Flight delayed，Pan Yan checked into the Shanghai hotel just before midnight，Go into the 24-hour convenience store next door。Tired from the journey，You can always find comfort in the lights of convenience stores。She posted on Weibo and lamented: A city where one can eat alone at a convenience store late at night，It has its own gentleness。

There are at least 3,300 24-hour convenience stores in Shanghai，Light up a special light for all kinds of "people returning home at night in the city": one o'clock in the morning，The driver who worked all night bought some bread to satisfy his hunger；Three o'clock in the morning，The girl who just got off work is afraid to take a taxi home alone，Waiting for dawn at the convenience store；Five o'clock in the morning，A family member of a patient bought a pack of cigarettes，Squatting outside the door and crying alone。

Late Night Convenience Store，It is a window to Shanghai tonight，To see the late night scene of the city。And people’s impression of Shanghai at night，More details are described by the writer Bai Xianyong: In a kaleidoscope-like city，The red velvet carpet in the movie theater is two inches thick，When playing Western movies，Jing’an Temple Road is so crowded。Zhou Xuan’s song resounds across the beach in Shanghai，Especially the song "Night Shanghai": "Night Shanghai，Night Shanghai，You are a city that never sleeps。The lights rise，The sound of music，Singing and dancing for peace”。

This city is considered to have its own nighttime economy genes，After experiencing ups and downs，Hope to continue the prosperity of "Night Shanghai"。April this year，Shanghai Municipal Commerce Commission and eight other departments，Jointly released the "Guiding Opinions on Promoting the Development of Nighttime Economy in this City"，Clearly proposed to promote the development of night economy。They gave the definition of nighttime economy: a general term for various legal commercial activities that occur in specific areas of the city from 7 pm to 6 pm the next day，A "Night District Chief" and a "Night CEO" were also established for this purpose。

This international city came from Shili Foreign Market，Its night-time economy is being guided to be more standardized、Organizational direction，The only thing that remains unchanged，It is the core of Shanghai style that has not changed for decades。

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8pm，A newlywed couple takes wedding photos at the end of the zebra crossing leading to the Bund，The photographer places the lens on the ground，There is a suit in the composition、White gauze and the brightly lit International Architecture Expo Group behind them。52 buildings with different styles，It is the figure left by Shili Foreign Market in the last century。More people like to turn their attention to Pudong on the other side，The buildings in Lujiazui are lit up with landscape lights，632-meter Shanghai Tower、492-meter Shanghai World Financial Center、468-meter Oriental Pearl Tower，Constitute a magnificent city skyline。

According to the national night travel demand city rankings released by Didi Chuxing，From July to the end of August this year，The peak time for night travel demand in Shanghai is at 21:00，The most popular travel destination is the Bund。All foreign tourists will come here to "check in"，Take a look at the nationally famous landscape lights of Huangpu River。

“Night Shanghai” became famous，Inseparable from the atmosphere rendered by landscape lights。Last year，1.5 kilometers of the best location on the Bund、10 kilometers of Pudong section of Huangpu River，Experienced the renovation and upgrade of landscape lighting。The sodium lamps of the Bund buildings have been upgraded to LED lamps，The number of lines requiring control increased from less than 100 to 1.20,188bet app download 000 points。Pudong side，Upgrade the shoreline lights to starlight mode，They are usually as lingering as silk，Occasionally flash，Linked together to form a movement。Shen Yuan, system engineer of Shanghai Landscape Lighting Monitoring Center, worked for several days during the Spring Festival in 2019，To ensure the normal operation of the Huangpu Riverside landscape lights from 18:00 to 22:00。Lamp-bearers like him，Hundreds of people in Shanghai during the Spring Festival。

9pm，Nanjing Road 500 meters away，Nightlife has just begun。

Nick, a 30-year-old American, works as a lawyer for a foreign company in Xuhui District，His life can be described as regular - every Wednesday、五、Six nights out，The most frequented one is Maoming North Road、The bar at the intersection of Nanjing West Road。Nick has been in Shanghai since he was 14 years old，The enlightenment of nightlife is completed in this city，Many friends I met in bars。Although you have to get up early to go to work，He is still willing to spend his nights gossiping about each other、Communicating work trends，Go home at two or three in the morning，He believes that he does not need much sleep。

