Wang Chaoge’s new work "Only Mount Emei" will be officially performed soon，This work uses the traditional village at the foot of Mount Emei as a large-scale live theater，Together with the newly built theater, it forms the "Drama Fantasy City"，Let the audience get a real-life immersive participation experience。From the "Impression" series，To the "See You Again" series，To today’s “only” series，China’s 188bet login and performing arts have really entered the stage of 3.Is it era 0?？In the context of the increasing integration of culture and 188bet login，What are the shortcomings in the 188bet login performing arts market？How to promote high-quality supply of performing arts products？

One more week，Visitors to Mount Emei Scenic Area in Sichuan will find out，In addition to the traditional natural and cultural scenes such as "Emei Sea of ​​Clouds", "Golden Summit Buddha's Light" and "Ten Thousand Buddhas Chaozong"，There is also a new viewing project - the live 188bet login "Only Mount Emei"。

"Only Mount Emei" is Wang Chaoge's successor to the "Impression" series、The first work of the "Only" series that started after the "See You Again" series，Testing the waters of a large-scale real-life ancient village theater、Proposition of the new concept of “Drama City”，Make this performance quite interesting。There are comments，"Only Mount Emei" will open a new business model integrating culture and 188bet login，Promote 188bet login performing arts to enter the real scene of mountains and rivers、3 after the theater performance.0 era。China’s 188bet login performing arts is really about to enter 3.0 era？As of now，What is the current situation of China’s 188bet login and performing arts industry，What is the picture of development？

1. Traceability: History of the Development of 188bet login Performing Arts

Travel performing 188bet login，Refers to within a certain area，Usually in tourist areas，Relying on the resource endowment with local characteristics，Those who are mainly tourists from other places，Commercial performance activities focusing on showing local history, culture and folk customs in the form of song and dance performances。Mainland’s true 188bet login performing arts product，First appeared at the end of the last century。"Imitation Tang Music and Dance" by Shaanxi Provincial Song and Dance Theater、Performance activities such as Shenzhen Overseas Chinese Town Group's "Chinese Hundred Arts Festival" and "European Night" are generally considered to be the prototype of China's 188bet login performing arts products。

Since the 21st century，188bet login and performing arts have caught up with the rapid development of the 188bet login industry，High-quality tourist performances are emerging frequently。2004，China's first live landscape performance "Impression·Liu Sanjie" was a great success in Guilin，Great response at home and abroad，The real-life acting model of "Impression·Liu Sanjie" has been imitated one after another，Travel performing arts have entered the stage of real-life landscape performances 1.0 era。Use the natural landscape as the stage，With the help of modern light and shadow technology，Creating the interweaving of nature and humanity、A 188bet login stage with both scenery and style。Represented by Wang Chaoge’s “Impression” 188bet login and Mei Shuaiyuan’s “Landscape” 188bet login，"Impression·Lijiang", "Impression·Putuo", "Song Dynasty·Tokyo Dream", "Tianmen Fox Fairy·Xin Liuhai Chopping Wood", "Heyday Dynasty·Kangxi Ceremony" and other products are all representative repertoires of real-life landscape performances。

If "mountains, rivers, lakes and seas" are 188bet login and performing arts 1.The biggest selling point of the 0 era，Then the immersive theater performance is 2.The main characteristics of 188bet login performing arts works in the 0 era。Wang Chaoge’s “See You Again” series is his masterpiece。"Seeing Pingyao Again" subverts the traditional way of watching performances，The audience walks and watches during the performance，One step at a time，And integrated into the performance，Be part of the show；"Seeing Dunhuang Again" is in the form of a situational experience drama，Through the change of theater scenes, the audience is brought into the scene of the sitcom，Tell the stories of Dunhuang that have been lost in history through the mouths of the characters with overlapping destinies in Dunhuang；Huaxia Cultural 188bet login Group’s 188bet login performance project "Legend of Southern Fujian" in Xiamen moved the outdoor scene into the performance theater，Ingeniously set up a movable indoor auditorium，Create a "running real-life performance"，Let the audience feel immersed in the scene。

