About the current situation of China’s outbound tourism has become “Tang Monk Meat”，All parties have basically reached a consensus，A few days ago，The author has also written an article introducing the involvement of foreign travel agencies in China’s outbound tourism，And has been included in the research of China Tourism Academy as a case。

《Foreign-funded travel agencies compete for outbound tourism, competition model upgrades》，This is a relatively "heavy" gameplay，If you play well, it will form a closed-loop ecosystem and produce greater advantages 。But because the threshold for capital requirements is too high，And there are certain operational risks, not everyone can play。So at present, the vast majority of domestic merchants engaged in outbound tourism are still walking on the road of "light" gameplay，That is, mainly focusing on product agency services，That is, acting as a second-hand dealer of products or services，Three-way dealers or four-way dealers，Of course it doesn’t matter how many dealers there are，Importantly, two main pain points of this proxy model still need to be addressed:

1) Browsing source (i.e. original traffic source)；2) Price competitiveness。According to the latest Global Travel News report——《Youpu received millions of angel investments and new executives joined》, you might as well use it to talk about it.

A few words of gossip before we start，The concept of O2O has a tendency to be spoiled recently，What kind of business should be labeled O2O，In fact, for online travel services，No matter what you do, it is already O2O，No one has bought a product online and experienced it online (if you must say that Virtual Tour counts，Then I admit defeat)，In other words, to some extent, I agree with the recent views of Qyer.com Vice President Zhou Tong:

“Don’t be superstitious about O2O in the tourism industry”。Just thinking that cutting off all the intermediate links is the O2O model will definitely be true and may not be reliable，According to Liu Yafei from the Strategic Investment Department of CYTS: “Even if all the links are cut off to achieve the so-called O2O，The price may not necessarily have an advantage”。

So if you must add connotation to O2O，The author prefers to understand from the perspective of the penetration rate of the Internet into traditional tourism，For example, I originally thought that I could not or did not have access to offline resources on the Internet，Now you can connect to the Internet (in fact, more and more startups are doing this)，The effect of this is: the absolute value of the online cake is greater，And overall, 1+1 may be greater than 2。Back to topic，Let’s first talk about what Youpu Travel does？

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mentioned earlier，The product agency model has two pain points: traffic source and price advantage。 Everyone knows，Traffic is king in the Web era，But even in the mobile era，Traffic is still king，Just switched from large screen to small screen，Changed to the concept of page views，But the essence of pursuit is still the customer’s understanding of relevant pages (whether it is H5，App or Web version) browsing，Exposure and attachment stickiness，Merchant pursues order conversion based on these views。

The corresponding data measurement standard becomes H5 page views，App downloads。Then，How does Youpu Travel deal with these two pain points？Based on the author’s download and trial of its App，At least the following four measures were found:

1) Brand new PGC content mode.Content is of decisive significance for online travel services，It is also one of the most essential demands of users，For outbound tourists，Especially the absolute share of independent travelers，In most cases, the time users spend on itinerary planning is far greater than the time actually purchasing services，The key decision-making basis of itinerary rules is the destination content，At the same time, this also symbolizes the most basic law of the Internet - good content is one of the key ways to obtain traffic，Traffic is the lifeline of Internet companies，Therefore, even companies that do not focus on content generation as their core business all attach great importance to content construction。

About content generation (Generated Content), it can be divided into two types according to the different generation methods: UGC (User Generated Content) and PGC (Professionally-generated Content)，Of course there are others such as OGC，No more discussion here。UGC is mainly various content generated by users based on destinations and points of interest，The advantage is that it comes from rich sources，Large amount of information and wide coverage，The disadvantages are also obvious，It is easy to generate a large amount of redundant or duplicate data，At the same time, because the author did not establish a one-to-one logical association with the destination or point of interest during the publishing process，As a result, the user cannot 188bet app retrieve the data in the search query，For example, the occurrence of typos or homophones causes misalignment of the corresponding relationship，But even if this problem is solved，There may also be low quality content due to different levels of authors，Thus losing its appeal to users，In turn, it affects the trust of the entire website，So now the website focuses on UGC content，We also spare no effort to summarize the UGC content、Refining or even processing。