Stay like Nick 5.People from the 5-kilometer-long Nanjing Road，Abound，But more of them are tourists。2018，Shanghai receives 893 international tourist arrivals.710,000 people，Foreign exchange income 73.USD 7.1 billion。Receiving tourists from other provinces and cities in Shanghai 16209.120,000 people，Income 4477.1.5 billion yuan。Tourists are one of the main sources of nighttime consumption。As the first commercial street after the opening of Shanghai，The businesses on Nanjing Road are mature and complete，Large shopping mall、Retail store、International famous brand、Gathering of time-honored brands in Shanghai，There is no shortage of food and beverages、Bar。

Among Shanghai’s nighttime consumer groups，Foreigners account for a considerable proportion。During last year’s World Cup，Three thirty in the morning，38 Russians got into a restaurant and bar on Nanjing Road，Ordered wine and snacks，Watching the game and chatting，Didn’t leave until 9:30 am。21-year-old Ben from Jiangsu is the bartender of this restaurant，This night，Breaking the record for being the latest to get off work in his five years of employment。

This 200-square-meter American restaurant and bar next to a high-end hotel，80% of the tourists are foreign tourists。Russians have no new record of revenue for them，Record set on a ladies night，Two bartenders made 230 cocktails，The turnover reached 50,000 to 60,000 yuan that day。However，For Ben，Tips determine the level of income。A foreigner came before closing time and asked about double Jack Daniel’s price，When I learned it was 120 yuan (about 18 US dollars)，Call it too expensive。He only ordered one drink，Left a $50 tip。

The per capita consumption of this restaurant and bar is 106 yuan，is the average consumption level on Nanjing Road。2.Another nightclub 5 kilometers away，Per capita consumption 1249 yuan，Admission fee 100 yuan，The minimum consumption of the deck is 6,000 yuan，Ranked No. 1 on the popular bar list in Shanghai。It is hidden in the "Jufu Chang" area of ​​Shanghai，Open until 6 am，People flock to it，One is hard to find。

The bar industry is booming，This is also the unique style of "Night Shanghai"。Last five years，The number of bars nationwide is growing at a rate of more than 10% every year，Shanghai ranks at the forefront。Announced by Shanghai Bar Industry Association in mid-2018，There are more than 1,600 registered bars in Shanghai，Accounting for about 6% of the total number of bars in the country，Of course，The actual number can only be greater。August this year，CNN Travel Channel named the top 15 beer cities in the world，There is a familiar New York, USA、London, UK、Tokyo, Japan。Another Asian city，It’s Shanghai。

The "Ju Fu Chang" area hides one of the most expensive bars in Shanghai，Has a deeper late-night code than Nanjing Road。Julu Road、Fumin Road、Channgle Road，Located in Huangpu District、Jing’an District、The intersection of Xuhui District，The real heart of Shanghai。The French Concession back then，Today’188bet Online Sports Betting and Casino s internet celebrity check-in place。Old-school buildings gather here，Under the dense sycamore trees，The store has a winding path。Compared to Nanjing Road where tourists from other places gather，"The rich and powerful" are local residents，Especially the place where hundreds of thousands of white-collar workers in the surrounding business district prefer to go。In the criss-crossing streets，You can sit in Du Yuesheng’s mansion and taste our dishes，You can also buy cutting-edge designs in secret stores，To use a Shanghainese favorite word: style。

Night，On the Bund、Nanjing Road、Wealthy rich，Swinging the red wine glass，It makes people feel trance，The evening breeze blowing from the ten-mile foreign market written by literati in the 1940s，It’s work、Things that Pudong people living in the concrete forest are extremely envious of but cannot copy。

Retain young people

Is this night enough for Shanghai? The answer is no.

In guidance issued in April，Proposed by Shanghai City，Want to eat in the past、Based on bars and other businesses，Enrich business types，Increase the supply of cultural tourism projects，For example, immersive drama、Musical、Musical，And Late Night Cinema、Midnight Bookstore、Museum night tour, etc.。

Behind this，The first is economic considerations。Internationally，One of the most representative examples of night-time economic development is London, UK，1970s，The UK first proposed this economic concept to improve the phenomenon of empty nests at night in urban central areas。2016，The UK night-time economy provides 8% of jobs，Generates annual revenue of 66 billion pounds (approximately 580.6 billion yuan)，Is the fifth largest industry in the UK。