Following the "Impression" series、After the "See You Again" series，The opening of the "Only" series，Another performance similar to the previous landscape performance、Different characteristics of situational experience dramas。Take "Only Mount Emei" as an example，It breaks the limitations of traditional performance venues，Innovated the way to watch performances，Created a new product model integrating culture and 188bet login。

First，Breaking the boundaries of 188bet login，Realized landscapes、Multi-dimensional switching interaction on multiple stages such as indoor theaters。The total area of ​​the project is about 7.80,000 square meters，Mainly divided into real-life village 188bet login and indoor situational experience 188bet login。The traditional village is known as "China's largest real-life village 188bet login"，There are 395 rooms in the ancient village covering an area of ​​more than 20,000 square meters、48 old buildings、27 old courtyards，More than a hundred dramas will be staged here in turn。Real-life village 188bet login and garden、Indoor situational experience 188bet login combined into one，Constructed into an entire "Drama Fantasy City"。

Second, Created a marching style of audience viewing.From traditional village to indoor 188bet login，Divided into three parts: "under the cloud", "in the cloud" and "above the cloud"。Under the clouds，Viewers can experience the real life of local people in 395 rooms in the village，On "Above the Clouds"，The audience will be guided to the stage，Feel the small stage that constantly rises and falls as the plot progresses。From “under the cloud” to “above the cloud”，The audience 188bet login in different roles、Traveling between characters and stories，Get to move from "earth" to "heaven"、A unique roaming experience overlooking the "human world"。

Third，Created a new product model integrating culture and 188bet login。In the context of the integration of culture and 188bet login，"Only Mount Emei" returns to culture itself，Not only by virtue of the large venue、Big production、Invest heavily to restore the real historical scenes and original living space，The stories of local villagers are also told through the performances and interactions of actors，Show their life trajectories and spiritual concepts。Why named "only"？The creative team wants to use this to arouse the thinking and resonance of tourists。Why travel to Mount Emei？What did I see when I came to Mount Emei，What do you feel？Through thinking，Visitors themselves can gain more insights，Get aesthetic pleasure from the influence of nature, mountains, rivers and humanities。

2. Thoughts: The 188bet login performing arts market is still immature

Whether it is the real-life landscape performance created by the "Impression" and "Landscape" series，Still the immersion pursued by the "See You Again" and "Only" series、Marching style of viewing，The 188bet login and performing arts industry has always been exploring the path of continuous innovation。It’s worth noting，"Impression", "See You Again" and other leading performing arts dramas are just the tip of the iceberg of 188bet login performing arts，Behind their backs，There are many operating difficulties、Repertoire that cannot make ends meet。The industry generally believes that，80% of China’s 188bet login and performing arts projects are losing money，10% of projects are flat，Only 10% of projects are profitable。can be seen，The entire 188bet login performing arts market is still in the development stage，There are many problems，Urgent need to solve and improve。

First, the development pattern of 188bet login and performing arts is unbalanced.Uneven distribution of 188bet login performing arts products，Most performing arts resources are concentrated in economically developed countries、Regions with developed 188bet login resources。Yangtze River Delta Region、The Pearl River Delta region has many theme park-type 188bet login and performing arts projects，Lijiang、Jiuzhaigou、Zhangjiajie and other central and western tourist cities have gathered many real-life landscape performing arts products。Excessive industrial concentration often leads to vicious competition、Situation of internal consumption of resources，Future industries should be appropriately tilted towards areas with scarce resources，Promote orderly industrial layout、Product supply rationalization。Also，Performing arts products are also facing homogenization of content、The phenomenon of single and repeated topic types。

Second, it is restricted by seasons and site selection.Many outdoor live performances in the north have long been dependent on the weather，Restricted by seasons。"The Prosperous Dynasty·Kangxi Ceremony", "China Taishan·Fengzian Ceremony" and other plays，How to maintain project operations with half a year’s revenue，Worth thinking and exploring。Otherwise，The location of the venue should be selected。Theme park 188bet login performances rely on the spillover of consumer groups in the region，Tourist attraction-type performances rely on local natural and historical resources。Wrong location selection for "Impression·Hainan Island"，Wrongly predicted the local consumption potential and the consumption needs of foreign tourists，In the end, we can only face the fate of suspending the show。

