188bet app) marketplace providers,Bringing stakeholders together and providing necessary services。Like Logistics、Find the way、Real-time delivery、Real-time flight information and other content,Only airports are equipped with the appropriate facilities to provide these services。
Retailers and brands can offer including digital products,Attractive products that meet travellers’ needs。With airlines、Retailer and brand cooperation,Let the 188bet app have more opportunities to contact passengers,Just before starting the journey,Passengers have logged in to the 188bet app’s e-commerce platform,Initial contact with the 188bet app。
Focus on long-term goals to break down barriers
In 188bet app mode,Airlines play a special and important role,Because many people have realized,Gone are the days of counting on travelers to make impulse purchases。Selling goods while traveling is not only expensive to transport,And limited types。Luxury goods often do not consider 188bet app sales method,Because they are afraid of damaging the brand’s high-quality image。
Nevertheless,Airlines have large amounts of passenger data,In theory, it can enable all stakeholders to sell the 188bet app’s products and services in a highly personalized and precise way。
Only in 188bet app today,Airports and airlines still tend to work independently rather than deepen cooperation。Changing ideas requires a process,Needs awareness among all stakeholders,Working together makes the pie bigger - everyone gets more revenue and greater customer loyalty。Obviously this is preferable to fighting for a piece of an ever-shrinking pie。
Digital 188bet app Beyond Increasing Customer Loyalty and Revenue,In addition to overall advantages such as expanding the target audience,For different stakeholders,There are also some special advantages。For example, it created its own digital market with rich products for the airport,Website traffic and sales will also increase。The use of API will increase the airport’s additional revenue。The biggest benefit the airport can get is,This enables a seamless digital customer experience。
On the other hand,Airlines can expand product range in channels they control。Offer 188bet app through omni-channel platform,Airlines don’t have to be limited to the traditional in-flight sales model of the past,And can provide more accurate services,That is, formulating marketing plans with different focuses based on the different needs of different passengers。
Since the ecosystem also provides airport services,So provides an additional source of revenue for airlines。In other words,Digital 188bet app is a way for airlines to monetize customer data。Currently,Customer data is primarily used for flight-related information。
188bet app system is outside of physical stores and existing online sales channels,Expand new sales channels,Brands and retailers will also gain huge benefits from the ecosystem。
By accessing valuable customer information,Retailers can provide personalized shopping offers to the right target groups,And decide whether to push high-end 188bet app,Generate more traffic and increase conversion rates。In addition,The system also provides retailers with many online and cross-selling opportunities。
The advantages outweigh the disadvantages only by considering 188bet app aspects
Meanwhile,Travellers can also get many benefits from the 188bet app,The most important of these is instant product availability – travelers can view and inspect products in the store before purchasing。
Shopping on the ecosystem,Whether online or offline,Both can lead to higher conversion rates and a more satisfying customer experience。In addition,It also offers multiple delivery and pickup options,Like store pickup,Can be delivered to the delivery point、Locker、Home address、Places such as 188bet app lounges or boarding gates。
An end-to-end digital 188bet app cannot be built using out-of-the-box software。Its setup needs to be able to integrate the system into any IT environment,Digital solutions for implementing API。
Such an ecosystem not only provides omni-channel e-commerce,Also connects to all available 188bet app service systems,For example parking、Fast Track、Lounge or loyalty program etc.。In addition,It must also fully satisfy the ERP、PIM、CRM、Order Management、The needs of various software solutions such as logistics。
To achieve success,The 188bet app must come before the journey begins、Provide travelers with multiple touchpoints during and after。In addition,In order to be different from the traditional sales model of using duty-free goods to drive impulse shopping,Must launch attractive and high-quality products。
Other success factors include sufficient 188bet app traffic from relevant channels,Personalized communications across multiple channels、Promotion,And the ability to improve online sales and cross-sells。
To provide omni-channel experience and integrated 188bet app end-to-end solutions,Consider the concerns of each stakeholder。Not only must we think about how to produce better overall benefits through appropriate cooperation,Also consider Amazon、Possible risks posed by major e-commerce competitors such as Alibaba。Then,The question can really only be: "How to implement such a joint solution?”
