As the filming location of the MV "Say Good or Not Cry"，188bet online casino games, an overseas tourist destination, has become “popular” again，The Tokyo Tower featured in the MV、machi Maggie milk tea shop、Koenji Shopping Street, etc.，Immediately became a fan、The “check-in place” that tourists rush to go to。According to Fliggy data，The number of people traveling to 188bet online casino games during National Day this year increased by 22% compared with last year，188bet online casino games has its own “Internet celebrity” physique，Won the top spot in the competition for the most popular overseas destinations during the National Day holiday。

As the frequency of Chinese tourists traveling abroad increases、The increasing diversification of tourism needs，Overseas tourism is also changing from "viewing" tourism to "experience"，Personalization、High quality、In-depth travel products and services are gradually becoming mainstream，This is an opportunity for companies committed to exploring overseas tourism destinations，Also a challenge。In this context，188bet online casino games, an overseas destination favored by Chinese tourists all year round，Undoubtedly each OTA、Travel agency、A battleground for travel service providers。Alibaba and Fliggy are also actively planning。

September 24，Alibaba and West 188bet online casino games Railway Company (JR West) reached a strategic cooperation in Osaka, 188bet online casino games，JR West will cooperate with Alibaba Ecosystem Flying Pig、Alipay、In-depth interaction with Tmall International and other brands，Covered before tourists travel、Traveling、Waiting after traveling，The unique sightseeing train in Western 188bet online casino games、Hot spring、Gourmet food、Bringing scenic spots and other tourism resources to Chinese consumers，Improve the tourist attraction of Western 188bet online casino games and the consumption experience of Chinese tourists。

The day of the strategy conference，JR West 188bet online casino games Travel Flagship Store is launched simultaneously on Fliggy，Except JR Pass tickets，The flagship store also launched the theme train special products for the Chinese market for the first time，The limited edition ICOCA card co-branded with Fliggy will also be on sale next year。JR West will also promote the coverage and marketing of Alipay in its merchants，Allow Chinese tourists to use the most familiar payment method for travel consumption。Special souvenirs and products from Western 188bet online casino games will also be available on Tmall International，Chinese consumers can easily buy online。

In recent years，Fliggy continues to explore Japanese destinations，And the achievement of this cooperation，Regarded as Fliggy’s move to continue to expand its presence in the Japanese tourism market。Then，For 188bet online casino games, an overseas travel market with great potential，What layouts has Fliggy made？

Seize the opportunities brought by 188bet online casino games’s visa policy

According to data released by the 188bet online casino games Tourism Agency，31.19 million foreign tourists visited 188bet online casino games in 2018，Among them 8.38 million tourists from mainland China，Proportion 26.9% ranks first；The total consumption scale also ranked first，Da1.545 trillion yen (approximately RMB 98.7 billion)。Facing huge benefits，The Japanese government is also actively "showing goodwill" to Chinese tourists。

Last two years，The Japanese government has adjusted its visa policy many times。Early 2019，188bet online casino games further relaxes visa policy，Chinese tourists who have visited 188bet online casino games more than twice with an individual tourist visa in the past three years apply for a multiple-entry visa、Undergraduate degrees from 1243 universities affiliated to the Ministry of Education of China、Graduate student、Students who have graduated within 3 years apply for a single-entry visa to 188bet online casino games，All procedures can be simplified，No need to submit financial proof materials。

Starting from May 2019，The Ministry of Foreign Affairs of 188bet online casino games has launched an online visa application service for tourists visiting 188bet online casino games，China became the first country to launch this service。

However，It needs to be pointed out，Although 188bet online casino games’s visa policy continues to be simplified，The complexity of 188bet online casino games’s visa application has always been among the best。Except for the large amount of information required，Filling out the Japanese visa application form is also a very difficult “level”。More than twenty items，Alteration not allowed，If you make a mistake, please refill it all。For this，On Fliggy platform，Many merchants have opened the "online processing" function，Online form filling can be completed via mobile phone。Consumers can follow the most familiar daily mobile phone operation procedures，Fill in each item according to the prompts，Don’t be afraid to write a wrong word and refill it all，You can also save it and continue filling it in next time，It also has functions such as intelligent recognition of document information，Fill out the form in just a few minutes，Significantly reduce the error rate，Improve visa processing efficiency。