Third, the management method needs to be improved.The field of 188bet login investment has been a hot topic in recent years，Big Investment、Big production、Big casts have become standard equipment for some 188bet login and entertainment projects，How to realize the return of the project under the high cost becomes a problem；Otherwise，Due to the obvious low and peak seasons for 188bet login in most areas，How to ensure sufficient passenger flow and attendance、How to extend the consumer industry chain to diversify revenue sources and other issues need to be solved。

3. Imagination: 188bet login and Performing Arts 3.0 Era

China’s 188bet login performing arts have developed for more than 20 years，A number of influential and representative performances and performing arts enterprises have emerged，With the growth of national 188bet login and leisure consumption demand，188bet login and performing arts are bound to continue to upgrade，To meet the new needs of tourists with rich and diverse product content and expressions。"Only Mount Emei" is the first work of Wang Chaoge's "Only" series，To travel and performing arts 3.0 era made its own exploration，Clearly outlines the future development direction and evolution trend of the 188bet login performing arts industry。

Return to 188bet login itself and rationally utilize local characteristic resources

Traditional culture is the soul and blood of a nation，It is the collective memory and spiritual home of a nation。188bet login and performing arts are inherently cultural attributes and 188bet login industry attributes，It is to show the national culture、Local culture、An important platform for “original” culture。Therefore，The future development of the 188bet login performing arts industry，Of course we cannot leave behind the high pursuit of technology and form，Don’t let the local culture fall into a state of aphasia。Return to culture itself，Rational development and utilization of local nature、Historical resources，The unique natural geographical features、Legends and history passed down to this day、National customs and customs、Tangible and intangible local symbols such as festivals and folk customs are tempered into distinct cultural factors，Incorporate it into the show，Realize the reproduction of landscape, history and culture、Reexperience。"Only Mount Emei" focuses on the choices and fate of local people in the wave of urbanization，Arrange the stories of small characters into a courtyard drama，And created plays with themes such as "Family Love", "Nostalgia", "Chasing Dreams" and "Struggle"，Wang Chaoge once said frankly: "I hope people will come here，Immersed in a green tile and a bean light，Picking up childhood，Place Nostalgia。”

Catch market demand and explore the potential of multi-level markets

On the one hand，Explore the potential of markets at different levels，Promote the rational layout of 188bet login performing arts products。Encourage powerful product IP to enter the market and sink、The road to expansion，Develop a batch of small but beautiful performing arts products，Continuously open up the vast third- and fourth-tier city markets and the regional markets of first- and second-tier cities。

On the other hand，Based on fully understanding the market demand，Develop performing 188bet login products with different themes。Take a performance in a theme park as an example，Theme parks should create product types that are adaptable to a wide range of people。In recent years，Family-child tour、Couple travel products continue to be popular，Ocean、Water-themed performance projects at home、Popular among young people。Future，The supply of performing 188bet login products in theme parks should resonate with the times and society，Focus on R&D and customization for family fun、Female-oriented、Young entertainment products，Continuously expanding the customer source market。

Innovate art forms to create real 188bet login experiences for tourists

Follow the development trend of the times，Innovative forms of 188bet login performances。The development of China’s 188bet login performing arts over the past decades，The methods and forms of performances have been constantly updated with the changes in society and the evolution of market demand。"Impression·Lijiang" pioneered the all-daytime live performance model，"Impression·Hainan Island" tried a semi-open-air theater performance，"Only Mount Emei" fully integrates live performance and theater performance，Created a platform for the audience to participate in person、Experience、Creation、A performing arts feast for communication。

Future，Under the pressure of emerging technologies，Performance and viewing methods should continue to change，In getting rid of the venue、Time、Under the premise of seasonal constraints，Think creatively、Groundbreaking content、Innovative forms to create a “never-ending 188bet login and performing arts event”。

*Source of this 188bet login:WeChat public account "Good words”(ID: yzyf2014)，Author: Xing Tuo，Original title: ""Only Mount Emei" will be performed soon，China 188bet login Performing Arts Enters 3.0 era？》.