This question is not as difficult to answer as you think,Already, airports have begun to provide such integrated digital solutions。London Heathrow 188bet app is a perfect example of digitizing travel retail products。Heathrow Boutique offers a wide range of shopping options and services across all channels。Travellers are most interested in luxury goods,To watch、Electronic products and high-end fashion products attract the most attention。
Building a digital 188bet app,A difficult task for any airport。It requires a change in thinking,Innovative business model,Clean up the process and even restructure the organization。However,If you want to solve various problems faced by the travel retail industry,Maybe this is the only viable option。("Civil Aviation News of China"、China Civil Aviation Network special writer Dong Chenchen)
Extended reading
New systems are the key to sustainable 188bet app
As defined by the Global Footprint Network, an international non-profit organization,“Sustainability” can be described as “the process of sustaining change in a balanced environment,188bet app resources,Investment direction,The direction of technological development and institutional changes do not interfere with each other,And improve the ability to meet people’s current and future needs”。
Cambridge Dictionary’s explanation is simpler,Define "sustainability" as "over a period of time,The ability to continue at a specific level"。
In an increasingly competitive economic environment,The aviation industry is looking for new business models,To provide a sustainable source of non-aeronautical revenue。Discussing 188bet app non-aeronautical income,Study how the travel retail industry develops,We must emphasize the meaning of "sustainability"。
The traditional revenue sources and business models of airports and airlines are increasingly challenged,Major players in aviation and travel retail need to reinvent themselves and innovate business models,Building a single omni-channel platform,Building a digital 188bet app commerce ecosystem for all industry stakeholders。
From chatbot、The application of electronic luggage tags to beacons and biometrics,Technology makes travelers’ travel more convenient and the services they enjoy more personalized。Research shows,76% of travelers use mobile phones or tablets at the 188bet app。
More and more 188bet app providers are joining the battle for consumer attention,This in turn has led to the addition of more media touchpoints at different stages of the journey。But the paradox is,If there were more opportunities to make 188bet app more seamless and accessible,This may make the experience more fragmented and disjointed。
This is most evident in the world of mobile apps。Either travel operator,Still those technological innovators,The application it is developing seems to provide better 188bet app services for travelers,But few provide an overview of this important part of the journey、Scalable one-stop solution。
Key stakeholders in travel retail – airports、Airline、Retailers and brands – when delivering their respective 188bet app solutions,It will be difficult for travelers to make a choice。So,Some platforms are noticed by travelers,And some platforms are rarely used by people。Operators rarely consider the redundant costs of operating and marketing these 188bet app solutions。
The advantage of shared digital market is,Passengers only need to register once,You will then have access to all providers’ products and services。If key stakeholders can work together,Leverage each other’s strengths,Build a world-class digital 188bet app commerce ecosystem with outstanding customer experience,Thus benefiting both the travel retail industry and customers。As a digital 188bet app commerce ecosystem can create synergies,So brings more benefits than a single solution。
Products and services for all stakeholders are no longer scattered across various apps and websites,Travelers can find and purchase all services and products in one solution。For stakeholders,Website、Logistics、The costs of payment and other aspects can be reduced accordingly,Through cross-selling and online selling,And combining commerce with loyalty programs、Connect 188bet app services,Can increase total income。
To succeed in this new 188bet app travel retail environment,Stakeholders must make fundamental changes in their concepts,Clearly define what a truly seamless customer experience is,I just want to profit for myself,The concept that everything is decided by oneself is outdated。
188bet app、Airline、Both brands and retailers have certain advantages and disadvantages in e-commerce,And no single stakeholder can satisfy all passengers’ requirements by itself,They all rely on partners in certain fields,Otherwise, you want to expand the scope of services,You will have to pay a high price。Only through collaborative efforts,Build an ideal technology platform,The long-term development of individuals can be realized as soon as possible with the help of the synergy generated by the "Four in One"。
*188bet app article comesSource: China 188bet app, author: Dong Chenchen, original title:《The next exit for travel retail,Establishing a digital 188bet app business model?》
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