But，This job is due to the huge amount of information，Expansion of destination range，Even updating and iteration has become very difficult and costly；In addition，There is another latest problem with this model，That’s even UGC，The cost of acquisition is getting higher and higher，Someone may have written it for free before，But now a lot of quality content may need to be paid to obtain, and competition among industries for original content will also drive up this cost，For example, Lv Mama’s recent activity is to allow UGC authors to continue to receive “quasi-cash” rewards based on the views and spread of their content，Online services such as Ctrip Raiders Community and Tuniu are also starting similar activities，I believe that service providers who are still using the "free" model to obtain UGC will be "under a lot of pressure"。

In view of the many shortcomings of UGC and the trend of relying on PGC，Youpu Travel simply took a shortcut and chose to start with PGC content from the beginning，The confidence to do this obviously comes from its CEO Li Xiaojian，Before he joined Youpu, he was the general manager of Lonely Planet (hereinafter referred to as LP) China，Has the most professional and authoritative understanding and management experience of PGC content。

Discovered by the author after actually downloading the Youpu Travel App，Although there are some obvious bugs and the number of destinations is not too large because it has just been launched，But there are indeed refreshing highlights:

1) The overall architecture has a latecomer advantage due to the PGC model and years of trial and error experience compared to the UGC model - realizing fully structured data。 For example, a well-known UGC content platform still has a strong early Discuz style， As a result, it has great troubles in the post-processing and reuse of content, and it is difficult to turn around; 

2) The content has its own uniqueness。For example, the destination "Film and Television Literature"，Introducing film, television and cultural works related to this destination，That captured everyone’s interest，At the same time, it also raised the level of demand，Users may also watch related videos and read books because of relevant introductions，This is also a more attractive place。After the author asked Li Xiaojian，Their 188bet app download next step in product optimization will be to customize content for specific destinations，For example, in Tokyo, animation-related content will be specially arranged。

2) Free itinerary customization provided by itinerary designers.Students who have watched the movie "Kung Fu" will never forget it，At the end of the film, the Taoist priest took out a kung fu secret book to fool a child，Not moved when seeing children，Immediately took out another pile of secret books。This scene tells us，It is more difficult to deal with uncertain needs，Private customization may be a relatively high-level concept，But if the guest doesn’t even know his own needs，That’s equivalent to “everything versus everything”，Obviously it is impossible to customize these 10,000 possibilities。Yu

It was Youpu Travel that introduced the approach of itinerary designers，The designer announced N ways to play this destination，At the same time, every user is given the right to “improve this itinerary”，Just imagine，Excellent itineraries coupled with continuous user optimization make it difficult for such a customized itinerary to go astray，Of course the most important point: free，Including communication and interaction with designers。Although it is free，There are also business opportunities here，The author communicated with Zhong Ming, Vice President of Youpu Business，Without affecting the professionalism and objectivity of the customized itinerary，There will be sales opportunities for some destination resources。

3) Accurate recommendation of related products based on big data model.Already mentioned in advance，Due to the PGC schema plus the latest version of structured data，Eliminating the process of trial and error，When users view destinations and points of interest，The background has begun to call all suppliers for products that accurately match it，Also added the platform’s recommendation index and highlight description，Conducive for guests to quickly reference and make decisions。For example, while the author is browsing the PGC content of his "Tokyo" destination，Synchronized display of special offers from all suppliers。

Specially developed "Travel Special Offers" App。The first three measures are mainly to provide guests with decision-making information for itinerary planning，The beginning of this article mentions the pain points of solving traffic，But this is not enough: from the guest’s perspective，When the itinerary and travel mode are scheduled，It mainly depends on "which company has the best price"，There are even some guests who don’t plan at all，“It’s cheaper to go there”。