According to Fliggy，The online visa application function is most popular in electronic visa countries，But since the National Day holiday booking peak season，Non-electronic visa countries like 188bet online casino games，There has also been a surge in the number of people applying online，Since September，188bet online casino games and Malaysia、Vietnam，Becomes the country with the most online visa applications。

The Ministry of Foreign Affairs of 188bet online casino games revealed at the beginning of the year，With the development of online visa processing business，Paper visas will be abolished starting from April 2020，Switch to "electronic visa" based on cloud data management。The Fliggy online visa currently supports OCR recognition、Online selfie visa photo、Online viewing of processing progress and other functions。After 188bet online casino games launches electronic visa，It will significantly save the time for visa application，It will directly stimulate the growth of tourists to 188bet online casino games。

Technological advantages first, activate the Internetization of destinations

Whether it is a small vendor or a large shopping mall，Chinese consumers have long been accustomed to using online payment methods such as Alipay in various offline stores，Using credit and other guarantee functions when traveling is gradually accepted by domestic tourists。Explore bringing Alipay to 188bet online casino games with its ancillary functions，It can be said that Fliggy is the best brand in Alibaba ecosystem，Leverage technological advantages，A move to empower the destination。

As understood，Currently，All 188bet online casino games Lawson、FamilyMart、7-11, the three major convenience stores, Alipay covers more than 50,000 stores，Sensoji Skytree、You can also use Alipay to pay at popular tourist spots such as rickshaws。

Early this year，Fliggy and Alipay Sesame Credit jointly launch Japanese credit tour，As long as the Sesame Credit score meets the requirements，You can reserve Japanese food without deposit，Including various types of restaurants in 188bet online casino games，There is even the Ginza main store of the God of Sushi, etc.。

Also，In Tokyo、Osaka、Kyoto、Hokkaido and other places，More than a dozen Marriott International hotels support 188bet online casino games Credit Stay，Credit-free series functions move from domestic to overseas。

Shopping in 188bet online casino games is one of the important demands of most Chinese tourists，Under Fliggy’s layout，Overseas "buy, buy, buy" has also realized online and offline interoperability。

End of March this year，188bet online casino games launches “188bet online casino games Shopping” function。Chinese outbound tourists enter 188bet online casino games App，You can reserve products in advance in the duty-free shop on 188bet online casino gamescom，Easily pick up your goods during your trip，Realize "online purchase，Store pickup”。As understood，In just half a year，188bet online casino gamescom has attracted a large number of loyal users to plant grass and place orders，A single merchant’s monthly visits increased by over 45%，Repurchase rate of old users exceeds 30%。

BicCamera, a large shopping mall in 188bet online casino games, has also joined the Fliggy shopping channel since September，It is worth mentioning，As a large shopping mall in 188bet online casino games，BicCarmera has already started cooperating with Alipay as early as 2015，Currently, more than 200 stores across 188bet online casino games fully support Alipay payment，Attracting more than 100,000 Chinese consumers to shop in the store every month。

Zhao Ying, senior vice president of Alibaba and president of Fliggy, said，Fliggy is working with merchants to innovate cross-border new travel retail，Serving Chinese tourists traveling to 188bet online casino games，Creating online to offline，Seamless experience from before the trip to during the trip。

Meet diversified consumer needs，Deeply exploring niche destinations、In-depth tour

Long time，188bet online casino games attracts tourists from all over the world with its multicultural and diverse travel products。As consumer demand becomes increasingly diversified，The casual travel style is moving towards the personalized travel with a sense of experience、In-depth travel transformation，What makes 188bet online casino games such a destination，More development value。

For Chinese tourists，188bet online casino games is obviously a destination with the characteristics of "multiple brushes"，In addition to the familiar first-tier city Tokyo、Osaka, etc.，Many niche areas and cities in 188bet online casino games are becoming more and more popular among young tourists。

Therefore，Niche destinations have become one of the main contents of Fliggy’s deep expansion into 188bet online casino games。Take Kyushu, 188bet online casino games as an example，Compared to Tokyo and Osaka，Chinese tourists are not familiar with Kyushu。Kyushu is actually the closest region in 188bet online casino games to China，Direct flight from Shanghai only takes 1.5 hours。The temperament of Kyushu is very different from Tokyo and Osaka，Strong pastoral atmosphere，With unparalleled simplicity，And owns a volcano、Hot spring、Various tourism resources such as theme trains，A new continent for Chinese tourists who have had enough of 188bet online casino games’s popular cities。