Educated，Inseparable from the night economy。Mirik Milan, the first night mayor of the Netherlands once said，People who have nightlife are usually young、Educated、Creative、Pioneering spirit，They are the people needed for urban development。A city that can retain talents，Tend to be the capital of nightlife。As the city with the highest degree of aging among Beijing, Shanghai, Guangzhou and Shenzhen，Shanghai’s aging rate reached 14 in 2017.3%。The migrant permanent population accounts for 40% of the city’s permanent population and is generally younger in age，Significantly lowered the city’s aging rate。How to retain these young people，The nighttime economy is the answer。

The nightlife gathering area that Shanghai hopes to create can be summarized in three words，International model、Shanghai flavor、Fashion Trend。Many mature business districts in Puxi are models，However，The ongoing development of Pudong may better reflect Shanghai’s conscious planning and leadership in recent years。

Pudong is a new area，High-end business districts and high-end residences are lined up in rows，White-collar workers、The middle class is the backbone here。A set of data can reflect the consumption power of Pudong，China Unicom Shanghai Branch integrates Yangtze River Delta Fudan Center、UnionPay Smart classified data display，From January to June 2019，19:00 pm to 6:00 am the next day，Pudong night floating population、The nighttime resident population outside the city leads the city，Accounting for 24%。Pudong leads the city in terms of card consumption at night，Accounting for 18%。Specific business type in progress，"Eat、游、Entertainment、Pudong’s night consumption is No. 1，Among them，Catering consumption accounts for 23%，Sightseeing 24%，Leisure and entertainment 38%，Department retail sales 36%。

Over the years，Pudong has been working towards one goal: keeping the consumption of Pudong people here。

Hongjie is a small neighborhood on Weifang West Road in Pudong，Total length 500 meters，Ten minutes from the subway，It is also ten minutes away from Huangpu River。The customer base has typical Pudong characteristics: business people from Lujiazui not far away，And the residents of the high-end community behind it。In the words of Hong Xuanxuan, the head of Hongjie Business，Hongjie “should become the city’s living room，Give everyone a reason to go downstairs"。

The customers here are fixed and sticky。A Western 188bet online sports betting restaurant bar owner subdivided the community residents who often visit into groups，dog group、Cigar Group、Wife group, etc.。Night，Have high-end red wine at home、Middle-class people with cigars，Choose to come downstairs，Spend several times the price，Consume the same quality items at the restaurant and bar，Just because a group of friends gathered here。Hong Xuanxuan also met a customer who often went to a British bar on this street，The latter jokingly said: "Don't raise the rent for this boss。"He is afraid that this "hometown in a foreign land" will be closed down due to high rent。

In the business planning of Hongjie，Only one third is occupied by restaurants and bars。and，Brand is not a chain，But some independent brands that play the emotional card。For example，The owner of a Chinese dim sum shop，Will be willing to spend fifty to sixty thousand yuan to buy a glass lamp to decorate the facade。The remaining two-thirds of the business，There are common hotels outside the community、Real estate agency、Dry Cleaners、Massage and health care、Pet Shop，There is also a dance studio opened by a Russian gymnastics champion with characteristics of Shanghai's middle-class community、Baking shop opened by the mother of second child，In addition，There is also a party hall that is very attractive to young people、Escape Room。

This escape room is located on the basement floor，Quite famous in the secret room circle in Shanghai。Weekend sessions need to be booked half a month in advance，More and more players choose to come on weekday evenings，Occasionally, regular customers will join us at night。The price of 398 yuan per person is not cheap，The store provides 4 big stories、25 character stories，Players and more than twenty real actors explore the ending together in two hours。A boy came to play 67 times in 25 days；Three girls studying abroad，Playing from morning to closing for three consecutive days，And postponed the departure ticket；A popular female star always performs extra shows at night，Come three times in two months。

After eating, drinking and having fun，More and more young people are beginning to pursue a variety of nighttime cultural activities。Located in Lujiazui、Shipyard facing the Huangpu River 1862，It is a complex that completely retains the industrial relics of a shipyard with a history of more than 150 years。The beginning of the project，The operator will confirm，In the future, the proportion of cultural and artistic formats will reach 60%~70%。Among them，A theater converted from a factory，Can accommodate 800 people，It’s a small theater。In addition to performing experimental avant-garde drama，Small concert、Luxury product conference、Fashion shows, etc.，Also held here。Pang Kui, the operations director of Shipyard 1862, told China News Weekly，The theater has been in operation for one year，Received more than 40 performances、More than a hundred business events or press conferences, etc.，Profit achieved。