From a business perspective，Many websites with high traffic cannot be realized, which is a major obstacle to the business model，Therefore, 188bet Online Sports Betting and Casino most companies whose main business is “content” manufacturing need to produce content on the side，Building a docking platform，But also to connect with business。So Youpu Travel has launched the "Youpu Special Offer" from the beginning ，Due to founder Zhao Yang’s cool news platform background and Zhongming’s rich connections in the travel circle，This work will be completed and online soon。

In addition to the PGC mode mentioned earlier，Li Xiaojian introduced to the author some "crafts" in content production: 1) All destination materials are collected first-hand，Edited for unified and professional processing，For example now，In Japan、There are frontline staff collecting materials in destinations such as India and Germany；2) All POI points of interest are standardized and assigned multiple attributes，For example, the following five attributes are essential: Importance (must-see and optional)、Time characteristics (what time is suitable for playing and how long to play)、Geographical location and order、Hobbies (shopping or construction, etc.)、Applicable people (elderly people，Children or couples)。

Challenges and problems faced by Youpu

Although Youpu Travel had already produced “reliable” products (App and related content) when it was officially announced to the public，But the author still believes that it faces many challenges，It has its own，There are also industries。

First of all, let’s look at the challenges it faces: 1) There are certain unknowns whether the PGC model can be embraced by the market。This is often the case，Being first is a matter of risk and high return；2) Itinerary customization tools have been used by companies one after another, and a large number of people are still coming。The former is like the tourist circle and the world state whose voice is fading，The latter is like the just-released Qiongyou itinerary assistant and the upcoming Miaoji Travel。

Secondly，Judging from the industry problems it faces: 1) Service quality and inventory guarantee problems of the platform model，Tuniu CEO Yu Dunde, who refuses to be a platform, has already conducted relevant analysis on this point (Zhong Ming’s answer to this question is to choose high-quality suppliers and prefer unlimited inventory of destination products)。But in fact, building a platform is not an easy task for startups without traffic guarantee，And there is a famous joke circulating in the Internet community: "One billion yuan to do business，Ten billion yuan as a platform，One hundred billion yuan to build ecology”。

2) The accumulation of seed users and seed customers in the early stage is a relatively difficult process。Especially in the context of the current price war and capital smashing，Relying on subsidies to attack the market is obviously 188bet Online Sports Betting and Casino not something a company that has received an angel round can do，Especially when the product is not under your own control。For this，Li Xiaojian also gave his answer: "Don't follow the trend，Youpu will pay more attention to the experience and feelings of travel，Including intuitive presentation of the itinerary through travel videos，Instead of simply relying on price to measure products”。

In summary，These are the various points where Youpu Travel plans to develop its outbound tourism business，As the saying goes，Startup companies look at the team，At least in my opinion，This team is quite "reliable"。

Editor’s note:According to Li Xiaojian, CEO of Youpu Travel，Youpu Special Offer is a search product，In fact, it helps users summarize the final order information from various places，Convenient for user query，But the real role of Youpu is to help users who have purchased the product customize their itinerary planning。

Another point to mention in Qing Kun’s article about what Youpu does: the issue of efficiency；I believe Xiaojian’s previous background in LP，It can very well solve the problem of PGC content production efficiency in destination tourism，Because in Xiaojian’s introduction，Mentioned that the real role of Youpu is to help users who have purchased the product customize their itinerary。

We know that World State, which does similar things, uses DGC (Daren Generated Content，Instantly expert generated content) mode，If you use the PGC mode or use the itinerary planner to customize the user's itinerary，Then efficiency is a core point，How to improve efficiency？On the one hand, it is the efficiency of the tour itself (a matter of quantity)，On the other hand, users can obtain travel efficiency that meets their needs in a timely manner (issues of speed and matching)

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