The latest report of professional market research consulting company Mintel points out，About 70% of Chinese consumers have booked travel products online，Nearly one in five (19%) consumers book via mobile。Research from Travelzoo, a global online travel and lifestyle discount platform, shows that，46.5% of users have booked travel products using mobile terminals (mobile phones or/and tablets) in 2014。Industry insiders said，The popularity of online travel mobile bookings exceeds expectations，Affected by the rapid penetration of mobile Internet，Plus a large amount of capital entry，The domestic online travel industry is undergoing rapid adjustment。

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The "2015 Spring Festival Outbound Travel Demand Trend Report" recently released by Tongcheng Travel shows，Among outbound tourists during the 2015 188bet app Spring Festival Golden Week，Nearly 90% of tickets are completed through travel websites (or mobile clients developed by travel websites)、Hotel、Booking tickets for attractions, etc.。New Year’s Day period，More than 80% of Tongcheng’s domestic travel product bookings come from the “Tongcheng Travel” mobile client，Currently, the number of Tongcheng Travel APP downloads has exceeded 200 million times。

As understood，Mobile Internet has become the focus of online travel competition，Financial reports of listed companies will emphasize the latest mobile order proportion and download volume data，Major travel websites are also launching promotions on mobile phones。Both Qunar and Ctrip invested heavily in mobile R&D and promotion in 2014，Currently Ctrip、Qunar and Tongcheng client downloads rank among the top three in the industry，The total download volume of the three clients is more than 200 million。As of the middle of the fourth quarter of 2014，The cumulative downloads of Ctrip Travel App have exceeded 400 million，The peak daily transaction volume of the wireless terminal is as high as 2.700 million yuan。

Follow Ctrip、Elong、Where to go、Official numbers announced by Tongcheng 188bet app and other OTAs，Currently, the average proportion of mobile orders in the hotel business is more than 40%，The average proportion of mobile orders for air ticket business is more than 30%，Mobile accounts for an average of more than 60% of attraction ticket orders。Ms. Hong Wei, President of Travelzoo China Region, thinks，Convenience、Flexibility、High cost performance and product features are the main factors for consumers to book travel products on mobile devices。

Future investment will focus on mobile terminals

In addition to the "fierce battle" between major OTAs on the mobile terminal，Clients in market segments have also joined the competition for travel product bookings。January 26，The world’s first direct platform for brand hotel members—Yingmo Travel APP is launched，Yingmo Travel is an APP for hotel frequent travelers，Yingmo Travel CEO Li Rui said，Consumers are highly dependent on mobile Internet，Yingmo Travel saw this opportunity，Committed to mobile Internet，Adopt commission-free model，Comprehensively open the official website of brand hotels。

According to Ji Qi, Chairman of Huazhu Hotel Group，Currently, Huazhu’s bookings from mobile APP have exceeded 188bet app 40%，Has nearly 10 million APP downloads。He said，All booking terminals in the future will be mobile-based，The website no longer enters more investment and research and development，All investments will be on mobile。WeChat, currently the largest mobile platform, gradually appears in the bank card mall、Train ticket，It is said that there will also be tickets、Surrounding tours and other tourism products。Also，Baidu Map mobile version has also begun to quickly transfer to hotels、Penetration in catering and other leisure service fields。Industry insiders think，Affected by the rapid penetration of mobile Internet，Plus the entry of a large amount of capital，The pattern of the domestic online travel industry is rapidly adjusting。