Hongjie is also about to start operating a late-night study，This is an area that Shanghai has explored for many years。a few years ago，A famous 24-hour bookstore closed，Dayin Bookstore takes over the baton，From 2017，Run a late-night study room near Wujiaochang in Yangpu District that is open until 2 am。Before opening the store，Founder Liu Jun and his team have done market research，Discover nearby IT companies、Startup companies and universities constitute the customer base。30% of them want bookstores to be open until 12 midnight，18% want to stay open until 2am。

Finally，This is a two-story building、A bookstore of hundreds of square meters，Decided to use thirty to fifty square meters of space on the first floor，Open until 2am。30 seats are usually full before 12 midnight，People working with computers、People working with computers。Liu Jun once noticed two international students from Pakistan，They have never seen such a late night study，Come almost every day。He also met an old man who came to read the same book every night，Considering that the other party has difficulty walking at night，Liu Jun wants to give the book to him，The old man declined。He said，Here is the joy of reading at night with others。

Currently，Wujiaochang 188bet app store has achieved breakeven，Dayin Bookstore has opened a new branch in Pudong that operates until 12 o'clock late at night。The original intention of doing a late-night study，I hope to leave a night light for readers，Liu Jun said，Now it seems，This lamp is actually used by someone。

Also，Major museums in Shanghai、Shanghai Wildlife Park has also launched night tour projects。Qi Xiaozhai, president of Shanghai Business Economics Association, told China News Weekly，Business formats of Shanghai’s nighttime economy，Is increasing the supply of cultural and other content products，Not just talking about business about business。

Take good care of the "small roads"

Shanghai is moving towards a more organized nightlife area，Emerging business districts generally have professional operation and maintenance methods，Responsible for controlling and selecting diverse business formats。

Shanghai has also established a top-down regulatory policy，Including learning from international experience，Establishing a coordination system for night-time economic development，That is, the "Night District Chief" and "Nightlife CEO" system，Coordinate the development of the night economy。Currently，Each district in Shanghai has elected a deputy district chief to serve as the "night district chief"，The person in charge of the nightlife cluster with good development momentum in the district serves as the "Nightlife CEO"，Cooperating with the "Night District Chief"。

However，For Shiliyangchang，With plans、Organized business circles are only the A side，Dense network of small roads、The large number of small shops is a side B that cannot be ignored，It is the essence of Shanghai at night。Most of them have been formed for a long time，Few operation and maintenance parties are involved，High operating costs、High competition pressure，Lack of comprehensive institutional arrangements。

The Shanghai Municipal Commission of Commerce released a set of data this year。current，About 47 in the city.50,000 commercial outlets，50,000 is a big shopping mall，The small outlets distributed on the roadside account for 90%。Among them，Historic Features Reserve、Featured commercial district、Entrepreneurship Park、There are many specialty shops in the scenic area。

These specialty shops enrich the capillaries of Shanghai at night，It also tests the city manager’s ability to govern，Especially the specialty catering stores opened downstairs of residents along the street，How to dispose of garbage，How to control noise，How to arrange transportation，All are difficult problems。

Many street offices have encountered a problem in recent years: how to maintain a balance between the development of the nighttime economy and the number of residents’ complaints，One of the core issues is，Outside position。As the name suggests，Outdoor display is when the store places some tables and chairs outside the store。Shanghai has a subtropical monsoon climate，Mild and moist、The four seasons are distinct，Compared to northern cities like Beijing，More suitable for outswing。

The impact of external swing on operating income，There are also related research supports。Xu Leqing, a professor at the School of Architecture and Urban Planning at Tongji University, told China News Weekly，The width of the sidewalk from the curb to the building boundary，Preferably 5 meters to 8 meters，If it is too narrow, it will look crowded，If it is too wide, it will be empty。The transparency of the street interface should be above 60%，Shop density should be more than 7 per 100 meters。People want street interfaces to be transparent，It’s best to see the activities indoors，Hope for green trees、There are seats to sit on、There is room to stay。

Swing out where the sidewalk is wide enough，It will undoubtedly promote the commercial prosperity of this street。Many merchants are looking for stores，I value this very much。But，In Shanghai, where land is at a premium，To swing out or not to swing out，It’s a problem。