July 2018，Fliggy and 188bet online casino games’s Kyushu Railway Company (JR Kyushu) have reached a strategic cooperation，Launching a series of special themed train tours。JR Kyushu’s Golden Train、Seven-star trains and other travel products that have not been sold in the Chinese market before，Achieved excellent sales performance after Fliggy was launched。Exclusive hot spring products launched by Fliggy and Hoshino Hotels，Also recognized by domestic consumers。

Data display，Excluding cruise tourists，The number of Chinese tourists traveling to Kyushu, 188bet online casino games, increased by nearly 80% in 2018，is one of the fastest growing regions。

Also，In-depth travel is also a product feature that Fliggy values ​​​​，Meals that match the local area、Clothes, etc.，These are their main featured travel services。at 80、In the minds of Chinese tourists born in the 1990s，If you travel to 188bet online casino games，The attraction of Meiji Jingu Shrine and the Imperial Palace，Yes

Not as good as the Sushi God Restaurant。Can reserve a seat，With respect for food，Share your meal in the circle of friends，Maybe 188bet online casino games’s worth the round-trip air ticket。

"Japanese Food" is a company that mainly helps tourists find and book meals，They are in 188bet online casino games’s store，The main restaurant of the sushi god Ono Jiro in Ginza，A chef’s set meal costs more than 10,000 yuan，This product was launched at the beginning of this year，Monthly views once reached more than 2 million。There is feedback from the booker in the baby review: the order was placed more than a month in advance，The entire trip is basically just to make time for this meal。

Sakyo Kimono Rental Shop on Flying Pig，The number of guests received in 2018 increased by 60% compared with 2017，The minimum one-day rent for a kimono is just over RMB 100，Better styles and fabrics cost about a thousand yuan，Greatly attractive to female 188bet online casino games。

The development of niche destinations enriches consumers’ travel choices，In-depth travel improves the travel experience from the perspective of tourism elements，Conducive to meeting the diversified consumption needs of today’s 188bet online casino games from the product supply。

Taking advantage of momentum marketing may continue to make Japanese 188bet online casino games popular

As outbound destinations become increasingly diverse，188bet online casino games is not easy to focus on a single destination。Diversified product supply、High quality service，Need to communicate with local culture、Features，Even effective combination of hot events。

188bet online casino games is a tourist destination with its own “Internet celebrity physique”，From MV shooting location to animation IP，These are all its "magic weapons" to attract tourists。Kumamoto Prefecture, which quickly became famous because of Kumamon bears，Conan’s “hometown” Tottori Prefecture，Slam Dunk scene prototype Kamakura，As well as tourist attractions that appear in major film and television animation works，They have become the “selling points” of Japanese tourism products because they are popular among Chinese tourists。

188bet online casino games’s unique cherry blossom season、The hot spring season also makes it very hot。According to Fliggy statistics，The number of people booking travel to 188bet online casino games last year increased by nearly 50%，The average increase during the cherry blossom season is even 70%。

Previously，In hot spring season and cherry blossom season，Fliggy and Hoshino Hotels Group、Kumamon and other well-known IPs launch exclusive products，It is also a successful case of leveraging marketing。During the cherry blossom season this year，To promote 188bet online casino games’s “Kyushu Cherry Blossom Season”，Under the arrangement of Feizhu，188bet online casino games’s “National IP” Kumamon and Fliggy combined marketing – Kumamon specially invited Fliggy to his office，Dance at the global fan meeting held at 3pm every day，Walking under the cherry blossom trees。The lively interaction between two silly internet celebrities，Even attracted the attention of the 188bet online casino games National Tourism Administration，Personally come out to call 188bet online casino games Tour。

Opportunistic marketing has greatly promoted the sales of Japanese tourism products in recent years，According to 188bet online casino games’s domestic forecast，Next year’s Tokyo Olympics will also further boost 188bet online casino games’s tourism，40 million foreigners are expected to visit 188bet online casino games。

According to Fliggy，Although there is still one year until the Tokyo Olympics，There are already a large number of sports fans，Search and book hotels in Tokyo in advance on this platform、JR tickets, etc.。Flights from China to 188bet online casino games in 2020、There is a trend of increasing cruise line products。Take Tokyo as an example，China’s increased flights are expected to transport 10,000 more people to 188bet online casino games every day。This is for Fliggy who is deeply involved in Japanese destinations，This will be a marketing opportunity not to be missed。