Generally，Outswing will compress pedestrians’ walking space，Occupying public interests。Also，Even if there is enough swing space within the red line of the commercial building，But after swinging out，Whether it is a store 188bet app download or a consumer，Not paying attention，You may not be able to control the volume，Influence on surrounding residents，It is also difficult to control road debris。

Dago Road in Jing’an District once faced this problem。This spontaneously formed night market，Is a base business in high-end communities，Between the building red line and the shop，Plenty of space for swinging out。People who come to spend money in this small street less than 500 meters long，Most of them are foreigners，Regardless of wind or rain、Icy and snowy，They are all used to sitting in the outside position，Unknowingly，These customers have also become a sight on Dagu Road。

Dago Road is gradually becoming famous，However，Voices in the late night、Music sound，The sound is heard，Resident complaints peaked in 2017。Reminiscences of Shen Yu, Director of the Greening and City Appearance Office of Nanjing West Road Sub-district Office, to China News Weekly，At that time，There are forty or fifty daily complaints every month，There are more than 200 at most。

Initially，The government’s solution is very simple。In the words of Shen Wei, deputy director of the sub-district office，See illegal construction，Demolish；See operating without a license，Close；See cross-door operations，Add it in；Seeing noise disturbing people，Turn off music。May 2017，The swing of Dagu Road has completely disappeared，The closing time is advanced to 10pm。The improvement effect is obvious，The environment is better、Fewer complaints。but corresponding，The lights dimmed，The streets are deserted，Monthly operating income dropped by 30%，halved in the third month。

A letter from a merchant was delivered to the desk of the director of the Nanjing West Road Sub-district Office。They suggested，Is it possible to restore the outside position，And stipulates the number of tables and chairs placed outside the merchants、No music is allowed when operating outside the home、Businesses should stop noisy customers promptly，And all outside positions will be withdrawn indoors at 10pm，Proposed in the letter，You can explore merchant autonomy、Government Management。Shen Wei recalled to "China News Weekly"，Repeated negotiations within the sub-district office at that time，Finally decided to try this new way of combining congestion relief。They organized a meeting for all parties，Form the contents of the open letter into a convention，All merchants sign and agree。

Businesses began to explore autonomy。The person in charge Zhang Jian is the owner of several shops，He still remembers the difficulties in the early days，To supervise the dismantling of outdoor speakers、Go to the residents’ houses along the street to listen to the noise, etc.。A bar has been complained about multiple times，The noise problem cannot be cured。Finally，They tried to find a way to terminate the lease contract early，Introduced to another street that will not disturb people。From beginning to end，The neighborhood office did not intervene。

One year later，Autonomous organizations further formalized，The Merchant Autonomous Committee was established。The committee understands the license status of each store、Know the investors or owners，Encountered complaints from residents，They know best how to solve it。The street also established a corresponding supervisory committee，In case of special circumstances，Relevant street departments will intervene。

Today，The number of residents’ complaints has dropped to single digits，Key tasks of the Autonomous Committee，Resolving Complaints from，Extended to control the business format and development of the entire street。There were originally four barber shops on this street，Fierce competition、Waste of resources，After overall management，Autonomous committee persuades owners，Re-selected merchants and business formats。Some well-known chain brands come here because of their management style，Open a branch。

For the Nanjing West Road Sub-district Office，Dago Road has become the most reassuring street to manage。This grassroots administrative agency manages the core areas of Shanghai including Jufuchang，Attempting to convert autonomous mode，Copy and promote to various streets。

When issuing guidance on developing the night-time economy，Shanghai City also launched "Several Opinions on the City's Support for the Development of Shanghai-style Specialty Stores"，Pointed out the need to implement inclusive and prudent supervision，Allow specialty stores to carry out "outside seating" pilots。As the system becomes more tolerant and flexible，Outswings will increasingly appear on the streets of Shanghai。The nighttime economy not only tests the macro-control ability of urban managers，It also tests the level of refinement of detail management。

Future，Maybe there will be more and more people when the weather is good，Sitting outside，Feel the monsoon blowing from the estuary。decades ago，It also blew through the brightly lit Shili Foreign Market。

*Source of this article: WeChat public account "China News Weekly" (ID: chinanewsweekly) Author:Xu Tian, ​​original title: "The secret code of Shanghai late at night is hidden in those "small roads"》